formative assesment

RACHEL CONNOLLYFORMATIVE PORTFOLIOEGRD6002

Introduction

Experimentation

Development

Further Development

Final Outcome

Promotion

Evaluation

4-15

16-41

42-83

will be included in final portfolio

84-87

will be included in final portfolio

88-89

Introduction

4 5

To sum up my work so far over this half of the semester I have been developing ideas and working with the photographs I created over the first semester. I had taken so many that I didn’t actually need to produce any more and rather this semester has been to focus on bringing together ideas and ways to use my photographs to create an actual piece of design.

This has lead me to design and begin to create two publications. One works with the camera and the playful approach the unexpected can offer to the process. The other works with the surreal effects that messing around with the chemicals during the processing of the film and how chance and the unexpected can add to the outcome of the photo. This lead me to designing quite simple and clean layouts which naturally allowed me to create a third book. This became the process book which worked with the processes and how the project happened. At the moments it is in progress but it will eventually work as a piece to work along side the two publications. The process book works to explain how and why certain things happened. The project works with the theme of the unexpected and how chance and unpredictability can lead to dynamic and interesting outcomes. I have been designing, exploring layouts and generating text content to enable to to create interesting designs.

This portfolio takes you through my journey so far explaining why I chose to create publications and looking into decisions I have made about the feel look and format of them.

4 5

Insperation

Previous Photography Projects

In the first semester of year three we had to create a presentation about who we were. This allowed me to reflect on previous projects from the first two years. I noticed that I had done many photography based experimental projects. This was something the tutors picked up on while I was receiving feedback about where I could develop my skills. They suggested that photography could be the area I develop into a final major project and this is what I did.

I showed this black and white photo which was from a project about the same place on a different day. It aimed to capture movement of a place. I also showed the other picture which I had taken and mistakenly created a multiple exposure. At this point I wasn’t really aware of experimental photography but as these image has really captured my attention I decided I wanted to develop my final major project into an experimental photography study.

I began to research into this concept and came up with many different experiments I could begin to explore. These followed as; multiple exposures, endless panorama, silhouettes, exposing both sides of the film and using a splitzer. I also made a list to explore destroying the film which followed as; soaking in wine, putting through the dishwasher, roasting in the oven, boiling in water, soaking in lemonade, soaking in detergent, soaking in soda and soaking in bleach.

This is how my project started and this portfolio shows how I developed the concept and my initial experiments into an actual outcome and a piece of work.

6 7

6 7

Insperation

8 9

Zine: Unexpected Outcomes

Last semester I created a Zine for Handmade and Bound book fair as I wanted to explore and play around with layouts for my photographs. The decisions I chose to create this piece informed many of the decisions I have made throughout this semester as to the formate and style of my publications.

This Zine used a A5 layout (an A4 piece of paper folded in half`) and a simple layout. After making this I reflected on the size of this zine and decided that realistically the images would work much better at a slightly bigger size. I also thought that because the format of the pictures were square I think the format of the actual paper should reflect this and also be square. I thought that if it was square the images would look better on the pages.

Taking all this into account I have used the format and layout style of this zine to direct me to design successful layouts for my publications that thoughtfully consider layout and image size.

8 9

All Messed UpChance and The Unexpected

All Messed Up is a book about the ‘important role that mistakes and accidents play in the creative process.’ When we try to aim for perfection we make mistakes sometimes things go wrong and we end up with accidents that work to our advantage. This book was suggested to me by a tutor and I have found it particularly interesting and to see other briefs made from accidents and chance.

The introduction to this book was one of the main things that helped me to develop my project and home my ideas into a stronger concept. The introduction consisted of information about chance and the unexpected, having it explained in relation to the creative process really helped and made me think about my work being made up of chance outcomes and mistakes. This idea is what lead my project into what it is now; publications about chance outcomes and the unexpected.

The publication was full of interesting quotes and interviews with practitioners which helped me to create a stronger concept and subject around my work.

‘We have all found something beautiful or intriguing by chance’

The book starts off talking about how ‘No matter how hard we try to control the creative process, it is inevitable that we encounter an element of unpredictability – something unexpected.’ I found this really interesting because my experiments had all been based on this idea of controlling what I am taking the photos of but its a total element of the unpredictable, no knowing what my results are going to be.

10 11

10 11

Time Plan

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

4 Feb 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 1 March 2 3

4 5 6 7 8 9 10

11 12 13 14 15 Formative submission

16 17

18 Formative Viva voce

19 Formative Viva voce

20 Formative Viva voce

21 22 23 24

25 26 27 28 29 30 31

1 April Easter Start

2 3 4 5 6 7

8 9 10 11 12 13 14 Easter End

15 16 17 18 Final FMP Submission

19 20 21

22 23 Summative Viva voce

24 Summative Viva voce

25 Summative Viva voce

26 END

MONTH

FEBRESEARCH AND EXPERIMENTING

MARCHDEVELOPMENT

IMPROVEMENT

APRILPRODUCING A FINAL OUTCOME

Time Plan

I felt it was important to make a detailed time plan to enable to me follow a structure so that I could successfully spend the right amount of time on initial experimenting, development, finalising decisions and having the final piece created.

I decided to separate my time into these categorises allowing myself around 3 weeks for initial experiments another 2 - 3 weeks for development and then a couple of weeks for finalising my decisions and creating a final outcome. I made sure I factored in the Viva Voce so as not to forget and be unprepared. By managing my time into sections I hoped this would mean I would be able to complete my work in time without a mad rush and panic at the end. Of course the plan will, and has so far, slightly changed due to external factors that occur only when you come across them. I will provide a detailed evaluation of how my time plan worked when I am evaluating the project as a whole at the end.

12 13

Research and Experiments

1) Initial Experiments: Turning Work Into Design

-N+7 rule .research it, who is involved, read books about it, define it.will I used predefined quotations about chance or create my own different explanations to explore with.create a definition of what it is

-Blank prototypes .explore different ways to fold and use paper.explore ways to bind.professionally printed or home made.how long do they take to make?.make around 10 - 15 different types

-What is the format and size.square or standard paper size?

