Susan Gordon Foundation Center San Francisco
Foundation center Presentation
Jan 26, 2015
This presentation was made to the Foundation Center in San Francisco about Causes.
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Transcript
Susan Gordon
Foundation Center San Francisco
• Causes• How does it work? What tools are available?• Building a Community and Gearing Up for
Fundraising• Fundraising• Case Studies
Today’s Presentation
Causes seeks to empower individuals to mobilize their personal networks to grow lasting social and political
movements that make the world a better place.
• 130 million installed users • 450,000 user-created causes• 15,000 official nonprofit partners• $26 million donated in ~3 years• 1 million cause joins every day• 1 million media views per day• Distribution to 500 million active users on FB• Donations supported to all 1.5M U.S. nonprofits
Causes Application Stats
a “cause”
Viral Growth
Communications Tools
Education Tools
http://media.causes.com/842234?m=6d5c0307&s=cause
Run Advocacy Campaigns
Fundraise
Identify Key Supporters
Repeat Engagement: User Homepage
http://apps.facebook.com/causes
Nonprofit Partner Center
http://nonprofits.causes.com
Nonprofit Partner Center
http://nonprofits.causes.com
Building A Community on Causes
Your Nonprofit’s Presence on Causes
Wildlife Forever
Support Wildlife Forever
Save the Wolves!
STOP Wolf Hunting
from Planes
Californians For Bear Protection
Affiliate Causes
http://nonprofits.causes.com
Contests for Top Recruiter & Membership Drives
Creating Community
• Educate members and get to know themo Welcome Noteo Mediao Updates
• Communicate consistently • Set goals and achieve them• Make it exciting and fun to be involved• Recognize active participants• Delegate community building if you don’t
have time
Fundraising on Causes
Donate
Donations on Causes
Birthday Wish
5,000 people x 10% of members x $100 per bday = $50,000
Custom Fundraising Projects
Donate to a Project
www.causes.com/donate
Campaigns – Mass and Individual Communications
•
Case Study: Camfed
Case Study: The Humane Society of the US
Take-Aways
1. Use the Nonprofit Partner Center – http://nonprofits.causes.com
2. Focus on membership and community first
3. Run Campaigns & Show Impact • Custom Fundraising Projects• Petitions
4. Promote Birthday Wish5. Think like an organizer
Thank you!
Blog and Resource Center:
http://exchange.causes.com
Email Support:
More information:
http://www.causes.com
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