Utilizing Social Media for Community Engagement:
Four Seasons Hotel Philadelphia: 30 Days, 30 Ways Campaign
May 10, 2015
Four Seasons Hotel Philadelphia: Community Engagement: Four Seasons Hotel Philadelphia Celebrates 30 Years in 30 Days, 30 Ways, by Christia Donohue, Director of Public Relations
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Utilizing Social Media for Community Engagement:
To celebrate our 30th anniversary, Four Seasons Hotel Philadelphia wanted to say
“Thank You, Philadelphia!” and recognize local organizations who would be
making a difference in the city for the next 30 years!
30 Days in September
30 organizations to be recognized – 1 each day!
$30,000 in in-kind donations to be given - $1,000 per day!
Goal
Facebook Campaign Step 1: Like to Enter
Step 2: Fill Out Entry Form
Step 3: Share with Friends
410 New Page Likes Almost triple our monthly average!
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100
200
300
400
500
186 Entries Results
Positive Feedback & Sharing
Exposure to up to 72,110
additional eyes
52 ‘shares’ + 132 more ‘likes’ from ‘shares’
Posts garnered 460 ‘likes’
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