Reach the heart of the Midlands business community Event supporters: NEC Birmingham • 27 & 28 June 2012 www. business-midlands.co.uk National media partner: Regional media partner: B IRMINGHAM P OST THE Forward Ladies inspiring women in professional life an g els
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easyFairs® REWARDS EARLY BOOKERSBook your stand early to benefit from significant cost savings AND inclusion in the pre-show visitor marketing campaign.
www.business-midlands.co.ukwww.business-midlands.co.uk
MAXIMUM EXPOSUREA BOOSTER PACK delivers exhibitors a tenfold increase in page views and a threefold increase in click-throughs to your website - giving you optimum visibillty and sales leads!
SPONSORSHIP provides a great means of broadening your competitive edge by giving you real market visibility and delivering a more substantial ROI against traditional means of advertising. We can tailor sponsorship packages to best suit your needs to deliver the exposure you need to truly stand out!
Call +44 (0)20 8843 8822or [email protected] find out more!
For more information or to book a stand, please contact:
Fotoulla Michael - Sales ManagerT: +44 (0)20 8843 8822E: [email protected]
easyFairs® UK & Ireland Ltd
8 Oak Lane, Twickenham, TW1 3PA
Tel : +44 (0)20 8843 8800
Fax : +44 (0)20 8892 1929
www.easyFairs.com
ORGANISER
It’s time & cost-effective
4 You just turn up and do business!
4 Only one night away
4 A level playing field
The package includes:
4 Stand build (12m2), name board, carpet, two spotlights and one twin power point
4 One table and two chairs4 One literature rack4 Entry in show catalogue4 Unlimited admission tickets4 Inclusion in visitor promotional
activity
ALL-IN PACKAGE
All information correct at time of press
“The booking process was so simple and every one of the easyFairs team has gone the extra mile to make everything run as smoothly as possible. Even with seven people on the stand, we struggled to cope with demand and have already got a lot of business out of it. We will definitely be returning next year and are looking forward to building a relationship with easyFairs over the coming years.”
Matthew Platt, Director, SEOnext - exhibitor at BUSINESS NORTH WEST 2011
VISITOR PROFILE*
• Business owners• CEOs• Managing directors• Consultants• Entrepreneurs
• Business investors• Local authorities• Solicitors• Banks
Who visits?
Banking/financeBuilding and constructionBusiness consultancyBusiness servicesCar sales/leasingDesign/graphicsE-commerceEducation/trainingEnergy/utilitiesEngineeringEvents/exhibitionsFacilitiesFilm studios and production servicesGovernment/local authoritiesHealth sectorsHR consultingInsurance/pensionsIT services/computingJournalismLegal services
Leisure/hospitality/hotelsManufacturingMarketing/advertising/PRMediaOffice servicesPrinting/publishingProject managementPropertyPublic servicesRadio and television stationsRecruitmentRetailSecurity servicesSoftware/technologySolicitorsTelecommunications consultingTraining/coachingTransportation/storageTravel/accommodationWholesale and distribution
PROFESSIONALS FROM THE FOLLOWING SECTORS WILL VISIT THE SHOW:
PUT IT IN YOUR DIARY
Thursday
28June 2012
09:00 – 16:00
Wednesday
27June 2012
09:00 – 19:00
Reach the heart of the Midlandsbusiness community Event supporters:
BUSINESS MIDLANDS will attract thousands of regional SME business owners, directors and entrepreneurs. An abundance of business deals will be done during the event and continue for many months after.
FREE promotion to our visitors easyFairs® gives all exhibitors access to a complete programme of highly targeted and complimentary tools and activities to promote your attendance at the event. Your package includes:
FREE microsite – our unique My easyFairs® system enables you to create a microsite within the show’s main website, including the ability to upload your logo, product information and press releases
FREE PR exposure – our PR agency works closely with exhibitors to promote their presence at the show across the event’s media campaign
FREE secure mailing – easyFairs® will send personalised invitations on your behalf, to your database, free of charge**
FREE customised email design – we will send you a content-rich html email to enable you to personalise the content before sending it to prospective and current clients
FREE telemarketing – we will call up to 500 of your contacts and invite them to the show on your behalf **
FREE ticket invites – we give you unlimited visitor invitations to send to your customers to invite the event
FREE buttons, banners & logos –a great way to promote your involvement in BUSINESS MIDLANDS
PLUS... Our team is always on hand to provide advice and guidance to help you with all aspects of exhibiting at BUSINESS MIDLANDS!
VITAL STATS***
•90%of our audience were either CEOs, owners, partners or managers
•80%of 2011 visitors said they will return in 2012 and that it was a successful and productive day out of the office
•70%of visitors are final or joint final decision-makers
•29%of all visitors represent companies with an annual spend of between £1m and £10m
•89% of all 2011 exhibitors rated their experience of the show as very worthwhile or worthwhile
STAND PRICES9m2 £3,28512m2 £4,380
*All visitors come from a wide range of industries including marketing, finance, IT, HR, recruitment, wholesale, public services and more (more details available on request).
*** Taken from visitor attendance atBusiness North West 2011
NEC Birmingham • 27 & 28 June 2012NEC Birmingham • 27 & 28 June 2012
www.business-midlands.co.uk
National media partner:
Regional media partner:
BIRMINGHAM POSTTHE
Forward Ladiesinspiring women in professional lifeangels**Subject to limitations
In 2011, our essential free-to-attend learnShops™ programme was divided into two informative streams.
