Vidyabharathi foundation Institute of business management and research. hubli A STUDY ON “Organization study.” In metro ford. Bellary. A Report Submitted in Partial Fulfillment of the Requirement for the Award of MASTER’S DEGREE IN BUSINESS ADMINISTRATION 2009-2010 SUBMITTED BY Pearl sahana mitra Exam no:-09P35f0575 Institute Guide: Company Guide: Ms. shwetha Mr. vishwanath Faculty (branch Manager.) (metro ford) ibmr, MBA, 1 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
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Vidyabharathi foundation
Institute of business management and research. hubli
A STUDY ON“Organization study.” In metro ford. Bellary.
A Report Submitted in Partial Fulfillment of
the Requirement for the Award of
MASTER’S DEGREE IN BUSINESS ADMINISTRATION2009-2010
SUBMITTED BYPearl sahana mitra
Exam no:-09P35f0575
Institute Guide: Company Guide:
Ms. shwetha Mr. vishwanath
Faculty (branch Manager.) (metro ford)
ibmr, MBA, hubli. Bellary.
1 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
DECLARATION
I hereby declare that this project report titled as. “ORGANISATIONAL STUDY”.
METRO FORD. BELLARY.
It has been prepared by me as part of my academics during the june 7th- july 10th
2010. For the partial fulfillment of degree of "Master of Business
Administration", under the guidance and supervision of Ms, shwetha Faculty of
INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH. HUBLI.
To the best of my knowledge and belief the matter presented in this report has not
been submitted earlier for the award of any degree to any university. This report
is prepared by me on my own efforts.
PEARL SAHANA MITRA.
ACKNOWLEDGEMENT
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This project is a great opportunity to express my heartily thanks to those people
who timely supported me a long way in the completion of project report.
First and foremost, I would like to express my sincere thanks to Mr. vishwanath.,
the Branch Manager METRO FORD For his kind guidance and valuable
suggestion for my project.
I acknowledge gratefully, the assistance and co-operation of the management and
employees of METRO FORD . BELLARY
At the same juncture I would like to thank our Director MS. SHWETHA for her
kind co-operation and valuable suggestions till the complete this project.
I also express my sincere thanks and dedicate my work to my Parents & Family
Members who have been always a moral support and strong pillars at all walks
of my life and at every stage with a cheer enthusiasm.
PEARL SAHANA
MITRA
CONTENTS
3 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
C h a p t e r - I
E x e c u t i v e s t u d y
i n t r o d u c t i o n
O b j e c t i v e s
P u r p o s e o f s t u d y
S c o p e o f t h e s t u d y
L i m i t a t i o n s o f t h e s t u d y
C h a p t e r – I I
O v e r v i e w o f o r g a n i z a t i o n
H i s t o r y o f o r g a n i z a t i o n
P r o d u c t p r o f i l e
O r g a n i z a t i o n c h a r t
M a n p o w e r a n d d e p a r t m e n t
C h a p t e r – I I I
O b s e r v a t i o n
Q u e s t i o n n a i r e
B i b l i o g r a p h y
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5 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
EXECUTIVE SUMMARY
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The project report was carried on to know the influential factors to buy cars
at metro ford provided by the company will help to enhance the company’s
sales. To know the satisfaction level of existing consumers this will help to
maintain loyalty of the costumer. The project report entitled “organizational
study”. is undertaken in partial fulfillment of requirement of MBA
INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH. HUBLI.
It was an opportunity to learn the practical aspects of industries. This topic
is concerned to know their organizational behavior, the way it woks and the
marketing strategies it uses to attract the customers. Metro ford in Bellary
has good sales when compared to other car dealership.
DATA COLLECTION APPROACH
7 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Using both primary and secondary sources collected the information required the
sources are as follows:
Primary sources:
a) Questionnaire
b) Personal Interview
Secondary sources:
a) Company websites
b) Related information from Internet
c) Company reports
d) Text books
Objectives:-
To analyze various post sales service provided by metro ford.
To determine customer satisfaction level based on post sales service provided.
To understand the behavior of the staff with customers.
To suggest measures to improve customer satisfaction and improve quality
of service.
Purpose of study :-
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The main purpose of the study is to know the organizational study . and way it
works in and out of the organization.
Scope of the study:-
The study covers the users ford in Bellary city.
The study covers the customer owning metro ford in Bellary city.
Limitation of the study :-
1) Because of time constrain my study confines only to bellary & it is not possible to
make extensive study.
2) By busy working schedule of executives it is difficult to extract more
Information from them.
INTRODUCTION
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This is a brief history of Henry ford
Henry Ford (July 30, 1863 – April 7, 1947) was the American founder of
the Ford Motor Company and father of modern assembly lines used in
mass production. His introduction of the Model T automobile revolutionized
transportation and American industry. He was a prolific inventor and was
awarded 161 U.S. patents. As owner of the Ford Motor Company, he
became one of the richest and best-known people in the world. He is
credited with "Fordism", that is, the mass production of large numbers of
inexpensive automobiles using the assembly line, coupled with high wages
for his workers. Ford had a global vision, with consumerism as the key to
peace. Ford did not believe in accountants; he amassed one of the world's
10 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
largest fortunes without ever having his company audited under his
administration. Henry Ford's intense commitment to lowering costs resulted
in many technical and business innovations, including a franchise system
that put a dealership in every city in North America, and in major cities on
six continents. Ford left most of his vast wealth to the Ford Foundation but
arranged for his family to control the company permanently.
Born
July 30, 1863
Greenfield Township, Dearborn,
Michigan, U.S.
Died
April 7, 1947 (aged 83)
Fair Lane, Dearborn, Michigan,
U.S.
Occupation Business, Engineering
Net worth
▲$188.1 billion, based on
information from Forbes –
February 2008.
Religion Protestant Episcopal
11 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Spouse(s) Clara Jane Bryant
Children Edsel Ford
Parents William Ford and Mary Ford
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OVERVIEW OF THE ORGANISATION
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Ford Motor Company
Henry Ford with Thomas Edison and Harvey Firestone. Ft. Myers, Florida,
February 11, 1929.
In response, Malcomson brought in another group of investors and convinced the
Dodge Brothers to accept a portion of the new company. Ford & Malcomson was
reincorporated as the Ford Motor Company on June 16, 1903, with $28,000
capital. The original investors included Ford and Malcomson, the Dodge brothers,
Malcomson's uncle John S. Gray, Horace Rackham, and James Couzens. In a
newly designed car, Ford gave an exhibition on the ice of Lake St. Clair, driving
1 mile (1.6 km) in 39.4 seconds, setting a new land speed record at 91.3 miles per
hour (147.0 km/h). Convinced by this success, the race driver Barney Oldfield,
who named this new Ford model "999" in honor of a racing locomotive of the day,
took the car around the country, making the Ford brand known throughout the
United States. Ford also was one of the early backers of the Indianapolis 500.
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