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Mission: FORECAST, CREATE, and TRANSFORM THE BUSINESS OF
FASHION
IFF’15 Theme: Creating and Retailing Winning Fashion in an Omni-channel
Era
CONFERENCE AGENDA
DAY 1 – March 18, 2015 (WEDNESDAY)
11:30 - 13:30 = IFF KNOWLEDGE SERIES: FUTURE FASHION
CREATIVE - INTERNATIONAL TRENDS SS16 AND PREVIEW OF AW
2016-17 - SHAPING THE FUTURE OF FASHION IN WOOL
Get insights into how wool can be used to address, through innovations, the
consumer desires for more casual dress with a focus on India, for the coming years and
beyond SS16 and AW 2016-17 season.
Roy Kettlewell , Global Innovations Manager, The Woolmark Company,
Australia
About the international expert:
o Over 40 years‘ experience in the wool innovation business with companies such
as the International Wool Secretariat and The Woolmark Company in the UK
o Worked with entire wool processing pipeline from the raw fibre to garment
making in Europe, USA, China, India to implement the new technologies and
deliver a point of difference for the industry
o Collaborated with global retailers such as M&S, Levis, LL Bean, La Redoute, Levi
Strauss, Lacoste, Hugo Boss etc to help, through training key staff, to
communicate the benefits of merino wool innovations to the consumer
o Worked towards innovation and creating demand for merino wool
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Birgit Gahlen, Key Account Manager, The Woolmark Company and Wool Lab
Specialist based in Milan, Italy
About the international expert:
o Over 24 years varied experience in the field of textiles and cover the complete
pipeline ―from sheep to Fashion‖ working through close relationships with the
international textile and Fashion k-players.
o Responsible for research, product development, works with fashion companies
and designers
o Conducts workshops and classrooms with manufacturer‘s and fashion schools
o Degree in Textile Engineering from the FH Muenchberg (Germany)
12:00 - 13:30 = ROUNDTABLE: TECHNOLOGY SHAPING THE
FUTURE GROWTH OF FASHION – THE WAY FORWARD
- Global perspective on Fashion technology and focus on Customer Experience (15
minutes)
- Omnichannel Engagement: A Walkthrough of SAP‘s Fashion Management Solution
(10 minutes)
- Case Study: How did SAP Innovate with world‘s 4 largest fashion brands (20 mins)
- Roundtable Discussion: Technology shaping the future growth of fashion – The Way
Forward (45 minutes)
Moderator: Christoph Schroeder, Global Director-Retail Solution Strategy, SAP
Anil Shankar, Customer Care Associate & Sr. GM - Solutions & Technology,
Shoppers Stop
Arun Gupta, Managing Partner & Director, Ingenium Advisory
Kiran Komatla, Head IT, Celio
Manoj Krishnan, CIO, Landmark Group
Ranjan Sharma, CIO, Bestseller (Jack & Jones, Vero Moda, ONLY)
Vikram Idnani, Head IT, Trent
13:30 - 14:00 – Lunch
14:00 - 15:30 = CONFERENCE: IFF INAUGURAL AND KEYNOTE ADDRESSES -
CREATING AND RETAILING WINNING FASHION IN AN OMNI-CHANNEL ERA
The evolution and digitalization of shopper behaviour and the leap towards buying
preferences from online channels of consumers has catapulted the fashion world into a
new arena of opportunities. Fast fashion that is young and dynamic and reflects the
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culture and ethos of an aspiring echelon of fashion consumers is the need of the market
and this requires a constant monitoring of successful strategies and trends from around
the world, yet with an ever-growing focus on virtual approaches and execution. This is
even more important in a growing market like India where diverse cultures and paces of
change challenge the best retailers and consumer brand leaders. Join us for an
intensive insights sharing discussion that will enlighten and inspire with key trends, new
insights and success stories from global leaders of retailing and fashion creation who are
creating new success stories with their fashion, online models, retail formats and
technology innovations.