BUSINESS FUNDING CLINICSVisitors are given the opportunity to pitch for funding and gain access to a wealth of advice and feedback on how to attract investment for their business.
LIONS’ LAIREnjoy the drama of the highly popular Dragons’ Den by showcasing your best new innovations to a panel of business experts. If you are interested in taking part, please contact the team.
Call: +44 (0)20 8843 8822 oremail [email protected]
The unique Midlands event for business owners
How we attract business decision-makers
BUSINESS MIDLANDS is an essential event for business owners, entrepreneurs, CEOs and decision-makers in the Midlands, which builds on the success of easyFairs’ BUSINESS NORTH WEST in Manchester. This two-day event will bring together regional businesses to network and do business in an interactive and live environment.Visitors will attend to source new products, services and solutions, to network with like-minded professionals, and to participate in the fantastic array of free seminars and content-driven features. This makes this event the ideal place for you to introduce your products and services to an information-hungry audience.
This new trade event has received fantastic support from local and regional institutions, media and associations, guaranteeing an exciting forum for you to meet potential buyers all in one place. Located at Birmingham’s NEC, it will be the perfect location for all the Midland’s businesses to gather and network.
www.business-midlands.co.ukBook your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822 Book your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822
NATIONAL & REGIONAL PRESSThe Times (national edition)Birmingham PostBirmingham MailBirmingham MetroCoventry TelegraphLoughborough EchoStafford PostLeicester MercuryNottingham PostDerby TelegraphLincolnshire Echo
TRADE PRESSBusiness East MidlandsBusiness West MidlandsEN Midlands MagazineInsiderDirectorNew BusinessBusiness XLReal BusinessThe MarketerDaltons Weekly
ONLINE MEDIAwww.business-midlands.co.ukwww.businessnorthwest.co.ukwww.cim.co.ukwww.iod.comwww.managers.org.ukwww.bbaa.org.ukwww.fsb.org.ukwww.uk-ace.org.ukwww.wiba.co.ukwww.birmingham-chamber.comwww.cw-chamber.co.ukwww.dncc.co.ukwww.lincs-chamber.co.ukwww.chamberofcommerce.co.ukwww.blackcountrychamber.co.ukwww.shropshire-chamber.co.ukwww.nscci.co.ukwww.hwchamber.co.ukwww.northants-chamber.co.ukwww.enforbusiness.comwww.insidermedia.comwww.growingbusiness.co.ukwww.smallbusiness.co.ukwww.growthbusiness.co.ukwww.newbusiness.co.ukwww.businessxl.co.ukwww.business-scene.comwww.startups.co.ukwww.thenec.co.ukwww.themarketingblog.comwww.daltons.comwww.forwardladies.com
EXTENSIVE PR & MARKETING CAMPAIGNWe invest in a comprehensive PR and marketing campaign in the run up to BUSINESS MIDLANDS to reach a broad range of senior business buyers, from national, regional and trade press to online and social media and emails. Here is a selection of planned coverage:
TARGET THE BEST OF THE MIDLANDS According to government statistics, SMEs accounted for 99.9% of all UK businesses in 2008; and in the Midlands that equates to over 397,000 businesses, employing over 2.1 million people!
BUSINESS MIDLANDS will attract thousands of those regional SME business owners, directors and entrepreneurs, making this event the perfect platform for your business to stand out, get in front of business owners and meet thousands of leads face to face over a two-day period.
• A focused two-day event, with the emphasis on doing business
• High quality visitors with real purchasing power!
• Transparent low prices – means value for money and clear ROI
• Sales event – the focus is on doing business
• No wasted time as your stand is ready for you to do business
• Organisation is taken care of by easyFairs® – you can concentrate on sales!
IF YOUR 2012 SALES PLAN INCLUDES...
• Getting face to face with key active buyers
• Demonstrating your products• Launching new product ranges• Generating sales and making new
contacts• Leveraging PR opportunities and
gaining media exposure
...then you can achieve this at minimal cost, with as little as twodaysoutoftheoffice!
With easyFairs®, exhibiting at BUSINESS MIDLANDS has never been easier.
A complete day out with key learning benefitseasyFairs® events are content-driven to ensure we bring you the visitors you want to see. A visit toBUSINESS MIDLANDS will provide business owners with access to a wide range of free expert advice, inspiration and networking opportunities. Here is just an overview of what our visitors can expect to see:
Why visitors attend
This highly valuable feature of the show allows visitors to meet with 60 potential new suppliers and peers for 60 seconds each in an extremely time-efficient way. Exhibitors are welcome to take part; session times will be published nearer to the show.
Follow us! twitter.com/Business_Mids
Join our LinkedIn business group easyFairs Business Events
WHY EXHIBIT?
BUSINESS MIDLANDS is delighted and proud to be supported by the following organisations, associations and media for 2012. We work closely with our partners to ensure the event gains maximum exposure and drives the whole of the Midlands business community to understand the benefits of attending and exhibiting. We continually strive to find new organisations and partners to work with and aim to consistently improve and innovate the regional industry.
FREE PRESENTATIONS & SEMINARSBUSINESS MIDLANDS features a variety of invaluable free seminars from inspirational keynotes, business experts and a range of case studies from those who have been there and done that. Seminar tracks include:
This tactical stream of learnShops™ focuses on providing visitors with vital tips and tricks on a wide range of business disciplines, including social media, online marketing, financial advice, HR, winning sales strategy and much more!
This progressive series of learnShops™ is the place for visitors to learn how to harness the latest technologies, covering future digital trends, innovations in business and the vitals on digital marketing.
