Four Factors in Designing Your Lead Scoring Model Lead Scoring for Smart People part 4
Four Factors in Designing Your Lead Scoring Model
Nov 17, 2014
Beachhead Marketing discusses four factors to consider when designing a lead scoring model in this fourth installment of Lead Scoring for Smart People.
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Transcript
Four Factors in Designing Your Lead
Scoring ModelLead Scoring for Smart
People part 4
Previously…
• Lead scoring definition
Previously…
• Lead scoring definition• Types of lead scoring
Previously…
• Lead scoring definition• Types of lead scoring• Factors to consider before
implementing
Previously…
In this video…
Four factors to consider when designing a lead scoring model
Interview your sales team
•• Review customer dataReview customer data
9
•• Review customer dataReview customer data•• Find commonalitiesFind commonalities
Benchmark your current leads to track trends
Look at traits of existing and future successes
Assign cold leads matching your sales team’s strengths
13
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