-What are the different themes I will split my publications into.film destroying, red scale, continuos shooting, same thing different angle, shadow filling, multiple exposures, camera flipping.how many publications will I split it into

-Explore with the N+7 rule .create different types of outcomes with different texts.explore different ways to use text

-Begin to explore combining image and text into layout.placement of text and image.front cover designs

-Create some ideas for blurb.send them off.how long does it take

Development

2) This works in relation to what has been successful and feedback from my tutor

-Do I need to take more photos?.in relation to first experiments do some themes need more images within them.spend time taking more pictures if I need to

-Pick which types of layouts and which types of books and formats work .develop ideas and styles.develop front cover designs

-N+7 quotations and definitions.which ones have worked well.which ones will I used

-Which type of texts and fonts are working.develop into stronger fonts

-Develop layouts of type and image.different designs from the ones which work best

-Have a stronger idea of :.how many publications will be made.what the themes are .the look and feel of them

-Prepare for Formative Viva Voce.make presentation.make speech.use feedback from this

Producing Final Outcome

-Finalise designs

-Get them printed

-Prepare presentation for Summative Viva Voce

Hand in

-Prepare everything for hand in

-Presentation for summative Viva voce

Improvement

3) Taking comments from tutors into consideration and further development

-Use feedback from Formative Viva Voce

-Develop designs

12 13

Proposal

Summary:My final major project will result in a series of printed publications that explore the idea of chance and unexpected outcomes. The publications will consist of photography which has been created through a process of chance and unpredictability. I will then combine these images with typography.

The reason behind why I have chosen to put my work into a publication is that this format allows a viewer to look at the photographs as a collection, working together to form a whole, conveying one idea. By choosing to design my work in a publication format I hope this will showcase my abilities for future employment and to enable employers to see that I can use type and image to create successful layouts. A printed publication also allows the photographs to be viewed up-close and on a personal level with the aim to enable the viewer to connect and engage with the work differently than if it were viewed on screen.

The aim of this project is to remind the audience not to be constrained and restricted by predefined expectations. Mistakes and unexpected outcomes should be viewed as an opportunity to be inspired to create something new, fresh and unique.

Format:The exact layout, format and design will be explored throughout the beginning of the second semester. Paper stock, colours, text placement, fonts and overall feel and look will be extensively explored and later developed in order to create a successful high quality final outcome.

The publications will combine image with typography which will be explored and investigated over the first weeks of this project. Will these publications include text as abstract as the images or will it use text in a simpler way which talks to the reader and explains and clarifies the intentions of the project?

The text could work with the N+7 rule which creates unexpected, outcomes using mathematics to constrain the writing. This works by replacing every noun in the text with the seventh noun after it in a dictionary. An online generator works from N+0 through to N+15 which would allow me to work with an ample amount of text. This would unite both the way the photographs were created, by experimental playful chance, with the generation of text in a playful format.

14 15

The text could also work as a manifesto, presenting an explanation of how this project worked, why using the process of chance presents the opportunity to create a range of different types of outcomes. This manifesto would include quotations from other designers who have explored the process of chance and unpredictability which would make for an interesting read. The use of these quotations would relfect my beliefs and help the viewer accept this unrestricted way of developing and producing creative designs.

By creating a series of publications I am able to categorise my experiments in a systematical format. For example, one publication could work on the idea of the actual taking of the photos whilst another publication could work on the techniques of effecting the film during the processing of it.

Aim:The aim of my this project is to create refreshing work, to open our minds to a different and experimental way to create photographs. We are in a technological age where we can take pictures on our phones and use digital cameras. Analogue cameras are making a comeback but many interesting techniques have been forgotten. I for one was unfamiliar with many of the techniques I have prior to starting this project. Not until I went to look, research and explore the methods for myself and find out what could be achieved during the first semester. When I discovered what could potentially be created I became excited and was eager to experiment myself. I intend to inspire my audience with the same desire to experiment once they have viewed my publications.

Audience:The work is aimed at everyone and anyone who finds experimental work interesting. Perhaps it would appeal mostly to someone who enjoys photography and who has a particular interest in film photography or someone who wants to develop a more experimental creative style. It could also be someone who just finds the film developing process and the photographs aesthetically interesting or someone who enjoys the process of working with chance. The audience would predominantly be made up of those who are in the creative industry because it is a process which presents outcomes relevant to this sector. The publications could be sold at book fairs, exhibitions and galleries.

Wider context:I have considered how my work and the ideas surrounding it could be used outside the boundaries of the publication. The following suggestion offers an opportunity where the images could be used and exist within the industry to promote an idea.

The ideas and images could be used in company brochures to allow the company to portray how they are unique in it’s attitude and approaches which enable them to achieve their positive results. This could attract new customers and advocates.

Alternatively the images could be used in a more abstract role for promotional materials. For example, visiting lectures at university, have offered an insight into the world of paper promotion. I have seen paper stocks from GF SMITH and PaperCo and others and have seen the ways in which they promote their papers. The photographs I have taken could be used to promote these products. The images would capture the attention of the viewer igniting their curiosity. Predominantly photographs work on the basis of being aesthetically pleasing. My images fit into this category so would be a valuable tool to capture the interest of the potential buyer, encouraging them to view the different paper and printing methods and therefore become aware of the wider range of products available.

Many of the images project a surreal impression which could be used in any visual context where the intention of the design is to reflect a mood and create an atmosphere such as a book cover.

14 15

a

b

d

c

e

f

Research

16 17

c

f

g

Layout Designs of Photography

After my first tutorial Mike suggested that I looked at different layouts of some artists books in the library and at how photographs were laid out in books. I found this particularly interesting and it started me thinking about types of layouts and designs I could incorporate my images into.

I looked at an artist book by Helen Douglas (a,b). It was small, 10cmx10cm and worked in a folded continuos concertina format. I liked the small size of the book and the format worked well with the continuous images which one lead into another. There was no spaces between them which lead you to view it as a whole and I really liked this. It worked in an interesting way because some of the images are separate and some of them are parts of continuos shooting and multiple exposures.

Another book I looked at was non fracture rejected photographs (f,g). As discussed in a tutorial with Mike he said I could categories book into themes. Essentially this is what this book does, for example; unintentional cut outs, double exposures, out of focus, blurred etc. I think catorgrising the outcomes could work for my publications.

When I went to the photographers gallery last semester I decided to look at some photography books to see how they were combining text and image (c). I really liked the style of this piece with large images combined with hand written type. I would like the explore different type faces both using the computer and my own hand writing. I want to see what different kinds of effect this creates.

This publication I came across in the ‘All messed up’ book I looked at last semester. I decided I wanted to know more about this piece and managed to buy it on amazon (d,e). The book consists of 100 people who took pictures. 50 people took photos on the film and then another 50 re take photos over the top. This book compiles the best images together using interesting layout designs. I like the way they used text and image in this publication by separating it. The beginning tells an introduction in detail and the body of this is just images. Overall the way this was presented was something I would like to try in the way I do my designs, texts separate from image.

16 17

N+7

Oulipo Movementhttp://issuu.com/rachelxc/docs/design_1

I came across this stange rule called N+7. Oulipo is the Ouvroir de Littérature Potentielle which means workshop of potential literature. It uses structures and patterns to create literature by using a constrained writing technique called N+7. It works on the basis of replacing each noun in the text with the seventh noun along in the dictionary.

