FOWLER

David Fowler is a senior partner and executive creative director for Ogilvy & Mather in New York.

For 25 years, he has created simple, memorable positions for complex brands:

Fowler attended Texas Tech and began his career as a delivery boy at Webster & Harris Advertising in Lubbock, Texas. He spent several years at The Richards Group in Dallas, moved on to Goodby, Berlin & Silverstein in San Francisco, Ammirati & Puris in New York, then back to Dallas at Tracy-Locke.

He also spent 366 days in Hollywood, directing on-air promotions for Fox Television shows such as The Simpsons and Beverly Hills 90210. “It was a one-year contract,” he notes. He helped launch the guilty pleasure Melrose Place which ran for seven seasons and is now seen worldwide in syndication.

His little red book, The Creative Companion, has been published by Ogilvy in four languages and made available in fifty countries. He’s judged advertising shows around the world, and has won numerous creative awards, including Lions, Clios and Pencils.

His radio campaign for Motel 6 is in its twenty-fourth year, and is the longest running in radio history with well over a thousand spots. For BP, the Beyond Petroleum campaign ran for ten years. The RCA dogs, Chipper and Nipper, are in their fifteenth year. His girl-group act The Fantanas ran for five years, and helped make the U.S. the world’s largest market for the orange soft drink Fanta, starting from scratch in 2001.

His fifth-grade reader How Advertising Works was released last year by Mondo Publishing.

A native Texan, Fowler raised cattle for many years on a ranch. Today, he and his wife Ann reside in Manhattan, content to eat anonymous beef.

FOWLER

BP: beyond petroleum Siemens: Answers.Fanta: Wanta Fanta?Marsh: Find the Upside. RCA: Changing Entertainment. Again.Standard Life of Canada: Our word is Standard.

Kodak: Take Pictures. Further.Motel 6: We’ll leave the light on for you. Merck: Where patients come first.Claritin: There’s Clear. Then there’s Claritin Clear. American Chemistry Council: Essential.Pfizer: Working.

davidfowler.com

http://davidfowler.com

Client: BP

Campaign: Gulf of Mexico

Ad #: BP-10-125U

Ad Title: Response Ad

Version/Revision #: V2

Date Modified: May 13, 2010

Operator: AC Schawk Docket #:895101A02

Media Vendor / Publication:

Various Publications

Live: 9” x 11”

Mechanical Scale: 100%

Format: Half Page BW

Printer:

Since the tragic accident on the Transocean

Deepwater Horizon rig first occurred, we have been

committed to doing everything possible to stop the

flow of oil at the seabed, collect the oil on the surface

and keep it away from the shore.

BP has taken full responsibility for dealing with the

spill. We are determined to do everything we can to

minimize any impact. We will honor all legitimate claims.

This is an enormous team effort. More than 2,500

of our operational and technical personnel from

around the world are working tirelessly in coordination

with the U.S. Coast Guard and federal, state and local

government agencies. We are also getting tremendous

support from specialists across the industry to resolve

an unprecedented set of technical issues.

On the seabed, we are using multiple technologies

to reduce the flow of oil and ultimately stop it. On the

surface, hundreds of boats of all sizes, including local

fishing fleets, are working together to contain and

collect the spill. More than 1.2 million feet of boom

is already deployed.

Our efforts along the coast are being organized

through 14 staging areas across Louisiana,

Mississippi, Alabama and Florida, coordinated by

three command posts in Houma, Louisiana;

Mobile, Alabama; and St. Petersburg, Florida.

But the greatest response of all is from the more

than 10,000 people working with BP full-time or as

volunteers. We are also grateful for the dedicated

support of the federal, state, and local government

officials and emergency responders. None of

this would be possible without the tremendous

commitment of these volunteers and officials.

We will continue to keep everyone fully informed

about the events as they unfold. For current

information on the spill and response plan,

please use the following websites:

www.bp.com/gulfofmexicoresponsewww.deepwaterhorizonresponse.com

For assistance or information, please call the

following 24/7 hotlines:

To report oil on the shoreline: (866) 448-5816To report impacted wildlife: (866) 557-1401To make spill-related claims: (800) 440-0858 For volunteer information: (866) 448-5816

© 2010 BP Products North America Inc.

What we’re doing. How to get more information.

Gulf of Mexico Oil Spill Response.

Unthinkable. No matter how powerful a brand, there’s a moment where everything can change. At that moment, the only thing to offer isn’t advertising, but assistance and information.

