Fourinsight Trending Report: NOW/ NEXT: Social Retail - November 2012 - Free Exec Summary

Private & Confidential, Fourinsight Ltd © 2012 1

A FOURINSIGHT TRENDING REPORT – NOW/ NEXTSOCIAL RETAIL: CHRISTMAS 2012 WILL BE MAKE-OR-BREAK FOR UK HIGH-STREET RETAIL - GET READY FOR A DIFFERENT WORLD

PUBLISHED NOVEMBER 2012


Sector application: Trending/ NOW/NEXT

Business application: retailers Subject: UK high-street retail/ Consumer spending trends in the run-up to Christmas 2012

REPORT FOCUS


Type of report Data period/ languages Data sources/ tools

14 Days(19th October -2nd November 2012)

REPORT FOCUS

Social Planning


1. Executive Summary

2. Research & review

3. Event analysis

4. Trendmapping

5. Strategy lens

Report contents

1. Executive summary

1.1 Top-line

Top-line (written)

Top-line (visual)

1.2 Trends

Trend sparks

UK trend map (overview)

North/

South

Divide

Fourinsight Trend reporting

1.3 Actions

Government

General public

Local retailers/ Industry

Retail brands


To map social conversations and trends around saving the UK high-street and retail in the run up to the 2012 Christmas alongside consumer and financial spending behaviours.

To identify key retail survival indicators to enable Fourinsight to develop a retail brand survival benchmark measurement and report for brands and industry.

Private & Confidential, Fourinsight Ltd © 2012

Research objective

Top-line actions

Christmas 2012 will be another make-or-break year for many of the high-street retailers that have struggled to respond to changing communities and convenience-led needs of consumers so far. To be in with a chance of survival, retailers quickly need to: embrace change and focus their proposition in order to clearly communicate their specialism and value; build a consistent Omni-platform store experience and deliver first-class customer experience. Customers meanwhile should be encouraged to support their local businesses and the people of retail – or face a new future where the role of the high-street needs to be re-imagined.

Top-line findings

6

1. 1.1 TOP-LINE (WRITTEN)

Launch limited and seasonal editions to appeal to consumer’s love of ‘new’

View change as opportunity not a threat and embrace new technology/ Omni-platform

Use Fourinsight Social Retail Brand Survival Reports to benchmark and measure your brand

For more information about this report please contact [email protected]


1.1. 2 TOP-LINE (VISUAL)


1. LAUNCH LIMITED/SEASONAL EDITIONS

2. VIEW CHANGE AS OPPORTUNITY

3. BENCHMARK YOUR BRAND SURVIVAL

RETAILERS - THREE THINGS TO DO TODAY



1.1 Top-line

Top-line (written)

Top-line (visual)

1.2 Trends

Now/ Next

Trend sparks

UK tren

d map (overview)

North/ South

Divide

Fourinsig

ht Tren

d reporting

1.3 Actions

Government

General public


Retail brands




1. 2.1: NOW/ NEXT


STABLE HIGHSTREETS

ONLINE SHOPPING

DIS-ENGAGED LOCALS

NOSTALGIC CHRISTMAS

FAILING HIGHSTREETS

OMNI PLATFORM

RE-ENGAGED COMMUNITIES

RETAIL MAKE OR BREAKPrivate & Confidential, Fourinsight Ltd © 2012


#MYHIGHSTREET

(BRAND) SIGNS OF CHRISTMAS

FINANCIAL SOS

1. 2.2: TREND SPARKS



1. 2.3: UK TREND MAP

Conversations across the web and social media that discuss ‘myhighstreet’,

‘Christmas’ and ‘retail’ together are spread across the UK but focussed on key cities featured in the #myhighstreet consumer

action campaign.



1. 2.4: NORTH/ SOUTH DIVIDE

NORTH SOUTHFocal point of Christmas discussions

Heaviest twitter usage seen in teens from Manchester and Bolton areas

Middlesbrough & Doncaster score highest influence using Kred outreach scores

Notable high level of twitter activity in Scotland

Focal point for retail and #myhighstreet conversations

Blogs and forums used more than twitter

Gloucester, Brighton, Cardiff and Outer London show highest activity around Christmas and retail

S



FOURINSIGHT BRAND SURVIVAL INDICATOR ANALYSIS - ANNUAL REPORT AVIALBLE SOON TO BUY/ BESPOKE REPORTS ALSO AVAILABLE

Financial health

Store experien

ce

Multi-channel innovati

on

Financial health

Store experience

Financial health

Fourinsight Retail Brand Survival Indicators

Customer service

Product value

Financial health

Store experience

Good (3 points)

Ugly (1 point)

Bad(2 points)

To order a copy of the NEW! 2012 Fourinsight Retail Brand Survival Annual Report please contact [email protected]

1. 2.4: NORTH/ SOUTH DIVIDE


1.1 Top-line

Top-line (written)

Top-line (visual)

1.2 Trends

Now/ Next

Trend sparks

UK tren

d map (overview)

North/ South

Divide

Fourinsig

ht Tren

d reporting

1.3 Actions

Government

General public


Retail brands



Top-line findings: Retail Brands Need to action by priority

15

1. 3.4: ACTIONS BY STAKEHOLDER GROUP: RETAIL BRANDS

The Argos catalogue is a sign of Christmas and a nostalgic reflex action for many consumers who reach for it as soon as Christmas comes to find presents and write their wish-lists.

Bring back the catalogue at ChristmasWhilst adopting a Omni-platform strategy is applauded, Argos should also cater for those who prefer a more physical presence offline.

Five other brands signs of Christmas include: Pret Christmas Sandwich; Coca Cola Christmas advert; Starbucks Christmas flavour; Ugg boots; Body Shop Body Gingerbread Body Butter

Launch seasonal and limited editionsConsumers love new and anything exclusive. They are drawn into shops with new product innovations, seasonal flavours and Christmassy experiences.

Fourinsight benchmarks retail brand survival indicators through our annual report or bespoke reports for brandsContact [email protected] to find out more..

Benchmark your retail brandWe categorise social conversations and data across the web into 5 survival indicators:Financial health, store experience, multi-channel innovation; customer service, value

Low Medium HighPriority key

mailto:[email protected]


PURCHASE THE FULL NOVEMBER 2012: SOCIAL RETAIL REPORT –86 PAGES OF SOCIAL TREND ANALYSIS FOR £1,500 TODAY

Our series of Fourinsight Social Trending Reports are designed to explore current public, government, brand and industry issues and deliver strategic recommendations for action for agencies, brands, media and industry organisations.

TRENDING ANALYSIS: CHRISTMAS 2012 WILL BE MAKE-OR-BREAK FOR UK HIGH-STREET RETAIL - GET READY FOR A DIFFERENT WORLD See inside:

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• Cat Fraser, MD• Email: [email protected]• Skype: catfraser• Tel: +44 (0)797 444 2764• Web: http://www.fourinsight.com

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Fourinsight Trending Report: NOW/ NEXT: Social Retail - November 2012 - Free Exec Summary

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