Fostering Open Innovation and Knowledge communities with SharePoint 2010
May 07, 2015
Fostering Open Innovation
and Knowledge communities
with SharePoint 2010
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We think that the internet and the adoption of its trends are an indicator for corporate innovations. We are passionate about helping our clients interpret, leverage, and maximize the benefits of these trends by making it a reality in their environments.
Be a leader in the adoption of new and
significant trends in the technology
marketplace that influence our
customer‟s business. Pace ourselves to
the Urgent needs of our customers. Be a
Trusted Advisor. Add Value to every
relationship.
Our Service Offerings
• Idea and Innovation Management
Solution.
• End to End SharePoint Deployment
Services
• SharePoint Application Development
• Social Platforms & Social Media
• Intranets 2.0
• Project Management & Collaboration
• Business Intelligence Applications
Technologies
• Microsoft SharePoint
• Microsoft SQL Server
• Microsoft Project Server
• Microsoft .NET
• Open source Platforms – Drupal, Joomla
• SilverLight , Flash & Adobe AIR platform
FEATURED CUSTOMERS
Uncompromising focus on the success of
every relationship, project and solution.
We go the extra mile, stay the extra night
in our quest to help our customers
achieve the 110% results from the
investments they are making with us and
the solutions we build.
Our Product Areas
• Commerce Applications for
SharePoint
• SharePoint Add-Ons and Widgets
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PARTNERSHIPS
1 The Innovation Dilemma…A business situation where need for innovation is realized.
Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.
VisionA conceptual overview of open innovation
3
Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..
Challenges …An overview of existing and future challenges.
Featured Best Practices…A brief overview of open innovation best practices
Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.0
Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time
4
5
6
7
8
2
Agenda
1 The Innovation Dilemma…A business situation where need for innovation is realized.
The Innovation Dilemma…
Innovation is more
than R&D
Innovation is not
restricted to product
development and
modification only.
Innovation is applicable
to entire business value
chain. To ensure
sustainable growth,
innovation can show
the direction towards
maximum utilization of
existing resources as
well as generating
resources for future.
Question is…How to be innovative quickly and efficiently?
1 The Innovation Dilemma…A business situation where need for innovation is realized.
Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.
VisionA conceptual overview of open innovation
3
Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..
Challenges …An overview of existing and future challenges.
Featured Best Practices…A brief overview of open innovation best practices
Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.0
Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time
4
5
6
7
8
2
Agenda
Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.2
Closed Model of Innovation
Open Model of Innovation
Changing the Landscape of Innovation – Closed to Open Model:
Organizational
Boundary
Internal Research Teams
Customer and
Consumers
Employee Community
New Market
Open Network
Subject Matter
Experts
Participation in
Innovation Process
Spin-offLicencing
Research Development
The Market
Partner/Supplier
Research Development
The Market
Research Projects
Internal Research
Teams
Organizational
Boundary
Customer &
Consumer
Employee
Communities
Partner/Supplier
Subject Matter
Experts
Open Network
No participation in the
innovation process
Increase in revenue with the ‘Open Innovation’ model…
Innovation is inevitable…
Factors of Market Dynamics:Threat of product becoming obsolete.Increase in competition.
Product differentiation vs. commoditization.
Radical engineering vs. incremental engineering.
Globalization.
Organizational
Strategic Intent:
Redefining ideation to
product
commercialization
cycle.
Adopting collaboration
globally to become
much more market
oriented.
Carrying an identity of
social business.
Exploring new markets
as well as revenue
areas.
Shift in customer/consumers’ media
engagement:From broadcast to narrowcast.
From mass media to personalized media.
From offline to online.
From passive to collaborative and creative.
Evolution of web technology:From simple world wide web to enterprise web 2.0
Flat communication platform across the globe.
Redefined media and entertainment domain.
Innovate or go bust
1 The Innovation Dilemma…A business situation where need for innovation is realized.
Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.
VisionA conceptual overview of open innovation
3
Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..
Challenges …An overview of existing and future challenges.
Featured Best Practices…A brief overview of open innovation best practices
Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.0
Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time
4
5
6
7
8
2
Agenda
VisionA conceptual overview of open innovation
3
Vision
1 The Innovation Dilemma…A business situation where need for innovation is realized.
Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.