Ad No.: BP-08-31R3 SAP No.: BPC.BPCREP.08023.K.011Ad Title: BP Energy Security-“There’s energy security in energy diversity.”

This advertisement prepared by: Ogilvy & MatherTo appear in: Standard Magazines

Size: Full-Page Color: 4/cBleed: 9” x 11.75” Trim: 8” x 10.5” Safety: 7” x 9.75” Scale: 1:1 Actual Trim: Same as Trim Gutter: None

Creative Director: None Art Director: KJ Bowen Copywriter: K. ShuldmanAccount Exec: L. Khakham Print Producer: M. Piscatelli Traffic: R. Sommers

Engraver: MCTREDWORKSNEWYORK Filename: BPC_REP_08023_K_011_AD_2Z0.indd

Document Path: Redworks:Volumes:Redworks:Print:A-G:BP Amoco:BPC.BPCREP.08023.K.011:Ad:OOH Work:Mechanicals:BPC_REP_08023_K_011_AD_2Z0.indd Created: 9-24-2008 12:38 PM Current Date: 9-24-2008 1:12 PMOperator: am Proof: 0 Galley: 1 Output: 2/ Fierys, email pdf w/ crops & guides to ROSE SOMMERSClient: BPC International Limited Keywords: NonePrint Scale: 100% Fonts: UniversSwatches: Black Images: oildrop.eps, naturalgas.eps, solar.eps, windmill.eps, biofuels.green.eps, 01_logo_BP_final_with®.eps

There’s energy security in energy diversity.

®d pbeyon etroleum

There’s strength in numbers, and security in having a number of energy options. So we’ve invested more than $30 billion over the last five years in U.S. energy supplies, including solar, wind and natural gas. And we’re partnering with DuPont to develop, produce and market the next generation of advanced biofuels.bp.com/us

© 2008 BP Products North America Inc. DuPont is a trademark of E.I. duPont de Nemours and Company.

BP: Corporate Reputation. For ten years, the controversial “beyond petroleum” idea helped BP lead in favorability over its competitors.

Every person in the world has one. It’s the

amount of carbon dioxide emitted due to our

daily activities—from washing a load of laundry

to driving a car load of kids to school. Find out

the size of your household’s carbon footprint,

learn how you can reduce it, and see how

we’re reducing ours at bp.com/carbonfootprint.

It’s a start.

®d pbeyon etroleum

bp.com

© 2005 BP p.l.c.

What on earth is acarbon footprint?

BP: Retail. At 15,000 BP stations in the U.S., going “beyond” simply means being a little better. In a category with such low expectations, slight improvement seems huge.

gas stations, a little better

© 2007 BP Products North America Inc.

™

USA TODAY • WEDNESDAY, JANUARY 10 , 2007

gas stations, a little better

الآن اأ�شبحت فايزر ووايث �شركة واحدة،

نعمل معاً من �أجل عامل �أكرث �صحة

عديدة. وتنظيمية قانونية حملية موجبات لإكمال وتخ�ضع ال�ضلطات بع�ض عند معلقة فايزر �ضركة مع البلدان بع�ض يف املحلية وايث دمج عملية تكون قد فايزر. من ق�ضمًا الآن وايث ت�ضكل حمفوظة. احلقوق جميع ...Pfizer Inc الن�ضر© 2009 حقوق

�أف�صل ح��ي��اًة ل��ن��وّف��ر ن��ع��م��ل

و�لعافي�ة. ب��ال��ص��ح��ة ت��ن��ب��ض

بهدف حت�صني ال�صحة والتعايف يف كل

مرحلة من مراحل احلياة، وّحدت �صركتا

فايزر ووايث جهودهما لت�صكال اإحدى اأكرث

ال�صركات تنوعًا يف قطاع الرعاية ال�صحية.

�صتحظى �صركة فايزراجلديدة بالريادة

يف جمال �صحة الب�صر وال�صحة

البيطرية، الرعاية الأولية واملتخ�ص�صة،

امل�صتح�صرات البيولوجية والطبية،

وذلك بف�صل جمموعة وا�صعة من

املنتجات الفعالة كاللقاحات والأدوية

واملكمالت الغذائية.

والأهّم هو اأننا �صنجمع اأف�صل اخلربات

العلمية لتحدي اأكرث الأمرا�ض خطورة

يف العامل، جمددين تركيزنا على الأوجه

التي ل تزال تعاين بع�ض الق�صور كمر�ض

الألزهامير ومر�ض ال�صكري واللتهابات

املختلفة واأمرا�ض املناعة وال�صرطان والأمل.