PREVIOUS SPEAKERS PARTICIPATING AT BUSINESS NORTH WEST INCLUDE: Guy Levine (Return on Digital)Elisabeth Goodman (LinkedIn LIVE)Mark Williams (LinkedIn LIVE)David Wood (Cisco)Jim Symcox (Twitter)
Hosted by
“We have thoroughly enjoyed our two days at BUSINESS NORTH WEST. The quality and quantity of the leads generated have been excellent. We will definitely exhibit again and we would recommend other businesses to exhibit at this show.”Sarah Hart, Marketing Manager, busibuild promotions - exhibitor at BUSINESS NORTH WEST 2011
“The quality of the visitor at BUSINESS NORTH WEST this year is some of the highest I’ve seen. The vast majority of people that I have spoken to are owners and decision-makers, which makes all the difference. In the first day at the exhibition we have got more leads than at any other event so far, which speaks for itself.”Paul Turner, Managing Director, Love Displays - exhibitor at BUSINESS NORTH WEST 2011
THINK DIGITAL
INNOVATION LOUNGE
HOW TO
SPEED NETWORKING
WHO SHOULD EXHIBIT? Our research and experience has identified four core focus areas in which visitors are looking for advice and services:
•Marketing
•Finance
•IT
•HR
If you have a product or service that can contribute to the growth of businesses in the Midlands, you should be exhibiting at BUSINESS MIDLANDS 2012!
easyFairs® trade shows are time & cost-effective. You get everything you need from a single supplier and at a fixed price. When you arrive, your stand is ready and waiting for you to do business.
easyFairs® trade shows are sales events. They enable you to develop business contacts and make sales at a fraction of the cost of a normal trade show.
easyFairs® shows are attractive to the key buyers and decision makers you would like to meet because they are focused and compact, minimising demands on visitors’ time.
Plus, easyFairs® is the green alternative: trade shows with minimum carbon footprint.
To find out more about our all-inclusive stand packages, how you can exhibit and why this show could change your business for the better, please contact Fotoulla Michael, Sales Manager:
+44 (0)20 8843 [email protected]
TIME & COST-EFFECTIVENever exhibited at an easyFairs® show before?
Trade shows for people who simply want to do business
OUR PARTNERS AND SUPPORTERS
EMAILSInternal database of over 70,000 contactsBusiness Link Federation of Small BusinessesAssociation of Chief ExecutivesInstitute of DirectorsCIMChartered Management InstituteFresh Business ThinkingWomen in Business AssociationBirmingham Post, Mail & MetroEN Midlands MagazineInsiderBirmingham City CouncilBirmingham Chamber of CommerceCoventry & Warwickshire Chamber of CommerceDerbyshire & Nottinghamshire Chamber of Commerce Black Country Chamber of CommerceShropshire Chamber of CommerceLeicestershire Chamber of CommerceLincolnshire Chamber of CommerceHerefordshire & Worcestershire Chamber of CommerceNorth Staffordshire Chamber of CommerceNorthamptonshire Chamber of CommerceBritish Business Angel’s AssociationAngels’ DenForward Ladies
SOCIAL MEDIATwitter – twitter.com/Business_MidsLinkedIn – easyFairs Business EventsExtensive coverage across partners’ LinkedIn groups and Twitter
BIRMINGHAM POSTTHE
Forward Ladiesinspiring women in professional lifeangels
This unique area features motivating keynote addresses delivered by some of the most influential, experienced and inspirational business people in the UK today, covering how they succeeded and the mistakes they made.
PREVIOUS SPEAKERS PARTICIPATING AT BUSINESS NORTH WEST INCLUDE:
Max Clifford (PR guru)
Phil Jones (Brother UK)
Kevin Feddy (MEN Editor)
Scott Hadden (CIM)
Nick Goode (Sage)
Richard Farleigh (Dragons’ Den)
easyFairs® REWARDS EARLY BOOKERSBook your stand early to benefit from significant cost savings AND inclusion in the pre-show visitor marketing campaign.
www.business-midlands.co.ukwww.business-midlands.co.uk
MAXIMUM EXPOSUREA BOOSTER PACK delivers exhibitors a tenfold increase in page views and a threefold increase in click-throughs to your website - giving you optimum visibillty and sales leads!
SPONSORSHIP provides a great means of broadening your competitive edge by giving you real market visibility and delivering a more substantial ROI against traditional means of advertising. We can tailor sponsorship packages to best suit your needs to deliver the exposure you need to truly stand out!
Call +44 (0)20 8843 8822or [email protected] find out more!
For more information or to book a stand, please contact:
Fotoulla Michael - Sales ManagerT: +44 (0)20 8843 8822E: [email protected]
easyFairs® UK & Ireland Ltd
8 Oak Lane, Twickenham, TW1 3PA
Tel : +44 (0)20 8843 8800
Fax : +44 (0)20 8892 1929
www.easyFairs.com
ORGANISER
It’s time & cost-effective
4 You just turn up and do business!
4 Only one night away
4 A level playing field
The package includes:
4 Stand build (12m2), name board, carpet, two spotlights and one twin power point
4 One table and two chairs4 One literature rack4 Entry in show catalogue4 Unlimited admission tickets4 Inclusion in visitor promotional
activity
ALL-IN PACKAGE
All information correct at time of press
“The booking process was so simple and every one of the easyFairs team has gone the extra mile to make everything run as smoothly as possible. Even with seven people on the stand, we struggled to cope with demand and have already got a lot of business out of it. We will definitely be returning next year and are looking forward to building a relationship with easyFairs over the coming years.”
