Fox Cities Business - September, 2012

F O X C I T I E S C H A M B E R

BUSINESS INSIGHT FROM YOUR BETTER BUSINESS BUREAU

5 BUSINESS MAXIMS THAT NEED TO GO

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3 PRESIDENT’S perspectiveViews from Chamber President/CEO Shannon Meyer Full

11 NEW MEMBERS

16 ACCOLADES, ADVANCEMENTS, ANNOUNCEMENTS

18 DEPARTMENT UPDATES

8 The Event Awards 2012

9 Octoberfest 2012

12 Economic Development

13 Business of the Month

15 Christa McAuliffe Academy

4 Better Business Bureau – Business Tips; JoEllen Wollangk

6 5 Business Maxims That Need To Go; Alexander Kjerulf

HIGHLIGHTS

FEATURES

Octoberfest Gives Back, page 14

EVERY ISSUE

Fox Cities Chamber Business (v 259180). Published monthly by the Fox Cities Chamber of Commerce and Industry, 125 N. Superior Street, Appleton, WI 54911. PH 920-734-7101. WEB www.foxcitieschamber.com. Periodical postage paid at Appleton, WI. Annual subscription fee to members for Fox Cities Chamber Business is $9 and is included in dues. Publisher: Shannon Meyer Full. Editor: Melody Lane Buller. Design: Coalesce Inc. Printing: Northeast Wisconsin Printing Co. Advertising Sales: Susan Vanden Heuvel, 920-734-7101. Postmaster: Send address changes to: Fox Cities Chamber Business, PO Box 1855, Appleton, WI 54912-1855.

Corey Brumbaugh Miron Construction Co, Inc.

Kevin Eismann Epiphany Law, LLC

Daniel P. Ferris SECURA Insurance Companies

Robyn Gruner AT&T

Sharon Hulce Employment Resource Group, Inc.

Dennis Jochman The Bechard Group

Lyssa King Venus Jewel USA

John Krause Baker Tilly Virchow Krause, LLP

Marty Lenss Outagamie County Regional Airport

Vic Lutz McMahon

Bill Mann ThedaCare/Ingenuity First

John Milanowski Innovative Machining, Inc.

Bill Mundy West Corporation

Robert Pedersen Goodwill NCW

Jen Wagner Mauk Affinity Health System

Monica Vomastic Landmark Staffing Resources, Inc.

Chairman of the Board Greg Bell, Woodward Communications, Inc.

Chairman-Elect Kip Golden, Keller, Inc.

Past Chairman Linda Kennedy, Business Lending Group, Inc.

Secretary/Treasurer Bruce Zak, JPMorgan Chase, N.A.

Fox Cities Board of Directors

Publisher: Shannon Meyer FullEditor: Melody Lane Buller Design: Coalesce, Inc.Printing: Northeast Wisconsin Printing Co. Advertising Sales: Susan Vanden Heuvel, 920-734-7101

this issue Volume 13, Issue 9 | SEPTEMBER 2012

Better Business Bureau – Business Tips, page 4

5 Business Maxims That Need To Go; page 6

Octoberfest 2012; page 9

Fox Cities Chamber Business SEPTEMBER 2012 3

The topic for this perspective is really a simple one but one that is too often overlooked….gratitude. Eighteen months ago, Travis and I relocated to the valley with hopes of finding the perfect place to call home. Not only were our expectations met, but they were exceeded on all accounts. The main factor for our happiness here is the people, dedicated people that have invested their time, treasure and talent to make this the very best community.

Therefore, I want to take the time today to write a few simple words, thank you. Thank you for your commitment, dedication and passion, not only as members of this organization but more importantly as leaders in this community. Thank you for placing your trust in me and the Chamber of Commerce. In a time when many organizations and chambers across the country are struggling, we are not only maintaining but growing our membership, our programs and our momentum for the future. We are maintaining a retention rate of 94% over the last few quarters, which is much higher than the national average of 84%, and there is one reason for that….you!!! Many of you have become even more engaged as volunteer leaders in the chamber and it is through your leadership, input and great ideas that we are able to enhance our programming

to be even more relevant for our members. I thank you for this because our success is dependent upon your engagement.

I would be remiss if I didn’t take the time to publicly thank my team. I had the opportunity to take 9 of my staff members recently to our national conference where they were able to interact with and learn from over 1000 chamber leaders from across the country. I believe very strongly in investing in people and our chamber is already experiencing the rewards of this investment. It has been 14 years that I have been leading chambers and I want you all to know that I have never had a stronger team working with me than I do now.

I would like to close by encouraging you to take the time to celebrate the successes no matter how big or small, and take the time to say just two little words to the people that truly make a difference to you. Thank you….

SHANNON MEYER FULLPRESIDENT/CEO

president’s perspective

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Better Business Bureau – Business TipsTreat customers, employees, suppliers and competitors with respect and fairness at all times. (If customers, vendors or shareholders have a different cultural background; understand, respect and abide by their rules of business and codes of ethics, as well.)

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Promote goodwill in the marketplace. Support efforts to advance the health and welfare of the communities in which you do business.

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Assume full responsibility for the quality and performance of your product.

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Prominently post all refund, exchange and credit policies to avoid any misunderstandings with your customers.

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Advertise proudly, but truthfully. The BBB Code of Advertising, posted online1, offers guiding principles to make certain your advertising is accurate and honest.

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If your business markets on-line, adhere to ethical online business practices, including safeguarding and protecting customers’ personal data. Go to the Better Business

Bureau website for helpful information2.

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Try to resolve legitimate complaints in a professional and prompt fashion. Every complaint provides the opportunity to clear up a misunderstanding or to identify a very real problem within your organization. If your best efforts are not providing satisfactory resolution to the problem, contact your BBB. Your BBB offers mediation and arbitration services.

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Be truthful at all times and provide full and accurate information in internal and external reports that can be verified.

Abide by local, state and federal laws governing your business and industry and never offer favors that encourage others to violate laws and policies.

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Give suppliers and distributors an opportunity to make a fair profit and pay them in a timely manner.

