One University, How Many Accounts? Chris Barrows Edu Web Digital Summit “Best of Track” - July 29th, 2015 Photo credit - Flickr User: Aiden Jones #eduweb15 Fostering A Community of Collaboration and Learning
One University, How Many Accounts?
Chris BarrowsEdu Web Digital Summit “Best of Track” - July 29th, 2015
Photo credit - Flickr User: Aiden Jones #eduweb15
Fostering A Community of Collaboration and Learning
Chris Barrows (@CBarrows)
Photo Credit: Sy Aybudu
Who Am I?
Photo credit: Nick Johnson #eduweb15
Digital Communications Group
nyu.edu/digicomm
Photo credit - Flickr User: DSkley #eduweb15
The NYU Social Team
nyu.edu/socialmedia
Photo credit - Flickr User: DSkley #eduweb15
Photo Credit: Sy Aybudu
Get To Know NYU
Photo credit: Nick Johnson #eduweb15
NYU Schools15 Schools, Colleges and Divisions
19,401 Undergraduate Students
18,990 Graduate and Professional Students
470,000 Alumni
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NYU’s Global Locations
Graphic Credit: Mark Courtney #eduweb15
The Collaborative Hurdle
Graphic Credit: Robert_voors #eduweb15
Collaboration Ain’t Easy
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Politics
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Organizational Structure
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Technology
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Time
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Leadership Buy-In
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YouTube Credit: Fox Television - Futurama #eduweb15
But I have good news for you
Overcoming Hurdles
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#eduweb15
Crossing the streams is OK!
It Starts With You
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Photo credit - Flickr User: Courtneyrian #eduweb15
Collaboration “To Do’s”
To DoBuild Communication
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Photo credit - Flickr User: DHammza #eduweb15
Build A Key Contact List
Include: 1. Phone Number 2. Email 3. Role | Title 4. Accounts Managed 5. Connections
#eduweb15Photo credit - Flickr User: Peter J Lambert
Example: Basic Contact List
#eduweb15Photo credit - Flickr User: Peter J Lambert
Example: Advanced Contact List
To DoEstablishing Relationships
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Photo credit - Flickr User: SurfaceWarriors #eduweb15
It Takes Two (or more)
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Determine Personality
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Take It Offline
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Listen and Learn
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Say “Hello”
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and “Thank You”
Say “Hello”
#eduweb15
Track Relationship Growth
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• What ideas have you provide others?
• What ideas have others provided you?
To Do Provide Value
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Photo credit - Flickr User: alachuacounty #eduweb15
“How can I help you?”
#eduweb15
Giving Without Being Crushed: http://bit.ly/TimMcGiving
“What’s In It FROM Me?” - Tim McDonald@TAMcDonald
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Conduct Trainings
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Utilize Feedback
#eduweb15
NYU iLearn Program (Summer 2015)
To DoSupport Value w/ Data
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Data Rules
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But not everyone GETS it
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Speak Their Language
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Speak Their Language
• Be brief • Be visual • Be honest • Provide meta data
Helpful Hints
To DoEstablish A Community
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Provide Resources
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nyu.edu/socialmedia
NYU Social Media Ambassadors
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“The Social Media Ambassadors Group is designed to facilitate community amongst the members increasing knowledge, awareness, and best practices in the areas of social media at NYU.”
Provide Key Updates
Screenshot: NYU Scoop It Page #eduweb15
http://www.scoop.it/t/nyu-social-media-ambassador-share-board
Provide Key Updates
Screenshot: NYU Scoop It Page #eduweb15
http://blogs.nyu.edu/digital-communications/
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Additional Tips
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#CongratagradNYU
#eduweb15
Ted Rubin Says It Best…
Graphic Credit: AgoraPulse
@TedRubin
Twitter: @CBarrows
Thank You!
Email: [email protected]
#eduweb15Photo Credit: Sy Aybudu eduwebvote.com