Foremost

S E L E C T E D W O R K S B Y J A I M E P AT I N O C A LV O

S E L E C T E D W O R K S B Y J A I M E P AT I N O C A LV O

P. 6 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

L E A R N I N G F R O M . . .

WHAT'S IMPORTANT TO ME?

Social Change My Father San Francisco Typography My Art

P.7 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O R

Other Cultures A Crazy Genius A Barber 's Joy History Col laborat ion My Ident i ty

P. 8 / 2 4 0 J A I M E P A T I N O C A LV O D e s i g n e r C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

SELECTED WORKS

T A B L E O F C O N T E N T P. 8 P. 3 8 P. 5 8 P.7 8 P.1 0 6

One United by Color Atar i Skin Care Urban Runoff Cri t ical Times Spring Show 2011

01 02 03 04 05P R I N TP R O J E C T S P A C K A G E D E S I G N P R I N T T Y P O G R A P H Y I D E N T I T Y D E S I G N

P. 9 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O R

P.1 2 6 P.1 4 0 P.1 5 8 P.1 7 0 P.1 9 2 P. 2 3 2

Asador Butcher Shop Dymaxion Birdhouse 1512 Barbershop Rye Pl inian Epistulae

06 07 08 09 10 11P A C K A G E D E S I G N P A C K A G E D E S I G N P A C K A G E D E S I G N T Y P O G R A P H Y P A C K A G E D E S I G N I D E N T I T Y D E S I G N

Addit Store Logo Wal l

P.1 0 / 2 4 0 J A I M E P A T I N O C A LV O D e s i g n e r C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

01I bel ieve that I am here for a reason and i t is

a l l made possible with the support of my family.

The passion that I have when I design and do

what I love makes me feel as i f this is one of the

things that keeps me happy and sane. There

are certain aspects of my l i fe that motivate me

to go forward and str ive for more.

T H E C O N C E P T

Foremost

T I T L EP O R T F O L I O

THIS IS WHAT I LIVE FOR, HOPE YOU ENJOY

Family, self expression, and creat iv i ty are the

main factors that helped me to succeed in school

and guide me to my future career. This portfol io

represents the most important things in my l i fe

and displays f ive years of hard work along with the

inf luence of inspir ing teachers who kept me moti-

vated to create great work.

P.1 1 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O R

C H A L L E N G E N º P R O J E C T T I T L E

T H E C H A L L E N G E T H E S O L U T I O N/ 1 1

P.1 2 / 2 4 0 J A I M E P A T I N O C A LV O D e s i g n e r C H A L L E N G E N º 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

My partner, Angie Heath, and I decided to show how

equal we are as human beings by using color. We took

the f lags from every country in the world and ran

them through a s implif icat ion process. Each f lag was

represented by one spot color from the pantone books.

Once the f lags were s implif ied we then united them

using the meaning of these colors and the people they

represent al l over the world.

Social issues are very prominent in the world today

which can lead to the separat ion of unity within the

human race. Pantone chal lenged students to f ind

a way to batt le these injust ices through color.

I t could be a social issue, a place that may need

beautif icat ion through color, or an object that

uses color to cal l attention to a cause and invites

people to interact with i t .

One United by Color

01

ONE RACE UNITED BY COLOR

0 1

P.1 3 / 2 4 0O n e U n i t e d B y C o l o r P r i n t 3 + Pa n t o n e To m S i e uP R O J E C T T I T L E C O U R S E I N S T R U C T O R

P.1 4 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 10 1C H A L L E N G E N º

D E L I V E R A B L E S

I N S P I R A T I O N

T Y P E F A C E

K E Y W O R D S M A T E R I A L S K E Y E L E M E N T S


FF Din

INT

ER

AC

TIV

E

AC

RY

LIC

WO

OD

PA

PE

R

RA

CE

SIM

PL

IFY

UN

ITE

ON

E

PostersSignageWebsiteBooklet

O n e U n i t e d B y C o l o r P r i n t 3 + Pa n t o n e To m S i e u

P.1 6 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 10 1

P.1 7 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RO n e U n i t e d B y C o l o r P r i n t 3 + Pa n t o n e To m S i e u


P.1 9 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RO n e U n i t e d B y C o l o r P r i n t 3 + Pa n t o n e To m S i e u

P. 2 0 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 10 1

P. 2 1 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RO n e U n i t e d B y C o l o r P r i n t 3 + Pa n t o n e To m S i e u