This idea created some really interesting and strange results I used a website which generated these from the starting point all the way up to replacing the noun with the 15th noun along in the dictionary. http://www.spoonbill.org/n+7/ .

18 19

I thought this would be something really interesting to work my photographs around and so this was the first experiment I did to see what I could do. I decided to use a continuous photograph and tried to create a layout which reflected the idea of it working across as a whole. I then Incorporated the N+7 in by using a quotation about chance and applying this rule to it.

This first design was an inital experiment to start the ball going and I really didn’t like it. I didn’t think it worked at all and this wasen’t how I envisioned my project to look at all.

18 19

N+7

N+7 Layouts

I then decided to try to develop this idea into something more interesting and so I tried a layout which worked across the whole page and would be printed edge to edge. I decided to incorporate some bright colour pages to explain the rule. I took the red colour from the pictures as I thought it would add continuity and make it work as a whole.

This time rather than using separate pages for the N+7 texts I decided to add it onto the right hand page and to keep this the same across all the spreads.

This was starting to work more with what I have envisioned. However I still didn’t think it was working, I didn’t think this N+7 text looked right. I felt it was all a bit to mix match and I actually wanted to use other pictures rather than these.

I decided to stop working on this idea and start to work on something new and fresh because really I knew where I wanted to go and how I wanted to make this work.

20 21

20 21

Layouts

After exploring with the N+7 rule and the layout on the previous page I started to think about different kinds of layouts that I wanted to work with and the actual format of the publications. This brought me to look back at the zines that I created last semester. It worked with an A5 format and this helped me to decide how I wanted these publications to work, in a square format, which I will discuss the reasoning behind this later in the portfolio. I wanted my publications to work in a similar way to how I had created my zines, clean and simple layouts. This time however I wanted to include text to talk about chance and the unexpected.

The layout style I wanted to use was similar to that I had used in the zine, simple layout style and to allow the pictures to speak for themselves. I decided upon using two photographs per page as a maximum in a simple style like in the top drawing on the right. I wanted to mix this up with pictures printed across the whole page and pages which worked with one photo on the side and quotations on the other like in the bottom drawings on the right.

I decided to start by designing using these restrictions as I wanted my layouts to be very simple as the photographs are what I want people to look at. It perhaps works in the same way as a photography portfolio. A clean simple and easy to look at layout would allow my photos to work on the page in the way that I wanted them to.

Layout

22 23

22 23

Layout

24 25

Experimenting With Layouthttp://issuu.com/rachelxc/docs/design_6.1

This then lead me to my next design. I started to think about all the pictures I had taken and started to think about categorising them. This started with two main categories camera destroying and camera playing and naturally this lead me to explore these two separately.

I began to explore with the film destroying category. This first experiment worked by categorising these further into the processes that was applied to them.

I tried to keep the layouts quiet simple and used a slightly off square format, the length being longer than the height. This established the kind of layout I wanted to work with and I liked how it was starting to look but I still thought that it didn’t look right. This showed me that actually I should try to work with a square format. This slight off square just didn’t seem to look right with the square photographs.

I also felt that the whole categorising on the photographs didn’t seem right. I had in mind a publication that would flow and the pictures would work together as one. I wanted some way to categorise them individually but I didn’t want to it seem broken up and this made it seem broken up.

I also started to incorporate quotations into this piece as I wanted something that would add evidence to my work. I didn’t want my audience to think that I was just babbling and talking about nonsense. I thought that by using quotations this would help my audience to trust what they were reading.

This first experiment separated the information about the publication so that there was an introduction and then more information further into the publication. Again I felt this didn’t work, it needed to all be at the front to introduce everything and so that the reader would understand what they were looking at. It was only by creating this it helped me to make informed decisions about what to do next and how to develop my work further.

24 25

Layout

26 27

Developing Layout and Texthttp://issuu.com/rachelxc/docs/design_7

Next I decided to try out a square format, for reasons previously discussed. This started to look much better and the photographs seemed to work with the layout better than it being slightly of square.

I started to work with the text more developing the placement of it and the fonts. I wanted there to be introduction text and two types of quotation text. One being smaller quotations put throughout the publication and another that would go at the beginning and the end of the publication as if to introduce and conclude it. I wanted these two to be different, maybe in font or maybe in size just to add some differentiation to the publication and to make it more exciting.

These layouts were starting to work and started to become something like I had wanted to create but I still had a long way to go. The introduction text wasn’t working and the quotation text still didn’t look right. The entire publication didn’t have the exact feel I wanted to create and I couldn’t yet pin point what this was until I found it.

26 27

Layout

Developing Introduction Texthttp://issuu.com/rachelxc/docs/publication_cameraplay

I wanted to work on this as it was a very important part of the publication. It’s purpose was to introduce the themes and capture the readers attention in an interesting way.

I wanted to play around with splitting up the introduction into two sections. The first focussed mainly on chance and the unexpected separately from photography and the second focussed on this being applied to photography and how the ideas of the unexpected and chance outcomes have being used to create these images.

Separating them seemed to work quite well and by positioning them next to pictures helped to break up the publication rather than it being blocks of text which can look quiet un interesting.

This was started to come together more but I still had a long way to go. I needed to develop this further as I still didn’t think it was working the best it could. I wanted it to look much more professional.

28 29

28 29

Categorising

30 31

Photo Categorising

At this point I realised that I needed to create a way to categorise my experiments and this is when I created this chart. I started with the film destroying as I already had an idea in mind to create a chart which would explain the process the film undertook, how long for, which film it belong to and which number pictures they were.

This is the point where a style started to develop of a hand made, note taking typographic effect. I wanted this to look like it was notes from when I was making the experiments. I hand wrote it and draw a chart by hand. I also tried it with a chart made on the computer and imputing the hand written parts but I thought this looked quite fake. I wanted it too feel like notes and by creating the whole chart by hand this is the effect I got.

I then started to experiment with how it would work within the publication and tried out different types of layouts. As you can see I have tried out different ways the chart could work across the page and on one single page but I felt like none of these actually worked. On the next page you can see how I developed this into a spread that worked.

30 31

Categorising

32 33

Tagging System

I wanted to use a tagging system to catogorise my experiments. I wanted to do this because I feel it would work better than using page numbers and this would be my systematic way to work through the book.

On the left you can see the chart, which is currently still being worked on and developed, I wanted to show how each photograph was created so the chart works from the left explaining the process it was subject to, the time it was subjected to it, which film number it was attached to and out of the total number of photographs I took over the first semester which photograph it was.

