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Page 2: Fortune data viatec

Business Opportunity:Overseas Chinese consumers market continues to grow rapidly.

• Local Chinese community

• Overseas Students

• Overseas Travellers

Problem Solving:North American and Europe businesses have largely missed the

opportunity to engage with this emerging consumer group because

the available media buying tools lack the capabilities of running

campaigns targeting the group meaningfully and cost-effectively.

Page 3: Fortune data viatec

Untapped Domestic

Growth Opportunity

Page 5: Fortune data viatec

Fortune Data Business Model:

FortuneData: a SELF-SERVE advertising

platform provides western businesses ONE-STOP

solution to engage local Chinese consumers cost-

effectively.

Page 6: Fortune data viatec

FORTUNE DATA SOLUTION: DEMO

Page 7: Fortune data viatec

Algorithms

Business

Knowledge

Real Time

Bidding

APISaaS

Platform

Big Data

Brand

Marketer

Advertiser

Fortune Data Ad Server AD ExchangesClients

Web/Mobile Ad

@ North America

& Europe

Technology:

Programmatic

Page 8: Fortune data viatec

Technology:

A Simple UI + A Sophisticated & Powerful Engineer = Amazing ROI

Page 9: Fortune data viatec

Cost of Ads + 20% Profit = Price

How we make money:

Page 10: Fortune data viatec

Market Size:

$30 Billon (Estimated)

Double-Digit Growth

2012 Data:

Chinese Travellers Spent $102 Billion

Canadian-Chinese Spend $35 Billion

American-Chinese Spend $160 Billion

Combining U.S., Europe, Canada and Australia, overseas Chinese consumers spend

at lease US$400 billion a year.

Page 11: Fortune data viatec

The Opportunity is Real and

the Time is Now

Page 13: Fortune data viatec

Competitors:

Print/TV - SingTao Daily , TV Channel

Digital - YorkBBS.ca VictoriaBBS.ca Creaders.net

Service Provider – Google Adwords

Page 14: Fortune data viatec

Marketing Stragegy:

Direct Marketing - cold call, email, tradeshow, SEO

Partnership - marketing agent, marketing firm

Third Party Resell

Page 15: Fortune data viatec

Team:

TONY ZHANG - A serial entrepreneur

Co-founder of CWKCommerce, invested by 321 incubator

SHIHAO WANG - Data scientist, Queen’s Ph.D. in computer simulations,

A top ranked programmer in TopCoder

RAY LUO - Numerical simulation scientist and affiliate

marketing specialist, Uvic Ph.D candidate

We are a young, dynamic and energetic team, who have education and working

experiences in North America and China.

Page 16: Fortune data viatec

THANKS!

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