Chairman’s Welcome Remarks and Introduction to IFF’15: Kabir Lumba,
Chairman, IFF and MD, Lifestyle International
Keynote Presentation: Bonnie Brooks, Vice Chairman, Hudson’s Bay Company
(Saks Fifth Avenue, Lord and Taylor)
Amit Maheshwari,Head Fashion, Snapdeal.com
Govind Shrikhande, CCA & Managing Director, Shoppers Stop
Dr. Thomas Vetter, Senior VP and Global Head, Consumer Industries, SAP
Moderator: B S Nagesh, Founder, TRRAIN
Anchor: Shaili Chopra, Award-winning news Presenter and formerly Senior
Editor, ET Now
15:30 - 16:45 = CONFERENCE: THROUGH THE LOOKING GLASS: CREATING
NEW IDEAS FOR CATALYZING FASHION AND LIFESTYLE CONSUMPTION
The rise of the great fashion aware consumer is upon us and this growth will continue for
the next several years, only if we are able to leverage the factors through design,
marketing, innovation, store experiences, omni-channel, digital experiences and
technology evolution in a complete manner. Competing solely on price, range, location
and even brand is no longer good enough. We as retailers have to innovate to leverage
the tremendous growth opportunities in this growing but competitive market. How can we
cultivate a culture of innovation within the fashion industry to build fashion into lifestyle –
creating trends that inspire the feel-good, a tasteful fusion of our heritage with the trendy
fashions of the west, developing new categories such as rise of ‗kidswear‘ which has
emerged as a very profitable category on it own, new concepts like ‗Wearable Devices‘
which combine a new form of Fashion with Function, creating a sense of next season
collections with the customers so that they imbibe the fashion sense of upgrading their
wardrobes with each season, expanding into accessories and building home and living
statements, designing omni-channel experiences which integrate smart-phone shopping
experience with smart-stores, and further models like the ‗click and collect‘ mode which
have shown big promise and a big hit with shoppers. We need to develop a ‗perpetual
fashion‘ outlook, where fashion designers, brands, retailers, fashion and lifestyle
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magazines, e-retailers see fashion, talk fashion, and aspire to dress their customers and
abodes in the best of fashion lifestyle statements alike.
Moderator: Shaili Chopra, Award-winning news Presenter and formerly Senior
Editor, ET Now
Lead Presentation: Ankur Bisen, Head of Retail Practice, Technopak
Alok Dubey, CEO – Lifestyle Brands Division, Arvind Lifestyle Brands
Dilip Kapur, President, Hidesign
Gaurav Mahajan, President - Group Apparel, Raymond
Narendra Kumar, Fashion Designer and Consultant
Vishal Trehan, Country Head, Forever New
16:45 - 18:15 = CONFERENCE: CRAFT AT CROSSROADS - INTEGRATING CRAFT
WITH FASHION, IMPROVING THE VALUE CHAIN
Traditional know how has regained its significance as a base for knowledge
which can be utilized for the welfare of all. In a globalizing and increasingly digital
world, which is reaching for emotional and cultural connections, crafts can bring
forth harmony. In the emerging knowledge economy, crafts and folklore will form
the foundations of a nation‘s wealth, especially in countries like India, which has
a magnificent heritage and a glorious future.
Much has been done to revive languishing crafts, rejuvenate traditional ones by product
development and appropriate marketing. The skills of traditional craftsmen have been
recognized and appreciated. The initiatives by NGO‘s, individuals, organizations and
Government have been wide ranging and have definitely changed the perception of
consumers towards crafts. Presently the key social challenges faced by the practitioners
of crafts are to secure sustained livelihoods, fair wages, and enhanced dignity for the
caste based craft practicing community for continuity.
Craft is not just a romantic notion or artifact but integral to the Indian lifestyle. So much
so that it was employed as a tool and metaphor of nation building in colonial India. Why
then is it relegated to a mere artifact in modern India?
Craft has evolved from a closed community-based enterprise to a quasi business model.
This is exemplified by the fact that there is a longer value chain connecting the
craftsman and the user. Designers form significant links in this chain. Can designers
then be the game-changers in this value chain? After all designers can enhance the
relationships between links in a meaningful way. We will bring together experienced
voices to share varied perspectives on the subject.
Keynote Speaker: Prof. Ashoke Chatterjee
Keynote Speaker: Judy Frater
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Panelists:
Prof. A.G Rao
Meera Mehta
Prof. Nina Sabnani
Sally Holkar
Sarfaraaz Khatri
Shibani Jain
Sunita Shankar
Moderated by: Prof. Dr. Sharmila J. Dua, National Institute of Fashion
Technology
NIFT ALUMNI MEET:
18:15 - 18:45 = NIFT ALUMNI MEET
- Followed with Wine and Cheese networking (by invitation only)
16:45 - 18:00 = ROUNDTABLE: SOURCING & MERCHANDISING ROLE IN
TODAY’S FAST CHANGING WORLD OF BRICK & MORTAR AND ONLINE
BUSINESS CHANNELS
For us brands and retailers, our collection is our pride. It‘s an art which we practice daily
- the passion which we work towards everyday in sourcing the best products from the
world over to make an eclectic range available to the consumer in our stores which
excites him, and in turn differentiates and uniquely positions us from the vast range in
the market. With the new-age Technology that has made the consumer savvier and
smarter than ever - smartphones, tablets, social networks, marketplaces and the
development of global e-commerce has given users unprecedented amounts of tools to
discover products and brands from all over the world. We as retailers need to bring the
same freshness in our products and variety. Consumers want something other than the
same products that they‘ll most likely see on their friends, colleagues and family.