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Make certain your employees understand your business philosophy and that you will support efforts to do things the “right way.”

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Compensate employees fairly and adequately, and offer equal opportunity for training and advancement.

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Provide a safe working environment, and let them know they are free to make suggestions and complaints.

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Establish a customer service program and educate your employees accordingly. The program should cover basic expectation on everything from telephone courtesy to handling dissatisfied customers and assisting them in making informed buying decisions.

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Make all employees aware that any illegal activities will not be tolerated and will lead to legal action. Also make them aware that they should report any concern about possible illegal or unethical activities and that these reports will be acted upon responsibly without retaliation.

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Remember: if your employees trust you, they will work harder. If your customers trust you, they will be loyal customers. If your stakeholders trust you, they will be more open and will share information and allow you the flexibility to make the best decisions. And, if all of the above trust you, you will increase your profits and be able to lead your industry into the future.

JOELLEN WOLLANGKVICE PRESIDENT AND

NE REGIONAL MANAGER, BETTER BUSINESS BUREAU

featured story

1 http://www.bbb.org/us/bbb-code-of-advertising/ 2 http://www.bbb.org/us/bbb-accreditation-standards/

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Much well-known business advice is sadly obsolete but can still be found in articles, business books and, not least, in daily use in the workplace. It seems that some companies are still guided by thinking that is sadly out of date – if it was ever true to begin with.

The worst of these old maxims are not only wrong, they’re bad for people and bad for business. Businesses who use them are making their employees unhappy and are harming the bottom line.

Here’s my pick of the top 5 business maxims in serious need of an update – with a suggested replacement for each.

Old Maxim #1: Failure is not an option. Meaning: We absolutely, positively must succeed.

Guess what: No matter how many times you repeat this maxim, failure remains an option. Closing your eyes to this fact only makes you more likely to fail. Putting pressure on people to always succeed makes mistakes more likely because:

• People who work under pressure are less effective

• People resist reporting bad news• People close their eyes to signs

of trouble

This is especially true when it’s backed up with punishment of those who make mistakes. Peter Drucker provocatively suggested that businesses should find all the employees who never make mistakes and fire them, because employees who never make mistakes never do anything interesting. Admitting that mistakes happen, and dealing constructively with them when they do, makes mistakes less likely.

Also, failure is often the path to new, exciting opportunities that wouldn’t have appeared otherwise. Closing your eyes to failure means closing your eyes to these opportunities.

New Maxim: Failure happens. Deal with it.

Old Maxim #2: The customer is always right. Meaning: The customer is king. We satisfy our customers’ every need.

No. No, no, no. This tired business maxim often means that loyal hardworking employees are scorned in favor of unreasonable customers. It also, ironically, results in bad customer service.

I recently wrote a post outlining 5 reasons “The Customer Is Always Right” is wrong, concluding that sticking to “The customer is always right” makes employees unhappy and that unhappy employees almost always give customers bad service.

New Maxim: Happy employees means happy customers.

Old Maxim #3: Never be satisfied. Meaning: You can never be satisified and complacent in business. You’ve always gotta want more.

This is a bad mistake which rests on a very fundamental misconception, namely that being satisfied means that you stop acting. That satisfaction breeds complacency and therefore that a happy, satisfied company will be passive. Nothing could be further from the truth. In fact, a constant sense of dissatisfaction in an organization sends one powerful message: We’re not good enough! The irony is that this results in worse performance.

People who constantly appreciate all the good in their organization and express their satisfaction create a much more positive working environment characterized by more:

BY ALEXANDER KJERULF, AUTHOR OF HAPPY HOUR IS 9 TO 5

featured story


• Motivation• Energy• Self-confidence• Happiness at work

This is not about closing your eyes and pretending things are great if they’re not. It’s about appreciating the fact that people in constant states of dissatisfaction erode an organization’s will and ability to act. The trick is to appreciate what you have and still aim for more.

New Maxim: Always be appreciative but never complacent. UPDATE: “but never complacent” added thanks to

Colin G.’s excellent suggestion.

Old Maxim #4: Nice guys finish last. Meaning: We can’t be too nice in business. In fact, being nice may hinder your career and impede results.

That’s just not true, of course we should be nice at work. This doesn’t mean that you have to be nice to all of the people all of the time, but it means that you absolutely can be a nice person and succeed in business. I previously wrote about jerks at work and why they’re bad for business. The conclusion: Unpleasant people hurt the bottom line. In a networked world reputation matters and it’s more important to be generous and likeable than to be ruthless and efficient.

New Maxim: Nice guys get the job done.

Old Maxim #5: Grow or die. Meaning: A business is either growing or dying. A business can’t be successful if it’s not growing.

It’s interesting to see how growth has been elevated to an automatic good, questioned by very few businesses and executives. Growth certainly has some positive effects especially because it creates new possibilities and

challenges for an organization and its people. I’m not saying that growth is bad but that growth isn’t always right for every business. Sometimes a business might be better off spending a quarter or a year not growing but simply consolidating existing business. Consequently not growing or even shrinking does not automatically represent business failure. New Maxim:

Grow when you gotta.

Wrap-upThe scary thing about maxims is that they’re often accepted unquestioningly because they come in the shape of old adages which are repeated – a little like nursery rhymes used to educate children. That means it’s not enough to oust the old maxims, we need to replace them with new ones that are guaranteed to bring better results for people and for the bottom line.


The Event Awards 2012 Join us on November 8th at the Fox Cities Performing Arts Center! The Event Awards program recognizes individuals who embrace principled leadership, strategic

thinking, balanced workplace values and an unrelenting pursuit of excellence. Individuals

should have a unique blend of vision, energy, perseverance, and skill and have demonstrated

outstanding achievements in operating businesses as well as leadership in the community.