من الطبيعي اأن الرحلة لن تكون �صهلة،

ولكن بالعمل �صويًا �صنتمّكن من اإدخال

التغيير على حياة العديد من الأفراد بطرق

اأكثر قوة وفعالية من اأي وقت م�صى.

pfizer.com/workingtogether زوروا موقعنا

Cyan, Magenta, Yellow, Black

636 11th AvenueNew York, NY 10036

212.237.7000

AD CODE: PFZ-09-68 (Black) FILE: PFZ_COR_09002_K_011_AD_3Z1.indd BUILD DATE: 10-9-2009 7:42 PM OGILVY & MATHER GALLEY:

SAP #: PFZ.PFZCOR.09002.K.011 LIVE: 7” x 9.75” BUILD OP: RC PM/MRK: Meera Shankar1 CLIENT: Pfizer Inc. TRIM: 7.875” x 10.5” REV DATE: 10-22-2009 4:08 PM CREATIVE (CD): None

CAMPAIGN: None BLEED: 8.5” x 10.75” REV OP: am CREATIVE (AD): Don Miller PASS:

CHANNEL: None GUTTER: None P/U LAYOUT: None CREATIVE (CW): Ryan Ingram1 FORMAT: None SCALE RATIO: 1:1 P/U IMAGES: None TRAFFIC: Beth Ratzer

AD TITLE: Working... PRINT SCALE: 100% PRODUCTION: Terri Dannenberg OP: QC:

PUBLICATIONS: The Week US, Newsweek, Fortune, Business Week, Forbes, New Yorker, Time ENGRAVER: None

OUTPUT FROM DELIVERY VOLUMEFONTS: DIN, FS Albert

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WORKING TO FILL LIVES WITH MORE YEARS AND YEARS WITH MORE LIFE.

PFIZER AND WYETH ARE NOW ONE, WORKING TOGETHER FOR A HEALTHIER WORLD.

Copyright ©2009 Pfizer Inc. All rights reserved. Wyeth is now a part of Pfizer. The merger of local Wyeth and Pfizer entities may be pending in various jurisdictions and is subject to completion of various local legal and regulatory obligations.

With a commitment to improve health and well-being at every stage of life, Pfizer and Wyeth are joining together, creating one of the most diversified companies in health care.

The new Pfizer will be a leader in human and animal health, primary and specialty care, biologics and pharmaceuticals, with a robust portfolio of vaccines, nutritionals and consumer products.

Most importantly, we will bring together the world’s best scientific minds to take on the world’s most feared diseases, with a renewed focus on areas that represent significant unmet health needs, such as Alzheimer’s, diabetes, inflammation and immunology, cancer and pain.

The path ahead will not be easy. But by working together, we can change the lives of more people, in more powerful and effective ways than ever before. Visit pfizer.com/workingtogether



212.237.7000

AD CODE: PFZ-09-65 (Hispanic) FILE: PFZ_COR_09002_K_011_AD_3W3.indd BUILD DATE: 10-20-2009 4:48 PM OGILVY & MATHER GALLEY:

SAP #: PFZ.PFZCOR.09002.K.011 LIVE: 7” x 9.75” BUILD OP: RC PM/MRK: Meera Shankar1 CLIENT: Pfizer Inc. TRIM: 7.875” x 10.5” REV DATE: 10-22-2009 3:32 PM CREATIVE (CD): None



AD TITLE: Working... PRINT SCALE: 100% PRODUCTION: Terri Dannenberg OP: QC:

PUBLICATIONS: The Week US, Newsweek, Fortune, Business Week, Forbes, The New Yorker, Time ENGRAVER: RedWorks


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AD CODE: PFZ-09-42 FILE: PFZ_COR_09002_K_011_AD_2T3.indd BUILD DATE: 10-9-2009 7:42 PM OGILVY & MATHER GALLEY:

SAP #: PFZ.PFZCOR.09002.K.011 LIVE: 7” x 9.75” BUILD OP: am PM/MRK: Meera Shankar1 CLIENT: Pfizer Inc. TRIM: 7.875” x 10.5” REV DATE: 10-22-2009 3:27 PM CREATIVE (CD): None



AD TITLE: Working....Asian PRINT SCALE: 100% PRODUCTION: Terri Dannenberg OP: QC:

PUBLICATIONS: The Week US, Newsweek, Fortune, Business Week, Forbes, New Yorker, Time ENGRAVER: None



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212.237.7000

AD CODE: PFZ-09-41 FILE: PFZ_COR_09002_K_011_AD_2S4.indd BUILD DATE: 10-9-2009 6:51 PM OGILVY & MATHER GALLEY:

SAP #: PFZ.PFZCOR.09002.K.011 LIVE: 7” x 9.75” BUILD OP: am PM/MRK: Meera Shankar1 CLIENT: Pfizer Inc. TRIM: 7.875” x 10.5” REV DATE: 10-22-2009 3:21 PM CREATIVE (CD): None



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Pfizer: Working. A single word forms an idea that’s humble, practical and meaningful everywhere on earth for the world’s largest drug company.

find the upside

THE UPSIDE.