Customers are looking for: something different – something unique – something that
reflects their personality and style – something that allows them to stand out. Therefore,
a more sophisticated customer in the pursuit of differentiation needs, is changing the
mandate in how we as retailers and brands source our brands and products. We will
explore many perspectives on:
How to Source:
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Quality & Production:
o What is Quality and is it different for Brands and retailers targeting different
segments of the market?
o How do we get desired Quality in our products?....Deep Dive
Production
o Role of Production facilities in making Quality Product.
o Do's & Dont's while setting up or selecting a production facility.
o Do Production set ups have a role in product differentiation through design
execution, quality and costs. How?
Buying guide:
o How to price your product ?
o How to buy the correct Quantity, how to anticipate the Rate of Sale ?
o How to ensure a Consumer value proposition to ensure high sell through and low
returns?
Merchandising:
o Instore Product experience thru Product stories, Space Allocation, Visual
Merchandising, In store communication, labels & Tags.
o Instore Brand experience thru Training, Visuals, Service.
o How to predict demand, manage and move inventory and integrate physical and
online selling channels ?
o Content creation relevant for online and mobile platforms.
Moderator : Ankur Joshi, Co-Founder & CSO, Ambab
Opening Presentation: Pakhie Saxena, Associate Director, Retail, Technopak
Amit Sarda, Co-Founder and MD, Soulflower
Karel Williams, Global Strategic Marketing Associate Director, DOW Chemical
Manohar Chatlani, Chairman, Soch
Sanaa Jhurani, Marketing Head, Heel and Buckle
Sandeep Yadav, Head - Sourcing & Merchandising, Fashion, Snapdeal.com
in association with
presents
16:45 - 18:15 = IFF KNOWLEDGE SERIES: CRAFTING THE POWER OF INDIAN-
NESS INTO AN INFLUENTIAL GLOBAL LUXURY BRAND
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In the history of the world, there are no better cultures than India and China with such a
rich legacy of over 5,000 years of continuous culture and heritage deeply embedding a
sense of aesthetics, design, and finesse in our lifestyles. Indeed, India has been the
Land of the Maharajas for over a millennia, and even after 85 years, the world
remembers the fable of how the most famous jewellery piece – the ‗Maharaja of Patiala‘
necklace made by Cartier was crafted in India.
Could a globally luxury brand come out of China? Something which the West thought
impossible was mastered by one man who said, “I just thought to myself, that if you
agree that China will eventually be the largest economy in the world, it was time to start
a brand that was quintessentially Chinese”. David Tang, founder of Shanghai Tang – the
first global Chinese luxury brand – drove his vision on the ethos of revitalizing Chinese
designs, interweaving traditional Chinese culture with the dynamism of the 21st century.
India has all the ingredients – exquisite skilled craftsmanship, design aesthetics which
can inspire the best in the world, marketing talent and leadership experience which is
leading and building powerful global brands internationally, and most of all the
understanding of building an emotional relationship and putting the soul into the brand.
Yes, India will be able to create a global luxury brand within the next decade – the skills
and knowledge you will need will be shared exclusively in this highly inspirational
session, led by two renowned specialists who have provided the vision and mentorship
to building many successful ventures and brands.
(Limited Seats – 30 global luxury aspirants only)
Anchal Jain, Serial Fashion Entrepreneur and Visiting Faculty at IIM,
Ahmedabad
About the expert:
o Anchal is highly regarded as a thought leader in the Indian Fashion and Lifestyle
industry. He is part of the think tank on the future of fashion retailing in France
and also serves as a mentor to select start-ups.
o With over 25 years of commitment in fashion and retail industry, Anchal is an
established veteran at converting powerful ideas to reality
o Serial entrepreneur who has enjoyed a string of successful start-ups in Europe
and India.
o Co-founded Trenspott, a globally disruptive way for consumers to discover and
engage with fashion online.
o Co-founded India‘s first online private sales business which he successfully
exited with an 8x valuation.
o Anchal has an MBA from Indian Institute of Management, Ahmedabad (1985-87)
and is now a visiting faculty at Indian Institute of Management, Ahmedabad.