Matthew Platt, Director, SEOnext - exhibitor at BUSINESS NORTH WEST 2011
VISITOR PROFILE*
• Business owners• CEOs• Managing directors• Consultants• Entrepreneurs
• Business investors• Local authorities• Solicitors• Banks
Who visits?
Banking/financeBuilding and constructionBusiness consultancyBusiness servicesCar sales/leasingDesign/graphicsE-commerceEducation/trainingEnergy/utilitiesEngineeringEvents/exhibitionsFacilitiesFilm studios and production servicesGovernment/local authoritiesHealth sectorsHR consultingInsurance/pensionsIT services/computingJournalismLegal services
Leisure/hospitality/hotelsManufacturingMarketing/advertising/PRMediaOffice servicesPrinting/publishingProject managementPropertyPublic servicesRadio and television stationsRecruitmentRetailSecurity servicesSoftware/technologySolicitorsTelecommunications consultingTraining/coachingTransportation/storageTravel/accommodationWholesale and distribution
PROFESSIONALS FROM THE FOLLOWING SECTORS WILL VISIT THE SHOW:
PUT IT IN YOUR DIARY
Thursday
28June 2012
09:00 – 16:00
Wednesday
27June 2012
09:00 – 19:00
Reach the heart of the Midlandsbusiness community Event supporters:
BUSINESS MIDLANDS will attract thousands of regional SME business owners, directors and entrepreneurs. An abundance of business deals will be done during the event and continue for many months after.
FREE promotion to our visitors easyFairs® gives all exhibitors access to a complete programme of highly targeted and complimentary tools and activities to promote your attendance at the event. Your package includes:
FREE microsite – our unique My easyFairs® system enables you to create a microsite within the show’s main website, including the ability to upload your logo, product information and press releases
FREE PR exposure – our PR agency works closely with exhibitors to promote their presence at the show across the event’s media campaign
FREE secure mailing – easyFairs® will send personalised invitations on your behalf, to your database, free of charge**
FREE customised email design – we will send you a content-rich html email to enable you to personalise the content before sending it to prospective and current clients
FREE telemarketing – we will call up to 500 of your contacts and invite them to the show on your behalf **
FREE ticket invites – we give you unlimited visitor invitations to send to your customers to invite the event
FREE buttons, banners & logos –a great way to promote your involvement in BUSINESS MIDLANDS
PLUS... Our team is always on hand to provide advice and guidance to help you with all aspects of exhibiting at BUSINESS MIDLANDS!
VITAL STATS***
•90%of our audience were either CEOs, owners, partners or managers
•80%of 2011 visitors said they will return in 2012 and that it was a successful and productive day out of the office
•70%of visitors are final or joint final decision-makers
•29%of all visitors represent companies with an annual spend of between £1m and £10m
•89% of all 2011 exhibitors rated their experience of the show as very worthwhile or worthwhile
STAND PRICES9m2 £3,28512m2 £4,380
*All visitors come from a wide range of industries including marketing, finance, IT, HR, recruitment, wholesale, public services and more (more details available on request).
*** Taken from visitor attendance atBusiness North West 2011
NEC Birmingham • 27 & 28 June 2012NEC Birmingham • 27 & 28 June 2012
www.business-midlands.co.uk
National media partner:
Regional media partner:
BIRMINGHAM POSTTHE
Forward Ladiesinspiring women in professional lifeangels**Subject to limitations
In 2011, our essential free-to-attend learnShops™ programme was divided into two informative streams.
BUSINESS FUNDING CLINICSVisitors are given the opportunity to pitch for funding and gain access to a wealth of advice and feedback on how to attract investment for their business.
LIONS’ LAIREnjoy the drama of the highly popular Dragons’ Den by showcasing your best new innovations to a panel of business experts. If you are interested in taking part, please contact the team.
Call: +44 (0)20 8843 8822 oremail [email protected]
The unique Midlands event for business owners
How we attract business decision-makers
BUSINESS MIDLANDS is an essential event for business owners, entrepreneurs, CEOs and decision-makers in the Midlands, which builds on the success of easyFairs’ BUSINESS NORTH WEST in Manchester. This two-day event will bring together regional businesses to network and do business in an interactive and live environment.Visitors will attend to source new products, services and solutions, to network with like-minded professionals, and to participate in the fantastic array of free seminars and content-driven features. This makes this event the ideal place for you to introduce your products and services to an information-hungry audience.
This new trade event has received fantastic support from local and regional institutions, media and associations, guaranteeing an exciting forum for you to meet potential buyers all in one place. Located at Birmingham’s NEC, it will be the perfect location for all the Midland’s businesses to gather and network.
