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Franchising Approach Copyright © Business Unlimited 1
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Franchising Integrated Approach System

Jan 21, 2015

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Business

Salim Hajje

Designing and Developing the Franchise Program تخطيط وتطوير برنامج حق امتياز
Franchising Growth Strategy Planning and Implementation- تطوير وتطبيق استراتجيات نمو لحقوق الامتياز
Franchise Operations Manuals – كتيبات ادارة حقوق الامتياز
Franchise Training Manuals – كتيبات و برامج تدريب موظفي حقوق الامتياز
Franchisors and franchisees training workshops تدريب اصحاب حق الامتياز وأصحاب الامتياز
Franchisor and Franchisees Relationship Building بناء العلاقة بين اصحاب حق الامتياز وأصحاب الامتياز
Auditing Existing Franchise Network - مراقبة و متابعة حسن اداء وعمل أصحاب الامتياز
Strategic Franchise Marketing – التسويق الاستراتيجي لحقوق الامتياز
Franchise Cash flow Management - ادارة التدفق النقدي لحقوق الامتياز
Franchise Feasibility – دراسات جدوى لحقوق الامتياز
Buying / selling a franchise – شراء وبيع حقوق الامتياز
Franchisee Operation business planning – وضع خطط عمل لأصحاب حقوق الامتياز
Master franchise/sub-franchising area development – تخطيط وتطويرالاسواق لمنح حق امتياز إقليمي أو عالمي
Franchise marketing: attracting investors and recruiting franchisees تسويق الامتياز: جذب مستثمرون وجذب أصحاب امتياز
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FRANCHISING INTEGRATED

APPROACH SYSTEM

LEBANESE FRANCHISE ASSOCIATION

Members & Experts

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Make from an Idea …

…A Concept …

Franchising

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From a Concept …

…A Network …

From a Person …… A Team

Franchising

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Franchising a business is all about creating an offering that works for both the franchisor and franchisee. In this issue we will consider the five steps of franchising and how to get each right:

Franchising …

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BU five basic steps of franchising a business are as follows:

1

The Franchise Feasibility

Study:

 The document that states whether a business can be franchised and if so what the franchise model should look like.

2

Infrastructure

Development:

 Creates the systems and processes required to support a network of franchisees.

3

The Franchise

Agreement:

 The legal agreement between franchisor and franchisee.

4Operations

Manual:

 A detailed description of how the franchisee MUST run their business.

5

Franchisee

Recruitment:

 Identifies the most appropriate strategy for recruiting franchisees and creates the material to support the recruitment process.

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BU five basic steps of franchising a business are as follows:

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Through BU integrated approach system, we provide:A. Evaluation Services

B. Operational Services

C. Financial Services

D. Para-Legal Services

E. Marketing Services

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Through BU integrated approach system, we provide:

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PROFESSIONAL TRAINING PROGRAMS