Wood Science & Engineering - Oregon State University Forest Certification: An Historical and Forest Certification: An Historical and Future Future - - Looking Perspective Looking Perspective Eric Hansen Eric Hansen Professor of Forest Products Marketing Professor of Forest Products Marketing Oregon State University Oregon State University Corvallis, Oregon Corvallis, Oregon
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Wood Science & Engineering - Oregon State University
Forest Certification: An Historical and Forest Certification: An Historical and FutureFuture--Looking PerspectiveLooking Perspective
Eric HansenEric HansenProfessor of Forest Products MarketingProfessor of Forest Products MarketingOregon State UniversityOregon State UniversityCorvallis, OregonCorvallis, Oregon
Wood Science & Engineering - Oregon State University
OutlineOutline
•• Brief review of historical developmentsBrief review of historical developments•• Recent developmentsRecent developments•• The marketplaceThe marketplace•• The futureThe future
Wood Science & Engineering - Oregon State University
Certification Certification DPsDPs
•• Chapters since 1998Chapters since 1998–– RametsteinerRametsteiner
•• Six Six DPsDPs–– Covering from 1998Covering from 1998--20032003
•• JuslinJuslin & Forsyth& Forsyth•• U Helsinki studentsU Helsinki students
Why Are Companies Committing?Why Are Companies Committing?
A method for minimizing risk of being targetedAn idealistic philosophy of “doing the right thing”Anticipation of competitive advantageSeen as an effective and credible means of communication
Wood Science & Engineering - Oregon State University
Certification DriversCertification Drivers
•• Inability to establish self claims as Inability to establish self claims as crediblecredible
•• Some, but not all Environmental GroupsSome, but not all Environmental Groups•• Forest industryForest industry•• Environmental values reflected in Environmental values reflected in
Wood Science & Engineering - Oregon State University
Major Catalog Companies
ForestEthics.org
Wood Science & Engineering - Oregon State University
Industry ReactionIndustry Reaction•• Embrace the FSC modelEmbrace the FSC modelOROR•• Create a competing systemCreate a competing system
–– Sweden Sweden –– FSC FSC –– Canada Canada –– CSACSA–– Finland Finland –– Finnish Forest Cert. SystemFinnish Forest Cert. System–– U.S. U.S. –– SFISFI
•• Potlatch Potlatch –– breakaway?breakaway?
Wood Science & Engineering - Oregon State University
Growth in Certified AreaGrowth in Certified Area
0
25
50
75
1998
1999
2000
2001
2002
2003
2004
2005M
illio
n he
ctar
es
FSC PEFC CSA SFI
UNECE 05 Annual Market Review
Wood Science & Engineering - Oregon State University
Share of Certified Area by SystemShare of Certified Area by System
27%
24%27%
22%
CSA PEFC SFI FSC
UNECE 05 Annual Market Review
Wood Science & Engineering - Oregon State University
Share of Certified Area by SystemShare of Certified Area by System
78%
22%
PEFC FSC
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Geographical Distribution of Geographical Distribution of FSC Certified LandFSC Certified Land (May 2005)(May 2005)
Baltics7%
Brazil6%
Canada9%
Poland12%S Africa
3%Sweden
18%
U.S.14%
Bolivia4%
Croatia4%
Russia7%
UK3%
Other13%
698 Certificates698 Certificates66 Countries66 CountriesNearly 54 million hectaresNearly 54 million hectares
FSC International
Wood Science & Engineering - Oregon State University
Development in RussiaDevelopment in Russia
•• Development of several systemsDevelopment of several systems–– CashoreCashore -- YaleYale
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DemandDemand• Final consumers are NOT drivers • No good estimates of demand volume
– FSC estimates its market at $5 billion• High level of support for FSC• Global Forest and Trade Network• LEED, etc.
Wood Science & Engineering - Oregon State University
Wood Science & Engineering - Oregon State University
Wood Science & Engineering - Oregon State University
SupplySupply
• No good estimates of supply volume• Area certified not a good predictor of
supply• Certified area is clearly increasing• Potlatch 668,000 acres
– First major U.S. corporate to go with FSC.
Wood Science & Engineering - Oregon State University
The FutureThe Future•• Mutual recognitionMutual recognition•• Certification of hotspots (Russia, Coastal BC)Certification of hotspots (Russia, Coastal BC)•• ENGO shift in focus to illegal loggingENGO shift in focus to illegal logging•• Review of FSC US regional standardsReview of FSC US regional standards•• Issues to watch:Issues to watch: