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OUR SERVICESLOGO CREATION

ADVERTISE DESIGNING & RELEASING

DOCUMENTARY

EVENT MANAGEMENT

SHORT FLIMS

MODELING PORTFOLIO

Importance of Logos in Business

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.

WHY ADVERTISEMENT

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals and even people (endorsements).

The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizes, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings done by the agency's media buying unit.

WHY EVENTS ARE IMPORTANT

No major gifts fundraiser or Development Director enjoys major events. If that comes as a surprise to you, let me guess that you don’t do many major events. We know all the reasons that we begrudge the big event: it’s a giant time-suck, many donors don’t progress on to become major donors, the cost to raise a buck is horrific, working with volunteer committees is hard, people in your town “just don’t RSVP”, you can’t drink although you want and need a cocktail while making your rounds, etc…. I know. It stinks.BUT, it is critical that we remember the top ten reasons why events are important:

1. Publicity for your organization and mission2. A chance to control all the messaging about your organization with a captive audience3. An opportunity to engage new individual donors4. Margins, aside, they do actually raise money5. Great way to gain corporate sponsorship and ongoing corporate relationships6. You can honor your biggest supporters publicly and lavish them with peer attention7. Volunteer engagement is the only way to really bust into serious major gifts8. Passion is shared and loyal donors remember why they support you in the first place9. Some donors only give through events10. You typically get to sleep in late the next day

They are hard. They are anxiety-creating and they are giant vacuums of time and focus. You probably need them so suck it up.

Stalls and Exhibitions Corporate Event Management Conferences

Product Launches Press Conferences Trade Meets

Public Events

Festivals

Personal Events

BIRTHDAY EVENT

ENGAGEMENT EVENT

Personal Events

WEDDING EVENT

DocumentaryA documentary is a film or video examining an event or person based on facts. The word can also refer to anything involving documents.The idea of documentary as meaning "pertaining to documents" came about at the beginning of the 19th century. Later, it came to mean a factual record of something. On PBS, you'll see lots of documentaries, about everything from baseball to war. Those documentaries are nonfiction films — they're showing true life. However, lots of fictional shows are filmed in a realistic documentary style. If you make a documentary about the U.S. Library of Congress, you'll be documenting lots of historical documents.

MODELING PORTFOLIOA modeling portfolio is the primary marketing tool for all models.A good modeling portfolio is NOT just a bunch of photos that show how pretty you are, or how you like to dress or wear your hair. A good modeling portfolio is NOT about how creative the photographer is or how amazing your makeup and hairstylist were.A GREAT modeling portfolio shows RANGE.– A range of ages. How young can you look and how old can you look convincingly.– A range of expressions. I can’t tell you how many portfolios I see from both new and experienced models with 12 to 20 photos and just two different expressions… that makes for a BORING and very two-dimensional book. Did you know that the average adult has between 10 and 15 different smiles that they routinely use? Show them in your portfolio!– A range of characters. Show yourself as the characters and in the situations that the models in your market are routinely hired for. Example: Philadelphia, PA is one of the largest medical advertising markets in the United States. For a model in Philly over the age of 18 it is important to have an image in there portfolio showing them as a nurse or pharmaceutical technician. You would think that a client could imagine you in a specific role – NOT. They want to see proof. That is where a well-planned modeling portfolio comes in handy.

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