For example you can see above it says lemon, film 15, #394 this would then relate back to the chart, which works like a contents page, and then the reader would understand what lemon meant and how the process happened. This chart was for the film destroying book I have a different one for the camera playing book.

I wanted this chart to work in the same way as if I was note taking as I was working on the experiments. I want to develop this by using highlighters or other ways to develop this to look more like it is part of a note book.

I developed this to work with the format of the book as you can see in the top image the chart works across the page. I wanted the chart to be large enough to read and I thought it looked strange if it was just on one side of the page. By bringing it across the page sideways the reader of the book would interact by turning it to read the chart.

32 33

Categorising

34 35

Mapping Photographs

I had a systematic way to categorise my film destroying experiments but I didn’t have a way to categorise my other camera play photographs. This started me thinking about ways I could caterogise them. The first thing that came to mind was a mapping system to show where each picture was taken. I started to develop this idea by creating some different designs to see what worked and what didn’t.

I begin with a map from google maps and started to circle the different places that I have taken photos at. I used different colours to make it clearer but I still thought that something didn’t look right. This is when I got the idea to create a line to link all the place together and back to one location which is suggested as the place I am living. This started to look better and I kept the colour co-ordination. I then decided to label them in numbers so each location had a number. I then added in the photograph numbers under each category.

This was the first developments to create a categorisation for the camera play photographs.

34 35

Tagging System

After showing the initial experiments at a tutorial it was suggested that I kept a coherent style and re drew the map by hand like I had done with the chart. This created a style within my work and brought the two publications together.

Again like the chart I have used the same type of categorising hash tag system. For example you can see above it says location 4, film 3, #66 this this relates back to the map again working like a contents page, and then the reader would understand what it meant and where the photos were taken.

This is however under development at the moment as I could categorise this in a different way. I am very unsure if this works as well as the chart does. I could categorised by the style of the photograph and this could perhaps work better. For example I could do shadow filling, continuous shooting, multiple exposure, camera rotation etc. This is something I will work on because I don’t feel that the mapping system works I ask myself the questions why have I categorised it in this way and I don’t know the answer. By categorising it in the style of the photograph it would give more meaning behind why I did this because while I was taking the pictures I thought about how many of each type of photo I had and I thought about how I wanted to explore more with certain techniques.

Categorising

36 37

36 37

Introduction Layouts

This is the first attempt at making an introduction and exploring with layout. I wanted to seperate it across two pages and this is the first section I started to develop and expolore.

Here I tried out different title styles of hand written to tie in with the note taking style I had created for the chart and map. I tried out a serif font but decided that I like the hand written title as it worked with the style I have developed acorss the book.

I decided to try two blocks of text next to each other and I quite liked this but during a tutorial it was suggested that I needed to play around with it a bit more as it didnt really work.

Text Experiments

38 39

38 39

Text Experiments

40 41

Introduction Layouts

After I was told to explore with this text I decided to try some different ones and this page shows these experiments. I didn’t like any of this because it didn’t work with the style I had used throughout the layout. I needed a much more simple style to fit in and give continuity to my publication.

It was good to try out something different because then you can exhaust out experiments to really see if something works. I cant say that this didn’t work until I actually tested it out.

40 41

Introduction Layoutshttp://issuu.com/rachelxc/docs/publication_film_soak_hand_written

After a tutorial it was suggested that the next stage I needed to create mock ups. The only way to develop my work would be to print out what I had done and see how it worked on the paper. I decided to create a smaller mock up than the actual size I had planned just so I could see the pictures working on the page in relation to the placement of the text. I printed it out on my printer at home making 4 pamphlets and sewing them all together.

These two layouts which I liked as they were simple and combined the hand written titles on each page, again this helped to tie in the note taking hand written effect. I showed this at a tutorial and it was suggested that actually it didn’t work that well and what I needed to do was to bring forward the first block of text to the pervious page, get rid of the titles and then bring the next text forward. I was a bit reluctant to try this out and I really liked this design but I could see that this may work better. I did have a slightly long ‘introduction’ into the publication and perhaps it could work better.

Mockup One

42 43

42 43

Introduction development

Developing Placement of Introduction

I took the advice of my tutor and braught forward the first part of my introduction to sit on the top right of the page with a picture across it. By selecting the top right part of the page this means that it firstly wont be hard to miss as it is on the right hand page, the page you first see as you turn the previous page over. Secondly it introduces the idea of the publication earlier on. I also quiet like the way this works with the photograph not only are reading text you are also looking at an interesting photograph created through a change procedure.

As you can see bellow the entire page and how the text works on this and then you can see a zoomed in picture of what the actual text says.

44 45

44 45

Introduction development

46 47

Developing Placement of Introduction

I also brought forward this piece of text which you can see how it works across a double page. As you turn over this piece sits on the left hand side. I wanted it to be placed here because after you have read the first part of the introduction the picture on the right offers a break and a moment to pause and then they will see the next piece of text to read.

I want to develop this a bit more I’m unsure if this works yet perhaps it is a bit lost up in the left hand. This is a page I will be focussing on to develop as I feel the first part of the introduction works well where it is.

46 47

Hand Written Text Insperation

48 49

Photographers Gallery Book Inspiration

I went to the Photographers Gallery last semester and had a look at some of the different publications and photography books. While I was there I took many photos of different books and something that really stood out to me was a hand written text effect.

I created the chart and map without thinking about this and focussing on a note taking effect but I maybe must of subconsciously remembered seeing this and wanted to create this effect.

I really like the way this worried how it looked so hand written and as if it was note taking and I like the placement of the text. Whilst I started to think about how I really wanted to incorporate hand written text I remembered I had seen this and drew inspiration from it. I really like the effect it adds, its clean but at the same time has the effect which I am looking to portray.

I feel like I have a lot to develop with my hand written style to make it work better like these books do. I especially like the effect of the picture which works with small notes on the page in a group (picture directly above) I want to try to re create this.

I am going to focus on developing the text within my publication as I feel this is a very important part and if I want to use hand written I need to make sure I get it right.

48 49

‘We have all found something beautiful or intruiging by chance’-anna gerber

‘The photograph becomes ‘surprising’ when we do not know why it has been taken’ -roland barthes

‘The photograph becomes ‘surprising’ when we do not know why it has been taken’ -roland barthes

Text

50 51

Hand Written Text

After I created my chart and map using a hand written note taking style I wanted to develop this to create the same coherent style across my typography. Taking influences both from my own hand style and from the books I saw a the Photographers gallery (which is on the previous pages) I wanted to develop and play around with this style.

I began by choosing quotations to play with and started to write them in my own hand writing. I tried to make it natural but neater than if I was just scrawling across the page, I didn’t want it to be illegible.

