Franchising - Fundación Exportar

Connecting Argentine exporters to the worldFranchising

About ‘Fundación Exportar’Fostering Argentine Exports

Fundación Exportar is the export promotion agency of the Argentine Ministry of Foreign Affairs and Worship, aimed at fostering the increase and diversification of Argentine exports.

In this regard, provides assistance to the business community in their efforts to conquer new markets in order to accomplish the ultimate goal which is that Argentine companies trade products and services worldwide.

About Argentine Economy

Argentina is the third largest economy in Latin America, behind Brazil and Mexico. According to IMF data for 2012, its GDP in terms of purchasing power parity reached US$ 751.391million.

Its GDP per capita in 2012, measured in purchasing power parity was of US$18.201.

IMF Data , 2007 to 2012: estimated

In the prestigious Global Competitiveness Report 2012-2013 prepared by the World Economic Forum, Argentina is ranked 94th among 144 economies analyzed, and has been placed within the group of 21 developing economies that are ‘in transition to’ the last stage of development: the ‘innovation-driven economies’ (35 developed economies).

Transport services Tourism services Non-Traditional services

INDEC Data

INDEC Data

15%

32%

52%25%59%16%

INDEC Data

In its report about the performance of Free Exchange Market during 2012, the Argentine Central Bank (BCRA) issued preliminary data stating that Argentine exports of business and professional services showed a positive net balance (revenue minus expenses) of 3,100 million dollars during 2012, representing over a twofold increase as compared to the previous year.

INDEC Data INDEC Data

Fundación Exportar takes part in international exhibitions about Franchising, like: FIF in Mexico and ABF in Brazil, promoting the export of Argentine brands along with the Argentine Association of Brands and Franchises (AAMF).

Franchising

In Latin America, Argentina, Brazil, Mexico and Venezuela have been exporting franchises for 20 years, and Argentina was the main exporter in 2012: 113 brands, while Brazil exported 91 and Mexico 83 brands.

Argentine brands, after their expansion in the local market, are present in more than 1100 sales points across 56 countries.

One example is the traditional Argentine franchise ‘HAVANNA’, exported since 2005 which is nowadays present in: Costa Rica, Brazil, Venezuela, Chile, Peru, Paraguay, Uruguay, Mexico, Bolivia and Spain, among others.

HAVANNA products bear the HACCP international certification.

HAVANNA cafe in Argentina HAVANNA cafe in Montevideo, Uruguay

Exports of Argentine franchises also include the ‘FREDDO’ ice-cream shop brand.

HAVANNA cafe in Montevideo, Uruguay Ice-cream shop ‘FREDDO’ in Champagnat

Other traditional Argentine franchise exported is: ‘CAFÉ MARTINEZ’

There are more than 100 branches of this traditional Argentine brand distributed in: Argentina, Spain, Uruguay, Chile, Paraguay. It was in 1995 when ‘CAFÉ MARTINEZ’ begun to develop a novel concept of own and franchised cafes, where this family company offers its customers a wide range of coffees like: Selected Blend, Brazil, Colombia, Italian Toasted or Decaffeinated, among others.

Another example of an Argentine franchise exported worldwide is the ecological car wash franchise ‘PRONTO WASH’, with more than 300 stores in 30 countries, included a luxury car wash in Kuwait, the largest in its type in the world, a ‘Mega Spa Car’ which has a coffee shop, entertainments, games, VIP lounges and more.

See also the video interview at CNN: http://prontowash.com/ar/swf/player-cnn-espanol.swf)

During 2005, the Argentine football Club River Plate exported for the first time its franchise: ‘RIVER EXPORTA MARCA PAIS ARGENTINA’. In 2007 was opened the football club River Plate in Fortaleza, Colombia.

http://www.cariverplate.com.ar/

In 2009, Boca Juniors Athletic Club began to export its football schools franchise and now exports also more than 1000 merchandising products. The Club has a Theme 5- Star Hotel too: the Hotel Boca Juniors, the first hotel of this type in the world. ‘ESCUELAS DE FUTBOL BOCA’ has so far 40 football schools spread over: El Salvador, Brazil (12 schools), Paraguay, Bolivia, Miami, Colombia, Peru, Kuwait, Toronto, Spain, India, Indonesia.

Theme 5-Star Hotel Boca Juniors in Buenos Aires Cityhttp://www.hotelbocajuniors.com/http://www.bocajuniors.com.ar/

Many Argentine franchises of apparel brands are also exported: Ayres, Cardón, Caro Cuore, Cheeky, Jazmín Chebar, Kevingston, Kosiuko, La Martina, Las Pepas, Legacy, Mimo, Paula Cahen D’Anvers, Prune, Rapsodia, Vitamina,…

‘JAZMIN CHEBAR’ won Fundación Exportar Award to Consolidation in Markets in 2012.

Other examples of Argentine franchises exported are, for instance:

The toy store franchise ‘GIRO DIDACTICO’, present in Argentina, Uruguay and Paraguay

-the learning systems ‘ILVEM’, exported to Miami (USA), Colombia, Panama, Mexico, Peru, Ecuador, Uruguay, Brazil and Spain

-the pilates & tangolates studios ‘TAMARA DI TELLA’ exported worldwideThis Argentine franchise of ‘TAMARA DI TELLA’ is nowadays present in:

•Manila, Philippines•Texas, United States•Tijuana, Mexico•San Miguel De Allende, Mexico•Quito, Ecuador•Santiago, Chile•Germany •Tripoli, Libia

•Brasilia, Brazil•San Pablo, Brazil •Washington, United States•Melbourne, Australia•Tenerife, Spain•Atenas, Greece•Bolzano, Italy•Munich, Germany

•Hawaii, United States•New York, United States•Amman, Jordan•California, United States•Asunción, Paraguay•Lima, Perú•San Pablo 2, Brazil•Colonia, Uruguay

www.exportar.org.ar/franquicias