rough training, consulting and principle- based programs, FranklinCovey instills leadership in people and organizations everywhere. In order to create “e 5 Choices Program,” which is similar to the program, “7 Habits,” FranklinCovey partnered with Alexander’s to develop the event concept and implement the promotional and training material production. FranklinCovey set up a world tour with customized deliverables, which at the time was an unprecedented idea. To begin with, FranklinCovey needed to get the word out about the program and get people signed up. en each participant needed to feel like they were valued and personally invited to the seminar. is meant that all contact and training materials needed to be personalized. A targeted mailer was sent to the exact market where FranklinCovey needed seminar sign ups. anks to Alexander’s, all training materials were created and personalized, organized, and sent out to participants without a hitch. ANATOMY OF THE PROJECT Summary of things created · Business Cards · Table Top Displays · Books · Manuals · Custom Workbooks · Passalong Cards · Personalization of Materials · Product Packaging Time Management Company FRANKLINCOVEY CLIENT DESCRIPTION CREATIVE SOLUTION RESULTS ousands of foam core iPads (designed to look like a real iPad). ousands of branded pens and plastic cards. ousands of table packets and dry erase boards. ousands of fliers, tri-fold brochures and participant kits. Hundreds of bound workbooks. All items packaged and shipped worldwide to the various seminars. More than 10,000 satisfied participants. CLIENT SOLUTION 245 South 1060 West | Lindon, Utah 84042-1606 | 801.224.8666 | Alexanders.com