Here you can see and example of it working on a spread. I like this style but I feel like it could still be developed a bit more. I want to try out some different styles of hand writing to make sure there isn’t another way I could do this that might work better.

50 51

Quotations

52 53

Hand Written Quotations

As I previously stated I wanted to use quotations to create another text source so as to help my audience understand and read the publication. I didn’t want my audience to feel like I was just talking and babbling on about how I feel I wanted there to be some kind of authority and almost like evidence from a higher force than myself.

I wanted to keep continuity with the hand written effect and so explored with writing the quotes in my hand written style. I do think this also needs to be developed further. I am unsure if the placement of the text works I think it may work better. As you can see I created a design to explore on paper first and then I tried it out on an actual layout. You can see this working on the bottom right.

I do however feel like the placement of the text from the books I saw at the Photographers gallery works better than I have created it here. I wanted to develop this further and see if Perhaps moving it across to the other side could work better?

52 53

‘We have all found something beautiful or intruiging by chance’-anna gerber

Quotations

54 55

Quotations

Here are some of the quotations I have collected from different books and from the internet. I hoped that these would help to add evidence to my discussion about chance and the unexpected.

54 55

Questionnaire

56 57

Questionnaire

I decided that I now wanted to create a questionnaire with the plan in mind, if I got any good responses, to maybe use some quotes from this within my publication. I wanted to asked people questions about their experiences and opinions about chance and unexpected outcomes. Here is the survey that people were asked to fill in.

Question 1

I wanted to ask people how they would define an unpredictable or unexpected outcome in relation to a creative process. I thought that this might be interesting to see how different people would define this and what it meant to them.

Question 2

Next I wanted to ask people what they found interesting about creating something unexpected or if they actually thought it was interesting at all. I wanted to see peoples opinions to the unexpected during a process.

Question 3

I then wanted to ask people if they actually liked to encourage the unexpected within their work. I asked them to provide an example if possible, it wasn’t compulsory but I thought it may add to the answer if they spoke about techniques they have used to encourage the unexpected.

Question 4

Initially I wasn’t going to ask this question but then I realised that by not including a question to ask if they disliked the unexpected I was being quite bias about the whole thing and encouraging my participants to basically agree that they should like it. I didn’t know if this would help with the overall outcomes but I thought it would be interesting to see any negative reactions about chance.

Question 5

In this question I wanted to see how people thought that chance and the unexpected could add to a process rather than if everything went exactly the way it was originally planned. Again I asked them to provide an example but it wasn’t compulsory I just wanted to remind people to include examples if they were explaining something.

Question 6

Next I wanted to see if people had ever ended up using something they had created by a mistake as the end product rather than whatever they had originally planned or designed to start with. I felt this was an interesting question because that is exactly where my project derived from. Me taking a photograph by mistake and realising the possibilities of a project.

Question 7

Again I wanted to ask something with related to how I approached my final major project. I wanted to see if people had ever undertake a project where they had actually let chance lead the project. I thought it might be interesting to see other projects people had undertaken with a similar mindset as mine.

Question 8

I wanted to ask next if they had ever made something unexpected when they thought they were fully controlling and planning a process.

Question 9

Finally I wanted to see if they had anything to add that I might not of covered in my questions.

56 57

Questionnaire Results

Questionnaire Results

The following two double page spreads show the results I have compiled so far from the questionnaire. I do not expect you to read through all of this but placing this in my portfolio allows for a place for all answers to be viewed at one place. I would like to develop my publication to include some of the answers as a few are really interesting and could work well as quotes.

58 59

Question 1How would you define an unpredictable/ unexpected outcome within a creative process? (creative process being anything like photography, drawing, filming, painting etc.)

respondant 1 A giftrespondant 2 -respondant 3 a lucky mistake.respondant 4 joy or a disasterrespondant 5 Any outcome that you didn't foresee or plan to do.respondant 6 A unplanned route, revelation or aesthetic outcome prompted by chance.respondant 7Always surprising but often better than you expected.respondant 8 having an aim in mind before you set of for a task, coming back with results which weren't what you aimed forrespondant 9 Accident Found out through research Mistake Dialoguerespondant 10 Almost by definition such a thing is - well - HARD to define. You don't know what it's going to be (the unexpected extra angle, the surprising additional line, the decision to just leave what's already there and move on without adding more - that last one's probably the most important and influential thing that can happen - just having the awareness in yourself that allows you to stop - realize you've 'said' enough. 'Less is more' - the biggest cliché in the bumper book of art school advice - but still amazingly true.

Question 2What is interesting about creating an unexpected outcome within a creative process?

respondant 1 It can give your work a whole new direction with different possibilities and new inspiration vantage points.respondant 2 can never be recreatedrespondant 3 new leads, defines what you want your outcome to be. more of the mistake or back to the original idea.respondant 4 it may come out better than you expected.respondant 5 The organic nature in which they arise.respondant 6 The journey you have taken to arrive at the outcome.respondant 7 It isn't your work, therefore looks nicer.respondant 8 being able to use it for other work in the future or making good use of it.respondant 9 Surprise Makes you look in a different way Learn through process of makingrespondant 10 The surprise factor - I think that after prolonged creative practice over years you develop almost a subconscious alternative brain track that is constantly at work, fitting together and then re-fitting all over again the parts of the puzzle. When something's ready to surface, it just seems to.

Question 3Do you like to use techniques that encourage random interference and the unexpected? If so please give an example of this.

respondant 1 yes, I try and be as experimental as I can when approaching a new unfamiliar ground like printing, I use as many strange and obscure ingredients.I was using a rubber glove to keep my hands clean. I realised that the glove was covered in ink so decided to take it off and put it through the printing press to see what kind of pattern it would create.respondant 2 mixing chemicals and times when processing filmsrespondant 3 Everything can lead to something unexpected if you play and experiment enough.respondant 4 pinhole camerasrespondant 5 Yes I do. When designing typography freehand there are always differences in form.respondant 6 Yes. I enjoy Impulsive acts of creation and appreciate the input that chance contributes. Jackson Pollock style painting for example. Taking photographs without looking through the viewfinder/photographs whilst walking.respondant 7 Yeah, applying constraints are great for getting the most out of serendipities.respondant 8 when using a camera, sometimes i find it helpful to take continuous shots .. some images turn out blurry and are helpful depending on the projectrespondant 9 sometimes If facilitated in a thoughtful way that enhances the messagerespondant 10 In many other ways my working process - as you'll have seen at my talk early in the 3rd Year - is extremely ordered and premeditated. I cannot emphasize strongly enough the value of putting in place a set of self-imposed working practices that contain what you do (including a constant self-reminder button in your head that keeps you in view of the ticking clock of a deadline). However - with greater experience the parallel value of freeform thinking and doing - the creativity inherent in the subconscious mind that moves at its own speed and in ways that are less predictable or plotted-out - adds riches to the mix and adds to what may happen in a given project. HOWEVER - the unexpected and creative blindside from 'left-field' as they say, is less likely to be of value when you have relatively little experience with your own creativity (i.e when you are a younger designer/creative person) - because you simply don't know yourself as well, are less experienced in weeding out the bad decisions, less able to relax and embrace the surprise twist on what you are doing and how you are doing it. I think a creative person with more experience of a greater number of projects (who has seen both the positive and negative of how things begin and how they can end) is better placed to take advantage of the unpredictable.

