Fotostrasse Mediakit December 2014

fotostrasse

Fotostrasse is a medium to show that there is more to see than the beaten path. We explore the city where we live in search of cool things to do and, sometimes, we go beyond our subway lines and see the world.

Our blog is our new baby. It started in the end of january 2014 in a way to celebrate our first year of Fotostrasse. We needed more ways of showing the world what we were seeing and this felt like the best way to do it.

We started Fotostrasse back in january 2013. We started doing what we like to call “photo safari”, where we took our cameras to see different parts of Berlin. Some people joined us and things got bigger and better.

Our blog was born from the need to tell the world about all the places we were going. This way we could expand our discoveries to whoever was planning to visit Berlin and the others cities we have been and will be.

Fotostrasse started as a way of exploring the city we decided to call home. Our goal was to see and show that there is life in Berlin outside the Ring Bahn.

On our blog, between November and early December 2014, we had a little more than 34.000 unique visitors. With an average of 2,28 pages by visit, accounting with more than 77.000 monthly pageviews.

Facebook is our main social network tool to gather people around what we do and we use it to schedule and keep track of our events. We have almost 1600 active fans and our interaction with them is way above the average.

Foursquare is out big bet right now because we see it as one of the best tools to use while travelling. There we are posting tips from the places we love in Berlin and on our trips around the world.

Instagram is a tool that we have been using for a few months to show the world the pictures that we take on our trips and our “photo safaris”.

We have been using Twitter for a few months and, we love how people interact with us. We mainly use the website as a way of expanding the audience from our posts on facebook and instagram.

In january 2014, we were invited to Sweden to cover the opening ceremony of Umeå as the European Capital of Culture. This was the starting point of a new phase to Fotostrasse outside Berlin.

In april of 2014, another country invited us to help them with their tourism campaign, this time it was Italy with the #WeAreInPuglia social media events in Berlin and travelling through south of Italy.

From that we passed through good times in Dresden working together with the tourism board of the city and GoEuro. And a little later, we were to Poland by the City of Poznan.

September was when we went to Finland for #TravelHouse-Porvoo. We have to say it was one of our favorite trips of the year. Finland is beautiful and we are looking forward to get back there.

In october, we packed our bags and went to the Philippines after winning the #BigBlogX campaign as the most voted blog from Europe. HI Hostels was responsible for taking care of this trip.

Now we are part of the Nordic Bloggers Experience and we’ll be back in Scandinavia for this next winter. And we are looking forward to another winter close to the Artic!

In between all this travel assigments, we manage to find time to visit Austria, Slovakia and Brazil. And we already have plans for 2015 with France and Spain already scheduled.

Felipe Tofani is an art director and visual designer who likes to explore Berlin by foot and see what is happening in the city he decided to call home.

But, who is behind Fotostrasse? Marcela Faé is a fashion and beauty photographer that grew up in Brazil and decided to call Berlin home in the beggining of 2012 with her husband and three cats.

Get in touch with us by e-mail on:

[email protected]

fotostrasse