Freedom and Control PITCH.

F R E E D O M & C O N T R O L

Pitch

C L I E N T (INTRO)

I have been commissioned by you to make a new magazine or

newspaper , my magazine is called Freedom and Control, my

target audience is for 18-21 year olds with the genre Alternative

and it is written to educate and entertain and must be self financed

through sales or advertising.

Secondary audience;The Northern EchoAdvertisers

A U D I E N C E

Hipsters 18-21 year oldsSocioeconomics – BC1C250% Female, 50% MaleMagazine price - £1.99

They have a deep need to be ahead of the game and consider themselves trendsetters rather than followers

“

”

Problems with my audience. – primary/secondary

Is it appropriate? Language – taboo words? Imagery? Gender affect my audience? - Is the colour scheme too female or male orientated?

What will I include?

Language: mild taboo words, informal/formal, extended/limitedArticle length?Text to image ratio?Narrative voice?Connotations of my colour scheme?Intro style?Imagery: active/passive, comedic/serious, symbolic/metaphoricWhat kind of feel does my magazine give off?

Alternative G E N R E

Mild taboo wordsPhotographyComedic stories/articles - LGBT culture and drug, fetish, and sex.Reviews work of directors, musicians, authors, and visual artists.Sex appeal

Music, fashion, film, art, and literaturePhotography - collagesMild taboo wordsImage to the future self

F O N T

THIN DESIGNALWAYS FOREVERArial NarrowLearning Curve

Connotati

ons of the

fonts?

USP

Regional Alternative magazineMixed gender target audienceIncludes food articles

MOCK UP 1

“Comedic imagery”

“Modern structure”

“Colour scheme looks to dull for the theme”

“Images link well with article”

“Language is suitable for target audience”

“Make the font more noticeable”

MOCK UP 2

“Comedic and meaningful imagery”

“Clever use of font”

“Needs a break-out box”

“Make the green stand out more”

“Make the background colour go with the green and red”

Mock-up Conclusion

Both images from both mock upsThe language used in both mock ups – mild taboo words, informal languageMove my facts column and create a break-out boxUse the layout from mock up 2 i.e. the title position, addition of the image in mock up 1.Use the colour scheme from mock up 2 – ongoing colour theme of magazineMake the green in my title and kicker a more vibrant green

Flat Plans.

What a

re m

y

article

s about?

B U D G E T (Strategy)

Magazine price - £2.99

Editorial PersonnelEquipmentPrinting

TOTAL EXPENDITURE 24517.28

£17370.98

£3,438.30 £3708

Advertising incomeTotal sales estimateSales income

TOTAL INCOME £25660

£13700

£4,000

£11960

NET PROFIT/LOSS 1142.72

Thank you for listening!