THE UPSIDE IS THE ADVANTAGE OF RISK WELL MANAGED.

THE UPSIDE IS THE INSIGHT TO SEE RISK OTHERS DON’T, AND UNLOCK OPPORTUNITIES OTHERS CAN’T.

THE UPSIDE IS THE KNOW-HOW TO OPTIMIZE INSURABILITY, AND THE MARKET REACH TO REDUCE COSTS ACROSS THE FULL SPECTRUM OF RISK.

THE UPSIDE IS VISIBILITY IN UNFAMILIAR TERRITORY.

THE UPSIDE IS CERTAINTY IN ACQUISITIONS.

THE UPSIDE IS ASSURANCE THAT A SUPPLY CHAIN IS DEPENDABLE.

THE UPSIDE IS STRENGTH IN THE FACE OF THE UNTHINKABLE. THE UNKNOWABLE. THE UNEXPECTED.

THE UPSIDE IS A PLAN. A SET OF GIVENS. A TEAM OF EXPERTS.

THE UPSIDE IS CONFIDENCE. FOR THE CEO. CFO. COO. RISK MANAGER. EMPLOYEE. BOARD MEMBER. SHAREHOLDER. MARKETS.

THE UPSIDE IS WHAT WE DO. WHAT WE SHOW UP FOR. WHAT WE LIVE FOR. WHAT WE PROMISE.

IT’S OUT THERE. AND NOBODY CAN FIND IT BETTER AND FASTER THAN THE PEOPLE OF MARSH.

WELCOME TO A NEW SIDE OF MARSH.

WELCOME TO THE UPSIDE.

findtheupside.com

itherefore i am

risk

findtheupside.com

MAKES THE WORLD GO ROUND

risk

Marsh: After a scandal, Marsh returned to the marketplacenot just as the world’s largest insurance broker, but as a firm that masters risk to help clients find opportunity.

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Output: Disk, Fiery, PDF Keywords: None Print Scale: 100% Fonts: Univers, DIN CondSwatches: Paper, Black, C=100 M=0 Y=0 K=0 Images: GDMRDW_08076K_005_r1.tif (CMYK; 1518 ppi), GDMRDW_08076K_002_r2.tif (CMYK; 677 ppi), GDMRDW_08076K_003_r2.tif (CMYK; 1333 ppi), GDMRDW_08076K_001_r2.tif (CMYK; 1069 ppi), GDMRDW_08076K_004_r1.tif (CMYK; 1004 ppi), GDMRDW_08076K_006_r1.tif (CMYK; 1301 ppi), GDMRDW_08076K_007_r2.tif (CMYK; 890 ppi), GDMRDW_08076K_008_r2.tif (CMYK; 805 ppi), GDMRDW_08076K_009_r3.tif (CMYK; 1037 ppi), GS signature logo white.eps, little blue.eps

In fact, it now has 10,000 names. Each one represents the goals and aspirations of women in every corner of the world. 10,000 WomenSM is designed to help these individuals make progress in their own lives. Through strategic partnerships with leading academic institutions and development organizations, 10,000 Women will offer women the power of an entrepreneurial and management education. In turn, this will create exponential growth opportunities for local economies and future generations. In addition to helping women gain an education and earn a degree certification, 10,000 Women will give them access to mentoring programs and worldwide networking opportunities — with active participation from the people of Goldman Sachs. To learn more, visit 10000women.org

Progress has a name.

© 2008, The Goldman Sachs Group, Inc., All rights reserved.

OUTPUT FROM DISKSPELL CHECK______

Goldman Sachs: This campaign shows the other side of the world’s most successful bank. It’s distinctive yet understated, much like the character of the brand itself.

Ad No.: GDM-07-7 R1 SAP No.: GDM.GDMBRA.07024.K.011Ad Title: Goldman Sachs Politico CEM

This advertisement prepared by: Ogilvy & MatherTo appear in: None

Size: Full-Page Color: 4/cLive: 10 in x 13.5 in

Scale: 1:1 Actual Live: Same as Live Gutter: NoneCreative Director: None Art Director: K. Banerjee Copywriter: M. DemosAccount Exec: None Print Producer: T. Dannenberg Traffic: M. Scarpelli

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New initiatives. New alliances. New ways to bring about environmental progress.

