Ford

Presented By:

Sagar Kudale (9075)

CONTENT

Introduction Journey of Brand 4 P’s SWOT analysis Competitor Conclusion Recommendations

INTRODUCTION

Founder-Henry Ford Founded- June 16,1903 Type-Public Company Headquarter-Michigan,U.S Industry-Automotive Revenue-$140b Area Served-Worldwide

JOURNEY OF BRAND

20th Century 1903-Launched factory 1908-Introduced first engine

in Model T 1930- Introduced Model A 1956-Offer lifeguard support 1964-Ford Mustang was introduced 1980-Introduced highly successful vehicles 1990-1994-Acquisitions

21ST CENTURY

2005- Corporate bonds downgraded 2008-Sold Jaguar & Land Rover to Tata Motors 2012- Corporate bonds upgrade again 2013-launched Ford Fiesta,Flex,Fusion,Edge etc.

COMPETITORS

General Motors Toyota Motor Corp Volkswagen Honda Motor Fiat Daimler

4 P’S

Product

Price

Promotion

Place

SWOT ANALYSIS

Strengths High cost Structure Product Recall Declining Returns Weak market hold

Opportunities Opportunity in India & China Launch of hybrid Vehicles New emission standards Growth through Acquisitions

Weakness•Strong Position in US market•Sound Financial Performance•Significant growth in china•High Employee Productivity

Threats•Rising Raw material prices•Intense Competition•Fluctuating exchange rates

CONCLUSION

RECOMMENDATIONS

Research

Innovation

Green Vehicles

Marketing

Price

THANK YOU!