P. 24 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

AfghanistanPMS 355

Antigua & Barbuda PMS 186

Argentina PMS 284

Brunei PMS yellow

Costa Rica PMS 186

Djibouti PMS 374

Ivory Coast PMS 151

Finland PMS 294

Ghana PMS 349

Israel PMS 281

Italy PMS 349

Jamaica PMS 354

Japan PMS 186

Iceland PMS 287

India PMS 348

Indonesia PMS 186

Iran PMS 355

Iraq PMS 186

Ireland PMS 347

Greece PMS 286

France PMS Red 032

Gabon PMS 347

Georgia PMS 185

Germany PMS 7405

The Gambia PMS Reflex Blue

Fiji PMS 298

Ethiopia PMS Yellow

Croatia PMS 199

Cuba PMS 281

Cyprus PMS 356

Czech Republic PMS 185

Denmark PMS 185

Republic of the Congo PMS 354

Democratic Republic of the Congo PMS 279

Bhutan PMS 143

Bulgaria PMS 348

Burundi PMS 361

Cambodia PMS 294

Burkina Faso

PMS 356

Bolivia PMS 356

Bosnia & Herzegovina PMS reflex Blue

Botswana PMS 284

Brazil PMS 355

Armenia PMS 1235

Australia PMS 280

Albania PMS 485

Algeria PMS 356

Andorra PMS 109

Angola PMS 186

Laos PMS Reflex Blue

Latvia PMS 1807

Lebanon PMS warm red

Lesotho PMS 347

Liberia PMS 199

Libya PMS 335

Liechtenstein PMS 186

Myanmar PMS 116

Lithuania PMS 349

Mexico PMS 186

Mozambique PMS 328

Philippines PMS 122

Sierra Leone PMS 279

Switzerland PMS 286

Tonga PMS 186

Tunisia PMS186

Turkey PMS 186

Trinidad and Tobago

PMS 186

Syria PMS 186

Taiwan PMS warm red

Tajikistan PMS 192

Tanzania PMS 355

Thailand PMS 186

Togo PMS 354

Swaziland PMS 293

Sweden PMS 301

Singapore PMS red 032

Slovakia PMS 186

Saudi Arabia PMS 347

Senegal PMS 354

Serbia PMS 192

Seychelles PMS 1795

Poland PMS 1795

Portugal PMS 349

Qatar PMS 229

Pakistan PMS 330

Palau PMS 279

Panama PMS 300

Papua new guinea

PMS 186Paraguay

PMS 286Peru

PMS 186

Namibia PMS 200

Micronesia PMS 292

Moldova PMS 186

Monaco PMS 186

Montenegro PMS Red 032

Morocco PMS Red 199

Mongolia PMS Red 032

Luxembourg PMS 299

Macedonia PMS 186

0 1

P. 2 5 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O R

Austria PMS 186

The Bahamas PMS 312

Benin PMS 354

Cameroon PMS 186

China PMS 186

Equatorial Guinea PMS 287

Dominica PMS 349

Eritrea PMS 361

Guinea PMS 115

Hungary PMS 348

Jordan PMS 186

Vatican PMS Yellow

Honduras PMS 293

Guyana PMS 186

Haiti PMS 186

Guinea Bissau PMS 115

Guatemala PMS 292

Grenada PMS Warm Red

Estonia PMS 285

Timor Lester PMS 485

Ecuador PMS 114

Egypt PMS 103

Dominican Republic PMS 294

Colombia PMS 109

Comoros PMS 363

Canada PMS 199

Cape Verde PMS 287

Chad PMS 186

Chile PMS 287

Central Africa

Republic PMS 116

Bahrain PMS 485

Bangladesh PMS 336

Barbados PMS reflex Blue

Belarus PMS 3405

Belgium PMS 114

Belize PMS 294

Azerbaijan PMS 313

El Salvador PMS reflex Blue

Kazakhstan PMS 3125

Kenya PMS 180

Kiribati PMS 186

North Korea PMS 199

South Korea PMS 186

Kuwait PMS 361

Kyrgyzstan PMS 185

Kosovo PMS Reflex Blue

Maldives PMS 186

Nicaragua PMS 300

Oman PMS warm red

Russia PMS 293

Samoa PMS 186

South Sudan PMS 286

Uganda PMS 186

Vanuatu PMS 347

Venezuela PMS 116

Vietnam PMS 186

Yemen PMS red 032

Zambia PMS 354

Zimbabwe PMS 348

England PMS 187

Scotland PMS 280

Uzbekistan PMS 313

Uruguay PMS 100 cyan

USA PMS 187

Ukraine PMS yellow 012

United Arab Nations PMS 187

Turkmenistan PMS 342

Tuvalu PMS 284

Spain PMS 116

Sri Lanka PMS 116

Sudan PMS 356

Suriname PMS 186

Slovenia PMS 293

Solomon Islands PMS 300

Somalia PMS 299

South Africa PMS 349

San Marino PMS 2915

Sao Tome and Principe

PMS 361

Rwanda PMS 3005

Saints Kitts and Nevis

PMS 348

Saints Lucia PMS 291

Saints Vincent and Grenadines

PMS 122

Romania PMS 186

Niger PMS 151

Nigeria PMS 348

Norway PMS Red 032

Nauru PMS 280

Nepal PMS 186

Netherlands PMS 186

New Zealand PMS 280

Mali PMS 354

Malta PMS 186

Mauritania PMS 354

Mauritius PMS yellow 012

Marshall Islands PMS 287

Madagascar PMS 348

Malawi PMS 485

MalaysiaPMS 282

UNITED BY COLOR