www.business-midlands.co.ukBook your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822 Book your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822
NATIONAL & REGIONAL PRESSThe Times (national edition)Birmingham PostBirmingham MailBirmingham MetroCoventry TelegraphLoughborough EchoStafford PostLeicester MercuryNottingham PostDerby TelegraphLincolnshire Echo
TRADE PRESSBusiness East MidlandsBusiness West MidlandsEN Midlands MagazineInsiderDirectorNew BusinessBusiness XLReal BusinessThe MarketerDaltons Weekly
ONLINE MEDIAwww.business-midlands.co.ukwww.businessnorthwest.co.ukwww.cim.co.ukwww.iod.comwww.managers.org.ukwww.bbaa.org.ukwww.fsb.org.ukwww.uk-ace.org.ukwww.wiba.co.ukwww.birmingham-chamber.comwww.cw-chamber.co.ukwww.dncc.co.ukwww.lincs-chamber.co.ukwww.chamberofcommerce.co.ukwww.blackcountrychamber.co.ukwww.shropshire-chamber.co.ukwww.nscci.co.ukwww.hwchamber.co.ukwww.northants-chamber.co.ukwww.enforbusiness.comwww.insidermedia.comwww.growingbusiness.co.ukwww.smallbusiness.co.ukwww.growthbusiness.co.ukwww.newbusiness.co.ukwww.businessxl.co.ukwww.business-scene.comwww.startups.co.ukwww.thenec.co.ukwww.themarketingblog.comwww.daltons.comwww.forwardladies.com
EXTENSIVE PR & MARKETING CAMPAIGNWe invest in a comprehensive PR and marketing campaign in the run up to BUSINESS MIDLANDS to reach a broad range of senior business buyers, from national, regional and trade press to online and social media and emails. Here is a selection of planned coverage:
TARGET THE BEST OF THE MIDLANDS According to government statistics, SMEs accounted for 99.9% of all UK businesses in 2008; and in the Midlands that equates to over 397,000 businesses, employing over 2.1 million people!
BUSINESS MIDLANDS will attract thousands of those regional SME business owners, directors and entrepreneurs, making this event the perfect platform for your business to stand out, get in front of business owners and meet thousands of leads face to face over a two-day period.
• A focused two-day event, with the emphasis on doing business
• High quality visitors with real purchasing power!
• Transparent low prices – means value for money and clear ROI
• Sales event – the focus is on doing business
• No wasted time as your stand is ready for you to do business
• Organisation is taken care of by easyFairs® – you can concentrate on sales!
IF YOUR 2012 SALES PLAN INCLUDES...
• Getting face to face with key active buyers
• Demonstrating your products• Launching new product ranges• Generating sales and making new
contacts• Leveraging PR opportunities and
gaining media exposure
...then you can achieve this at minimal cost, with as little as twodaysoutoftheoffice!
With easyFairs®, exhibiting at BUSINESS MIDLANDS has never been easier.
A complete day out with key learning benefitseasyFairs® events are content-driven to ensure we bring you the visitors you want to see. A visit toBUSINESS MIDLANDS will provide business owners with access to a wide range of free expert advice, inspiration and networking opportunities. Here is just an overview of what our visitors can expect to see:
Why visitors attend
This highly valuable feature of the show allows visitors to meet with 60 potential new suppliers and peers for 60 seconds each in an extremely time-efficient way. Exhibitors are welcome to take part; session times will be published nearer to the show.
Follow us! twitter.com/Business_Mids
Join our LinkedIn business group easyFairs Business Events
WHY EXHIBIT?
BUSINESS MIDLANDS is delighted and proud to be supported by the following organisations, associations and media for 2012. We work closely with our partners to ensure the event gains maximum exposure and drives the whole of the Midlands business community to understand the benefits of attending and exhibiting. We continually strive to find new organisations and partners to work with and aim to consistently improve and innovate the regional industry.
FREE PRESENTATIONS & SEMINARSBUSINESS MIDLANDS features a variety of invaluable free seminars from inspirational keynotes, business experts and a range of case studies from those who have been there and done that. Seminar tracks include:
This tactical stream of learnShops™ focuses on providing visitors with vital tips and tricks on a wide range of business disciplines, including social media, online marketing, financial advice, HR, winning sales strategy and much more!
This progressive series of learnShops™ is the place for visitors to learn how to harness the latest technologies, covering future digital trends, innovations in business and the vitals on digital marketing.
PREVIOUS SPEAKERS PARTICIPATING AT BUSINESS NORTH WEST INCLUDE: Guy Levine (Return on Digital)Elisabeth Goodman (LinkedIn LIVE)Mark Williams (LinkedIn LIVE)David Wood (Cisco)Jim Symcox (Twitter)
Hosted by
“We have thoroughly enjoyed our two days at BUSINESS NORTH WEST. The quality and quantity of the leads generated have been excellent. We will definitely exhibit again and we would recommend other businesses to exhibit at this show.”Sarah Hart, Marketing Manager, busibuild promotions - exhibitor at BUSINESS NORTH WEST 2011
“The quality of the visitor at BUSINESS NORTH WEST this year is some of the highest I’ve seen. The vast majority of people that I have spoken to are owners and decision-makers, which makes all the difference. In the first day at the exhibition we have got more leads than at any other event so far, which speaks for itself.”Paul Turner, Managing Director, Love Displays - exhibitor at BUSINESS NORTH WEST 2011
THINK DIGITAL
INNOVATION LOUNGE
HOW TO
SPEED NETWORKING
WHO SHOULD EXHIBIT? Our research and experience has identified four core focus areas in which visitors are looking for advice and services:
•Marketing
•Finance
•IT
•HR
If you have a product or service that can contribute to the growth of businesses in the Midlands, you should be exhibiting at BUSINESS MIDLANDS 2012!
easyFairs® trade shows are time & cost-effective. You get everything you need from a single supplier and at a fixed price. When you arrive, your stand is ready and waiting for you to do business.
easyFairs® trade shows are sales events. They enable you to develop business contacts and make sales at a fraction of the cost of a normal trade show.
easyFairs® shows are attractive to the key buyers and decision makers you would like to meet because they are focused and compact, minimising demands on visitors’ time.
Plus, easyFairs® is the green alternative: trade shows with minimum carbon footprint.
