Formula one

•  Most Expensive sport in the world

•  Global Audience of 527 million

•  Athletes in this sport reach speeds of up to 200 mph

•  $91,000 to complete an event in this sport

Introduction

Beginning of F1 •  Evolved from European Grand Prix

Racing.

•  Founded by the FIA in 1946.

•  First ever World Championship was held in 1950.

•  Constructors Championship introduced in 1958.

Michael Schumacher •  Statistically the

greatest driver the sport has ever seen.

•  7 time world

champion. •  Finished in the top

3 in every race in 2002.

•  Voted the second greatest driver of all time

Ayrton Senna •  Considered the greatest

Formula 1 driver of all time.

•  World champion on 3 different occasions.

•  Died tragically in 1994 during the San Marino Grand Prix.

•  His death brought about huge safety improvements.

Maria Teresa De Filippis

•  First women to race in formula 1

•  Participated in 5 World Championship Grand Prix’s

•  Considered a pioneer

Formula 1 Today •  19 races in a World

Championship

•  Races are held on circuits around the globe.

•  Huge broadcasting contracts

•  Top 3

Product

•  Tickets •  Merchandise

Ø  Team wear Ø  Accessories

•  Souvenirs

•  PlayStation games

•  Cars Ø  Car equipment

Place

•  Online – F1 website Team websites

Ø Ferrari Ø McLaren Ø Red Bull Ø Mercedes

•  Offline – At various races

Place

Main race tracks

Dubai

Silverstone

Ferrari Theme Park Dubai Words largest indoor theme park Museum – over 30 vintage Ferrari’s

Monaco

Price •  Race tickets – £100 - £3,000

•  Hotel prices – action taken by F1 to stop this

•  Clothing and accessories – team wear €10 – €200

•  Souvenirs – €20 - Millions

•  Gaming – €50 – €60      

Price

Promotion  Biggest part of Formula 1 racing Tobacco was the biggest sponsor Most iconic brands

Ferrari McLaren Red Bull (Jaguar)

Marketing Budgets  

Huge budgets Ø On Cars/Clothing Ø On Billboards Ø TV Sponsorships Ø 

Main Players at Present

Cool facts Ø  The energy required to slow a car from 315kph to 185kph

is the same amount needed to make an elephant jump 10 meters in the air

Ø  A Formula 1 driver burns 1,200 calories per Grand Prix

Ø  A driver will change gear up to 2,800 times per Grand Prix

On the Road Ø  F1 direct steering has influenced BMW’s active steering system

Ø  Mercedes-Benz SLR sport is fitted with high-performance ceramic brakes, helps handle fast speeds and high temperatures.

Recommendation

Social Responsibility Charity Representation on Car

F1 Simulators & F1 Go-kart rings

Increase awareness Various popular locations Emerging Markets

•  Outside Europe

Feature Length

Documentary

Build further awareness Give racers character Better understanding  

World-wide race