FITNESSONE IS INDIA FITNESSONE IS INDIA FITNESSONE IS INDIA FITNESSONE IS INDIA’ ’ ’S MOST S MOST S MOST S MOST SOPHISTICATED FITNESS CHAIN, SOPHISTICATED FITNESS CHAIN, SOPHISTICATED FITNESS CHAIN, SOPHISTICATED FITNESS CHAIN, AND WE DELIVER TOTAL FITNESS SOLUTIONS.
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FITNESSONE IS INDIAFITNESSONE IS INDIAFITNESSONE IS INDIAFITNESSONE IS INDIA’’’’S MOST S MOST S MOST S MOST SOPHISTICATED FITNESS CHAIN,SOPHISTICATED FITNESS CHAIN,SOPHISTICATED FITNESS CHAIN,SOPHISTICATED FITNESS CHAIN,AND WE DELIVER TOTAL FITNESS SOLUTIONS.
Fitness Opportunity
� Health & Fitness is a $ 20 billion industry in the US, serving 40 million clients.
� IHRSA (Premier Health Club Industry Association) has projected 25% growth in
membership to reach 50 million by end of 2010
� Nutrition & weight loss is a $44 billion industry in the US
� National trends on obesity and heart disease point to increasing demand for
healthy living and exercise
� Globally there is strong demand for branded fitness centers with international standards of
service
� Today the Indian fitness industry is probably where US fitness industry was
in the early 1980s
Indian Market Scenario…
Current Market Size – Rs.2500 Crores ($ 450 million)
No of clubs in the India – 970 (Predominantly small time clubs)
No of members – 11,00,000 members
Membership Penetration – 0.30%
Year on Year Growth – 80%
Top Global Markets...
8.5 %7.160543.7Germany
2.7 %3.420003.5Japan
14.8 %5.945003.4Spain
14.6 %4.347001.6Canada
15.5 %2.518001.5Holland
3.0 %1.512001.0Korea
0.1%1.19700.5India
13.0 %7.754906.3UK
16.0 %41.32900016.0USA
Penetration
No. of
Members in
Million
No. of ClubsSize in USD
BillionCountry
Top Global Players…
4.219471146 MillionCurves
3.0562296 MillionGold’s Gym
0.65115465 MillionVirgin Active
1.901671.00 BillionClub Corp
3.304371.03 BillionBally
3.013751.10 Billion24 Hrs Fitness
1.194411.30 BillionFitness First
No. of members in
MillionNo. of Clubs
2005
Revenue in USDCompany
Fitness One – an Intro
� F-One modeled after careful research offers world class equipments & ambience
on par with international clubs.
� F-One provides one of the highest level of service in the industry, where every
client gets individual attention from several departments
� Fitness Training
� Nutrition Department
� Physiotherapist Department
� Despite being a premium fitness center, it is value priced at Rs.19200 per annum (Rs.1600
per month) and no major player occupies this space in the same price band.
Excellent branding…
� FitnessOne has designed specific products to cater to the Niche segments:
� Weight Loss Management Program Called ‘TRIM’
� Personal training
� Offers variety of group classes: Aerobics, Yoga, Dance, Pilates, Martial