8/7/2019 FOUNTAIN EXHIBIT_sponsor_deck http://slidepdf.com/reader/full/fountain-exhibitsponsordeck 1/7 Fo an alternative to the traditional art fair model Fountain was founded in 2006 to establish a alternative to the traditional art fair model. Fountain provides independent galleries and an opportunity to expose avant-garde work enormous gallery-sized booths with a slant installations. Booth fees are minimal, and shipping, lighti electrical are often included to ensure that g poised for nancial success. Photos by Rachel Esterday (left) and Dan Muchnik (right)
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Solange Knowles, Janelle Monae, and Caroline Polachek, Fountain Miami, 2009
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Attendance Demographics:*
Fountain attracts approximately 7500 visitors per exhib
The typical age is 25-45.The male to female visitor ratio is 55%-45%.Most attendees visit the exhibition for 1 1/2 - 2 hours.
52% are attending for their rst time.65% attend with a friend.40% of visitors are in the art industry.30% of visitors refer to themselves as collectors.40% will make a return visit during the exhibition.
Average total sales are approximately $150,000 USD.The average sale price for a single work is $700.The low range for art sales is $300 - $500 per item.The high end for art sales is $15,000 - $20,000 per itMost participating galleries experience follow up sales close of the exhibition.
*actual information compiled from prior exhibitors & staff