Through our Center for Environmental Markets, we’re working with partners in the NGO community to develop market-based

solutions to environmental challenges like biodiversity conservation, ecosystem degradation and climate change. One innovative

alliance, between the Wildlife Conservation Society and Goldman Sachs, grew directly out of our daily activities in the markets.

It has led to the creation of an extraordinary 736,000-acre preserve on Tierra del Fuego, Chile, and presents a new model for

conservation in the 21st century. Capital markets have a unique ability to address global issues, and we’re working hard to develop

new ways to bring about change. For more information, visit gs.com

©Goldman, Sachs & Co., 2008. All rights reserved.

Ad No.: GDM-07-9 SAP No.: GDM.GDMBRA.07026.K.011Ad Title: Goldman Sachs – Politico IFFIm

This advertisement prepared by: Ogilvy & MatherTo appear in: None

Size: Pg. Color: 4/cLive: 10 in x 13.5 in

Scale: 1:1 Actual Live: Same as Live Gutter: NoneCreative Director: None Art Director: K. Banerjee Copywriter: M. Demos

Account Exec: None Print Producer: Terri Dannenberg Traffic: Marc ScarpelliEngraver: MCT

REDWORKSNEWYORK Filename: GDM_BRA_07026_K_011_AD_1A4.indd

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A new way to use the capital markets. A better future for millions of children.

Every year, 27 million infants go without vaccination against the most common childhood diseases. Now, for the first time, there is a way to use

the power of the capital markets to help them. Seven donor governments that fund immunization programs decided to increase the impact of their

funding by floating a bond offering secured by their pledges. A Goldman Sachs team worked with the World Bank and other development partners

to turn the idea into reality. The result is the International Finance Facility for Immunisation (IFFIm), which is now funding immunization programs

in 70 of the world’s poorest countries. The money raised will help the GAVI Alliance support immunization programs that will protect more than

500 million children over the next decade – saving an estimated 10 million people. To learn more about the IFFIm initiative, visit gs.com/iffim

Participating countries include France, Italy, Norway, South Africa, Spain, Sweden and the United Kingdom.

©Goldman, Sachs & Co., 2007. All rights reserved.

©2008 American Chemistry Council, Inc. essential2 and americanchemistry.com are service marks of the American Chemistry Council, Inc.

americanchemistry.comessential

It Is the thermAl suIt, the polyCArbonAte helmet, the roCket fuel, the thIngs thAt WIll lAunCh us Into the future. It Is AmerICAn ChemIstry.

essential25-4-3-2-1 essential2heroesIt Is what makes fIre-retardant materIals for the people who keep us safe.

americanchemistry.comessential©2006 American Chemistry Council, Inc. essential2 and americanchemistry.com are registered service marks of the American Chemistry Council, Inc.

American Chemistry Council: It’s hard to argue “essential.”It makes plant workers proud. It makes legislators reconsider. That’s a lot, for one word.

Printed: 3/12/2004 11:06 AMDocument Name: cc100007a01.qxSize: 24" x 7" trim 1/8" Bleed

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© 2004. The Coca-Cola Company. Fanta is a registered trademark of The Coca-Cola Company. The Fantanas is a trademark of The Coca-Cola Company.

Fanta: It’s not high art, but it made the U.S. the largest market in three years, by leveraging the Latina heritage then moving it into mainstream teens.

The Nature Company: These original ads helped define a Bay Area retailer that pioneered the idea of a learning store.

The San Francisco Examiner: Wm. Randolph Hearst’s scandal sheet announced yet another shocker: ink that didn’t smudge.

Royal Viking Line: It’s not a cruise. It’s a voyage to a lost world, where civility, luxury and wealthy retirees can live forever.

Communication Arts: CA is the most respected graphic arts and advertising journal in the country. Within the industry, stealing it is a well-known phenomenon due to the high quality within.

Nikon: It’s not for amateurs. Professionals choose it because it’s a serious machine, and a brand that understands the serious photographer.

The Creative Companion: This little red book has been published by Ogilvy in three languages and sent to thousands of creative people and students around the world. It’s intended to assist in that lonely time when a deadline looms, an idea is needed, yet nothing but a blinking cursor lies in front of you.

thecreativecompanion.com

http://thecreativecompanion.com

FOWLER

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