Strategic Communications Insight Network Analysis
Fran Cavanagh -- Strategic Communications Insight; Network Analysis
Jan 17, 2017
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Strategic Communications Insight Network Analysis
Network analysis can help us understand:
• How messages, rumours and news spread
• Where they are disseminated (geo and platform)
• How influential accounts are connected
WHAT IS IT?
LOCAL PROTESTS
NATIONAL GROUP
LOCAL
GROUP
NATIONAL
GROUP
Source: Followerwonk
Followerwonk (free) shows how Twitter accounts’ followers overlap
NATIONAL GROUP
NATIONAL
GROUP
LOCAL
GROUP
Antifascist groups
Right-wing groups
LOCAL PROTESTS
NATIONAL GROUP
LOCAL
GROUP
NATIONAL
GROUP
Source: Followerwonk
Followerwonk (free) shows how Twitter accounts’ followers overlap
NATIONAL GROUP
NATIONAL
GROUP
LOCAL
GROUP
Antifascist groups
Right-wing groups
LOCAL PROTESTS
NATIONAL GROUP
LOCAL
GROUP
NATIONAL
GROUP
Source: Followerwonk
Followerwonk (free) shows how Twitter accounts’ followers overlap
NATIONAL GROUP
NATIONAL
GROUP
LOCAL
GROUP
Antifascist groups
Right-wing groups
LOCAL PROTESTS
NATIONAL GROUP
LOCAL
GROUP
NATIONAL
GROUP
Source: Followerwonk
Followerwonk (free) shows how Twitter accounts’ followers overlap
NATIONAL GROUP
NATIONAL
GROUP
LOCAL
GROUP
Antifascist groups
Right-wing groups
Source: Followerwonk
LOCAL PROTESTS
Right-wing group
Antifascist group
BIO WORD CLOUD
BIO WORD CLOUD
LOCATION WORD CLOUD
LOCATION WORD CLOUD
Source: Followerwonk
LOCAL PROTESTS
Right-wing group
Antifascist group
BIO WORD CLOUD
BIO WORD CLOUD
LOCATION WORD CLOUD
LOCATION WORD CLOUD
Source: Followerwonk
LOCAL PROTESTS
Right-wing group
Antifascist group
BIO WORD CLOUD
BIO WORD CLOUD
LOCATION WORD CLOUD
LOCATION WORD CLOUD
Source: Followerwonk
LOCAL PROTESTS
Right-wing group
Antifascist group
BIO WORD CLOUD
BIO WORD CLOUD
LOCATION WORD CLOUD
LOCATION WORD CLOUD
Source: Followerwonk
LOCAL PROTESTS
Right-wing group
Antifascist group
BIO WORD CLOUD
BIO WORD CLOUD
LOCATION WORD CLOUD
LOCATION WORD CLOUD
Source: Followerwonk
LOCAL PROTESTS
Right-wing group
Antifascist group
BIO WORD CLOUD
BIO WORD CLOUD
LOCATION WORD CLOUD
LOCATION WORD CLOUD
OUTCOME
Source: Followerwonk
Analysis was presented to Home Office Executive Management Board Local Police were able to make more informed decisions about the need to provide more officers on the ground and co-ordinate activities efficiently to prevent clashes.
ADVANCED TOOLS
Paid tools can provide more
sophisticated network
analysis:
• Beyond Twitter (important)
• Enhanced geo capabilities
• Network visualisation
- Beyond follower overlap
- Can include strength of
connections and
influence of nodes
- Supports 3D visualisation
• Can visualise change over
time
RECOMMENDED TOOLS
Free network analysis tools include:
• Followerwonk: Visualisation of Twitter follower overlaps (up to three
accounts)
• Klear (was Twtrland): Shows activity, responsiveness, follower influence,
demographics inc age, for individual Twitter accounts
• Simply Measured: Detailed Twitter follower influence list
• Twitonomy: Activity, responsiveness, follower influence and timelines for
individual Twitter accounts
• Audisense: Detailed analysis of your own Twitter followers
• Bluenod: Maps users discussing a particular topic or hashtag
• Wolfram Alpha: Facebook follower demographics, activity patterns,
network overlaps for your own profile
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