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Prof. Piyush Kumar Sinha, Professor, Retailing and Marketing, and Former
Chairperson, Centre for Retailing, Indian Institute of Management, Ahmedabad
(IIMA)
About the expert:
o Professor Piyush Kumar Sinha is a faculty in the area of marketing and retailing
with more than two decades of academic and industry experience.
o Prior to joining IIMA, he was the Dean at MICA.
o Teaches Retailing and Marketing Management to the post graduate students. He
also offers courses on Marketing Management and Consumer Behaviour to the
Ph.D. students.
o Conducts training programmes for senior managers and has consulted
companies in the areas of retail efforts, service management, marketing
strategies, and marketing communication.
o Offers a 4.5 month Workshop on Crafting Luxury and Lifestyle Business
Piyush and Anchal spearhead the 4 1/2 months programme at IIM, Ahmedabad on
"Crafting luxury and Lifestyle Businesses". Program details:
http://www.iimahd.ernet.in/CELLatIIMA/index.php
19:15 hrs = DREAMS AND HOPES: Yuvraj Singh & Bagforever present a unique
initiative to power ahead the inspiration and dreams of millions of people braving Cancer.
'YOUWECANBAGFOREVER' Project - a cause with a thought. An initiative supported
by
19:30 hrs onwards LIVE
(by invitation only)
20:00 hrs onwards
India Shoes and Accessories Awards 2015
(by invitation only)
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DAY 2 – MARCH 19, 2015 (THURSDAY)
10:00 - 12:00 = IFF KNOWLEDGE SERIES: FASHION MARKETING AND RETAIL IN
THE NEW AGE – BUILDING POWERFUL BRANDS AND RETAIL MODELS FOR AN
OMNI-CHANNEL ERA
- REDEFINING THE FOUR P’s -
Marketing gurus have long sworn through the 4Ps of marketing - price, place, promotion
and pricing. But the new shopping behaviours, digital led influence, and confluence of
retail channels has let to a redefining of the marketing mantras into the four new P‘s -
personalized, permission, persuasion and presence.
Persuasion is all-around social, people influencing other people, shopper decisions led
by peer group recommendations and reviews. Permission is about the consumer opting
in, giving permission to either have you text them or promote to them directly, or giving
you permission to opt in when they go to the store, and if you can you hop on to their hot
spot, et cetera. Presence is all about knowing where they are in their shopping
behavior—the notion that if you‘re online, can you promote to them right there; or if
they‘re in the store, can their mobile device alert you that they‘re there. And the last one
being personalization, which is the most important part and where consumers are really
expecting retailers to step up and offer them a greater degree of personalized
experience that consumers get enlivened about. All this requires analytics, shopper
marketing tools, behavioral insights, predictive modelling. The kind of secret sauce for
the future is being able to detect and determine what‘s the next best action for that
consumer, whether it‘s sending them a promotion, whether it‘s how you can get them to
come in another time during the week. How do you get the consumer to be—to win them
over?
Our renowned experts show you the way to reinvent the future of marketing, digital and
channels for your brand and retail models.
Segment A (one hour): Reinventing Ways in which to Build Powerful Brands in the
age of New-Age Marketing
Harish Bijoor, CEO and Brand-expert, Harish Bijoor Consults Inc.
About the expert:
o Harish Bijoor is India‘s best known Brand Domain specialist
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o His boutique consulting outfit branded ―Harish Bijoor Consults‖, has a consulting
presence across Hong Kong, Seattle, London and the Indian sub-continent.
o Sought after public speaker at forums that relating to General Management,
Marketing, Sales, Retailing, Consumer Behaviour, Techno-branding and allied
areas.
o Author of: ‗Marketing Trends – Smart Insights into the World of Indian Business‘ ;
‗Brand Irrationals : a Fundamental Journey into Brand-think‘ & ‗Customer Service
Mechanisms‘
o Regular contributor to Business publications on Branding, Sales and related
topics
o Harish is a member of the Coffee Board of India, loves quizzing and is an active
Business and Marketing Quiz Master
Segment B (one hour): Impact of Digital on Brands and their Channel Strategy
Nitin Bawankule, Director for Ecommerce and Online, Google
About the expert:
o Nitin is a seasoned professional with 17 years experience in consumer & IT
industry
o Drives Google‘s advertising business for his verticals, focusing on acquisition,
retention and partnerships
o Prior to Google, with Dell as Director of Asia Pacific
12:00 - 13:30 = ROUNDTABLE: ONLINE RETAIL: A DISRUPTOR OF RETAIL OR A
FACILITATOR OF CONSUMPTION
The verdict is yet to be out – if online is poaching existing customers of brick-and-mortar
or creating new categories and new consumption habits. Whilst ecommerce has by no
means killed the physical retail scene, it has brought about a pace of change in the
consumers buying behaviours which we need to be miles ahead of. The blurring of the
digital and physical worlds is creating huge opportunities for both physical and online
retailers, and fashion retail is still only at the cusp of fully embracing this phenomenon.