Eligibility

• Nomineeshaveshownsupportandcommitmenttothebusinesscommunity• CommittedtothemissionandvaluesoftheFoxCitiesChamber• ConductsbusinessoperationswithintheFoxCities• Businesshasbeenoperatingfor12consecutivemonthsorlonger• Previousawardwinnersareeligibleforre-nominationafterthreeyears• Previousnomineesareeligibleforre-nominationthefollowingyear• AllnominationsareconsideredatthediscretionoftheNominationCommittee

The Business Hall of Fame Award –Awardedtoanindividual(s)whohasdemonstratedpersonalandbusinesssuccess,abusinessleaderwhohasgainedrecognitionandhonorforoutstandingachievementintheirindustry,someonewhoisdedicatedtotheeconomicvitalityinourcommunity,andisarolemodelforfuturegenerations.

NominationsforTheBusinessHallofFameAwardshouldbebasedon:• Enduringaccomplishmentsandlocalinfluence• Courageousthinkingandaction• IndividualswhoseworkhasmovedtheFoxCitiesinabetter,strongerdirection• IndividualswhohavehelpedadvancethequalityoflifeforFoxCitiesresidents• CreatedapositiveimpactonthebusinessclimateoftheFoxCities

The Gus A. Zuehlke Distinguished Service Award –IsnamedinhonorofGusA.Zuehlke,apastChairmanoftheBoardoftheFoxCitiesChamber.InthespiritofGus’spassionforservinghiscommunity,thisawardisdesignedtohonoranindividual(s)whohasmadeoutstandingcontributionsthroughleadershipinbusinessandserviceduringhis/heryearsasaChambermember.ThisisanindividualwhohasbeenajobcreatorthroughtheirbusinessendeavorsandhasmadesignificantcontributionsasadriverofeconomicgrowthintheFoxCities.Recipient(s)ofthisawardwillhavea$5,000award/grantdonatedintheirnametoacharitableorganizationoftheirchoice.

NominationsfortheGusA.ZuehlkeDistinguishedServiceAwardshouldbebasedon:• Individualshouldexemplifythehighestbusinessstandardsandethics• Sincerelygivenoftheirtimeandleadershipthroughanoverallcommunity

developmentprogram• Hasimprovedtheeconomic,civicandculturalwell-beingofthecommunity

Athena Award –Awardedtoawomancommunityleaderwhobestexemplifiesthreefactors:

• Assistingwomeninreachingtheirfullleadershippotential• Businessaccomplishment• Communityservice

Champion of the Fox Cities Chamber –Awardedtoanindividualwhothroughtheirvolunteeron-goingeffortswithintheFoxCitiesChamberhelptostrengthenthelocaleconomythroughleadershipdevelopment,workforcedevelopment,communityinvolvementandbusinessdevelopment.

NominationsfortheChampionoftheChambershouldbebasedon:• AvisionaryadvocatewhopromotestheChambertothebusinesscommunity• Worksforthebettermentofthecommunitythroughsupportofandparticipationof

theChamber• ActivelyengagedincommitteeeffortsattheChamber• OutstandingcommitmentandcontributiontotheChamber

Ambassador of the Year –AwardedtoaFoxCitiesChamberAmbassadorwhoactivelyparticipatesinseveralChamberinitiatives,whicharebeneficialtothemembershipasawhole.ThesuccessfulgrowthoftheChambershouldbeofprimaryimportancetothecandidate.Thisindividualissomeonewhoinfluencesbothmembersandnon-memberstobecomemoreinvolvedintheChamber.

NominationsfortheAmbassadoroftheYearshouldbebasedon:• PutsforthandextraordinaryeffortonbehalfoftheChamber• ActiveinChamberevents• Hasservedoncommittees• DemonstratesanactiveinterestintheChamber’ssuccess

The Exceptional Mentor Award –Awardedtoanindividualwhoisproactiveintheadvancementofothersbysharingtime,talentandbusinessexperienceforthepurposesofpromotinggrowthandopportunityinourcommunity.

NominationsforTheExceptionalMentorAwardshouldinclude:• Empowersemergingandaccomplishedleaderswithknowledge,skillsandnetwork

theyneedtoexpandandimpacttheirorganizationsandourbusinesscommunity• Committedtohelpingothersachievesuccess• AssistsinhelpingothersnavigatetheopportunitieswithintheChambertogroom

individualsintoactiveengagedmembersasarolemodel

Entrepreneur of the Year –Awardedtoanindividualwhotheirownriskandinitiativehasestablishedathrivingandsuccessfulbusiness.Thebusinessmusthaveatleast3fullyearsofoperation.

NominationsforEntrepreneuroftheYearshouldinclude:• Recognizedasanentrepreneurbyothers• Demonstratesstrongentrepreneurialmindset:creativeapproaches,willingnessto

takerisks,engagesothers,faceschallengeswithenthusiasm• Theventuretheystartedisguidedbyvaluessetandmodeledbyfounder• Atleastoneventuretheystartedwasverysuccessfulandthecurrentventuretheyare

engagedinisrecognizedasasuccess

The Octoberfest entertainment line up is as follows:


Join the Mile of Fun with the “Granddaddy” of all FestsOctoberfest, the area’s largest community event, takes place on Saturday, September 29 and is packed with more than 100 food booths, 180 Arts and Craft booths, a family fun area and 15 bands on 5 stages.

The famed License to Cruise will take place the evening before from 6 to 9:30 p.m. More than 400 classic cars will be on display including the British Imports as the featured car and 15 food booths. Enjoy live entertainment in Houdini Plaza by the Doo Wop Daddies.

Event organizers would like to remind everyone that all festivalgoers who wish to drink alcohol are required to show ID to purchase a wristband.

Octoberfest is a program of the Fox Cities Chamber of Commerce. Additional information about the entire event can be found online at www.octoberfestonline.org or follow the event on Facebook at Appleton’s Octoberfest.