P. 2 6 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1


UNITED BY COLOR





USA PMS 187

SEARCH

UNITED BY COLOR

0 1


HUMAN CHARACTERISTICS

WHERE ARE YOU FROM?

TELLS US ABOUT YOURSELF

USA PMS 187

HUMAN CHARACTERISTICS /Black hair / Dark brown eyes / Light brown skin/ Rounded features of the face/ Semi thick lips

SHARE YOUR CHARACTERISTICS

USA PMS 187HISTORYHERITAGEPROGRESS DYNAMISMPEOPLEUNITYFREEDOMTRADITIONRELIGIONLANDBRAVERYBLOODENERGYGENEROSITYREVOLUTIONENTHUSIASMLOVECOURAGEHEROESVICTORYSTRUGGLE

WHAT DOES THIS COLOR MEANS TO YOU?




P. 3 4 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º

BRINGING ALL COLORS TOGETHER TO CREATE ONE LANGUAGE OF RACE

BRINGING ALL COLORS TOGETHER TO CREATE ONE LANGUAGE OF RACE

UNITED BY COLORONEBRAZIL PMS 355

THE VOICE OF ONE RACE. THE VOICE OF HUMANITY.


UNITED BY COLORONEGERMANY PMS 7405

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 10 1

P. 3 5 / 2 4 0C O U R S E I N S T R U C T O R



UNITED BY COLOR

SIMPLIFICATION MEANS UNITY

SIMPLIFICATION MEANS UNITY

UNITED BY COLORONEICELAND PMS 287

P r i n t 3 + Pa n t o n e To m S i e uP R O J E C T T I T L E O n e U n i t e d B y C o l o r





ONE






P. 4 2 / 2 4 0 J A I M E P A T I N O C A LV O D e s i g n e r C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

Atari Skin Care

02

RELIVING A CHILDHOOD MEMORY

This skin care l ine is a homage to the Atari

brand and its loyal consumers. It represents a

personal touch to the gaming community as

wel l as gamer interaction. I was inspired by the

v intage consoles and certain aspects such as

the shape of the classic joyst ick or red button.

The iconic characters of the Atari games, such

as Pacman and Space Invader, are prominent

in the design of this packaging.

This project dealt with with the idea of taking a

brand that has currently establ ished i ts own brand

and re- introduce i t as a skin care l ine. Part of this

project included picking the bott le shapes that

would best work with the concept, a long with the

design of the labels and the point of display. Al l

of these elements would need to come together to

create a coherent l ine of skin products.

0 2

P. 4 3 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RA t a r i S k i n C a r e Pa c k a g e D e s i g n 3 T h o m a s M c N u l t y

F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 10 2P. 4 4 / 2 4 0



T Y P E F A C E



WO

OD

SP

RA

Y P

AIN

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PL

AS

TIC

AC

RY

LIC

HE

RIT

AG

E

HO

MA

GE

VIN

TA

GE

PL

AY

FU

L

Bott le ShapesPoint of DisplayLabels

Gotham Rounded

A t a r i S k i n C a r e Pa c k a g e D e s i g n 3 T h o m a s M c N u l t y


P. 47 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RA t a r i S k i n C a r e Pa c k a g e D e s i g n 3 T h o m a s M c N u l t y










P. 57 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RA t a r i S k i n C a r e Pa c k a g e D e s i g n 3 T h o m a s M c N u l t y




Urban Runoff

03

NO RAIN DOWN THE DRAIN

My partner, Vi lmundur Sveinsson, and I decided

to approach urban runoff in the Bay Area. This

problem has pol luted the surrounding water with

mercury which and has also contaminated the

f ish. We decided to tackle this problem by using

pervious areas to absorb rain water before i t

drains into the ocean. We also designed a bench

system along the Fisherman's Wharf that would

col lect water and use i t as a water fountain.

Another solution that we created was to use the

bridges to gather water in case of an emergency.

Good Magazine chal lenged my classmates and

myself to improve a social or environmental

problem in the city of San Francisco. The chosen

topic needed to be related to San Francisco

along with a solution to the problem, that would

be well designed and most importantly, highly

functional to help the cit izens of the bay area.

