Fostering Collaboration in Higher Education

Fostering Collaboration in Higher Education

2012 Best Practices Institute for College Career Service SpecialistsColorado State University

July 20, 2012

Shane SuginoAssociate Director, Career Management Center

Kellogg School of Management

COL·LAB·O·RA·TION (kəˌlabəˈrāSHən)

Cooperative arrangement in which two or more parties (which may or may not have any previous relationship) work jointly towards a common goal. Effective method of transferring 'know how' among individuals, therefore critical to creating and sustaining a competitive advantage.

Natural and Sustainable

Agenda

• Introduction – Who am I?• The Kellogg Story• Kellogg Social Enterprise platform• Other Collaboration Platforms• Best Practices & Challenges

The Kellogg story…a legacy of feudalistic autonomy

Natural state of affairs:• Information/data not naturally shared

across departments• Activities are often duplicated• Manual processes: Highly inefficient use of

scarce resources• Not an ideal way to run a professional

relationship-driven organization

The alumni experience:• Duplicate outreach• Lost alums / Ignorant of changes in

careers• Inundating “go to” alums for events• Reliance on “memory” or “who you

know” for participation• Ignorant of alumni campus activities

From ideation to reality

Career Management

Center

? ???

?

? ??

??

Zell Center/Asset Management

Levy Institute - Entrepreneur

Real Estate

Heizer Center for PEVC

Strong similarities among the “Fab 5”:

• Cross–pollination of alumni population (e.g. Real Estate PE)

• Relationship building mentality

• Heavy event planning or support activities

• High net-worth alumni population

The Kellogg Salesforce.com worldHeizer Center

for PEVC

Real Estate

Career Management

Center

Zell Center / Asset Mgmt

Levy Institute

Social Enterprise

Advance-ment

Corp Partner-

ships

NU FarleyCenter

HEMA

PhD

Collaborating through Salesforce Social Enterprise

CRM

• Share customer data• Full transparency of activity• Track high level of

engagement• Marketing campaigns• Newsletter communications• Event participation

CHATTER

• Fully integrated Facebook like capabilities

• Build external and internal communities– Engaged conversations– Dissemination of info– Collaborative groups– Student to student

conversations• Collaboration with peers in and

across depts

Collaborating through content curation Twitter

• Coaches maintain individual twitter accounts

• Each coach manages personal/ professional Twitter brand image

• One curator of Kellogg CMC twitter account– Selects individual coach

tweets to RT– Tweets as well

• Supports collaboration…not one person is responsible for “Tweeting”

Scoop.it

• Curation-based information platform

• Kellogg created Newsletters• Each coach can “curate” articles

and information• One “super” curator owns the look

and feel– Location of articles– Removing of aged articles

• Supports collaboration…not one person is responsible for creating a “student newsletter”

@Kellogg_CMC @shanesugino http://www.scoop.it/t/kellogg-cmc-1y-newsletter

Engage discussion with a targeted segment within Kellogg/NU enterprise (Q&A, process issues, ideas, etc.) XDisseminate valuable internal information to a targeted segment (e.g. employer feedback, hiring updates) XDisseminate valuable web-sourced information to a targeted population -- NOT time sensitive or private XDisseminate web-sourced or internal info to a targeted population -- Time sensitive/critical /private (e.g. reminders) XCommunicate individual, private information which has no value to a larger population (e.g. Feedback, personal, etc.) XCommunicate or engage within public domain with appropriate information/insight X XMarketing or publicizing Kellogg or domain expertise to a public audience X XEngage discussion with non-targeted audience in the public domain on topics of interest or domain expertise XAnything which would have used an internal listserv or distribution list XCross-staff, cross-departmental, cross-school collaboration XShare call, meeting, or significant email exchange with a stakeholder (e.g. alumni, employers) X X

Scen

ario

Platform/Tool

Copyright 2012

Benefits of the Social Enterprise

• Leveraging the power of social– Tapping hidden knowledge from within the organization– Sharing across groups/dissemination of information– Increased levels of engagement– Natural data alignment

• Archival opportunities– Threads and conversations not buried in email– Searchable by groups

• Sharing of responsibilities– INSTANT collaboration

• Builds community– Fun and social activities!

Best practices and challengesBest Practices

• Choose one issue to solve (in this case CRM data)

• Need two Champions – 1 Senior, 1 owner

• Plan for generational gaps among staff e.g. differing comfort levels of technology adoption (see next bullet)

• Start simple and easy!

• Find stakeholders with similar client populations and organizational goals

• Open architecture is key – less barriers – drives usage!

Challenges ahead:

• Adoption – drive usage!

• Technology creep – getting too complicated

• Integration with or replacement of legacy systems – the long road ahead

• Building expertise across different users and admins

• Competing groups

• Salesforce admin?

Collaboration platform suggestions

CRM Content Curating

Social Collaboration Platforms

Questions?