103.9 WVBO and WNAM 1280 AM Stage

95.9 KISS FM (WKSZ) Stage

105.7 WAPL Stage

101.1 WIXX Stage

WYDR The Drive 94.3 & 99.7 FM Stage

100.3 WNCY Y100 Stage

Friday, September 28

Houdini Plaza (corner of College Avenue & Appleton Street):

DooWopDaddies......................................................6:00PM–9:30PM

FaninEleven(StreetCornerEntertainment)................6:00PM–9:00PM

Saturday, September 29

West End of College Avenue:Boogie&TheYoYoz................................................ 11:00AM–12:30PM

TheLucasCatesBand.................................................1:00PM–2:30PM

StrawberryJam/VicFerrari........................................ 3:00PM–5:30PM

Corner of College Avenue & Division Street:CopperBox...............................................................11:00AM–1:00PM

TheLately/HarrisonMarshBand................................... 1:30PM–3:30PM

GregWaters&TheBroadStreetBoogie...................... 4:00PM–5:30PM

Corner of College Avenue & Superior Street:RodeoDeville/BuffaloStomp..................................... 11:00AM–1:30PM

6Figures................................................................... 2:00PM–3:30PM

NashvillePipeline..................................................... 4:00PM–5:30PM

Houdini Plaza (corner of College Avenue & Appleton Street):

Paperfest’sBOTBWinner......................................... 11:00AM–12:00PM

Adam’sWay............................................................. 12:30PM–1:45PM

AbstractGiants...........................................................2:15PM–3:45PM

HalfEmpty.................................................................4:15PM–5:30PM

Corner of College Avenue & Durkee Street:TheBobKuetherBand..............................................9:00AM–10:30AM

DooWopDaddies......................................................11:00AM–1:00PM

ShakerandtheEgg......................................................1:30PM–3:15PM

RPM..........................................................................3:45PM–5:30PM

Stage 5

Stage 4

Stage 3

Stage 2

Stage 1

octoberfest 2012

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We welcome new members to the ChamberAMERICAN TRANSMISSION COMPANYMr. David HovdePO Box 6113De Pere, WI 54115-6113(920) 338-6550UTILITY CONTRACTORwww.atcllc.com

AVENUE ART & CO.Ms. Karen Hertz-Sumnicht1350A W. College AveAppleton, WI 54914-4974(920) 734-7710Sponsor: Beth DavisART & FRAME GALLERYwww.avenueartonline.com

BCONNECTED, LLCMr. Brad Cebulski5601 Grande Market Dr., Ste. IAppleton, WI 54913-8511(920) 460-5118Sponsor: Heather VeeserSOCIAL MEDIA MARKETINGwww.bconnectedllc.com

FORWARD MARKETINGMs. Emmie Rugotska1835 E. Edgewood Drive, Ste. 105, #205Appleton, WI 54913-9325MARKETINGwww.forward-marketing.net

HERRMANN ADVANTAGEMr. Donald Herrmann1030E W. Elm Drive #11Little Chute, WI 54140-1093(920) 204-1841Sponsor: Dawn SonnenbergHUMAN RESOURCE CONSULTANTSherrmannadvantageconsulting.com

MARSHALL FACE2FACEMr. David Helgerson1179 Symphony Blvd.Neenah, WI 54956-9329(866) 849-5336BUSINESS CONSULTANT

NORTHEAST WISCONSIN BUILDING & CONSTRUCTION TRADES COUNCILMr. Gary Ruhl2828 N. Ballard Rd.Appleton, WI 54911-8703(920) 733-3136CONSTRUCTION SERVICESwww.newbt.org

SADOFF IRON & METAL COMPANYMr. Brad Hall1901 Lineville Rd.Green Bay, WI 54313-8827(920) 434-0137Sponsor: Joy KapheimMETAL RECYCLINGwww.sadoff.com

UNO CHICAGO GRILLMr. Marty VeidinsW3254 Van Roy Rd.Appleton, WI 54915-4086(920) 731-2111Sponsor: Les Van Ornum/ Heather WessleyRESTAURANTSwww.unos.com

US TECH FORCEMr. Chad Ratzburg3105 W. Spencer St.Appleton, WI 54914-4308(920) 832-1200Sponsor: Amy WieckertSTAFFING SERVICESwww.ustechforce.com

WISCONSIN ENERGY FOUNDATIONMs. Patricia McNew231 W. Michigan St.Milwaukee, WI 53203(414) 221-2107

new members

Al Zierler, CEOCapital Credit Union

Our Valued Customer. Without them we would be nothing. This is the face of our company we treasure most. The big smile on the face of someone we just helped to expand their business, remodel their office or build them a business where they can be more productive, effective and happy. People like Al Zierler, CEO of Capital Credit Union, who has chosen Keller for 12 building projects across Northeast Wisconsin. Al has a face we love, not only because it has a big smile, but because time and time again he trusts the design/build experts at Keller to put that smile on his face. We are Employee-Owned, Design/Build Experts. But don’t just take us at face value, call today and experience for yourself the difference that is Keller, Inc.

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economic development

Economic Development:

What’s the Point, Really?Someone asked the other day about what economic development organizations do. “Isn’t it true that as an economic developer you’re just interested in putting money into business owners’ pockets, working with commercial realtors to fill industrial buildings and giving away tax incentives to companies?” A bit taken aback, I recognized that this as a teaching moment, and described the following.

Economic development programs focus on business development—involving economic developers in everything from identifying suitable properties to packaging incentive programs. We facilitate meetings with planning directors to discuss elements of a project’s zoning, permitting and fees. We market the community to site selectors, attempting to

raise awareness of the community and its available opportunities with these influential consultants. We work with community and technical colleges to coordinate access to valuable labor training resources. We contact government agencies, bankers and investors to investigate access to capital for companies that are growing or facing a particular challenge. Depending on the particular

project, we can find ourselves doing a lot more. In a word, we position ourselves to be problem solvers, and to provide access to a wide variety of resources for businesses that bring jobs and investment to the community.

So at first blush, it would seem that the simple answer to the question above would be “yes.” In reality, however, business development is a means to an end. The real purpose of economic development goes beyond simply supporting job creation. At its core, economic development exists to improve the standard of living for local residents. Perhaps the easiest way to illustrate this point is to relate the best

day I’ve had in my more than twenty years in the economic development profession.

