Ford Mustang Magic – Lee Iacocca’S Dream

Ford Mustang Magic – Lee Iacocca’s Dream

May 24, 2010

A Union Pacific Company

The Buzz Never Faded

• The Ford public relations team kept public interest, awareness and enthusiasm for Mustang boiling long after vehicles arrived in dealer showrooms.


Official Pace Car – Indy 500

• On May 30th 1964, Mustang was named the official pace car for the 1964 Indy 500. A white Mustang convertible led the Indianapolis field around the track on Memorial Day. Ford also built another 35 convertibles and 195 hardtops with the same Indy Car color scheme. The convertibles were later sold at premium prices and the hardtops were given away in dealer-sponsored contests.


A Legend Was Born

• Mustang was such a runaway success that it racked up over 22,000 sales orders on its first day. Coupes and convertibles built between mid-April and mid-August 1964 are known as 1964 ½ models. 1965 brought few changes, with the exception of a new Fastback model.


Industry Setting Records

• An industry-record of 680,989 first-year sales includes both 1964 ½ and 1965 Mustangs sold from April 1964 to September 1965. The one millionth Mustang was built in March 1966.


Lee Iacocca’s Dream

• Ford Motor Company designers and engineers gave Lee Iacocca’s dream of a well-styled, fun-to-drive compact car that would appeal to America’s growing number of Baby Boomers an undeniable shape and style all its own.


A PR Sensation

• An army of reporters, journalists and buff book writers built buyer anticipation and excitement to a fever pitch.


Everyone Was On Board

• An entire nation eagerly embraced it and welcomed it into their driveways all across the American landscape.


Mustang Sally

• And later, a soul singer and songwriter named Wilson Pickett would even give it a voice when he recorded a hit rock and roll anthem entitled Mustang Sally.


About

• We are a Union Pacific Company – Trusted name & leader in transportation– Delivering over 6 million cars annually

• We deliver autos nationwide– Speedy truck delivery– Economical and green rail options

• We make it easy to ship cars!– Easy-to-use, no hassle, online

www.shipcarsnow.com– One call, we do it all 1-866-207-3360

**Wally Koster is a freelance writer with over 40 years of automotive experience.

Ford Mustang Magic – Lee Iacocca’S Dream

Automotive