As one of the quickest markets to engage with the smartphone and mobile first culture,
retailers in India now have a huge opportunity to think creatively about how they can
increase engagement and improve service both online and in-store via digital mediums –
be it through the power of mobile, social channels or in-store technology. How will online
shape the future of regional independent retailers and brick and mortar retailers. This
panel of experts comes together to consider how physical and digital worlds will continue
to help us grow the market together, and shape the future of fashion retail.
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Moderator: Abhishek Ganguly, MD, Puma
Lead Presentation: Rachna Nath, Retail and Consumer
Leader and Partner, PwC India
Darpan Kapoor, MD, Kapsons
Elze van Veenendaal, Global Alliances Head, Suitsupply.com (The
Netherlands)
Hetal Kotak, Brand Director, ColorPlus and Park Avenue
Kiran Komatla, Head IT, Celio Future Fashion
Nitin Bawankule, Director for Ecommerce and Online, Google
Prateek Sinha, Client Partner, E-Commerce, Travel, Locals & Classifieds,
Facebook
Rishi Agarwal, Head - Strategic Alliances, Fashion, Snapdeal.com
Samarjeet Singh, Founder and MD, Iksula
Ragib Hussain, VP, Esoft Technologies
Swarndeep Singh, MD, LOGIC ERP Solutions
13:00 - 13:30 - Lunch
13:45 - 15:00 = CONFERENCE: WHERE ARE THE PROFITS IN FASHION –
LEARNING THE SECRETS OF THE MOST PROFITABLE RETAILERS
We share insights into what makes Fashion the most exciting of retail businesses to be
in; where are the profits in Fashion; what‘s the secret of brands like Zara, H&M, Uniqlo
achieving remarkable trading densities and how other retailers can replicate them. What
are the benchmark components – production costs, store location rentals, staff cost in
head offices, store sales associates costs, marketing costs – of these profitable retailers
which we need to learn from to reinvent our own models to grow more profitable. Also,
we explore the phenomenon of online retail in fashion and the profitability in this mode.
Brick-and-Mortar retailers who are imbuing the omni-channel model and going ‗bricks-
with-clicks‘ with an online site of their own, how do they see the profits coming in from
their online channel. How are the profits playing out for pure-play online retailers and
what are the models they are developing for going more profitable. We also get a peek
into the ‗online marketplace‘ where fashion and lifestyle category is emerging as the
dominant category and is much more profitable than other categories – what are the
strategies the online marketplace players and multi-brand online retailers are drawing up
to build up their bottomline and make a profitable ROI to the investors.
Lead Presentation: Harminder Sahni, Founder and MD, Wazir Advisors
Moderator: Manoj Nakra, Chief Strategy Officer, Apparel Group, UAE
Gopalakrishnan Sankar, CEO, Reliance Footprint & Payless Shoesource
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Rajesh Jain, CEO and Director, Lacoste
Varun Sharma,GM, The Body Shop
Sumit Dhingra, Country Business Director, Bridge to Luxury Brands, Arvind
Lifestyle Brands (Gant & Nautica)
Sundeep Chugh, Commercial Director, Benetton
15:00 - 15:45 = CONFERENCE: One on One conversation with Bonnie Brooks on
‘A Global Retailer’s perspective on Fashion Future’ with Amitabh Taneja, CMD,
Images Group
Bonnie Brooks, Vice Chairman, Hudson’s Bay Company
o Bonnie Brooks, Vice Chairman of Hudson‘s Bay Company
o Hudson's Bay Company, founded 1670, is the world‘s oldest continuously
operating company, which owns and operates Saks Fifth Avenue, Lord and
Taylor in the USA, and Hudson's Bay department stores in Canada.
o Bonnie Brooks has been named as one of the Top 25 Retailers worldwide
o Recognized as one of the world‘s ―100 Most Creative People in Business‖
o Parsons School of Design Honoree in 2013
o Received the Queen‘s Diamond Jubilee medal awarded by Canada's Prime
Minister
o Inducted into American Marketing Association's "Marketing Hall of Legends"
o In October 2014 was the first woman to receive the Ivey "Business Leader of the
Year" award in Canada.
