Fortress Solutions SEO and Website Audit

Ramon ContrerasHughes Guan

Jason JingNancy LeyvaKen Nguyen

Andrew Saum

Overview

• Brendon Mills, CEO• Located in Plano, Texas• Serves mostly in North America• Services Include:

Repair & CertificationLogisticsReselling

Website Usability

Linking Root Domain: 18Total Links: 49Rank in US: 1,445,645

Relatively niche B2B service Website does not do online transactions

Website Usability

Website Usability

Pingdom Website Speed Test:

Perf Grade: 85/100

Requests: 73

Load Time: 6.27s

Pg size: 780.7kb

Total size of images: 495.6 kb

Alexa SEO Score: is not scored by Alexa

Web Functionality & Architecture

The Bad● Page load time: 6.27s ● Font is small and tightly

packed ● Light colored links ● Inbound & Outbound URL’s:

○ Has 37 inbound links from few sources – no authoritative sources

○ Few outbound links to articles and OSP Magazine

● Broken Links: 1● Alt tags: No

The Good

● Pop-ups: No

● Flash: No

● Appropriate page titles: Yes

● No downloadable content (neither good nor bad)

Branding & Content

● URLS are descriptive

● Logos are clickable from all pages

● Hard to tell what is clickable and what isn’t

● Lack of fresh, organic content – content is absolute and unchanging – not engaging, more descriptive of the company and their services

● Has links to social media, but could be integrated into website to provide interactivity. Such as having a live Twitter feed, or Facebook status updates

● Has call to action in the banner carousel, but fails the 5 second test

Grade: C

Homepage1. Could use a tagline

under the logo to quickly give audience a better idea of what Fortsol provides.

2. No internal search function.

3. Horizontal navigation design is effective.

4. Carousel images are too large - slows down load time. Also, no alt tags.

5. This more informative area is “below” the fold on certain devices such as laptops.

6. Contact information should be here.

Secondary Page1. Horizontal & vertical navigation

is effective - should consider shifting it down so the banner can have its own row.

2. Dense amount of content with small font - could increase readability by increasing font size and spacing.

3. Bright blue links make it harder to read - could use slightly darker blue for links.

Suggested Website Redesign

SEO Observations

Ranked 3rdMozRank was 4.32

SEO Recommendations

• Homepage Title:www.fortsol.com

• Have more updates on the site• Include more pictures of the platforms• Add more content to each page

Organic SEO

• Content• Needs more quality content

and not so broad keyword searches

• Updated more often• Have a list of all of the platforms

from Juniper, Marconi on one page and expanding on that

SERP Results Display

Currently• Title - “About” should have a

shorter description• URL is okay• Description is way too long

and redundant

Overview

• Runtime: November 5th - December 1st 2014

• Total Campaigns: 3 Search

• Total AdGroups: 13

• Total # of Ads: 13

• Total # of keywords: 1356

• Total # of Negative Keywords: 74

Campaigns

Top Performing Keywords

Negative Keywords

● Book● Career● Cell phone ● Class● College● Courses● Employer● Employment● Engineer

● Fedex● Jobs● Salaries● Salary● School● technician● Universities● UPS● Vacancies

Top Performing AdGroups

Top Performing Ads

Mobile

Mobile: Home Page

Currently• Responsive design• Main menu at top• Easy Navigation

Recommendations• Move services offered • Display Promotions• Social Media in

Contact Page

Mobile: About UsCurrently• Pages are long• Wordy descriptions• External Links

(career)

Recommendations• Key points• Links

• Make employment listings available on own website

Careers Leadership Services

Mobile: Services

Currently• Has graphics and long

descriptionRecommendation• Leave the graphics

and delete the description or only keep essential information

Mobile: Contact

Currently

• Nice, simple layout

Recommendation

• Add social media accounts

Mobile: App

A sample of a suggested mobile application and the QR code for Fortress Solutions

Conclusion

• Website Usability: Offer online transaction options for businesses.• Daily visits and time per visit is relatively

low.• SEO: More Inbound links.• Mobile: Remove lengthy descriptions.• Campaign:

• CTR: 24% for the campaign, over 114,000 impressions

• Successful campaign?