After an extensive due diligence process that included examining more than 70 communities in North America, a European company decided on our service area to locate its $700 million project. The economic development organization that I headed was one of the lead agencies involved with the process; working with state, county and local governments on packaging economic incentives, putting together meetings with land owners, public officials, representatives of local utilities, workforce directors and others to build a compelling case for locating the company’s three factories and 2,100 direct jobs in our area.

Once the decision had been made and the location of the first factory announced, the company scheduled an informational event in a large building at the local fairgrounds for anyone who might be interested in one of the 700 jobs associated with the first phase of hiring. Since our office had played an instrumental role in the company’s site selection process, I was invited to attend.

Because of an earlier appointment, I wasn’t able to be present for the start of the session, but arrived half an hour late, with the meeting already in progress. I will always remember my impressions of when I slowly opened the door to the meeting. The room was packed. Just inside the door, the Human Resource Director was standing on an elevated platform explaining the hiring process, the job types, the benefit package and other information about the jobs that would be available. All around him sat several hundred folks listening intently—men and women of all ages, seemingly from a wide range of socio-economic backgrounds. Some appeared to be

(CONTINUED ON PAGE 20)

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CONTRIBUTED BY: LARRY BURKHARDT, CEDO


Address: 754 W. Airport Road Menasha, WI 54952

Telephone: (920) 967-9655

Established: 1994

Sure-Dry Basement Systems, Inc. has served over 15,000 Northeast and

Central Wisconsin residents for over 18 years and continues to do so

by offering “All Things Basementy;” basement waterproofing, finishing,

structural repair, crawlspace solutions, humidity and mold control. Founded

in 1994 by owner Doug Newhouse out of his home in Little Chute, WI, Sure-

Dry continues to grow in terms of employees, revenue and the addition of

cutting-edge products and services. Currently Sure-Dry is located in Menasha

in an expansive 26,000 sq. ft. facility that allows for smooth day-to-day

operations.

Doug Newhouse started Sure-Dry back in 1994, recognizing a common

theme among the foundation repair industry, and that was the lack of, or

poor, customer service. He wanted to provide a “whatever it takes” attitude

toward his customers to ensure that from start to finish, the customer was the

priority.

With this philosophy in mind, Sure-Dry believes a relationship is worth

more than money. If you ensure the customer is satisfied throughout their

experience they will return the greatest of favors to you in the form of loyalty

and referrals.

Upon the adoption of this vision they carefully crafted a new Mission

Statement within the company: To create a positive WOW! experience for

every customer with every contact.

What this means to each customer is that this Mission Statement hangs on

Sure-Dry’s walls throughout the building to remind every employee that they

have the highest ethical standards in the industry and that this philosophy will

be carried out to each and every person Sure-Dry comes in contact with!

“Wow!” customer service can be defined as: customer treatment that is

truthful, fair, timely, attentive and goes above and beyond what most would

expect.

The Chamber proudly salutes Doug Newhouse and his team for being the

September Business of the Month.

SURE-DRY BASEMENT SYSTEMS

business of the month

BUSINESS OF THE MONTH | SEPTEMBER, 2012

1718 E. Wisconsin Ave. Appleton, WI 54911 Phone: 920.735.6777 • Toll Free: 888.563.0400 • newprinting.com

Featuring All Heidelberg Equipment

High quality short to mid run printing

Magazines & Catalogs

Sell Sheets & Brochures

Specialty die cut items

Pocket Folders

Marketing & Mailing Services

Postcards & much more


out and about

The Chamber Ambassadors and staff welcomed Bricks 4 Kidz, 1230 N. Fernmeadow Drive, Appleton on July 11, 2012

Bumble Puppy Estate and Consignment Sales, 621 N. Westhill Blvd., Appleton celebrated it’s grand opening on July 12, 2012


The Christa McAuliffe Academy, a program of the Fox Cities Chamber of Commerce

and Industry, just celebrated its 17th year of teacher training. For a week in July,

teachers from throughout Wisconsin attended the Academy to pursue

a professional and educational learning experience for K-12 teachers.

Participating teachers selected one course of study for the week in the

areas of Math, Science, Technology, Literacy or other topics of study.

Teachers can earn 1, 2, or 3 graduate credits from the University of

Wisconsin-Oshkosh and satisfy requirements for professional development.

What makes the Christa McAuliffe Academy unique is its business

partnership component. Fox Cities area companies support the Academy

by agreeing to serve on its advisory committee, by offering tours of their

business facilities, and by supporting the Academy financially.

This year 148 teachers attended the Academy.

• 13teacherstookitforonecredit

• 46teacherstookitfortwocredits

• 66teacherstookitforthreecredits

97% of the teachers attending the Christa McAuliffe Academy in 2012 rated the

Academy, the classes and the instructors as EXCELLENT.

Contact our industry experts today! www.fvtc.edu/bis

Appleton (920) 996-2949 • Oshkosh (888) 458-0449

Services for Business & Industry

Customized. Innovative. Solutions.

Mike WellerPresidentMiller Electric Mfg. Co.

We work with organizations around the country and we don’t see partnerships like this anywhere else.

christa mcauliffe academy

“At the end of our first day, four energized teachers and one highly motivated librarian had so much to talk about. We learned:

1. Two awesome ideas on how to discipline a student without embarrassing him/her.

2. A suggestion that our school needed to revamp our Writer’s Workshop.

3. The fact that there will be 15% sale on everything for teachers at The Learning Shop.

4. Smartboards are definitely the way to actively engage kids in their learning activities.

5. Google offers this information “cloud” that stores everything you want to save on your computer.”

– Jean B.

St. Francis Assisi Librarian


accoladesTHE ROTARY CLUB OF APPLETON WEST has honored Dave

Murphy and Gary Brum with Paul Harris Fellow Awards. The Paul

Harris Award is Rotary’s highest honor for outstanding achievements

and contributions. Murphy is a Rotary Past President and Co-

Chairman of the Club’s Annual Children’s Christmas Party. Brum is a

former Club Board Member and Past Chairman of the Club’s High

Scholarship Program. Paul Harris was one of the Founders of Rotary

and was very involved in the development of Rotary which grew

from a single club in Chicago in 1905 into the global organization we

know today.