To find out more about our all-inclusive stand packages, how you can exhibit and why this show could change your business for the better, please contact Fotoulla Michael, Sales Manager:
+44 (0)20 8843 [email protected]
TIME & COST-EFFECTIVENever exhibited at an easyFairs® show before?
Trade shows for people who simply want to do business
OUR PARTNERS AND SUPPORTERS
EMAILSInternal database of over 70,000 contactsBusiness Link Federation of Small BusinessesAssociation of Chief ExecutivesInstitute of DirectorsCIMChartered Management InstituteFresh Business ThinkingWomen in Business AssociationBirmingham Post, Mail & MetroEN Midlands MagazineInsiderBirmingham City CouncilBirmingham Chamber of CommerceCoventry & Warwickshire Chamber of CommerceDerbyshire & Nottinghamshire Chamber of Commerce Black Country Chamber of CommerceShropshire Chamber of CommerceLeicestershire Chamber of CommerceLincolnshire Chamber of CommerceHerefordshire & Worcestershire Chamber of CommerceNorth Staffordshire Chamber of CommerceNorthamptonshire Chamber of CommerceBritish Business Angel’s AssociationAngels’ DenForward Ladies
SOCIAL MEDIATwitter – twitter.com/Business_MidsLinkedIn – easyFairs Business EventsExtensive coverage across partners’ LinkedIn groups and Twitter
BIRMINGHAM POSTTHE
Forward Ladiesinspiring women in professional lifeangels
This unique area features motivating keynote addresses delivered by some of the most influential, experienced and inspirational business people in the UK today, covering how they succeeded and the mistakes they made.
PREVIOUS SPEAKERS PARTICIPATING AT BUSINESS NORTH WEST INCLUDE:
Max Clifford (PR guru)
Phil Jones (Brother UK)
Kevin Feddy (MEN Editor)
Scott Hadden (CIM)
Nick Goode (Sage)
Richard Farleigh (Dragons’ Den)
In 2011, our essential free-to-attend learnShops™ programme was divided into two informative streams.
BUSINESS FUNDING CLINICSVisitors are given the opportunity to pitch for funding and gain access to a wealth of advice and feedback on how to attract investment for their business.
LIONS’ LAIREnjoy the drama of the highly popular Dragons’ Den by showcasing your best new innovations to a panel of business experts. If you are interested in taking part, please contact the team.
Call: +44 (0)20 8843 8822 oremail [email protected]
The unique Midlands event for business owners
How we attract business decision-makers
BUSINESS MIDLANDS is an essential event for business owners, entrepreneurs, CEOs and decision-makers in the Midlands, which builds on the success of easyFairs’ BUSINESS NORTH WEST in Manchester. This two-day event will bring together regional businesses to network and do business in an interactive and live environment.Visitors will attend to source new products, services and solutions, to network with like-minded professionals, and to participate in the fantastic array of free seminars and content-driven features. This makes this event the ideal place for you to introduce your products and services to an information-hungry audience.
This new trade event has received fantastic support from local and regional institutions, media and associations, guaranteeing an exciting forum for you to meet potential buyers all in one place. Located at Birmingham’s NEC, it will be the perfect location for all the Midland’s businesses to gather and network.
www.business-midlands.co.ukBook your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822 Book your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822
NATIONAL & REGIONAL PRESSThe Times (national edition)Birmingham PostBirmingham MailBirmingham MetroCoventry TelegraphLoughborough EchoStafford PostLeicester MercuryNottingham PostDerby TelegraphLincolnshire Echo
TRADE PRESSBusiness East MidlandsBusiness West MidlandsEN Midlands MagazineInsiderDirectorNew BusinessBusiness XLReal BusinessThe MarketerDaltons Weekly
ONLINE MEDIAwww.business-midlands.co.ukwww.businessnorthwest.co.ukwww.cim.co.ukwww.iod.comwww.managers.org.ukwww.bbaa.org.ukwww.fsb.org.ukwww.uk-ace.org.ukwww.wiba.co.ukwww.birmingham-chamber.comwww.cw-chamber.co.ukwww.dncc.co.ukwww.lincs-chamber.co.ukwww.chamberofcommerce.co.ukwww.blackcountrychamber.co.ukwww.shropshire-chamber.co.ukwww.nscci.co.ukwww.hwchamber.co.ukwww.northants-chamber.co.ukwww.enforbusiness.comwww.insidermedia.comwww.growingbusiness.co.ukwww.smallbusiness.co.ukwww.growthbusiness.co.ukwww.newbusiness.co.ukwww.businessxl.co.ukwww.business-scene.comwww.startups.co.ukwww.thenec.co.ukwww.themarketingblog.comwww.daltons.comwww.forwardladies.com
EXTENSIVE PR & MARKETING CAMPAIGNWe invest in a comprehensive PR and marketing campaign in the run up to BUSINESS MIDLANDS to reach a broad range of senior business buyers, from national, regional and trade press to online and social media and emails. Here is a selection of planned coverage:
TARGET THE BEST OF THE MIDLANDS According to government statistics, SMEs accounted for 99.9% of all UK businesses in 2008; and in the Midlands that equates to over 397,000 businesses, employing over 2.1 million people!
BUSINESS MIDLANDS will attract thousands of those regional SME business owners, directors and entrepreneurs, making this event the perfect platform for your business to stand out, get in front of business owners and meet thousands of leads face to face over a two-day period.
• A focused two-day event, with the emphasis on doing business
• High quality visitors with real purchasing power!