15:45 - 17:00 = CONFERENCE: THE FASHION INFLUENCERS:
BUILDING THE INNOVATORS’ DNA FOR TRAIL-BLAZING FASHION
GROWTH IDEAS
Brand embodiment, Product and Store design, Store consumer experience driven by in-
store technologies, Online shopping experience, Social and digital marketing, Payment
technologies are rapidly becoming the new frontier for innovation. This type of innovation
is becoming a mandate for growth across a number of consumer categories in fashion,
lifestyle, home and accessories, for synergizing the brand experience authentically and
embedding it into the consumer‘s lifestyle aspirations. This experience-led innovation is
all about serving up rich, differentiated experiences that encourage consumer
involvement and collaboration across the entire path-to-purchase, and beyond - both
across physical store experience and online shopping experience. Hear from leaders on
how they are curating rich consumer experiences in what happens inside the store and
on online shopping sites, evolving the essence of innovation throughout the fashion
business - from creating winning fashion product ideas, diversification into new
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categories, rich engaging online shopping experiences, customer engagement
platforms, future stores, maximizing the impact of digital, new payment technologies,
evolving the consumer mindset towards making a style statement each day …. And
thereby creating the ethos of being a fashion influencer and brand leader in the true
sense.
Moderator: Gaurav Mahajan, President-Group Apparel, Raymond
Abhishek Ganguly, MD, Puma
Akhilesh Prasad, CEO, Reliance Trends
Dewang Neralla, Director, atom Technologies
Prateek Sinha, Client Partner, Facebook
Raza Beig, CEO, Splash & ICONIC and Director, Landmark Group (UAE)
Tim Perkins, Solution Specialist, WGSN INstock (Australia)
Vijay Jain, CEO, ORRA
17:00 - 18:15 = ROUNDTABLE: DIGITAL DISRUPTION DRIVING
RESPONSIVE RETAIL
Today‘s consumer centric market requires brands to be on top of the shopper‘s ever
changing expectations. Retailers do this by engaging the customer through several
consumer touch points both, online and off. The evolved consumer of today is looking for
cheaper and high quality products that can be delivered quickly. And retailers are
working hard to keep him happy by being disruptive and setting trends rather than
responding to them. Brands are working on business plans with robust digital strategies.
They are integrating shopping experiences across channels, co-creating products and
diversifying their (product) offerings. The panel of experts, for this RoundTable will
discuss how retail agility will ensure that smart brands who are listening will be the
market disruptors rather than the disrupted.
Multi-Channel Customer experience
o Recommendation based Merchandising/Sorting
o In-store Assistance
o Easy Checkouts
Retail agility accommodates individual customer preferences
o Multi-channel Approach
o Supply Chain Orchestration
Product Co-creation
o Accelerate Innovation
o Reduce Time to Market
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Lead Presentation and Moderator: Ketan Hajarnavis, Director - India Business
and Executive Consultant & Client Partner, ThoughtWorks India
Elze van Veenendaal, Global Alliances Head, Suitsupply.com (The
Netherlands)
Hetal Kotak, Brand Director, ColorPlus and Park Avenue
Kamal Khushlani, MD, Mufti
Kunal Mehta, VP – Marketing, Being Human Clothing
Manav Sethi, Group Marketing Head and Head, Digital Products & Strategy,
ASKME.com
Manoj Krishnan, CIO, Landmark Group
Sandeep Kulhalli, Sr.VP - Retail & Marketing, Titan
Vijay Jain, CEO, ORRA
Roheet, Tommy Hilfiger
Sandeep Jalan, CEO, Sohum Shoppe
Kalyan, Director, Kalamindir
Sameer Sahani, Ritu Wears
20:00 ONWARDS = IMAGES FASHION AWARDS (by invitation only)
DAY 3 – MARCH 20, 2015 (FRIDAY)
10:45 – 12:00 = CONFERENCE: CREATING EXPERIENTIAL
RETAIL – THE KEY TO MAKING OUR FASHION EXPERIENCE
STAND OUT THROUGH DIGITAL CONTENT, TECHNOLOGY,
LOYALTY & CRM, SUPPLY CHAIN MANAGEMENT
We are witnessing a shift in retail from physical to experiential, where the currency of
value is the experience. Times of transformation create opportunities. Retailers have to
adapt business models and integrate local, personalized services with online
convenience. With these opportunities come new roles for the store that will redefine its
social attractiveness. Designing these new shopping experiences is not just about
immediate sales but about creating opportunities to facilitate impulse purchases, up-sell,
and cross-sell. The challenge is in constructing a seamless shopping experience that
integrates the in-store, transactional, and post-sale goals, and infusing the element of
brand affinity in the consumer‘s soul. The experiences must converge to promote
discovery in-store and the continuation of the sales process at home or on-the-go. We
cover insights into:
- how to create a vision for the modern retail store
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- examples in which physical store retailers have devised and developed their version
of syncing offline with online
- how to manifest the brand‘s core values through the website, store, digital content
and campaigns, shopper marketing efforts
- key features been used to drive customer engagement through loyalty programs and
CRM tools
- the new technology paradigms deployed by online retailers to offer an immersive
shopping experience
- the role technology plays in the store
Opening Presentation and Moderator: Ketan Hajarnavis, Director - India
Business and Executive Consultant & Client Partner, ThoughtWorks India
Lead Presentation: Aditya Rath, Associate Director, PwC
Charneeta Kaur, Head- Visual Communication & Merchandising, Fashion,
Snapdeal.com
Hemanth Satyanarayana, CEO, The Virtual Fitting Room (DRESSY)
Kamal Khushlani, MD, Mufti
Papiya Das, Business Head, Omved Lifestyle
Prashant Bopardikar, Head of Design, Future Supply Chain Solutions
Rishi Vasudev, VP, Fashion, Flipkart.com
Rohit Khetan, VP, Marketing and Strategy, Ginesys
Abhishek Tiwari, Head Marketing, Ritu Wears Biglife
10:45 – 12:00 = ROUNDTABLE: INSPIRING NEW FASHION
CONCEPTS FOR THE INDUSTRY AND HOW TO NURTURE AND
INSPIRE NEW TALENT TO MEET THE EVOLVING DYNAMISM OF
THE FASHION AND LIFESTYLE INDUSTRY
The Fashion Industry is growing at a phenomenal rate and the requirements for new
talent are also increasing. The Fashion Institutes have been actively providing talent.
