Four Retail-Proven Ways to Increase Sales and Loyalty With Data.

Winning at Retail.

By: Avi Mizrahi

4 Retail-Proven Ways To Increase Sales and Loyalty With Data.

With rapidly evolving technology

and shifts in demographic

preferences, many mid-sized

retailers are missing opportunities

to engage with their customers.

Retail Is A Fast Moving Industry.

Case Study.

On a recent visit to a mid-sized Toronto retailer I observed:

1. Poor information management. Retailer lacked integrated system

to perform vital tasks and had no customer loyalty program.

2. No social media strategy. Facebook posts consisted of daily

discount announcements, resulting in low engagement.

3. Outdated e-commerce site. The site looked like it had not been

updated since 2001! + More.

So what’s a mid-sized retailer to

DO ?

Build a Foundation.

Technology is not the barrier it once was!

New POS solutions enable

data collection, analytics,

customer information

management, email

marketing, e-commerce site

creation and so much more.

Shopify POS: http://www.shopify.ca/pos

A Retail Story.

Click here to see how Shopify POS enables retailers.

Data must be transformed into customer

insights and followed up by action.

BE Curious.

To Win You Must

Let’s explore retail-proven ways to use data

to design customer driven marketing programs.

4

Understand Your Seasonality Curves.1

Seasonality Curve

Two seasonal peaks appear

on this product’s annual

sales curve.

Data Driven Marketing Options:

Seasonality Curve

Email high value customers

special offers or product

selection guides before

peak season starts.

Second peak: can this

seasonal curve be

changed with a mid-

season promotion?

2 Leverage Complementary Products.2

Product A Complementary products

enhance or are necessary to

use Product A.

Marketing

Opportunity!

Data Driven Marketing Options:

Product A4 Complementary Products In

Another Part Of The Store.

Analyzing baskets containing

product A, revealed that 34% of

customers were also purchasing

four complementary products.

Know how your customers shop.3

What are the push and pull

behaviors? How do customers

research your product? What is their

price sensitivity? What is the

problem they are trying to solve?

Motivations?

Data driven marketing options:

Vs.

Gift Card Dollar Off

Knowing customer

preferences will shape

how you communicate

with them.

4. Get Personal With Your Customers.4

Parents

Buy

Retailer A

Visit

Kids Bike

Anticipate Your Customer’s Need.

Retailer A Retailer B

Retailer C

Parents

Visit

In 16-24 months, the

child grows and needs a

bigger bike.

Parents may visit

other stores.

Data Driven Marketing Options:

Customer

NeedPersonalized

Marketing

Offer.

Retailer A Customer

If Retailer A anticipates the customer need and

sends personalized marketing offers, they are

better positioned to build the relationship and

earn the sale.

These are just of a few ways data can be

used to create customer driven marketing

programs to increase sales and loyalty.

BE Curious.

Remember, it’s how you use

the data that counts!

“As marketers, it’s

our job to be

curious about our

customers.” Avi MizrahiRetail marketing, product, digital

strategy | Helping companies

launch customer focused sales

growth programs.

Insert CTA HeaderThis SlideShare is based on a

LinkedIn Post I wrote. It

includes many more examples.

To read it, click here.

If you like the article, please

give it a thumbs up and feel

free to connect with me.

: @AviMizrahi_TO

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Thank You.