• Transparent low prices – means value for money and clear ROI
• Sales event – the focus is on doing business
• No wasted time as your stand is ready for you to do business
• Organisation is taken care of by easyFairs® – you can concentrate on sales!
IF YOUR 2012 SALES PLAN INCLUDES...
• Getting face to face with key active buyers
• Demonstrating your products• Launching new product ranges• Generating sales and making new
contacts• Leveraging PR opportunities and
gaining media exposure
...then you can achieve this at minimal cost, with as little as twodaysoutoftheoffice!
With easyFairs®, exhibiting at BUSINESS MIDLANDS has never been easier.
A complete day out with key learning benefitseasyFairs® events are content-driven to ensure we bring you the visitors you want to see. A visit toBUSINESS MIDLANDS will provide business owners with access to a wide range of free expert advice, inspiration and networking opportunities. Here is just an overview of what our visitors can expect to see:
Why visitors attend
This highly valuable feature of the show allows visitors to meet with 60 potential new suppliers and peers for 60 seconds each in an extremely time-efficient way. Exhibitors are welcome to take part; session times will be published nearer to the show.
Follow us! twitter.com/Business_Mids
Join our LinkedIn business group easyFairs Business Events
WHY EXHIBIT?
BUSINESS MIDLANDS is delighted and proud to be supported by the following organisations, associations and media for 2012. We work closely with our partners to ensure the event gains maximum exposure and drives the whole of the Midlands business community to understand the benefits of attending and exhibiting. We continually strive to find new organisations and partners to work with and aim to consistently improve and innovate the regional industry.
FREE PRESENTATIONS & SEMINARSBUSINESS MIDLANDS features a variety of invaluable free seminars from inspirational keynotes, business experts and a range of case studies from those who have been there and done that. Seminar tracks include:
This tactical stream of learnShops™ focuses on providing visitors with vital tips and tricks on a wide range of business disciplines, including social media, online marketing, financial advice, HR, winning sales strategy and much more!
This progressive series of learnShops™ is the place for visitors to learn how to harness the latest technologies, covering future digital trends, innovations in business and the vitals on digital marketing.
PREVIOUS SPEAKERS PARTICIPATING AT BUSINESS NORTH WEST INCLUDE: Guy Levine (Return on Digital)Elisabeth Goodman (LinkedIn LIVE)Mark Williams (LinkedIn LIVE)David Wood (Cisco)Jim Symcox (Twitter)
Hosted by
“We have thoroughly enjoyed our two days at BUSINESS NORTH WEST. The quality and quantity of the leads generated have been excellent. We will definitely exhibit again and we would recommend other businesses to exhibit at this show.”Sarah Hart, Marketing Manager, busibuild promotions - exhibitor at BUSINESS NORTH WEST 2011
“The quality of the visitor at BUSINESS NORTH WEST this year is some of the highest I’ve seen. The vast majority of people that I have spoken to are owners and decision-makers, which makes all the difference. In the first day at the exhibition we have got more leads than at any other event so far, which speaks for itself.”Paul Turner, Managing Director, Love Displays - exhibitor at BUSINESS NORTH WEST 2011
THINK DIGITAL
INNOVATION LOUNGE
HOW TO
SPEED NETWORKING
WHO SHOULD EXHIBIT? Our research and experience has identified four core focus areas in which visitors are looking for advice and services:
•Marketing
•Finance
•IT
•HR
If you have a product or service that can contribute to the growth of businesses in the Midlands, you should be exhibiting at BUSINESS MIDLANDS 2012!
easyFairs® trade shows are time & cost-effective. You get everything you need from a single supplier and at a fixed price. When you arrive, your stand is ready and waiting for you to do business.
easyFairs® trade shows are sales events. They enable you to develop business contacts and make sales at a fraction of the cost of a normal trade show.
easyFairs® shows are attractive to the key buyers and decision makers you would like to meet because they are focused and compact, minimising demands on visitors’ time.
Plus, easyFairs® is the green alternative: trade shows with minimum carbon footprint.
To find out more about our all-inclusive stand packages, how you can exhibit and why this show could change your business for the better, please contact Fotoulla Michael, Sales Manager:
+44 (0)20 8843 [email protected]
TIME & COST-EFFECTIVENever exhibited at an easyFairs® show before?
Trade shows for people who simply want to do business
OUR PARTNERS AND SUPPORTERS
EMAILSInternal database of over 70,000 contactsBusiness Link Federation of Small BusinessesAssociation of Chief ExecutivesInstitute of DirectorsCIMChartered Management InstituteFresh Business ThinkingWomen in Business AssociationBirmingham Post, Mail & MetroEN Midlands MagazineInsiderBirmingham City CouncilBirmingham Chamber of CommerceCoventry & Warwickshire Chamber of CommerceDerbyshire & Nottinghamshire Chamber of Commerce Black Country Chamber of CommerceShropshire Chamber of CommerceLeicestershire Chamber of CommerceLincolnshire Chamber of CommerceHerefordshire & Worcestershire Chamber of CommerceNorth Staffordshire Chamber of CommerceNorthamptonshire Chamber of CommerceBritish Business Angel’s AssociationAngels’ DenForward Ladies
SOCIAL MEDIATwitter – twitter.com/Business_MidsLinkedIn – easyFairs Business EventsExtensive coverage across partners’ LinkedIn groups and Twitter
BIRMINGHAM POSTTHE
Forward Ladiesinspiring women in professional lifeangels
This unique area features motivating keynote addresses delivered by some of the most influential, experienced and inspirational business people in the UK today, covering how they succeeded and the mistakes they made.