With new formats in retail; is the industry also seeing new avenues opening wherein we
need designers with differentiated skills in order to cater to the demands of the industry.
To build the talent for tomorrow and get bright young minds attracted to the industry and
evolve their passion, the leaders of today have to play a mentoring role and be the
beacon and brand ambassador for the profession for the young aspirants to look up to
them and follow their path. How are the established leaders of today and the fashion
institutes playing their part in growing the industry and meeting the aspiration level and
skill set of serving as role models for the fashion and lifestyle industry‘s upcoming talent
pool. We find out in this exciting discussion.
o New trends
o New categories within and outside of apparel
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o New skill sets
o Categories within the industry where we do not have trained designers
o Gaps in the skill sets of current Design Graduates
Moderator: Dr. Sanyogeitaa Chadha, Head - School of Fashion, Styling &
Textiles, PEARL Academy
Archana Kochhar, Fashion Designer
David Mallon, Founder & Owner, Elvis Jesus, Ringspun, Standard Issue (UK)
H S Sidhu, CEO, Mufti
Sartaj Singh Mehta, Head of Design, ITC Lifestyle Retailing
Shane Peacock, Fashion Designer
Ojas Nishar, Director, Vitamins
12:15 - 13:45 = IFF KNOWLEDGE SERIES: WINNING
FASHION INTELLIGENCE AT YOUR FINGERTIPS - DATA
ANALYTICS IN TREND VALIDATION
Managing relevant, timely and efficient product ranges is one of the greatest challenges
an apparel merchant faces and one of the biggest influences on this range is
trend. Fashion trends invariably impact each decision made during a product‘s life cycle,
decisions which carry financial implications.
Compounding this is trends in fashion move at a rapid pace, continually evolving, with
longevity hard to predict. Striking the right relationship between internal and external
research and professional instinct around how to invest in these trends is
vital. Fortunately, technology is now providing apparel merchants with a new layer of
intelligence to aide with this predicament.
The global growth of ecommerce in the apparel industry allows for the burgeoning
science of data analytics to shine a light on the industry. It provides valuable insight into
ways fashion retailers can de-risk, validate and adapt their strategies faster and with
more confidence than ever before.
Tim Perkins, Solution Specialist, WGSN INstock (Australia)
About the international expert:
o Tim Perkins is a WGSN INstock solution specialist based in Melbourne. He
comes from a retail merchandising analytics background with 15 years retail
industry experience.
o Tim spent the past ten years working with the Just Group, one of Australia's
leading Apparel retailing groups. He was an integral part of taking the Just
Group‘s youth fast fashion brand Jay Jays into South Africa as part of a joint
venture with Pep Kor of South Africa.
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o Previous to this Tim worked as an allocation analyst for a leading Australian
footwear retailer, Cecil Bros.
About WGSN INstock:
o WGSN INstock interprets the e-commerce catalogues of major retailers and
brands across the UK, Europe, North America and Australia to enable fast,
confident trading decisions for commercial teams.