VisionA conceptual overview of open innovation
3
Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..
Challenges …An overview of existing and future challenges.
Featured Best Practices…A brief overview of open innovation best practices
Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.0
Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time
4
5
6
7
8
2
Agenda
Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..
4
’Open Innovation’ is being embraced by new industries and sectors: In 2010, more than half
of the Fortune 500 companies had open innovation in place. From Pharmaceutical, FMCG,
automobile, IT to ITES, everybody is exploring open innovation.
‘Open Innovation’ is becoming more social: Web and social platforms make it easier to allow
for participation with rewards that are clearly defined and laid out. Collaborative initiatives
involving partners, suppliers, employees, and customers produce amazing results. Companies
find value in investing in social applications such as widgets, podcasts, mashups, wikis, blogs, RSS
feeds and social networking.
‘Open Innovation’ goes beyond idea generation: Many companies find it beneficial to look
beyond idea generation. In order to maximize the benefits of new innovation strategies they are
involving contributors with the entire innovation process. Recent study says that companies are
interested in corporate entrepreneurship, corporate venturing, start-ups and spin-offs for
implementation of innovation.(“The next Step in Open Innovation” by McKinsey, “Future of Open Innovation” by Henry Chesbrough, Oliver Gassmann and Ellen Enkel)
Pro-active intellectual property management: As per the progression of open innovation
practice, companies are focusing on the proper management of IP related issues. It is crucial to
address the question “Who owns the idea?”. Market trends show that IP management is an
essential part of an innovation management solution.
Trends in ‘Open Innovation’
10%
20%
30%
40%
50%
Cust
omer
/
Con su
mer
Busi
ness U
nit
Hea
ds
Em
ploye
es
In-h
ouse R
&D
CEO
Busi
ness
Par
tner
s/
Suppl
iers
Oth
er C
-leve
l
Em
ploye
esSal
es
Collaboration is the key…
(Visual Presentation of Economist Intelligence Unit and Grant Thornton survey of Business Exec, June 2010. "Innovation: The Key to Future Success?" Global results shown here.)
Different groups of participator
Invo
lvem
ent
in in
no
vati
on
p
roce
ssDifferent participatory groupsinvolvement in the innovation process
If you have the
‘innovation’ strategy…
Technology can make it happen.
From InfoTech to SocioTech –
A collaborative platform for Open Innovation
InactivePassive
Reactive
Pro-active
Collaborative
&
Creative
Ev
olu
tio
n o
f w
eb
tec
hn
olo
gy
User Responsiveness
PC Era
Web 1.0
Web 2.0
Enterprise 2.0
Creating and Capturing Value Through
Social Collaboration
Enterprise 2.0
social
collaboration
platform
(Blogs, wikis,
mash-ups,
social
networking,
forums, tagging,
bookmarking
etc.)
Value capture
through
collective
intelligence
Improved Business
Activities:Innovation.
Customer/consumer
engagement.
Branding.
Reduces time to
market.
Increased customer
lifecycle value.
New market.
Improved customer
insight.
Suppliers & Partners
Customer/Consumer
Market Trend Experts
Employee Communities
Open Networks
Changing Collaboration Dynamics in Organizations
Web 2.0 technologies trends: In the last few years there has been a
significant growth in collaboration efforts in organizations including
internal communication, collaborative extranets with interaction
workspace with suppliers and interacting with customers or
consumers.
Web 2.0 tools in different functional areas: Functional areas using
Web 2.0 tools are showing a significantly high affinity towards the
customer/consumer participation in developing products, services,
and knowledge management. There is a consistent growth of using
widgets, podcasts, wikis, blogs, RSS feeds and mush-up application
with collaborative workspace in organizations.
1 The Innovation Dilemma…A business situation where need for innovation is realized.
Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.
VisionA conceptual overview of open innovation
3
Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..
Challenges …An overview of existing and future challenges.
Featured Best Practices…A brief overview of open innovation best practices
Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.0
Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time
4
5
6
7
8
2
Agenda
Challenges …An overview of existing and future challenges.
5
Challenges in Open Innovation
Innovation involves more than just R&D.
Going beyond the transaction model of innovation.
Need for proper execution.
IPR related issues.