0 3

P. 5 9 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RU r b a n R u n o f f P r i n t 2 + G o o d To m S i e u




T Y P E F A C E



IND

IA I

NK

PE

NC

IL

INK

PA

PE

R

WA

TE

R C

YC

LE

PE

RV

IOU

S

INF

ILT

RA

TIO

N

RU

NO

FF

Ver lag / Sent inel

Publ ic Presentat ionPosterWebsiteBook

U r b a n R u n o f f P r i n t 2 + G o o d To m S i e u






P. 67 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RU r b a n R u n o f f P r i n t 2 + G o o d To m S i e u



P.7 0 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 10 30 1 0 2

P.7 1 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RU r b a n R u n o f f P r i n t 2 + G o o d To m S i e u



P.74 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 10 3

P.75 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RU r b a n R u n o f f P r i n t 2 + G o o d To m S i e u










Crit ical Times / A Type Conference

04

SENSATIONAL VIEW ON TYPOGRAPHY

I wanted to explore yel low journal ism by using very

extreme typography, much l ike a newspaper feel .

Using typefaces l ike Knockout and Sentinel , which

were designed and inspired by newspaper type faces,

created a very aggresive and informational approach

to both books. Yel low jounal ism exploits news for

the sake of entertainment and this is shown through

typography, imagery and colors.

We needed to explore typography through an idea

and apply i t to a type conference. It was essential

to create the content as wel l as the design of the

conference's main book and program. Along with

the books we needed to design the conference I .D.

cards and poster. Al l of these elements needed

to fol low the typographic style and system created

throughout the books.

0 4

P. 8 3 / 2 4 0C O U R S E I N S T R U C T O RP R O J E C T T I T L E C r i t i c a l T i m e s Ty p o g r a p h y 3 A r i e l G r e y




T Y P E F A C E



NE

WS

PR

INT

TH

RE

AD

BU

TT

ON

S

INK

NE

WS

LO

UD

SE

NS

AT

ION

JOU

RN

AL

ISM

Sent inel / Knockout

Col latera lPosterBook Program

C r i t i c a l T i m e s Ty p o g r a p h y 3 A r i e l G r e y


P. 87 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RC r i t i c a l T i m e s Ty p o g r a p h y 3 A r i e l G r e y


P. 8 9 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RC r i t i c a l T i m e s Ty p o g r a p h y 3 A r i e l G r e y











P.1 0 0 / F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 10 4

P.1 0 1 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RC r i t i c a l T i m e s Ty p o g r a p h y 3 A r i e l G r e y

P.1 0 2 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 10 4




THE

VOIC

E OF

THE

NEW

TY

POGR

APHY

SAY

IT L

OUD!

_SPEAKERS

_STEFAN SAGMEISTER

_MARK HANSEN

_BEN RUBIN

_JOHN GAIL

_STEREO HELL

_JACEK UTKO

_GABRIEL GARCIA MARQUEZ

_MANUEL RIVERA ORTIZ

_JEAN FRANCIS PORCHEZ

_HOEFLER AND FRERE JONES

_ABBOT MILLER

_TODD SELBY

SENSATIONALISM BRINGING BACK SENSATIONALISMTHROUGH TYPE

_The term is commonly used in reference to the mass media. The Critics of media bias of all politi-cal stripes often charge the media. They engage in fabricated facts through their reports and conduct. The notion that media outlets often choose to report heavily on stories with shock value or impact grab-bing names or events, rather than reporting on more pressing issues to the general public._The conference explains how designers can help

newspapers bring a new look to the printed pages with more typography; impacting images and a lot of sensationalism. Through eye-catching headlines to sell more articles, these techniques may include exaggerations of news events, scandal-mongering, or yellow news. By extension, this will also serve as the stage for the typeface knockout, which will be serving as the feature type of this convention and the (new)spaper.

From

Jun

e 1s

t to

June

3rd

at T

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imes

bui

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g in

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k C

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ENT

BR

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U b

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N/aFREE MEDIA


P.1 07 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RC r i t i c a l T i m e s Ty p o g r a p h y 3 A r i e l G r e y





P.1 1 0 / 2 4 0 J A I M E P A T I N O C A LV O D e s i g n e r C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

Spring Show 2011

05

A CREATIVE MIND AT WORK

0 5

For this project I decided to place myself into

the minds of the vast student body and understand

what they require to accomplish their projects. I

found that we, as designers and art ists , go through

the process of experimentat ion. We gather inspir ing

information to f ind a solution to the problem.

With this idea in mind, I decided to explore ways

of creat ing a very unique style of branding that

would become contagious to students and cit izens

of the city and inspire them to attend the event.