13:45 - 14:30 - Lunch
14:30 - 16:00 = CONFERENCE: WHAT MAKES INDIA ONE OF THE MOST EXCITING
MARKETS FOR INTERNATIONAL BRANDS AND HOW THEY ARE RE-INVENTING
THE PACE OF FASHION IN INDIA
Getting traction in the Indian sub-continent has been a challenge for every international
brand that has tried to crack this complex new market, yet most of them with their
willingness to better understand and connect with the local Indian consumer are the
ones who are most successful. It‘s only with a reflection of earlier successes and failures
that we can build a successful path ahead by getting a better understanding of the
aspirations of consumers, their shopping behaviours, and the retail models which work
well here. A multitude of cultures, languages, religions, festivals, colours and tastes
make up this land of 1.1 billion people. So, what have been the learnings of the
international brands who entered India with one set of expectations and either went
ahead to be successful with that, or had to fine-tune the strategies. Where did they get it
right, and where they had to get a more nuanced understanding which differed from their
earlier perspective. We get a candid understanding of how the brands speak to their
customers in the specific aspirational and cultural register that they respond to.
Moderator: Amitabh Taneja,CMD,Images Group
Vivek Sandhwar,GM,USPA,Arvind Lifestyle
David Mallon, Founder & Owner, Elvis Jesus, Ringspun, Standard Issue (UK)
Ketan Vyas,MD, Woly
Michael Pike, Bristish Union
Maurizio Colzami,Linificio E Canapificio Nazio
Roy Kettlewell , Global Innovations Manager, The Woolmark Company,
Australia
Yashovardhan Gupta, Director & CEO, Torero Corporation (Global Licensee &
Partner of CROSS)
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16:00 - 17:30 = CONFERENCE: GRAND FINALE: FASHION ‘MADE IN INDIA’ FOR
THE WORLD
Even after 85 years, the world remembers the fable of how the most famous jewellery
piece – the ‗Maharaja of Patiala‘ necklace made by Cartier was crafted in India. Today
still, 80% of the world‘s diamonds are polished in Surat in India. India has long been an
established leader when it comes to craftsmanship skill, as a hub of producing quality
textiles, producing high quality designs which capture the imagination of the world,
finesse in creating world-class quality apparel through latest machines. It is quite well
known that highest quality fashion products sold at premium stores internationally, like
Sainsbury‘s, Primark, Harrod‘s, have been made in India and sourced from here for a
very long time. But still, when it comes to recognizing fashion capitals, it is the likes of
New York, London, Paris, Milan, Hong Kong, which come top of the mind. How can we
make Fashion industry‘s and India‘s next big opportunity as a key fashion-producing
market and fashion-consuming market. Global leaders are leaning towards India and
with the heavy thrust through the ‗MAKE IN INDIA‘ campaign, this is a never before and
never to be repeated opportunity which can help the fashion, apparel, textiles, footwear,
accessories industry of India grow leaps and bounds by facilitating investment, fostering
innovation, enhancing skill development, building into one of the world‘s best
manufacturing hub - all through attracting global best organizations to initiate retail and
manufacturing base here, and give an impetus for our home-grown leaders to look out to
the international markets for expansion and for building into truly international brands by
accruing international fame and acclaim by using this tag. This session will capture
insights on how Fashion ‗MADE IN INDIA‘ can do us proud and add to our industry‘s
lineage on a global scale.
Lead Presentation and Moderator: Neelesh Hundekari, Partner, Asia Pacific -
Consumer and Retail Practice, A T Kearney
Asim Dalal, MD, The Bombay Store
Priyadarshini Rao, Designer and Owner, Mineral Fashions
Rohit Sobti, Vice President – Licensing & Merchandising, Yash Raj Films
Shreyas Joshi, Chairman, IFF Innovation Club and CEO - Textiles & Clothing
Business, NSL Group
Sugam Dhall, Head - Fashion Brands, Snapdeal.com
16:00 - 17:30 = ROUNDTABLE: TECHNOLOGICAL ADVANCES REVOLUTIONIZING
FASHION RETAIL EXPERIENCE
o Digital wall at stores offering a complete interactive experience
o Digital content and 3D interactive immersive experience at the stores
o Changing-room mirrors with social media connectivity
o Predictive personalization
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o Loyalty Programs
Moderator: Samarjeet Singh, Founder and MD, Iksula
Lead Presentation: Sumeer Goyal, PwC
Aashish Mashruwala, Metro Shoes
Abhishek Purkayastha, Senior Planning & Optimization Consultant, Quickborn
Consulting
Amardeep Vajpai, CMO, Askmebazaar.com
Danish Ahmed, CEO and Founder, Shopsity
Hemanth Satyanarayana, CEO, The Virtual Fitting Room (DRESSY)
Ketan Hajarnavis, Director - India Business and Executive Consultant & Client
Partner, ThoughtWorks India
Sandeep Shetye, Globus Stores
Shamik Vora, VP-IT, Bombay Store