HEIDEL HOUSE RESORT & SPA has received the 2012 Best

of Mid America award, an honor voted by readers of Meetings

Focus Magazine. The award names hotels and resorts that deliver

superlative meeting experiences. The purpose of Meetings Focus’

‘Best of…’ awards is to help meeting planners make informed

decisions about what facilities are best suited for their meetings.

Meetings Focus believes there is no one better to get that

information from than fellow planners who have held meetings at

the properties.

LEDGEVIEW PARTNERS, LLC, a firm specializing in customer

relationship products and services, has been named to the 2012

Microsoft Dynamics® President’s Club for the fourth consecutive

year. This achievement is a direct result of Ledgeview Partners’

outstanding dedication to customer satisfaction through the delivery

of innovative business solutions. The Microsoft Dynamics President’s

Club honors high-performing Microsoft Dynamics partners with

commitments to customers that are reflected in their business

success and growth. This prestigious group represents the top 5

percent of Microsoft Dynamics partners worldwide. Membership is

granted based on a company’s continual, committed efforts to offer

solutions that meet the needs of their customers.

advancementsGreg Bell, Senior Vice President - WOODWARD RADIO GROUP,

a division of Woodward Communications, Inc., is pleased to

announce that William Wells will take on the role of General

Manager on August 1, 2012, for Woodward Communications,

Inc.’s newly acquired Waterloo/Cedar Falls Radio Stations. Bill

joins Woodward Communications, Inc. with a breadth of radio

experience. He started his career with Stoner Broadcasting and

spent 10 out of his 15 years with that group in the Des Moines, Iowa

markets. He spent the next several years in the Louisville, Kentucky

markets working for Regent Communications, Henson Media, and

Clear Channel Communications. Greg Bell stated “We are happy to

have Bill join the Woodward Radio family. He has a long broadcast

history and has the experience, integrity, and knowledge to help

us grow the stations, integrate quickly into the Waterloo/Cedar

Falls business community, and embrace a friendly employee owner

environment.”

Business is growing for the Principal® Group in Neenah. Kate

Thome, of THOME BENEFIT SOLUTIONS, and Emmett Long, of

the PRINCIPAL FINANCIAL GROUP, are pleased to welcome two

new additions to their office: Trisha Blohm and Barb Thiel. Blohm

joins as a Financial Advisor. She helps people and businesses

plan and implement tactics to help provide financial security. She

brings an associate’s degree in accounting and over seven years of

experience in the field to the Thome Benefit Solutions and Principal

Financial Group team. Blohm has earned the Chartered Retirement

Planning Counselor (CRPC) designation. Thiel will be developing

and facilitating client needs as an administrative assistant. She

rejoins the office after taking a brief personal development leave.

GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN

(NCW) has announced several new hires and promotions at its

Menasha and Appleton locations. Shannon Kenevan has accepted

the new position of diversity and inclusion leader within the

organization. He had previously been the program team leader for

Goodwill’s Harmony Café locations in Appleton and Green Bay.

Kenevan joined Harmony Café and Goodwill in 2001. Emily Wagner

has been promoted to job developer with Goodwill’s Vocational

Support Services (VSS) program. She has been with VSS since 2011,

when she was hired as a vocational trainer. Wendy Patzlaff has been

hired as the new grants and statistics specialist with Goodwill’s

Financial Information and Service Center (FISC). She comes to FISC

from the Gardens of the Fox Cities where she was the development

and marketing coordinator. Lynn Brown has been promoted to

Payment Partner team leader with Goodwill’s FISC team. She has

been with Goodwill since 2010, when she was hired as an accounting

assistant for the Finance and the Payment Partner teams. Patricia

Brand is the new café area team leader for Harmony Café-Appleton.

Prior to joining Goodwill, she was a café coordinator with Lutheran

Social Services in Appleton.

accolades, advancements and announcements


MIRON CONSTRUCTION CO., INC. recently hired several new

employees for its corporate headquarters in Neenah, Wis. Bob

Prell is Miron’s newest project executive. He has close to 30 years

of experience in the construction industry, most recently serving as

a senior project manager in the Phoenix market for a construction

company headquartered out of Minneapolis. Joseph Campione

has been hired to serve as a project manager. He has worked in

the construction industry for the past 20 years, including eight

years in the U.S. Navy, and holds a Bachelor of Science degree

in construction management from Everglades University (Boca

Raton, Fla.) and a degree in civil engineering from the University

of Massachusetts. Craig Michels has also been hired as a project

manager for Miron. He has worked in the construction industry for

the past seven years, most recently serving as a project manager

for a signage company located in De Pere, Wis. Craig is a graduate

of the University of Wisconsin – Stout and holds a Bachelor of

Science degree in construction. He is also OSHA 30-hour certified.

Rob Chartier, P.E., will be responsible for developing, directing and

guiding Miron’s strategic health care vision as well as its construction

efforts. As part of the health care team, Rob will have a wide range

of duties, including business development, pre-construction services

and client relations within the health care marketplace.

Suzanne Brault Pagel has been named the campaign director for

UNITED WAY FOX CITIES. As campaign director Brault Pagel will

have overall responsibility for the preparation and execution of

United Way’s annual campaign. Lori Ulrich has joined the staff as a

resource development officer and has responsibility for United Way

campaign events and educational programming. Both Brault Pagel

and Ulrich will work closely with local companies in planning and

running their United Way employee campaigns.

NORTH EAST WISCONSIN MENTAL HEALTH CONNECTION

has hired Amanda L. Matthews as Executive Director of the

organization. N.E.W. Mental Health Connection focuses on

education, prevention and early intervention for consumers

of mental health services. Matthews moved to the Fox Cities

from Alaska, where she had extensive experience in non-profit

management, most recently as Programs Manager for Abused

Women’s Aid in Crisis, Inc. As Executive Director, Matthews will

continue to build the N.E.W. Mental Health Connection coalition

and work to enhance access to, and navigation of, mental health

services in the Fox Cities.

announcementsBOYS & GIRLS CLUBS OF THE FOX VALLEY announced today

the receipt of a $25,000 Community Impact Grant from New York

Life to support the Center for Grieving Children, a program of the

Boys & Girls Club. “We are grateful for New York Life’s investment in

this program, which will have a lasting effect on children whose lives

have been forever changed by the loss of a loved one,” said Greg

Lemke-Rochon, Chief Professional Officer of the Boys & Girls Clubs

of the Fox Valley. Loris Damerow, Director of the Center for Grieving

Children said, “New York Life’s Community Impact Grant will allow

us to double our programs and services to grieving children and

families. Participation in our Family Night program has increased by

20% every year for the last three years. We served more than 200

children and the adults who care for them in 2011 alone.”