This would carry the essence of each student in the

form of a col lage-l ike human identity.

The class was approached by the school to design

the branding for the Spring Show of 2011. In

recent years the AAU Spring Show did not have

proper branding for this event. They wanted

to create a brand that could speak to the variety

of art ists within the school and would capture

what makes this art university one of the best in

the nation. We were given a set of tools and

guidel ines that we needed to fol low in order to

be considered as a candidate to showcase this

branding. The winning design would be showcased

as the off icial brand of the Spring Show 2011.

P.1 1 1 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RS p r i n g S h o w 2 0 1 1 I d e n t i t y 2 J e r e m y S t o u t




T Y P E F A C E


P.1 1 3 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O R

Flama / Archer

Col latera lSignageBrand BookLogo Design

PA

PE

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INK

PA

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R S

CR

AP

S

VE

LL

UM

CR

EA

TIV

ITY

CO

LL

EC

TIV

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PR

OC

ES

S

S p r i n g S h o w 2 0 1 1 I d e n t i t y 2 J e r e m y S t o u t







SPRINGSHOW

2011








P.1 2 6 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

_EXPLORE A SHOW CASE OF THE BEST STUDENT WORK AND FRESH TALENT COMING FROM THIS YEAR.

0 5


SPRINGSHOW

2011 _GRAPHIC DESIGNCHOOSE A

DEPARTMENT

James Craven

_GRAPHIC DESIGN







Asador Butcher Shop

06

THE GRILL MASTER'S WORKSHOP

0 6

I created a f ict ional butcher shop that would

focus on the craft of gr i l l ing great meat. I wanted

to showcase how the Argentinian culture of

meat is very different from American culture. In

Argentina, meat brings people together. There

is great s implicity of gr i l l ing meat with only salt

and lett ing the wood that i t is gr i l led on add

that extra f lavor which Argentina is wel l known for.

I a lso wanted to display several unique sauces

that are indigineous to Argentinian gr i l l ing styles.

The task was to create a del i l ine that can be unique

in f lavor and in packaging. This l ine needed to

cater to a del i - type establ ishment where select ions

of cheese, bread, meat and sauce are avai lable. It

was required to create a total of 8 products to create

a cohesive packaging system.

P.1 3 1 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RA s a d o r B u t c h e r S h o p Pa c k a g e D e s i g n 2 T h o m a s M c N u l t y




T Y P E F A C E



Saracen / Brothers

NE

WS

PR

INT

WO

OD

GL

AS

S

ME

TA

L

TR

AD

ITIO

N

HE

RIT

AG

E

CU

LT

UR

AL

BU

TC

HE

R

Packaging StructuresFoi l / Rubdowns Shopping BagPackaging Labels

A s a d o r B u t c h e r S h o p Pa c k a g e D e s i g n 2 T h o m a s M c N u l t y














I designed a ful ly functional birdhouse inspired

by Buckminster Fuller, inventor and architectural

revolutionary who saw the world with a different

v iew. He was an advocate of recycl ing and helping

the environment by reusing materials when this

cause seemed irrevelant. I was inspired by his v iews

and aesthetics and created my own version of a

ful ly functional and reusable birdhouse.

We needed to create a birdhouse using only recycled

materials . This project was al l about re-using

materials to give l i fe to new ideas. It was essential

that this project be involved with a social cause.

The birdhouse i tself needed to ref lect the main

concept through the design, packaging and branding.

Dymaxion Birdhouse

07

BUCKY'S DYMAXION HOUSE

0 7

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T Y P E F A C E



FF Din / Vitesse

WO

OD

ME

TA

L

PA

PE

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PL

AS

TIC

ED

UC

AT

ION

AL

VIS

ION

AR

Y

PL

AY

FU

L

FU

NC

TIO

NA

L

ManualBirdhousePackaging Label

D y m a x i o n B i r d h o u s e Pa c k a g e D e s i g n 2 T h o m a s M c N u l t y


P.1 4 9 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RD y m a x i o n B i r d h o u s e Pa c k a g e D e s i g n 2 T h o m a s M c N u l t y






I

A

B

C

F

D

E



INSTRUCTIONS FOR BUILDING THE DYMAXION BIRDHOUSEPARTS OF THE BIRDHOUSE

FIRST DYMAXION

First Dymaxion

Second Dymaxion

Third Dymaxion

A

A

B

A

B

A

B

A

C

D E F

G H I

B

A

B

B

First Part Second Part

When you first receive the box it is going to be close.

Once B side is rotated, slide it back into part A

Grab pieces AB and slide them over piece C, note that the front and back of piece AB is going to be over piece C.

