Framtidens kommunikationslandskap för kommunikatörer

Framtidens kommunikationslandskap

för kommunikatörerEn föreläsning av Johan Ronnestam vid

Berghs School of Communications den 17:e maj 2013

Monday, May 20, 13

Google Keyword: Johan Ronnestam

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Monday, May 20, 13

Framtiden?

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Framtiden är den delen av tidslinjen som ännu inte inträffat.

Definition: Wikipedia

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1971Monday, May 20, 13

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1972Monday, May 20, 13

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1993Monday, May 20, 13

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1998Monday, May 20, 13

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Ny teknologi

Påverkan

Tid

Source: Paul Saffo

Monday, May 20, 13

Ny teknologi

Påverkan

Tid2000

2010

2020

Förväntningar

Teknologinsutveckling

Source: Paul Saffo

Monday, May 20, 13

2000

Source: Paul Saffo

2010

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Monday, May 20, 13

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2000

Source: Paul Saffo

2010

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2020

?

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+ 1 miljard!Monday, May 20, 13

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Samsung Blu-RayFree in the "Videos" section of Blu-Ray players with Samsung Apps.

VizioFree in the VIA widget store.

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BoxeeFree in the Apps section.

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CourierLick a stamp, send to Vimeo.

Couch Mode for ChromeCouch Mode as an app!

ArcSoft MediaImpressionDirectly upload your memories toVimeo.

Corel VideoStudio ProQuick and easy uploading to yourVimeo account.

FavsWatch and search all the videos youlike on Vimeo.

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Monday, May 20, 13

TM + © 2012 Vimeo, LLC. All rights reserved. Terms • Privacy • Copyright • Site Map Made with k in NYC. G Language: English

Join Log In Explore Help Search s

MobileVimeo on Mobile devices is like a unicorn breakdancing. It's awesome.

Streaming Players & TV'sGrab the popcorn, sit back and relax. It's time to watch Vimeo in style.

SoftwareMany programs already have Vimeo built-in. Now that's service!

COUCH MODETime to get comfy! Couch Mode lets youwatch videos in a seamless, clutter freeenvironment on your computer or on TVs.Learn more here.

WE LOVE DEVELOPERS

DevelopersAPIs and other fun acronyms.

API ForumIndulge your passion for application programming interfaces.

Vimeo API Status BlogThe latest news on the Vimeo API.

+ More stuff to explore

NEED HELP?If you have questions about what's on this page, lookhere first: Help / FAQ

Vimeo Everywhere

Together at last.You requested it, now it's here. Vimeo on your Apple TV.Watch your Vimeo videos with friends from the comfort of yourliving room, browse Staff Picks for evening entertainment oreven explore videos through Categories. All with a freesoftware update on your Apple TV.

Learn more about Apple TV

iPhoneWatch, shoot, edit, upload... it doeseverything.

iPadVimeo for iPad.

AndroidUpload, manage and watch videos.

Windows Phone 7Vimeo on Windows Phone 7.

Vimeo.com Mobile SiteVimeo.com works on most smartphones and tablets.

iMovie for iPhone & iPadUpload to Vimeo from the sharescreen.

Apple TVFree with a software update on yourApple TV.

Samsung TVFree in the "Videos" section of anyInternet@TV or SmartTV.

Samsung Blu-RayFree in the "Videos" section of Blu-Ray players with Samsung Apps.

VizioFree in the VIA widget store.

RokuFree in the Roku Channel Store.

Google TVFree in the Spotlight section.

BoxeeFree in the Apps section.

WD TV® Media PlayersFree in the "Services" section onWD TV® Live® and WD TV LiveHub® media players.

Panasonic VIERA® HDTVsw/VIERA® ConnectFree install from the Viera ConnectMarket.

Philips Smart LED TVEnjoy online videos from Vimeooptimized for the large screen TV.

Mountain LionSend videos directly to Vimeo fromOS X Mountain Lion.

Final Cut Pro XShare your videos from the newFinal Cut Pro X.

iMovie '11Upload directly to Vimeoautomagically via the Share menu.