PREVIOUS SPEAKERS PARTICIPATING AT BUSINESS NORTH WEST INCLUDE:
Max Clifford (PR guru)
Phil Jones (Brother UK)
Kevin Feddy (MEN Editor)
Scott Hadden (CIM)
Nick Goode (Sage)
Richard Farleigh (Dragons’ Den)
easyFairs® REWARDS EARLY BOOKERSBook your stand early to benefit from significant cost savings AND inclusion in the pre-show visitor marketing campaign.
www.business-midlands.co.ukwww.business-midlands.co.uk
MAXIMUM EXPOSUREA BOOSTER PACK delivers exhibitors a tenfold increase in page views and a threefold increase in click-throughs to your website - giving you optimum visibillty and sales leads!
SPONSORSHIP provides a great means of broadening your competitive edge by giving you real market visibility and delivering a more substantial ROI against traditional means of advertising. We can tailor sponsorship packages to best suit your needs to deliver the exposure you need to truly stand out!
Call +44 (0)20 8843 8822or [email protected] find out more!
For more information or to book a stand, please contact:
Fotoulla Michael - Sales ManagerT: +44 (0)20 8843 8822E: [email protected]
easyFairs® UK & Ireland Ltd
8 Oak Lane, Twickenham, TW1 3PA
Tel : +44 (0)20 8843 8800
Fax : +44 (0)20 8892 1929
www.easyFairs.com
ORGANISER
It’s time & cost-effective
4 You just turn up and do business!
4 Only one night away
4 A level playing field
The package includes:
4 Stand build (12m2), name board, carpet, two spotlights and one twin power point
4 One table and two chairs4 One literature rack4 Entry in show catalogue4 Unlimited admission tickets4 Inclusion in visitor promotional
activity
ALL-IN PACKAGE
All information correct at time of press
“The booking process was so simple and every one of the easyFairs team has gone the extra mile to make everything run as smoothly as possible. Even with seven people on the stand, we struggled to cope with demand and have already got a lot of business out of it. We will definitely be returning next year and are looking forward to building a relationship with easyFairs over the coming years.”
Matthew Platt, Director, SEOnext - exhibitor at BUSINESS NORTH WEST 2011
VISITOR PROFILE*
• Business owners• CEOs• Managing directors• Consultants• Entrepreneurs
• Business investors• Local authorities• Solicitors• Banks
Who visits?
Banking/financeBuilding and constructionBusiness consultancyBusiness servicesCar sales/leasingDesign/graphicsE-commerceEducation/trainingEnergy/utilitiesEngineeringEvents/exhibitionsFacilitiesFilm studios and production servicesGovernment/local authoritiesHealth sectorsHR consultingInsurance/pensionsIT services/computingJournalismLegal services
Leisure/hospitality/hotelsManufacturingMarketing/advertising/PRMediaOffice servicesPrinting/publishingProject managementPropertyPublic servicesRadio and television stationsRecruitmentRetailSecurity servicesSoftware/technologySolicitorsTelecommunications consultingTraining/coachingTransportation/storageTravel/accommodationWholesale and distribution
PROFESSIONALS FROM THE FOLLOWING SECTORS WILL VISIT THE SHOW:
PUT IT IN YOUR DIARY
Thursday
28June 2012
09:00 – 16:00
Wednesday
27June 2012
09:00 – 19:00
Reach the heart of the Midlandsbusiness community Event supporters:
BUSINESS MIDLANDS will attract thousands of regional SME business owners, directors and entrepreneurs. An abundance of business deals will be done during the event and continue for many months after.
FREE promotion to our visitors easyFairs® gives all exhibitors access to a complete programme of highly targeted and complimentary tools and activities to promote your attendance at the event. Your package includes:
FREE microsite – our unique My easyFairs® system enables you to create a microsite within the show’s main website, including the ability to upload your logo, product information and press releases
FREE PR exposure – our PR agency works closely with exhibitors to promote their presence at the show across the event’s media campaign
FREE secure mailing – easyFairs® will send personalised invitations on your behalf, to your database, free of charge**
FREE customised email design – we will send you a content-rich html email to enable you to personalise the content before sending it to prospective and current clients
FREE telemarketing – we will call up to 500 of your contacts and invite them to the show on your behalf **
FREE ticket invites – we give you unlimited visitor invitations to send to your customers to invite the event
FREE buttons, banners & logos –a great way to promote your involvement in BUSINESS MIDLANDS
PLUS... Our team is always on hand to provide advice and guidance to help you with all aspects of exhibiting at BUSINESS MIDLANDS!
VITAL STATS***
•90%of our audience were either CEOs, owners, partners or managers
•80%of 2011 visitors said they will return in 2012 and that it was a successful and productive day out of the office
•70%of visitors are final or joint final decision-makers
•29%of all visitors represent companies with an annual spend of between £1m and £10m
•89% of all 2011 exhibitors rated their experience of the show as very worthwhile or worthwhile
STAND PRICES9m2 £3,28512m2 £4,380
*All visitors come from a wide range of industries including marketing, finance, IT, HR, recruitment, wholesale, public services and more (more details available on request).
*** Taken from visitor attendance atBusiness North West 2011
NEC Birmingham • 27 & 28 June 2012NEC Birmingham • 27 & 28 June 2012
www.business-midlands.co.uk
National media partner:
Regional media partner:
BIRMINGHAM POSTTHE
Forward Ladiesinspiring women in professional lifeangels**Subject to limitations
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