Once all pieces in place, slide security wooden stick through pieces B and C

Rotate B 180 degress till it is upside down.

2 pieces 2 pieces 2 pieces

2 pieces

Push one side of the triangle until it slides out of the box container.

C

C

SECOND DYMAXION

THIRD DYMAXION

First Part Second Part First Part Second Part

C

A

B

I

I

A

B

Grab pieces DE andscrew them together, keep in mind that piece E goes infront of piece D. Screws are provided in the box.

Once pieces are unify,go ahead and grab piece ABC to start assembling bottom with top of birdhouse.

Grab pieces DE andand slide each one of them through slot on top of piece ABC. The whole on the bottom part of piece DE needs to be even with whole on piece ABC. Security stick needs to go through both pieces.

Top flat part of piece F flushes even with pieces DE bottom part of the slip. Then, slide piece G throughboth parts locking them down.

Last piece is going to be piece H, bend the piece till it matches the curve of the open in top part, then slide it through untill it goes through both pieces.

Slide piece I “wing” throughthe back of piece DEGF, you will find a piece of wood sticking out, slide it through there till the back of both wings meet at the center.

Once bottom and top arein place, slide wooden security stick to lock bothpieces in place.

Side view for referenceC

DD E

D E

E

F

F

F

G

G

H

D E

D E

D

E

0 7

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I decided to go with a small local micro dist i l lery

focusing on Rye Whiskey. What got my attention

was that the creator of this spir i t is a barber

who runs a small pr ivate barbershop in downtown

San Francisco. Beyond his barbershop, he has

a very unique bootlegging story that makes this

part icular spir i t very special . His grandfather was

a dist i l ler and bootlegger during the prohibit ion

where barbershops were used to bootleg spir i ts .

The owner (Sal)vatore Cimino keeps this tradit ion

al ive even though bootlegging alcohol has ended.

This project required me to take an exist ing brand

of spir i ts and create two different branding styles.

The f i rst task would be to improve the exist ing

design of the overal l bott le such as the label . The

second task was to create a new concept that is

completely different from the current bott le

design. The idea of this project was to work with

vendors and unique bott les to come up with a

successful system that wil l communicate qual i ty

to exist ing and new customers.

081512 Barbershop Rye

A BARBER'SDRINK

0 8

P.1 6 3 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O R1 5 1 2 B a r b e r s h o p R y e Pa c k a g e D e s i g n 4 T h o m a s M c N u l t y




T Y P E F A C E



Rosewood / Garamond

WO

OD

GL

AS

S

PA

PE

R

WA

X

DIS

TIL

LE

RY

BO

OT

LE

G

PR

OH

IBIT

ION

BA

RB

ER

SH

OP

Bott le ShapeFoi l / RubdownsCasePackaging Labels

1 5 1 2 B a r b e r s h o p R y e Pa c k a g e D e s i g n 4 T h o m a s M c N u l t y


P.1 67 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O R1 5 1 2 B a r b e r s h o p R y e Pa c k a g e D e s i g n 4 T h o m a s M c N u l t y









P.1 74 / 2 4 0 J A I M E P A T I N O C A LV O D e s i g n e r C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

Plinian Epistulae

I was inspired by the story of the typeface FF

Clifford, which was brought about by primer letters

in a play deal ing with Pl iny the Elder. He was a

senator in the Roman Empire and his adopted son,

Pl iny the Younger, was able to describe in detai l

the explosion of the volcano Vesuvius. Based on this

amazing tale, and the intr icate story of this letter,

is how we were able to understand the force of

volcanos. After extensive research, I created a book

that is much l ike a stream of thoughtful natural force.

We were chal lenged to create a type specimen that

would showcase a personal ly chosen typeface to be

used in a book. It was important that we understood

the typeface to discover a concept that highl ights

this typeface. We were required to create two books

along with a case that would host both books. Along

with these requirements, we needed to create a

website and a poster promoting the entire typeface.

09

MEMOIRS OF A SLEEPING GIANT

0 9

Epis

tula

e

ˇ ˇ ˇ ˇ ˇ

ˇ

ˇˇˇˇˇ

ˇˇˇ

ˇ ˇ ˇ ˇ ˇˇˇˇˇˇˇˇˇ

ˇ

ˇˇ ˇ̌ˇ

ˇ

ˇˇ

ˇ

ˇ

ˇˇˇ

ˇ

ˇ ˇ ˇ̌ ˇ

ˇ

ˇ

ˇ

ˇ

ˇ

ˇ

ˇˇˇ

ˇ

ˇ ˇ ˇ̌ˇ

ˇ

ˇˇ

ˇ

ˇ

ˇˇˇ

ˇ

ˇ ˇ ˇ̌ˇ

ˇ

ˇ

ˇ

ˇ

ˇ

ˇˇˇ

ˇ

P.1 75 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RP l i n i a n E p i s t u l a e Ty p o g r a p h y 4 A r i e l G r e y