58 59

Questionnaire Results

Question 4Do you dislike the notion of being unable to control a creative process? (for example when elements of unpredictability and chance play a greater role in the creation of an outcome than a planned procedure)

respondant 1 This depends on context, If I have a clear idea in my mind and am close to completion then a uncontrollable factor is the last think I want however in my current practice I've embraced unpredictability Just as a way of experimenting.respondant 2 some things aren't meant to be perfectrespondant 3 neither yes or no. its good to have a balance and know when to experiment and when to start producing controlled work i think.respondant 4 sometimesrespondant 5 I like having parameters from the random to work in.respondant 6 I don't dislike it. I tend to enjoy creative processes that involve some element of chance. There is often less emphasis on the 'success' of a piece and a greater interest in the process.respondant 7 Most of the time no.respondant 8 sometimes, at times when you are rushing to get something complete .. yes! i dislike it then very muchrespondant 9 no because you can always bring it back into control by contextualising it.respondant 10 I think handing yourself over to some kind of vague force of unpredictability in what you do is overrated - it sounds like the kind of ill-informed nonsense that a weak student says when they actually just don't have sufficiently strong a plan to create an effective working environment for themselves. The 'light bulb' moment above the head is rare - I simply don't believe that you can make it happen. There are a lot of unconvincing - essentially weak - designers/creative hopefuls that waste a LOT of time sitting waiting for 'it' to happen. You can't bank on it happening. That sounds like tough - but it's a naive notion. It suggests inexperience.

Question 5How do you think chance and unpredictability add to a creative process and offer a different outcome to something that was planned?

respondant 1 I cant say how they add something until its happened I just try and see good even when its something bad.respondant 2 more uniquerespondant 3 There learning curves, i think you gain a lot from mistakes.respondant 4 -respondant 5 Planning can often limit the creative process and shut out options that may otherwise be overlookedrespondant 6 I feel that there is always an element of chance present in the creative process (Eg. The blurry/faded lines a printer can make when it running out of ink. I can even appreciate these kinds of interference, things that are out of my control can offer something beyond my own vision. If you recognise and embrace unpredictability you can begin to utilise its contribution)respondant 7 Gives you something new and can inspire you into something else.respondant 8 i think sometimes unpredictability makes outcomes look more artistic ..respondant 9 Add elements of surprise and excitement. Make you look at the work in a different way than calculatedrespondant 10 They can definitely change and enhance what happens. And therefore obviously the outcome is different. It's very hard to capture lightning in a bottle, though.

Question 6Have you ever used something in your work that was made by a mistake but which actually offered a more successful and better outcome than what was originally planned? Please offer an example.

respondant 1 yes. again back to the process of printing I used the paper to wipe off the excess ink and made a book out off the interesting pattens. this led onto me scanning them into photoshop and mixing up colour pattens until I had a series of books.respondant 2 yes with photographs and screen printing and printingrespondant 3 No, if i made the mistake and liked it i often go back over it and produce work like it/in the style of it.respondant 4 it would usually happen if I wasn't intentionally creating. For example, randomly taken pictures may appear to be a piece of brilliant photography.respondant 5 I didn't realise how illegible truncated typography would be to an audience in reverse, yet still legible read the correct wayrespondant 6 Yes, after realising I had left rings of coffee on work for an album cover I repeated the action and decided that this outcome was more suitable than the illustration I had been working on originally.respondant 7 I found an epigraph for my work through chance which summarised exactly what I was doing that term.respondant 8 within photogrphy projects there has ben many outcomes which ahve been unexpected but i have managed to use them for other projects instead.. cut and editing also helpsrespondant 9 From being playful with letters often logo types can evolve that were not thought off. Being playful generally encourages the unpredictable.respondant 10 I have 'gone with the flow' and re-shaped a page design or tweaked a composition or pose in a figure that I've drawn for one of my zines. Especially in the writing I leave that last - those sections are the last to be inked in over the pencil. I broadly know the tone or content of WHAT I want to say but find that at the last minute, when I review what it is I'm about to write, a better (often shorter or better-phrased) line springs to mind. It's a pleasurable moment.

60 61

Question 7How often do you let the unpredictable actually lead your creative process rather than fully planning something out? Please can you offer an example.

respondant 1 Very rarely however it has happened a few times like in the example in question 6respondant 2 -respondant 3 never. in always have a plan in my head, whether it changes every week or never.respondant 4 rarelyrespondant 5 Photographing dye dispersing in water to create unpredictable patterns.respondant 6 Often ...even though the medium of photography has been preditermined I feel that unpredicatble findings carry me through my practice. Often without a set concept I allow impulsive notions lead me in unforseen directions. Eg. Going to an unknow section of the library and picking a book by chance. Even if unrelated to art/design I always find it offers something to my work/thinking. I enjoy making use of extraneous variables and finding links to my work. Nothing is irrelivant.respondant 7 Not that often. Its usually best as a starting point.respondant 8 i tend to be anal about my work so most of the time if i am not happy with it i will try againrespondant 9 Quite often as it is always unpredictable at the beginning. Playfulness encourages the unpredictable. At the beginning of projects I try and be as playful as I can. With commercial work you always have to test things out though – and bring them back into a controlled outcome - the client needs to know what they are getting and why.respondant 10 FIRST STEP: Have a plan. As with answers above - if you wait for the 'inspired moment' it may just never come. Best to be active, begin to write, draw, take a photo etc. etc. than NOT do so.