OS X Lion QuickTimeUpload videos from the Share menuin Lion's QuickTime 10.

CourierLick a stamp, send to Vimeo.

Couch Mode for ChromeCouch Mode as an app!

ArcSoft MediaImpressionDirectly upload your memories toVimeo.

Corel VideoStudio ProQuick and easy uploading to yourVimeo account.

FavsWatch and search all the videos youlike on Vimeo.

Explore

Categories

Channels

Groups

Video School

More…

Tools

Invite People

Music Store

Everywhere

Couch mode

More…

Vimeo

About Vimeo

Vimeo Blog

Vimeo Guidelines

Press Info

Jobs

Upgrade

Vimeo PlusPowerful tools to help yourvideos look their best.

Vimeo PROProfessional-quality videohosting for businesses.

Thank you for tryingthe new Vimeo

Learn more about it »

Monday, May 20, 13

Monday, May 20, 13

Monday, May 20, 13

Monday, May 20, 13

Ramverk vs Innehåll?

Monday, May 20, 13

is king!Content

Monday, May 20, 13

is king!Quality

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5 sakerMonday, May 20, 13

1. Språket heter länk

Monday, May 20, 13

Monday, May 20, 13

Monday, May 20, 13

Ditt varumärke

Monday, May 20, 13

Tjänster/Produkter Innehåll

Värde

Trafik$

Konvertering

MÄT

MÅL

Ditt varumärke

Monday, May 20, 13

Monday, May 20, 13

Tjänster/Produkter Innehåll

$ TrafikMÄT

MÅLKonvertering Värde

Ditt varumärke

Monday, May 20, 13

Tjänster/Produkter Innehåll

$ TrafikMÄT

MÅLKonvertering Värde

Ditt varumärke

Monday, May 20, 13

Tjänster/Produkter Innehåll

$ TrafikMÄT

MÅLKonvertering Värde

ABL/BTLREKLAM

Ditt varumärke

Monday, May 20, 13

Tjänster/Produkter Innehåll

$ TrafikMÄT

MÅLKonvertering Värde

ABL/BTLREKLAM

SEMSÖK

MARKNADSFÖRING

SEOSÖK OPTIMERING

Sociala mediaCRM

Ditt varumärke

Monday, May 20, 13

2. Teknologi utmanar allt vi tror på...

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Monday, May 20, 13

50

Monday, May 20, 13

16 miljoner

Monday, May 20, 13

+140 miljoner

Monday, May 20, 13

Digitala böcker Böcker

Monday, May 20, 13

Q1 Q2 Q3 Q4

Digitala böcker Böcker

Monday, May 20, 13

Starbucks invests $25M in Square, will use the startup’s tech in 7,000 of its storesThanks, WSJ / 08.08.2012

Monday, May 20, 13

På ungefär två år har hälften av svenska folket skaffat sig

tillgång till internet via mobilen.

.se

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Monday, May 20, 13

Claire LomasLondon Marathon in Bionic Legs

Monday, May 20, 13

Spännande tider!

Monday, May 20, 13

3. Nya generationer

Monday, May 20, 13

YMonday, May 20, 13

De bär teknologi

Monday, May 20, 13

Monday, May 20, 13

Monday, May 20, 13

Bortskämda med teknologi

Monday, May 20, 13

Monday, May 20, 13

Monday, May 20, 13

och design...

Monday, May 20, 13

Monday, May 20, 13

Dom har sett allt...

Monday, May 20, 13

Monday, May 20, 13

Alltid mobila

Monday, May 20, 13

In Sweden 2012: Half of the three year olds

use the internet and 40% of the two year olds.

.se

Monday, May 20, 13

4. Apple strulade till det

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5. Framtidsreceptet

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Design

Innovation

Authentisk

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Monday, May 20, 13

Ni behöver göra mer av allt överallt!

Monday, May 20, 13

Design

Innovation

Authenticity

Det är här ert företag växer

Monday, May 20, 13

Formel?Monday, May 20, 13

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Formel!Monday, May 20, 13

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Monday, May 20, 13

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Lycka till!

Monday, May 20, 13