JAMES J. CALMES & SONS CONSTRUCTION, based in Kaukauna,

WI, has been appointed a Butler Builder® by Butler Manufacturing,

the leader in metal building systems industry. The affiliation provides

the construction company formal rights to sell and erect the leading

brand of metal building systems for non-residential applications

to commercial, industrial and institutional projects in the Fox

Cities Region. “We are pleased to join the Butler Builder network

of contractors,” said Randy Calmes, the third-generation CEO of

the construction company. “We have built other metal buildings

in the past but Butler has always been the construction industry’s

leader with the highest brand recognition and known for excellent

engineering. Being a Butler Builder should help us grow our

building construction business.”

WOW LOGISTICS has officially announced the release of a

new WOW company logo. This fresh design represents the first

significant makeover since changing the company name in 2000

from Warehousing of Wisconsin to WOW Logistics. The main

component of this new logo is ‘movement’- not only the physical

movement that occurs within the logistics and supply chain

industry, but emphasizing WOW’s objective to be an innovative,

forward-thinking company. Furthermore, the three bands within

the WOW Oval reflect the strategic business units of Warehousing,

Transportation Management and Financing - the core of WOW

Logistics. Chad Collett, Vice President of Marketing for WOW

states, “As WOW has continued to expand and evolve over the past

35 years, it is important that our visual identity represents who WOW

Logistics is. This new logo better communicates WOW as

a modern, innovative company, who is continually moving forward

and evolving.”


• Took part in a symposium in Madison concerning the Wisconsin worker skills shortage. The Governor’s Council

on Workforce Investment met to update attendees on its efforts to: promote Sector Strategies (Industry

Partnerships in WI) to improve the competitiveness of Wisconsin Business; promote career pathways to increase

the skills of Wisconsin’s Workforce; and move dislocated workers and unemployment compensation recipients

back to productive employment.

• Attended a groundwater workshop presented by East Central Wisconsin Regional Planning (ECWRP). The

Agency unveiled a recently completed groundwater recharge model for the tri-county area. The model was

commissioned with the intent of enhancing groundwater recharge initiatives at the community level.

• Reviewed NEWCC 2013 Legislative Agenda with all Chambers in the coalition. Then each Chamber will have

their respective review body analyze the document and propose changes before submitting the final draft to

each Chamber’s Board of Directors for review and ratification.

Fact or Fiction: Pulse is a social club.

Fiction. One of the greatest misconceptions about Pulse is that we’re a social organization. Although we do offer social outings and networking events for local young professionals, our primary focus is on developing and nurturing young talent.

Why do we do this? Young professional development is an economic imperative. Not only does it cultivate the next generation of local leaders, but it also contributes to the recruitment and retention of young talent. Organizations like Pulse help position our community as a place that young professionals want to work, play and stay. This, in turn, ensures we have the talented workforce our local employers and economy need to succeed.

Last year, Pulse engaged over 730 local young professionals through 16 different programs and events. Our email list of current and prospective Pulse members reaches over 1,050 local young professionals in our community. We’ve got the beat on Gen X and Gen Y in the Fox Cities. So what can we do as a business community to help attract and retain this dynamic young demographic?

According to Next Generation Consulting, three out of four young professionals first pick a place to live, then find a job. In order to attract and retain the most talented young professionals to our area, we have to provide the community, cultural, social and professional development opportunities they’re looking for. Although your corporate culture is an important component in recruiting and retaining young talent, together we can give young professionals a compelling reason to choose the Fox Cities and engage in our community.

As a program of the Fox Cities Chamber of Commerce, Pulse is here to help you attract, retain and develop the next generation of leaders in your business or organization. Join us! Encourage your employees to become members, or consider becoming a sponsor. We have opportunities to fit every organization and every budget.

For more information, please contact Samantha Zinth, Director of Pulse, at (920) 734-7101 or [email protected].

government affairs

pulse: young professionals network

department updates


Leadership Fox Cities Executive is dedicated to

the development of C-level and VP-level senior

management. One of our greatest challenges as a

region is our ability to attract and retain top level talent

from around the globe. LFC Executive is an excellent

way to connect those newly recruited to the area and

their spouse/guest.

Recognizing the busy schedules of high level executives,

especially those new to the area, the LFC Executive

Program offers a shortened version of the highly

successful traditional program. The new Executive

LFC condenses the highlights of the program into one

afternoon/evening session and four evening sessions.

These sessions are to inform the participants and

to help form networks with other executives of the

community. The goal is to gain a better understanding

of the issues and opportunities of the area and how their

companies can be involved. To help with this process,

we encourage participants to include their spouse/

partner in these sessions so both can learn about the

area and make immediate and lasting connections

within the community.

The Primary Sponsorship is a year long sponsorship, in

which two LFC Executive classes will run. One in the fall

and one in the spring. This sponsorship will get your

organization’s name in front of a highly desired group of

people. We like to have a class size of eight to twelve,

plus their spouse/guest per session.

If you are interested in taking advantage of this unique

sponsorship opportunity, please contact Joy Kapheim,

(920)734-7101 or [email protected].

leadership fox cities

• Welcomed the following businesses as new Fox Cities Chamber members – American Transmission Company,

Avenue Art & Co., BConnected LLC, Forward Marketing, Herrmann Advantage Consulting, LLC,

Marshall Face2Face, Northeast Wisconsin Building & Construction Trades Council, Sadoff Iron & Metal

Company, Uno Chicago Grill, US Tech Force and Wisconsin Energy Foundation.