Need for proper integration with a heterogeneous
IT environment.
Innovation involves more than just R&D:
Growth is no longer restricted to new product development- it often comes
from new distribution channels, new packaging, new experiences or even a
new campaign.
Sustainable growth can be achieved by maximizing utilization of existing
resources for which innovation in business model is essential.
Integration of different functional divisions and building inter-division efficient
collaboration for the Open Innovation model.
Innovating strategy for “Open Innovation.”
Challenges in Open Innovation
Beyond the transaction model of open innovation…
Open innovation is not just a suggestion box, initially Open Innovation was
very much problem-and-solution oriented where individual innovator or group
of innovators interact with the organization but communication among the
innovators was missing.
Transactional approach has following limitations –
o It lacks longer engagement and the long-term relationship amongst the
participants.
o In some complex problem solving the problem itself need to be broken
down to allow the contributors work simultaneously in different part of it
but transaction model does not allow that flexibility of communication.
o It does not encourage participants to build on others‟ contributions.
Challenges in Open Innovation
IPR related issues…
Intellectual Property Rights (IPR) is a serious business issue for product-based
companies because of the need to have ownership of knowledge assets. This
is essential for future competition. But when an organization is following the
philosophy of „Open Innovation,‟ the IP strategy of that organization needs to
be addressed - especially as it incorporates a higher complexity of legal
compliance.
Challenges in Open Innovation
Need for Integration with a heterogeneous IT
environment.
Performance and ROI measurements are integral with the financial activities and
research of the organization.
Other areas of integration and collaboration across the different functional
divisions of an organization and with different stages
of innovation.
The implementation phase of innovation can be diversified as complete or partial
outsourcing, licensing, and joint development. Considering the diversity of
implementation , the necessity to integrate with other ERP platforms is essential for
proper management and an optimum ROI.
Challenges in Open Innovation
Need for Proper Execution…
The „Open Innovation‟ process is prioritized at a senior level in organizations.
Yet, it‟s the middle managers and heads of departments who have the
responsibility for implementing it. They‟re struggling to find the right processes
and business models to manage the entire innovation process. That‟s where the
gap lies.
The need for governance and review committees are essential for organizations
adopting the „Open Innovation‟ process. Trends show that increasing
collaboration calls for an identification of valued contributors and a
structured governance throughout the innovation process.
Challenges in Open Innovation
1 The Innovation Dilemma…A business situation where need for innovation is realized.
Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.
VisionA conceptual overview of open innovation
3
Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..
Challenges …An overview of existing and future challenges.
Featured Best Practices…A brief overview of open innovation best practices
Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.0
Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time
4
5
6
7
8
2
Agenda
Featured Best Practices…A brief overview of open innovation best practices6
Fostering Open Innovation and Knowledge communities with SharePoint 2010
Featured Best Practices:
Effective positioning of the open innovation
portal to maximize participation
Addictive user experience
Enabling the faster
progression from concept to prototype
Governance & Reporting
Open
Innovation
Best Practices
Fostering Open Innovation and Knowledge communities with SharePoint 2010
Easy idea contribution, search, update and idea
modification for greater user acceptance.
Creation of common interest of sections like comment,
vote, rank, tag and share to increase the engagement.
Building credential by creating or associating with
premier communities.
Mutual value creation to encourage the participation.
Building a competitive platform for idea challenge.
Cross browser support to increase participation.
Marketing and marketing technology support for portal
promotion.
Effective positioning of the open innovation
portal to maximize participation
Open
Innovation
Best Practices
Fostering Open Innovation and Knowledge communities with SharePoint 2010
Providing relevant social networking features like blogs, wikis,
widgets, mash-ups and RSS feeds to encourage active as well as
passive knowledge contribution.
Easy personalization of user profile.
Online and offline user experience to encourage longer
engagement.
Providing easy search through social taxonomy and folksonomy
for easy access of resources.
Easy document management across the collaboration process.
Building easy to use user interface.
Building easy to access and faster communication platform
through different applications like instant messenger, VOIP,
video conferencing.
Addictive user experience
Open
Innovation
Best Practices
Fostering Open Innovation and Knowledge communities with SharePoint 2010
Providing collaborative idea selection platform to
streamline best ideas from the idea pool.
