FRAMEWORKS and TECHNOLOGIES. HEC MONTRÉAL – MBA 53-751-02 E-Commerce Jacques Robert & Jean Talbot, HEC Montréal Examples of success story ….….

FRAMEWORKS and FRAMEWORKS and TECHNOLOGIESTECHNOLOGIES

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

Examples of success storyExamples of success story

• ……..

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

Key buzz wordsKey buzz words

• Pure Play (Amazon) vs Brick & Click (Sears)Pure Play (Amazon) vs Brick & Click (Sears)• Participants in the relationshipParticipants in the relationship

– B2C (Amazon)B2C (Amazon)– B2B (Dell)B2B (Dell)– C2C (eBay)C2C (eBay)– G2C G2C

• Sell-Side, Buy-SideSell-Side, Buy-Side• Before the transaction, transaction itself, after the Before the transaction, transaction itself, after the

transactiontransaction• Internet Vs Non-Internet ECInternet Vs Non-Internet EC

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

Pre-Internet Representation Pre-Internet Representation

ERP

CRM

Buying

Other

Firm

ERP

CRM

Buying

Other

Firm C

C

C

C

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

Post-Internet RepresentationPost-Internet Representation

ERP

CRM

Buying

Other

Firm

ERP

CRM

Buying

Other

Firm C

C

C

C

E-marketsB2B

Portal andB2C Market E-markets

C2C

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

Network enterpriseNetwork enterprise

ERP

CRM

Buying

Other

Firm

ERP

CRM

Buying

Other

Firm C

C

C

C

ERP

CRM

Buying

Other

Firm

Technology as a factor for Technology as a factor for changechange

Technologies that are making Technologies that are making e-business possiblee-business possible

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

« Teckie » terminology« Teckie » terminology

• Internet (Internet (interinterlink the link the netnetwork)work)• TCP/IP (transmission control protocol / internet protocol)TCP/IP (transmission control protocol / internet protocol)• E-mailE-mail• FTP (File transfer protocol)FTP (File transfer protocol)• HTTP (hypertext transfer protocol)HTTP (hypertext transfer protocol)

• WWW (world Wide Web)WWW (world Wide Web)• HTML (Hypertext markup language)HTML (Hypertext markup language)• Browser (Mosaic)Browser (Mosaic)• Search engine (Yahoo, Googles, …)Search engine (Yahoo, Googles, …)• Java, Java Beans, Java Server Pages Java, Java Beans, Java Server Pages

• P2P (file sharing)P2P (file sharing)• XMLXML• Web service Web service

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

Characteristics of the InternetCharacteristics of the Internet

• ReachReach• Flexible device and easy to useFlexible device and easy to use• Personalization Personalization • Interactivity Interactivity • Asynchronous communicationAsynchronous communication• Encyclopedic Nature Encyclopedic Nature • ““Indexable” and searchableIndexable” and searchable• Media RichnessMedia Richness

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

Change in information systemsChange in information systems

• Transformation of the hardware industryTransformation of the hardware industry– Moore’s lawMoore’s law– Component architectureComponent architecture

• ERP systemERP system– Intergrated data baseIntergrated data base

• Customer Relationship ManagementCustomer Relationship Management• Electronic data interchange (EDI)Electronic data interchange (EDI)

HEC MONTRÉAL – MBA53-751-02 E-Commerce

Jacques Robert & Jean Talbot, HEC Montréal

LogisticLogistic

• Order managementOrder management• FurfillementFurfillement• Inter-city deliveryInter-city delivery• « Last-mile »« Last-mile »