Question 8Have you ever created an unexpected and unexplained outcome during what you thought was a planned process? Please offer an example.

respondant 1 not yet however I will look out for when it happens.respondant 2 -respondant 3 Norespondant 4-respondant 5-respondant 6 Yes, it happens alot. Even when sketching I feel that the outcome is somewhat unexpected, even if the content has been decided. The unintended photographs from a disposable camera and the variation in light etc When taking a photograph of the train timetable for example someone walked past, I could have disgaurded the photogaph because the focus of it was ot my intention however I valued the unexpected outcome more than the planned.respondant 7 Not really, there isn't anything that comes to mind.respondant 8 -respondant 9 Yes - on the journey during the process of making the work – you realise on the way and identify more meaning. Once I found by chance something in a library book – it turned into a larger project and documentation of something that seemed quite random but was actually predictable – we catalogued lots of found stuff in a library that turned into a installation and book launch. Through realising the project it also communicated the interaction between the reader and the book. Through a planned process the unpredictable was found. You can view it here in more detail. http://aw-projects.com 'the readers before us'respondant 10 AS with answer to Question 6 - it happens regularly. But the safety zone of a productive creative process (vital if you are working for others and there are deadlines looming) is the best place for that. You create a 'safe place' within which less predictable things can happen alongside the planned ones. Without that space it's a risky proposition that sounds like the idea a student has of how things work - I don't think professionals think in quite the same way.

Question 9Do you have anything else to add about using processes that encourage unexpected outcomes or work that has been created by chance?

respondant 1 I feel its the only way to progress Like stumbling in the dark is the only way to see.respondant 2 -respondant 3 .. Can i just say. these questions are awful.respondant 4 -respondant 5 It can be more 'natural' and inherit beauty and qualities in differences and not being perfectrespondant 6 I think that processes that encourage unexpected outcomes should be valued as a resource, a way of generating material beyond conceived ideas.respondant 7 Check out the Oulipo movement... and work by John Cage.respondant 8 -respondant 9 -respondant 10 No - I've said my bit.

60 61

Packaging

62 63

Packing My Publications

During on one of my tutorials it was suggested that I should think about the packaging of my publications. How would I want them to be viewed? Would they be made to be sold together or would they be separate? I decided I wanted them to be together and this lead into ideas of types of packaging. I could have a band that would hold them together or I could have a large poster than wraps around them?

During this same tutorial it was suggested that I could also create a type of process book that works with the publications and that acts as a reference booklet to show how processes were made and information about the camera I used. This would also be packaged with the publications.

62 63

How / Where To Print

I already knew I wanted to work within a square format so have chosen the 18cm x 18cm measurements which I think work perfectly. I have decided to use the paper stock ProLine Pearl Photo which is 190 gsm. I did some research and watched some videos on the blurb page to see how the book appeared to handle and I think this paper would work best. I found a comparison on flickr that someone had uploaded to show how the paper works (the difference between the ProLine Pearl and the Premium Matte which is 148 gsm)

I decided to use the image wrap cover because I don’t really want it to be a wrap around. I want it to look as one piece and feel that by using a wrap around and having three separate books working together would become too many different pieces. I like the look of the image wrap.

I aim to send off for a copy of my book to see how it handles on the page as I have designed it and to see how the cover and the paper handles. I think this will enable me to develop my publications to a higher standard

Printing

At this point I felt like I had a slight dilemma about printing processes. At first I decided I would go with blurb, a print on demand company which had been suggested to me by a tutor. I then thought this was a bit too restricting and wanted to try to print it off myself and bind it. This lead me to think about pagination and ways to keep the cost down of printing. I decided upon work in the perimeters of an A3 piece of paper. The publications would measure 16cm x 16cm and the process book 16cm x 13.5 cm. This would save on paper and allow me to print these sizes I wanted.

However when I thought about this more and thought about the way I wanted my publications to look I actually backtracked this and decided blurb may actually be the best way to do this. It would be good to see how I could do it but what happens when I come to the binding process? I want my publications to look of a high quality and professional, I don’t want them to look hand made. I could create the two publications and have them printed by blurb and then make my process book by hand. Making it by hand I hoped would add the feeling of note taking and as if it was a type of sketch book.

I decided to look into how to use blurb more in depth and discovered that you can download a plug in straight to in design with the correct proportions that they work with. I have already designed how I want my publications to basically look so now it is just transferring this over into the blurb dimensions. You just input the size and paper types and it creates a layout for you.

64 65

http://www.creativejunction.biz/wp-content/uploads/2009/11/ImageWrap2.JPG

http://www.flickr.com/photos/74297434@N00/6359311847/

64 65

Format

66 67

Publication Size and Format

The best thing I felt I could do was to actually create pieces of paper that were the size of the publications to see what they felt like to hold when open and what they process book size felt like to be the same size as the publication. This was helpful because I felt like I had made the right decision to make the publications this size they were big but not too big. What I really needed to do next was to create a life size mock up to actually see the printed photographs and designs at scale.

66 67

Process Book

68 69

Process Book

I decided to think about how I wanted my process book to look and feel and the format of it. I came up with this idea that it would be one book with two sides. This worked really well because I had two different processes happening for the two publications. I would have one side about the camera and some of the camera play processes and the other side about how I developed my film and how I soaked the films in different substances.

I still felt like I needed to order a copy of my publication from blurb in order to see how it felt and if the process book really should be the same size of a smaller booklet?

68 69

Mini Mockups

70 71

Mockups

It was really helpful to make two mini mockups of my publications to see how they looked printed out and when they were together. I did this by creating 4 pamphlets and sewing them together. Now I could see that the initial layout actually worked I felt the next step was to make an actually life size mock up.

I would like to briefly talk about the front covers of these publications. I decided that I wanted the front and back to wrap around so its the same image printed across the whole area. I then thought about titles or what could I put on the front. This lead me to think about perhaps I could make something to keep in the theme of what I have been working on. I decided upon using the numbers from my catergorising system and so made a list of the picture numbers and placed this down the left side of the front cover, as you can see. I wanted an element of what is this? what does this mean? and to introduce the system of numbering. I wanted to also use a striking image and I didn’t feel it was important if you could read the numbers I wanted it to work in a free and experimental way like my photographs looked. I liked this effect and my tutors thought it was a good way to create a front cover so this is the design I will most likely use.

During a tutorial it was suggested that I could print off single pages and use magic tape to stick it together to enable to me see the actual size, this was my next step.

70 71

Actual Size Mockup

Mockups

As discussed on the pervious page I had now chosen the way I wanted my front cover to look and this shows it working with the back cover. I wanted the back to work in the same was as the front, using the hand written effect and not worrying if I couldn’t read it all because of the colours. I wanted the back to work like a blurb but rather than it being a standard blurb I decided to use some information from the questionnaire.

The first question in the questionnaire was about how do you define the unexpected and I thought this worked very appropriately as a back cover. It combines different definitions about the unexpected and puts them all in one place and I feel like it sums up my publications.

72 73

72 73

Actual Size Mockup

74 75

Actual Size Mockup

This was probably one of the most helpful things I have done because I was able to physically look through the whole thing as one publications and look at the sizes of the text I had used and I was able to make informed decisions about what to do next.