Developing effective approval workflow across the
innovation process.
Providing the user easy access to relevant
information and facilitating greater visibility across
the entire process.
Building rich offline workspace experience.
Enabling the faster
progression from concept to prototype
Open
Innovation
Best Practices
Fostering Open Innovation and Knowledge communities with SharePoint 2010
Providing easy access of terms, conditions and IP disclaimer.
Developing access control from organizational to
divisional level.
Easy idea approval workflow.
Incorporating community management guidelines.
Cross organization policy sharing.
Monitoring KPI and ROI.
Individual account to community level governance.
Building incentive policy checking (against any claim).
Providing different performance matrices to measure portal
performance.
1 The Innovation Dilemma…A business situation where need for innovation is realized.
Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.
VisionA conceptual overview of open innovation
3
Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..
Challenges …An overview of existing and future challenges.
Featured Best Practices…A brief overview of open innovation best practices
Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.0
Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time
4
5
6
7
8
2
Agenda
Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.07
Optimizing
Collaboration…
SharePoint 2010 can enrich
‘Open Innovation’ practices by
providing a framework of
collaboration .
How SharePoint 2010 can enrich the experience of Enterprise
2.0 by meeting those challenges
Enterprise 2.0 Microsoft SharePoint 2010
Flexibility Out-of- the-box web parts.
Sand-boxed solutions.
User-Driven Technology Easy site editing, including brand editing.
Office driver ribbon UI for faster training and adoption.
Rich offline experience with SharePoint workspace.
Powerful Self-Service capabilities and visualizations.
Compelling dashboards to drive business results.
Rich reports with access to millions of rows.
Drive accountability and alignment with scorecards.
Identify issues and opportunities with real-time access.
Improved API for richer extensibility and development.
Shorter Time to Market Cycle
Ease of Organization Flow Server-based Excel, spreadsheets, and data visualization.
Reporting center, BI web parts, KPI Dashboard.
Defined Workflow.
Enterprise 2.0 Microsoft SharePoint 2010
Teams are Global Facilitate the global meeting.
Mobile-based interaction with people and content.
Read-write web access using office web application.
Cross-browser support for maximized participation.
Work with peers online or offline.
Collaboration through mobile UI.
Transparency Pervasive records management and legal holds.
Cross-farm policies and rule for all content types.
Simple Intuitive interaction with content through Office.
Rapid creation and publishing of web content.
Easy page editing.
Easy to create a team site.
Site permission.
Site settings.
How SharePoint 2010 can enrich the experience of
Enterprise 2.0 by meeting those challenges – Continued…
1 The Innovation Dilemma…A business situation where need for innovation is realized.
Changing the Landscape of Innovation – Closed to Open Model …
Transition of the innovation model, drive for the transition and a revenue analysis.
VisionA conceptual overview of open innovation
3
Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..
Challenges …An overview of existing and future challenges.
Featured Best Practices…A brief overview of open innovation best practices
Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.0
Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time
4
5
6
7
8
2
Agenda
Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time
8
Pervasiveness of open
Innovation…How open innovation is becoming
pervasive in due course of time
Ø
Ø Pay Per Click
Ø Search Engine
Optimization
Ø Social Media Marketing
Ø Focus group marketing
Ø Insider Magazines/
Newsletters
Ø Marketing Analytics
Ø Participation Promotion
Contest Campaigns
Ø Usage Metrics & Analysis
Ø Sustained Evolution
Ø Feature Refinements
Ø Feature Additions
Ø Integrated Marketing
Ø Integration with Internal
Idea management
platforms
Ø Collaborative Idea
Workspaces
Ø Addictive User Experience
Ø Clear Incentives & Peer
Recognition
Ø Transparent Communication
Channels
Ø Community building
Ø Pervasive Innovation
Ø Operationalize Collaborative
Idea management – from
concept to commercialization
OPEN INNOVATION
Fostering Open Innovation and Knowledge communities with SharePoint 2010
Thank YouOptimus BT, 2550 Northwinds Parkway, Suite 140, Alpharetta GA 30009, USA Phone: (770) 569 1240 Fax: (770) 569 1242 Email: [email protected]: www.optimusbt.com
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Fostering Open Innovation and Knowledge communities with SharePoint 2010