RELI

GIO

N

Nob

le cl

ass

S

S

ˇˇˇˇˇ

ˇ

ˇ ˇ ˇ ˇ ˇ

ˇ ˇ ˇ

ˇˇˇˇˇ ˇ ˇ ˇ ˇ ˇ ˇ ˇ ˇ ˇ

ˇˇˇ̌ˇ

ˇ

ˇ

ˇ

ˇ

ˇ

ˇ

ˇ ˇ ˇ

ˇ

ˇˇˇ̌ˇ

ˇ

ˇ ˇ

ˇ

ˇ

ˇ ˇ ˇ

ˇ

ˇˇˇˇˇ

ˇ

ˇˇ

ˇ

ˇ ˇˇ

ˇ

ˇˇˇ̌ˇ

ˇ

ˇ

ˇ

ˇ

ˇ

ˇ ˇ ˇ

ˇ

P.1 7 6 / 2 4 0 0 9



T Y P E F A C E



INK

PA

PE

R

PA

INT

WO

OD

VE

SU

VIU

S

EX

PL

OS

IVE

NA

TU

RE

PL

INIA

N

FF Cl i f ford / NB

PosterWebsiteBook Booklet

P l i n i a n E p i s t u l a e Ty p o g r a p h y 4 A r i e l G r e y


P.1 7 9 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RP l i n i a n E p i s t u l a e Ty p o g r a p h y 4 A r i e l G r e y








P.1 87 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RP l i n i a n E p i s t u l a e Ty p o g r a p h y 4 A r i e l G r e y








SSSSS not clear at that distance from which mountain the cloud was rising (it waafterwards

known to be Vesuvius); its general appearance can best be ex-

pressed as being like an umbrella pine, for it rose to a great

height on a sort of trunk and then split off into branches, I

imagine because it was thrust upwards by the first blast and then

left unsupported as the pressure subsided, or else it was borne

down by its own weight so that it spread out and gradually dis

Campania, Italy

40.82 N, 14.43 E, summit elevation 1281 m, Complex volcano

U

U

U

U

U

U

CLIFFORD typeface

“looking into the old, learning something new”

Designed by

Akira Kobayashi

UU

FF Clifford is the first roman text type I designed for use in Western countries. (I had designed more than a dozen latin alphabets for two Japanese type foundries from 1990 to 1994. The alphabets were made to match the Japanese text typefaces.) The Clifford family has 25 styles and took me five years to complete. I sometimes had to look into historical resources, which helped me greatly. There is an old Chinese saying: looking into the old, learning something new. That was how I designed the type.I began thinking about the need for a new digital text typeface uitable for offset-litho printing. The idea was still vague but it had to be conventional or classical in design and robust, such as Monotype Plantin.

My idea was further developed when Barry McKay, a friend of mine who I first met at the ATypI conference in 1990, gave me a book. It was a 16mo book printed by the Foulis brothers of Glasgow in 1751. The type used in that book was Wilson’s Long Primer roman type. The book was in Latin, which I could not read. But at first sight, I could tell it was extremely legible. The type was so beautiful that I liked it immediately. The colour of the text was even, the letterspac-es were consistent.

CONCEPT

CONCEPT

0 9





Addit Store

My group and I came up with the idea of creat ing

a store dedicated to the "new" geek. We bel ieved that

this person was becoming more normal and not the

cl iche portrayed by the mainstream media. This "new"

geek could be anyone with a passion to learn new

things, for effect ive and simple products, and people

that l ive in metropol i tan areas. We wanted to focus

on keeping our customers engaged through our design

and the way we presented the products. We created

the main brand for the store with four sub-brands and

3 private labels al l with the same look and feel .

This was a col lect ive project that dealt with

creat ing a store brand with private labels .

The concept of the store could be anything,

but i t needed to be a wel l thought out

concept to survive as a wel l establ ished brand.

The store needed to have certain products

within i ts pr ivate labels and vice-versa. Each

label carr ies i ts own look and style but

needed to be consistent as a system and unit .

10

WHERE GEEKS GO TO PLAY

1 0

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The addit brand was created to serve our customers

with s imple solutions to their every day needs. The

products that we offer are broken down into for

categories that serve a wider range of needs. Color

coding has been used to be more recognizable in the

is les where i t is sold.

The jeenkies brand is targeted toward young

parents and their chi ldren. We bel ieve that i f they

are shopping in our store, they wil l a lso shop for

their chi ldren. This private brand is creat ive and

fun, with a bit of geek in i t .

