Forums and Social Media Marketing

FORUMS AND SOCIAL MEDIA MARKETING

By: Mahiur Rahman Abir

AGENDA

What is Forums & SMM?

Examples of good executions by companies

Examples of Bad executions by companies

Do’s and Don’ts

Discussion Question

FORUMS

Online discussion sites where users share information with the online community by posting thoughts and opinions on certain subjects

Low traffic compared to sites such as Facebook

Effective form of WOM advertising

Social Media Marketing (SMM)

Marketing done through social media applications such as Facebook, Twitter, YouTube and many more

Very Popular

Easier to target consumers by demographics

Very cheap and effective way to communicate with current and potential customers

A whole new community to engage in

GOOD Executions: Example #1

GOOD Executions: Example #2

BAD Executions: Example #1

BAD Executions: Example #2

UNITED BREAKS GUITARS

DO’S

Treat customers with respect and maintain a good sense of humor and rapport

Customers like getting involved in the marketing process only if it showcases something positive about themselves

Make the campaign very interactive and engaging. People will more likely help promote the brand if they feel they are a part of the process.

DON’TS

Reacting negatively and very publicly to customer interaction

Don’t talk down to your customer base and make them feel inferior

Don’t be too pushy and send out messages that scream “Marketing”

Discussion Question

To what extent should companies put power in the hands of customers through

SMM?