Founder Fairytale #4 : Build market launching strategy for education start-ups - Danny Goh

MARKET LAUNCH STRATEGYINNOVATUBE

DANNY GOH

AN ENTREPRENEUR THAT LEVERAGES RESOURCES FROM DIFFERENT MEDIUM, LOCATIONS AND TIMING TO FORGE THE DEVELOPMENT OF IDEAS

WHO AM I

MY JOURNEY SO FAR

PRODUCT

EdTech is a tool to help more users to acquire knowledge in a faster, affordable, and more efficient way

UNDERSTANDING EDTECH

WHY IS EDTECH NOT SHOWING THE POTENTIAL JUST YET?

EDUCATORTECH GUY

USERS * MARKETS

CREATING A PRODUCT

PRODUCT

Edtech is not just about TEACHING and LANGUAGE

HIGHER EDUCATION SERVICE SUPPLY CHAIN

HS TUITION

LANGUAGE TRAINING

STUDY ABROAD COUNSELLING UNI APPLICATIONS FOREIGN CARE

SERVICES

ENTRANCE TEST PRE-BOARDING TRAINING

FOREIGN PT JOBS/ SERVICES

GRADUATE CAREER SERVICES

CONTINUOUS EDUCATION

CORPORATE TRAINING

MARKET

Choosing the right market dictates 80% of success

STRATEGIC POSITIONING

ECONOMIES OF SCALE

Sources: Investopedia

LOW VARIABLE COST

RISK HEDGING

Exit

PEOPLE

TIMING

MARKET

STRATEGIC POSITIONING

SALES

VALUES

EXIT STRATEGY

Sales expansion in both revenue and the # of users

Is it going to add value to the valuation?

Increase the chances of exitIPO: MarketSale: Market or Model acquisition

PARTNERSHIPS

HIGHER EDUCATION SERVICE SUPPLY CHAIN

HS TUITION

LANGUAGE TRAINING

STUDY ABROAD COUNSELLING UNI APPLICATIONS FOREIGN CARE

SERVICES

ENTRANCE TEST PRE-BOARDING TRAINING

FOREIGN PT JOBS/ SERVICES

GRADUATE CAREER SERVICES

CONTINUOUS EDUCATION

CORPORATE TRAINING

NEGOTIATIONS

NEGOTIATIONS

WISHI want 70% of share plus full control of

the team

My expectations Predicting Opponent’s expectations

EXPECTED

BOTTOM LINE

I know I can get 60% of share plus strategic

decision making

50% of share plus strategic decision

making

60% of share plus full control

50% of share plus shared control

40% of share plus no control

WHY? REASONINGS TO DEFEND ARGUMENTS

NEGOTIATIONS

WISH

My expectations Predicting Opponent’s expectations

EXPECTED

BOTTOM LINE

WHY? REASONINGS TO DEFEND ARGUMENTS

HAPPY EXCITED

QUANTIFY FACTS TO MAKE DECISION

1-10 TH SG ID

Timing 4 6 7

Product Fit 4 2 8

People 8 3 7

Total 16 11 22

SYSTEMS & PROCESSES

SYSTEMS are a collection of processes that run without daily hands-on to scale your business automatically

TEXT

TYPE OF SYSTEMS

▸ CRM - data

▸ Accounting

▸ Email blast

▸ HR system

▸ Salesforce, CRM

▸ Wave apps

▸ Talents

COMMUNICATION

COMMUNICATION

REPORTS DETAILS PICK UP THE PHONE GO!

THANK YOU