Sapient brand is our sophist icated brand. Unique

products and design for people that want to spend

a l i t t le more. We offer electronics that wil l support

any l i festyle with interest ing information to keep

them entertained.

The Atomik brand is where the party starts . This

brand is al l about games and laughs. We carry

drinking games, our own micro brewed beer and

other products that wil l keep the party going.

M A I N B R A N D

P R I V A T E L A B E L S

A d d i t S t o r e Pa c k a g e D e s i g n 4 T h o m a s M c N u l t y

P. 2 0 0 / F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 11 0

P. 2 0 1 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RA d d i t S t o r e Pa c k a g e D e s i g n 4 T h o m a s M c N u l t y

P. 2 0 2 / 2 4 0 F O R E M O S T Wo r k s B y J a i m e Pa t i n o C a l v o C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 11 0



T Y P E F A C E


P. 2 0 3 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O R

Brandon Grotesque

PL

AS

TIC

PA

PE

R

CA

RT

ON

MA

TT

BO

AR

D

EF

FE

CT

IVE

PR

AC

TIC

AL

CO

LO

RF

UL

SIM

PL

E

B randingProductsPackaging StructuresPackaging Labels





P. 2 07 / 2 4 0P R O J E C T T I T L E C O U R S E I N S T R U C T O RA d d i t S t o r e Pa c k a g e D e s i g n 4 T h o m a s M c N u l t y






T Y P E F A C E



FU

N

INK

EN

GA

GIN

G

PA

PE

R

PL

AY

FU

L

PL

AS

TIC

AC

TIV

E

MA

TT

BO

AR

D

knockout / Courier

BrandingProductsPackaging StructuresPackaging Labels













T Y P E F A C E



Gotham Rounded

PA

PE

R

INK

MA

TT

BO

AR

D

PL

AS

TIC

PL

AY

FU

L

INT

ER

AC

TIV

E

CO

LO

RF

UL

EN

GA

GIN

G

B randingProductsPackaging StructuresPackaging Labels











T Y P E F A C E



PA

PE

R

PL

AS

TIC

AL

UM

INU

M

MA

TT

BO

AR

D

HIG

H E

ND

EL

EG

AN

T

MO

DE

RN

SL

ICK

K lav ika

BrandingProductsPackaging StructuresPackaging Labels









/ 1 1

P. 2 3 6 / 2 4 0 J A I M E P A T I N O C A LV O D e s i g n e r C H A L L E N G E N º 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

Logo Wall

11

MY MARKS

1 1


Colombian Cuisine

Colombian Cuisine

Colombian Cuisine

L o g o Wa l l



HiLobe

SPRINGSHOW

2011

L o g o Wa l l



L o g o Wa l l


Thank you to the great teachers at the Academy

of Art University for motivat ing me to be a

great designer, art ist , and well rounded person.

Special thanks to Thomas McNulty for teaching

me the art of packaging, Tom Sieu for showing

me that graphic design can be a great tool to help

change the world, Ariel Grey and Sami Saaud

for lett ing me have fun with type and Mary Scott

for preparing me for the real world, thank you al l .

A big thank you to my father, mother and brother

for their continuing support s ince day one. I

a lso want to thank the entire Patino family, Calvo

family and Clavi jo family for being part of my up-

bringing. I want to thank the Urban Knight soccer

family especial ly Coach Rosaia for encouraging

me to be a part of a team with a university that

would help me reach my dreams. My teammates and

fr iends Vi lmundur Sveinsson, Richard Martin,

Daniel Waller, Miguel Amezquita and Brazer Bozlak

for the good t imes. Last ly thank you to Noelle

Germone for the support these last 2 years. It is with

your continuing support that I have accomplished

my goals these past f ive years.

S C H O O L A N D F A C U LT YF A M I LY A N D F R I E N D S

THANK YOU!

I T H A S B E E N F U N



Phone: 954.993.9313

Email: ja ime.patinocalvo@gmail .com

www.jaimepatino.com

Title of book: Foremost

Academy of Art University,

School of Graphic Design

Course: Senior Portfol io

Instructor: Mary Scott

Cover Stock: Arresto book cloth / black canvas

Text Stock: Finch 100 lb. Text

Printer: Giant Horse Print ing, San Bruno, Ca

Book Bindery: The Key Bindery, Oakland, Ca

Fonts: Forza / Fairf ield

Software: Adove Creative Suite 6

Photography: Jaime Patino Calvo

Camera: Canon Digital EOS Rebel XS

J A I M E P A T I N O C A LV O

No part of this publicat ion can be reproduced

without expressed permission from Jaime Patino Calvo.

C O P Y R I G H T © 2 0 1 2 A L L R I G H T S R E S E R V E DC O L O P H O N


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