Ford Motor Company

Ford Motor CompanyPresented by:Marcus Smith

&Paul J Przepiorka

One Ford Plan (4point strategy)

• Aggressively restructure to operate profitably • Accelerate development of new products• Finance plan to improve balance sheet• Work together as a team

Focused Differentiation Strategy

• Model Mix• Consumer & commercial cars• Government involvement

Ford vs Competition

• Ford improved the most• Hybrid sales as of 2013:– Toyota: 141,849– Ford: 34,517

• Combination of economy & fun

Company Restructuring

• Introduction of new model lines

Company Restructuring - continued

• New Assembly plants in 2011-12– Luisville, Kentucky– San Jose, California– Raleigh & Durham, North Carolina

• Created roughly 7,000 new jobs– Only 750 engineers on hybrids– Remaining on entry-level positions

Economics of America

• Competitors took bailout– GM discontinues: Pontiac, Saturn, Hummer, etc.

• Ford takes a different route– Bailout refusal– Emphasis on Innovation & Marketing

http://www.youtube.com/watch?v=X8uXrwhWVOM

Forbes 100 rating (as of 2013)

Financing Options

• Ford Finance Unit (Ford’s Finance Division)• Credit Rating:– low projected risk of delinquency– moderate to low risk of failure

Sources

• http://corporate.ford.com/microsites/sustainability-report-2012-13/blueprint-strategy

• http://bearingdrift.com/2011/09/16/refusing-to-take-bailout-money-ford-continues-to-stay-on-top/

• http://www.suntimes.com/business/3246898-420/ford-workers-hybrid-plant-company.html#.U5ese7SaaSo

• http://rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=50&year=666

• http://www.autonews.com/article/20130701/OEM05/307019995/toyota-still-reigns-but-ford-is-flexing-its-muscles#

• http://www.hoovers.com/company-information/cs/competition.Ford_Motor_Company.7e957f44fa904756.html