Forget the Bossa Nova, Brazil is Now the Country of Electronic Music - Forbes

7/22/2015 Forget The Bossa Nova, Brazil Is Now The Country Of Electronic Music - Forbeshttp://www.forbes.com/sites/andersonantunes/2012/02/27/forget-the-bossa-nova-brazil-is-now-the-country-of-electronic-music/ 1/13FEB 27, 2012 @ 6:46 PM26,780 VIEWSForget The Bossa Nova,Brazil Is Now TheCountry Of ElectronicMusicAsceneoffullhouseatGreenValley,namedBrazil'sbestclubWhen you think of Brazil, you maythink of it as the South Americanbirthplace of music genreslike thesamba or bossa nova. But for the pastfew years, Brazil has become one ofAnderson AntunesCONTRIBUTORBusiness & Wealth News From BrazilFOLLOW ON FORBES(240)vI ke=Opinions expressed by Forbes Contributors aretheir own.FULL BIOHLists~7/22/2015 Forget The Bossa Nova, Brazil Is Now The Country Of Electronic Music - Forbeshttp://www.forbes.com/sites/andersonantunes/2012/02/27/forget-the-bossa-nova-brazil-is-now-the-country-of-electronic-music/ 2/13the meccas of electronic music too. Atitle that it now shares with the likes ofGermany, France and the UnitedStates, where e-music is not only acontroversial topic (isitaformofartornot?) but also big business.According to a study commissioned bythe organizers of the Rio MusicConference, the largest gathering of e-music and entertainment in theSouthern Hemisphere, which is takingplace this month in Rio de Janeiro,ticket vendors collected $515 millionfor electronic music events in 2011, up56.64% from the previous year. Thestudy also shows that the e-musicsegment in Brazil reached an audienceof 19.5 million people last year, whospent another $626 million onaccommodation, food, transportationand other items. Sponsoringinvestments, the cream of the crop forthese events, was also up to $270Recommended by ForbesMOST POPULARPhotos: The World's Highest-Paid Celebrities 2015_ ,7/22/2015 Forget The Bossa Nova, Brazil Is Now The Country Of Electronic Music - Forbeshttp://www.forbes.com/sites/andersonantunes/2012/02/27/forget-the-bossa-nova-brazil-is-now-the-country-of-electronic-music/ 3/13million, an increase of 60% comparedto 2010.The growing e-music industry in thecountry of Carnival is also good newsfor international DJs such as DavidGuetta, Ferry Corsten, Sven Vath,Erick Morillo, Fatboy Slim, BobSinclair, Armin van Buuren, TheProdigy, Kaskade and Nalaya, all ofwhom have performed there recently,commanding fees of up to $100,000per gig. In total, the collective sumpaid to DJs who performed in Brazil in2011 was $57.2 million, 79.9% morethan 2010.But why has Brazil become such ahotspot for e-music professionals? Inspite of its populations predilectionfor late-night dance parties, thecountrys sizzling economy has a lot todo with it. Most of the bash-goers whoattend e-music events in Brazil aretwenty or thirty-something, well-heeled, middle-class citizens whodont mind paying a fairly high pricefor fancy fare (tickets for a DavidGuetta concert held in Sao Paulo lastmonth were sold for up to $600 perperson). Add to this the fact thatnearly 40 million people have joinedBrazils middle class since 2003, andyou have a wealth of assets.Its also worth noticing that Brazilsnightclubs are among the top ratedworldwide. Ten years after its opening,Sao Paulos Disco club is still one ofForbesBrandVoice ?7/22/2015 Forget The Bossa Nova, Brazil Is Now The Country Of Electronic Music - Forbeshttp://www.forbes.com/sites/andersonantunes/2012/02/27/forget-the-bossa-nova-brazil-is-now-the-country-of-electronic-music/ 4/13the favorite destinations for the cityssailing, polo-playing smart set, alsoattracting international celebritiessuch as supermodels Gisele Bundchenand Naomi Campbell. The clubsfuturistic interior was designed by IsayWeinfeld, one of Sao Paulos mostsought-after architects, and it includesa 20 sq-meter panel by the Campanabrothers.Those who favor the slightly grimier,more underground end of the clubbingspectrum are habitus of the D-Edgeclub, also located in Sao Paulo. WithLED panels synced to the beats, DaftPunk decor and doors that stay openuntil noon, D-Edge which wasopened in 2003 became theultimate clubbing address for the citysdiscerning e-music aficionados.But few places in Brazil haveexperienced such a dynamic growth inthe e-music business as the city ofBalneario Camboriu, a busy summerresort that is fast becoming Brazilsanswer to Miami. Located in hebiggest tourist region in the south ofthe country, Balneario Camboriu hostsmore than one million Brazilian andforeign tourists every year, a lot ofthem visiting just for enjoying itsnightlife. The city, which is located inthe state of Santa Catarina, is thehome of the two best clubs in Brazil,according to the bible of electronicmusic, Britains DJ Magazine.The Green Valley club, which is listedby the publication as the third best7/22/2015 Forget The Bossa Nova, Brazil Is Now The Country Of Electronic Music - Forbeshttp://www.forbes.com/sites/andersonantunes/2012/02/27/forget-the-bossa-nova-brazil-is-now-the-country-of-electronic-music/ 5/13club in the world, occupies a gigantictarpaulin-covered arena at the foot ofa giant valley dense with lushrainforest and surrounded bynumerous bars on wooden platforms.Handpicking only the mostinternationally recognized DJ talent,Green Valley can pull in up to $1.6million per night. The other club isWarung, which is actually located inthe division between BalnearioCamboriu and its neighboring city ofItajai. Filled with to the brimwithVIPareas, Warung consistentlydelivers something more refined hosting residencies from the worldsbiggest underground club brands.Andas the well-known capital of e-music in Brazil,Balneario Camboriu isjust about to get an upgrade: IbizasSpace club partnered up with a groupof Brazilian nightlife developers in anew $3.5 million venue set to beinaugurated next October in the city,in an area of over 1.7 million sq-feet,while the nightclub franchise PachaGroup, which is also based in theSpanish island, is already consideringthe possibility of investing there aswell.Electronic music has been taking overthe hearts and minds of youths all overthe world for some time now.Originating over 30 years ago in urbanChicago and Detroit, the concept wasdesigned to reassemble mundanedisco tracks and give them greaterappeal to those tired of listening tomusic about heartbreak, and looking7/22/2015 Forget The Bossa Nova, Brazil Is Now The Country Of Electronic Music - Forbeshttp://www.forbes.com/sites/andersonantunes/2012/02/27/forget-the-bossa-nova-brazil-is-now-the-country-of-electronic-music/ 6/13Trending on H ListsI Active on FacebookNigeria IsBuilding A~ Reprints & Permissions Report CorrectionsComment on thisstory6SeeAlso:INSTRUMENSEARCHDJDROPSAUDIOMP3MP3BESTMP3MP3MIXERto feel liberated as an individual.In Brazil as the numbers prove the partys just begun.