CITY AND FLOWERS Forum for landscape industry, parks infrastructure, floriculture and technologies
Mar 10, 2016
CITY AND FLOWERS
Forum for landscape industry, parks infrastructure,
floriculture and technologies
Dates: May 23 – 26, 2013
Forum for landscape industry, parks infrastructure, floriculture and technologies
2
Venue: Exhibition complex Lenexpo, pavilion 4
Organiser: ZAO ExpoForum
With the support of the St. Petersburg Government:
• Committee for city improvement • Committee for city planning and architecture
Planting material market The volume of the Russian market in planting material amounts to some billion euro. The annual growth is about 5-
10%. The share of domestic planting material on the world market amounts no more than 5-10%. The main consumers
of the market are landscape companies and gardening centers, they accumulate about 52% of total consumption.
Market profile
3
Landscape Industry The market volume of landscape design in St. Petersburg and suburbs amounts at least 150-200 million dollars. It includes services in landscape design, architecture and city improvement. The market gives a steady annual growth of about 15-30%. Excluding city parks and lawns, landscape design market in Russia can be estimated at about 500 - 600 million dollars.
Flower market In 2012, the flower market in Russia reached 3.7 billion U.S. dollars, the annual growth rate is 5, 7%. Due to the fact that in 2013 the rates of customs fees on import of cut flowers and flower buds will be reduced from 15 to 5%, experts predict the market growth rate to 10%.
• Saint Petersburg is a center of historic parks and unique landscape ensembles. 483 green objects, which are located in the city, belong to the cultural heritage. Among them there are 100 objects designated as historic parks.
• According to the government concept of development of St. Petersburg - 2020, the territories
currently occupied by enterprises of the "old industry" will be gradually released and used for the formation of green areas. St. Petersburg will increase the number of parks and gardens and reach the level of London’s green space per 1 inhabitant.
• Only in St. Petersburg and its suburbs there are more than 2,5 million gardeners and owners of
country-houses. The presence of this segment of consumers in the B2C sector is also a unique advantage of the project.
Competitive positions
Forum Structure
5
• Specialized Exhibitions
• Business program
• Competitive program
• Show program
Specialized exhibitions
6
Specialized exhibition “Landscape design and city improvement”
Specialized exhibition “Flower Tech”
Specialized exhibition “Floriculture and Floristry”
Fairground of planting material and products for gardeners
PARTICIPANTS
• Companies involving in engineering and design of cultural space, including parks and recreational areas
• Producers and suppliers of materials and equipment for landscape design and land improvement
• Producers of planting materials
• Producers and suppliers of garden machines and tools
• Landscape Companies
• Producers and suppliers of equipment for outdoor living space
• Companies providing full range of services in city improvement and landscape design
• Architectural and design studios
• Landscape designers, architects and amateur growers
MAIN SECTIONS
• Small architectural forms in urban and suburban areas
• Design-projects of urban and private lands
• Machinery and equipment for landscape design
• Nurseries
• Equipment for parks: entertaining, recreational, sportive
7
Exhibition block
Exhibition “Landscape Design and City Improvement”
Targ
et a
ud
ien
ce
• Building companies (residential real estate, commercial real estate, suburban real state) • Homeowners Association, managing company • Heads of the departments districts and municipalities responsible for municipal improvement • commercial entities empowered to manage conditions of parks and gardens • Buyers of products for city improvement and landscape design
• Private landowners
8
Exhibition “Landscape Design and City Improvement”
Exhibition block
В2В
В2С
Participants
• Producers and suppliers of equipment for greenhouses
• Producers and suppliers of specialized equipment for flower storage
• Suppliers of special systems and containers for flower transportation
Specialized exhibition “FLOWER TECH”
Main sections • Modern growing technologies
• Equipment for specialized shops and warehouses
9
Exhibition Block
T
arge
t au
die
nce
• Flower breeders and producers • Flower shops, floristic salons,
garden centers
В2В
Main sections • Flowers and accessories
• Floristic design
• Eco-design: specialized exposition of arrangement of open restaurants, cafes and terraces
Participants • Producers and suppliers of cut flowers
• Artificial, stable and dried flowers suppliers
• Floristic schools
• Florists
• Producers and suppliers of special accessories for flower arrangement and floristry
Exhibition “Floriculture and Floristry”
10
Exhibition block
11
Exhibition Block
Exhibition “Floriculture and Floristry”
T
arge
t au
die
nce
• Trade networks, wholesale and retail flower stores, flower salons
• Floristic schools and studios
• Designers and decorators
• Floristic services consumers: cultural centers, entertainment and leisure centers,
restaurants, hotels, business centers
• Individual consumers of floristic services
• Flower-fanciers
В2В
В2С
12
Main Sections
• Planting material
• Goods for gardeners
• Associated goods
Participants
• Producers of planting material
• Producers and distributers of garden furniture
• Producers and suppliers of garden machines and tools
• Producers and suppliers of glasshouses
• Producers and suppliers of fertilizers and plant protection products
Fairground for Gardeners
Exhibition Block
T
arge
t au
die
nce
• Gardeners, landowners* * В There are 2,5 million gardeners
and landowners in St. Petersburg and its suburbs.
В2С
• Theoretical and practical conference "Urban landscaping. Traditions and modern trends " Organizer: Committee for City planning and Architecture of St. Petersburg, St. Petersburg Association of Landscape Architects
• Outdoor events : excursions to palaces and parks of St. Petersburg and its suburbs
• Round table discussions
Business Program
Professional Forum
13
• Professional landscape competition
• Regional championship on professional floristry “Nevsky Fleur”
Organizer: National guild of florists
• Summation of the contest “Flower Vertical”
Organizer: Committee for City planning and Architecture of St. Petersburg
Competition Program
14
Professional competitions
Show Program
Flower Show
15
Events • Flower catwalks • Floristic workshops Participants • Professional Florists • Floristic Schools
Show Program
Floristic workshops of international level
16
www.expoforum.ru
ZAO ExpoForum Russia, 199106, St. Petersburg 15/2, 26th line V.I. Tel. +7 812 240 40 40 (доб. 225, 227) Web: www.flowers.expoforum.ru E-mail: [email protected]
Kharisova Margarita
Illarionova Yulia
Forum management
Contact information
17