Ford

PRESENTED BY 1. A.JEROME

2. R. KAUSHIK 3. JAMSHAD

4. JOHN SEBASTIAN 5. JAYARAMAN

HISTORY OF FORD LOGO

INTRODUCTION • Ford India was established in 1995 as a wholly-owned subsidiary of Ford

Motor Company, a global automotive industry leader. Since then, Ford has invested more than US$ 2 billion in India to expand its manufacturing facilities.

• Ford India currently operates a modern, integrated manufacturing facility at Maraimalai Nagar, near Chennai, As part of its overall commitment to India, Ford is investing US$ 1 billion to build a state-of-the-art integrated manufacturing facility in Sanand, Gujarat. The facility is scheduled to be operational later this year, with vehicles coming off-line in 2015. With Sanand being operational, Ford India will double its manufacturing capacity in India with an installed capacity of 610,000 engines and 440,000 vehicles.

• Ford is positioning India as a center of excellence for small cars and low displacement engines for both domestic and exports and has embarked on an accelerated export strategy. The Ford Figo is being exported to more than 37 international markets and exports of the Ford EcoSport also commenced in July 2013, to both existing and new markets.• Ford’s operations in the country also include Global Business Services,

with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and Service, Analytics, and Purchasing. Ford employs 11,500 people in India and will add almost 5,000 people to its current workforce once the Sanand plant is operational.

VISION AND MISSION

• VISION OF FORD• To become “THE CENTRE OF MANUFACTURING EXCELLENCE”

delivering “BEST IN WORLD” results• MISSION OF FORD• We manufacture and deliver exciting cars and enduring engine on

time to delight our customer globally by our passionate diverse team using standardized processes with 0/100 mindset in a safe and eco friendly facility to enhance value for all our stake holders.

KEY PERSONNELS

• Nigel Harris - President, Ford India• VINAY PIPARSANIA - Executive Director, Marketing, Sales and

Service, Ford India• KULJIT RANA - Vice President, Finance and Whole time Director, Ford India• VAIRAMANI PANDIYAN - Vice President, Human Resources, Ford

India

USP OF FORD

• International brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars

TARGET GROUP

• Young executives, businessmen, small families

POSITIONING

• Positioned as an automobile company which provides quality cars globally

Competitors product vs ford product-

• Toyota Fortuner vs Ford Endeavour -SUV• Renault Duster vs Ford Eco sport -Compact SUV•Hyundai Verna vs Ford Fiesta -Sedan•Maruti Swift vs Ford Figo -Hatchback

ALTERNATIVE FUEL VEHICLE TECHNOLOGY

PERFORMANCE METRICS

recalled