• Attended ribbon cuttings and open houses at the new locations of Bricks 4 Kidz, in Kaukauna and Bumblepuppy

Estate and Consigment Sales, in Grand Chute

• HoldingtheSeptember11thBusinessConnectionattheComedy Quarter, 1575 Plaza Drive, Neenah, from 5-7

p.m. Please join us for this opportunity to make new connections for your business. To register, please go to our

website – www.foxcitieschamber.com

• HoldingtheOctober2BusinessConnectionteamattheStone Toad Bar-Grill, 1109 S. Oneida St., Menasha.

Their team is excited to host and to welcome new and old Chamber members. To register go to our website –

www.foxcitieschamber.com

membership


2012

Signature Events Business Awards & Business Expo Wednesday, 6/6/12 Radisson Paper Valley Hotel 333 W. College Ave. , Appleton Awards Luncheon 11:30 AM—1:30 PM Expo 1:30—5:00 PM Business Connection 5:00—7:00 PM

Golf Outing & Big Ball Drop Tuesday, 8/14/12 Butte des Morts Country Club 3600 W. Prospect Ave., Appleton $150/golfer—$600/foursome www.foxcitieschamber.com to register Sponsorships available

Breakfast Networking Connections

January 26 February 23 March 29 April 26 May 31 June 28 July 26 August 30 September 27 October 25 November 29 December—no meeting

Fox Cities Chamber Office 125 N. Superior St., Appleton Last Thursday of the month 7:30-9:00 AM; $2 at the door

Please check the Chamber website foxcitieschamber.com for updated information about each of the event dates, times, locations and costs. You can register directly online.

Wednesday, 4/25/12 Famous Dave’s 1170 N. Westhill Blvd., Appleton

Wednesday, 5/23/12 Waverly Beach N8770 Firelane 1, Menasha

Wednesday, 6/6/12 Part of the Business Expo Radisson Paper Valley Hotel 333 W. College Ave. , Appleton

Tuesday, 7/17/12 Appleton Yacht Club 1200 S. Lutz Dr., Appleton

Tuesday, 10/2/12 Stone Toad Bar & Grill 1109 S. Oneida St., Menasha

Tuesday, 9/11/12 Comedy Corner 1575 Plaza Dr. Ste. A, Neenah

Tuesday, 8/21/12 High Cliff Restaurant, Banquets and Catering W5095 Golf Course Rd., Sherwood

Wednesday, 11/14/12 Grand Meridian 2621 N. Oneida St., Appleton

December Date & Location to be determined

Business Connections 5:00-7:00 PM; $2 prior to the event; $4 at the door; $20/prospective member

Wednesday, 2/15/12 Fidelity National Bank 1500 N. Casaloma Dr. , Appleton

Monday, 1/23/12 Meet Your Legislators Radisson Paper Valley Hotel 333 W. College Ave. , Appleton

Wednesday, 3/14/12 Solea Mexican Grill 1350 Gillingham Rd., Neenah

The Event ~ Celebrating Business Hollywood Nights Style (featured music will be movie themes) Thursday, 11/8/12 Details to be determined Sponsorships available

Future 15 Awards Tuesday, 5/15/12 UW-Fox Valley Communication Arts Center 1478 Midway Road, Menasha 3600 W. Prospect Ave., Appleton $30/person—to register go online www.foxcitiesyoungprofessionals.com Sponsorships available

seasoned executives while others seemed to be more likely to be interested in production opportunities.

Overall, it was a powerful image. Here sat hundreds of people, hungry for a new opportunity. They had come to hear about this new, world-class employer, and to see how they might fit into the company’s plans. My immediate thought was that many in the room would likely wind up working for the company; and in the process would have the chance to buy a new car, perhaps buy a house, send their kids to college or just crawl out from under an oppressive debt load. The common denominator was that because the company was building a new factory, the individuals lucky enough to come away with one of the 700 jobs would have their opportunities expanded and their lives improved.

Because my organization had been a part of the process of selling the company on our area as the place to invest and add jobs, our team could feel good for having played a very small part in a process that would result in having the lives of 700 people and their families changed for the better. I walked away from the meeting with a better understanding of the real impacts and value of the work that economic developers are engaged in every day.

Yes, as economic developers we are involved day-to-day in business development. However, we are involved in business development not for its own sake, but in whatever way we can…to be part of a process that provides opportunity for individuals and families. My best day to this point happened to be at a prior job in another state. I’m looking forward to having many more such “best days” right here in the Fox Cities.

Economic Development: What’s the Point, Really?(CONTINUED FROM PAGE 12)

When Jacobs Meat Market looked for a financial partner, they found it in Community First. Who better to understand your locally-owned business, than a locally-owned credit union!

In fact, Luke says, “We’re a local business and I like dealing with a local financial partner. Whether on the phone or in person, I’m always greeted with personalized service with a smile!”

When you’re ready for a local financial partner for your big dreams, contact Community First for:

• Local Lending Decisions • Business Checking that Pays Dividends • SBA Preferred & SBA Express Lender • 401(k), SEP & SIMPLE Planning • Merchant Credit Card Services • Investment and Insurance Services • Free 24-Hour Online Account Access

www.communityfirstcu.com (920) 830-7200 or Toll-Free 1-866-273-2328

Dream Big.Partner Locally!

“Working with

local people who

know and understand

my business is key.”

Luke Jacobs

Jacobs Meat Market &

CFCU Member/Owner

NEENAHDE PEREHOWARD WAUPACA

APPLETON OSHKOSHDARBOYGREENVILLEFOX VALLEY TECHNICAL COLLEGE: Appleton Campus

Visit any of our 19 Convenient Locations

NEW LONDONNICHOLSMANITOWOC

POSTMASTER: Send address changes to:

Fox Cities Chamber Business

c/o Fox Cities Chamber of Commerce & Industry, Inc.

PO Box 1855

Appleton, WI 54912-1855

F O X C I T I E S C H A M B E R

Fox Cities Business - September, 2012

Documents

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