I found that actually I needed to move forward the chart about the processes because it actually worked as a contents page and by having it at the back this could confuse my readers. I also felt like the chart needed much more developing with the text to keep a stronger continuity throughout the publication. I think it needed to be smaller and brought together a bit more.

74 75

Actual Size Mockup - Text

Actual Size Mockup

Another helpful thing that came out of making an actual mock up was that I was able to see the text size in actually size and realised that the introduction pieces were way to small and it needed to increase in size by at least a couple of points. I was using a 7pt so should probably bring this up to a 9 and 10pt. I did however feel that the hash tagging system text size worked fine. I didn’t want this to be any bigger because it needed to work small on the side. It wasn’t the main thing that I wanted people to see when they looked at the page it was more of a reference point.

I felt that the size of the quotations worked well but they also needed a lot more developing. I was getting there but my text needed to be worked on and tested out. I want to show this in the flesh to different people to see their opinions on the text size and the legibility of the hand written text.

76 77

76 77

Process Book

Process Book Part One

I started to design my process books on paper thinking about layouts and what could go into them. I wanted the first section to be about the camera and the film that I used.

The first page would be an image which would act an something that looked experimental perhaps one of my pictures zoomed in. The next double spread would be pictures or drawings on the camera itself and include information about how it worked. Following this the next layout would be about the film. The next layout would be a page of the negatives across a light box. After this it would be a page about how to create one of the effects. As I had been asked a few times about how I created the silhouette pictures, and after me realising how it was done as I initially did this by mistake, I chose this to do a page about how the technique was created. The page after this would talk about the categorising on the images and after that maybe something about why multiple exposures are interesting and what they offer than a normal photograph cannot.

78 79

Process Book Part Two

This part of the process book would be focussing on how I developed my own film and how I experimented with the film itself, looking at the different types of chemicals the films were subject to to create different effects.

The first page would again probably be one of my photographs zoomed into. The first spread would be able the equipment needed in order to develop your own film. After this I wanted there to be instructions about how these were created. The next spread would look at the different chemicals the films went through which would lead into the next spread which would have my film destroying chart on. After this, because the negative look interesting, there would be a page of the negatives on the light box.

78 79

Process Book Part One

80 81

Process Book Spreads

Here are some of the spreads I have been working on but I feel there is a lot of development left to be made yet. It was suggested as it is a smaller and cheaper version of work that I could do this in black and white. I am working in some colour at the moment but with the idea in mind that it will possibly be black and white.

This first spread I have drawn and labeled part of the camera I have used which is called the Diana Mini. I decided to do a check list style in hand written text to reflect the idea of a note book. I wanted it too look quiet authentic so I decided that using a postit note and placing the text on top of this would work quiet well. I think the effect adds to the note book feel.

Bellow this the next spread shows the negatives placed on the light box. I am still insure if this will be in this colour on if it would be in black and white.

Across the page shows the spread where I want to show how a silhouette picture was created. I wanted to add a feeling of the picture being draw on again like a notebook so this is why I have chosen to drawn lines over the picture pointing to hand written text.

The final spread shows the categories of the camera play and the different types of outcomes I created.

80 81

Process Book Part Two

82 83

Process Book Spreads

Here are the next set of spreads I have been working on but like the other, I feel there is still a lot to work on and development to be made yet. Again I worked in some colour at the moment but with the idea in mind that it will possibly be black and white.

The first two spreads show two alternative versions. I actually prefect the drawing version but I think it may need to be re drawn.

Again I have tried to keep the remaining spreads like the previous to feel like a note book but I feel like this still isn’t works how I want it to I think I need to develop both these a lot more.

82 83

Promotion

84 85

Website Design

An idea that was suggested during a tutorial was to design a website for the launch of my publications. At first I thought but how would I even start to think about this. I have never designed a website or even no how to do it. I still don’t but it was suggested that I designed the look of how I wanted it to be and so I have come up with a simple design of how I would like the website to look and how it would work, how it would show the publications and how it would show the theory behind it. Here are some stills of what I would like it to work like, although I don’t know if I will be able to make it like this at this point.

Read the page the way the arrow point...The first page would open like this using this same style that runs within my publications, hand written and a notebook feel to it. You would click on the button ‘the unexpected’.

When you hover over the title to enter the page the text could change colour like this bellow.

They next page would work in the same way, hand written text. Each of these titles would lead you into a different areas of the project. Ideally the picture here would change every 5 – 10 seconds to a different photo. I think this would be quiet interesting, if I knew how to do it though.

The next part shows how I would like it to work as you hover over the topic to show you can enter it and that you have selected it some kind of box would appear around it or highlight it.

The about page would look something like this next page. The title of the page and a short paragraph to explain what the project is about. I would like the pictures to work in this scattered around effect but if I knew how to animate them ideally it would be interesting for them to slightly move as you scroll over them. If you click on the picture I would like it to enlarge across the screen so you can see it larger.

As I am doing two publications I would like to have a drop down menu to lead you to publication one of two as you can see on the final page on this.

84 85

Promotion

86 87

Website Design

Again please read the images the way the arrow goes. This next page I would like to work similar to when you insert an issuu document into a website so you can scroll through the book in a realistic way. I would ideally like it large across the page. The arrow on the right would lead you through to the next publication and again this page works the same as the previous one.

The next part, the process is about the process of how I did all of this. I would include the process book which works with the two publications as previously discussed. I would like it to be viewed online exactly the same way as the two publications.

This unexpected would the the area I would include the questionnaire part. I am unsure of how I would want this to look but I think a very simple clean page of question and answers would offer an interesting page about what other people think unexpected outcomes are.

Person Website?

Ideally after thinking about a website design for this piece of work I would actually really like to work towards creating my own website with examples of my work. As I am coming to the end of the course I would like to design business cards and create a webspace I can link people to examples of my work to help for future employment. This is something which I am going to aim to work towards for the final portfolio and if not for the external show.

86 87

Evaluation

88 89

Evaluation

So far in this half of the semester I feel like I have explored and throughout actually making and testing have been able to make informed decisions aspects of my designs. For example I have been able to decide upon the format and I have learnt the importance of test printing my publication to check sizes of texts and placements of images.

My main focus on the next part of the semester will be to extensively explore and develop my text, both hand written writing styles and the placement and size of my introduction text. I will also be focussing on the process book and how I will develop the designs and actual making of this. I need to think about the actual packaging of my work, how will this happen? I need to send of for a test print at blurb to see how my book works when printed off there, to see how long it takes and to see how much it will cost. Overall I have a good idea of what I need to do to enable me to complete my project.

88 89