Ford Figo

1

NEW FORD FIGO

2

FORD DNA

3 Feel the difference

1.2L Duratec Petrol Engine delivering 71PS & 102Nm

1.4L Duratorq Diesel Engine delivering 69PS & 160Nm

Light & Precise Steering

Best in Class Ride & Handling


Distinctive Trapezoidal Lower Grille

Cat Eye Headlamps

Comet Tail Raising Belt Line

Light Catching Undercuts

5

INTERIORS


Electric Boot Release

Driver Seat Height Adjust

Electric Adjust Outside Mirrors

Front Power Windows

Intelligent Rear Defogger

Rear Wiper & Washer

Front 12V Power point


Metallic Finish Pull Cups

Fabric Insert on Door Trim

Sporty Asymmetric Cluster

Vibrant Coral Interiors

8

SPACE


100% Fold Flat Rear Seats

Largest Boot Space (284L) in its Class


1 Litre Bottle Holder on Door Trim

Rear Parcel Tray

Class Leading Air-conditioner with 154cc Compressor

Best in Class Legroom, Hip room & Shoulder room

iPod, Mobile phone holder

Idol stowage on Instrument Panel

Seat Back pockets

11

CONNECTIVITY


Radio Data Systems

In-Dash CD / MP3 Player

Aux-In Port for I-Pod / Music Player

Speed Sensing Volume


Make & Receive Phone Calls

Access Call Logs (Missed, Received & Dialed)

Swap / Hold a Call

Mute a Call

Get Notified on Incoming SMS

Access Full Phonebook

Stream Songs on Car from Mobile

Switch to Privacy Mode when needed

14

INTELLIGENCE


Intelligent Boot Release

Intelligent Rear Defogger

Electric Adjust Outside Mirrors

Drive Away Locking

Distance to Empty

6 Speed Intermittent Wipers

Theatre Dimming

Battery Saver


Lane Change Indication

Smart Passive Anti Theft System

Rapid Deceleration Warning

Anti-Drip Wiping on Front Wipers

Auto Relock

Programmable Remote Key

17

SAFETY


Built FORD TOUGH


Dual Front Airbags

Anti Lock Braking System PLUS

Electronic Brake force Distribution

Rear Child-proof Locks

Crash Unlock

Seatbelt Grabbers & Load Limiters

20

COST OF OWNERSHIP


Ford Figo Petrol

Rs. 28,245Rs. 11,344Service Cost for Customers

driving less than 10,000 kms

a year (5 Year Period)

Rs. 23,023Rs. 21,687Cost of Damageability

Repairs

Rs. 82,460Rs. 70,301Cost of Non Scheduled

Repairs

Rs. 28,245Rs. 26,513Cost of Periodic

Maintenance for 100,000

Kms

21No. of Services in a Year

10,000 Kms or 6 Months10,000 Kms or 12 MonthsService Interval

i10FigoService Attribute

7%

15%

7%

60%


Ford Figo Diesel

Rs. 12,820

Rs. 25,751

Rs. 84,683

Rs. 30,379

1

10,000 Kms or 12 Months

Swift Petrol

Rs. 14,698

Rs. 24,287

Rs. 87,397

Rs.33,292

1


Figo Diesel

Rs. 17,456Rs. 11,344

Service Cost for Customers driving less than 10,000 kmsa year

Rs. 27,885Rs. 21,687Cost of Damageability Repairs

Rs. 96,636Rs. 70,301Cost of Non Scheduled Repairs

Rs. 38,264Rs. 26,513

Cost of Periodic Maintenance for 100,000 Kms

11No. of Services in a Year



Service Interval

Swift DieselFigo PetrolService Attribute

13%

17%

16%

12%

13%

10%

13%

16%

23

PRICING


DieselPetrol

5,29,9004,42,900Ford Figo Titanium

4,96,9003,99,900Ford Figo ZXI

4,72,9003,81,900Ford Figo EXI

4,47,9003,49,900Ford Figo LXI

Ford Figo Prices

25

LXI

Petrol � 3,49,900

Diesel – 4,47,900

Appearance (Ext + Int)

• Body Colored Bumpers

• Tinted Glasses

• Full fabric Seats

Comfort & Convenience

• A/C & Heater

• Power Steering

• Manual Windows

• Day/Night Rear View Mirror

• Front Power Point

EXI

Petrol � 3,81,900

Diesel – 4,72,900


•Door Trim – Fabric Insert

•LH Outside Mirrors

•Full Wheel Covers


•Front Power Windows

•Electric Boot Release

•Passenger Vanity Mirror

•Tachometer

Safety & Security

•Engine Immobilizer (PATS)

•Remote Key Entry

•Central Locking

Infotainment

•MP3 player + 4 Speakers

•Aux-in Port

TITANIUM

Petrol � 4,42,900

Diesel – 5,29,900

Safety & Security

•Dual Airbags with Load Limiters

•ABS with EBD

•6 Speed Intermittent Wipers

ZXI

Petrol � 3,99,900

Diesel – 4,96,900


• Body Colored Door Handles

• Body Colored Outside Mirrors

• Coral colour coded IP

• Chrome Finisher on Front Grille

• Tailgate Appliqué Chrome finish

• Side Repeaters Chrome Surround

Safety & Security

• Rear Defogger

• Rear Wash / Wipe


• Bluetooth Technology

• Electric Adjust Outside Mirrors

• Driver Seat Height Adjust

• Cargo Area Lamp

• Rear Parcel Shelf

Feel the difference

FORD FIGO VARIANTS

26

i10 Swift

3.0 lakhs

3.5 lakhs

4.0 lakhs

4.5 lakhs

5.0 lakhs

5.5 lakhs

3.45

4.95

Ford Figo

3.49

4.42

3.99

5.25

4,83

5.36

4.47

5.29

3.81

4.35

4.08

4.49

5.17

Ritz

3.97

4.89

4,74

5.27

4.28

5.08

Beat

3.42

3.62

4.43

3.99

IndicaVista

3.52

4.35

4.90

3.99

3.79

4.58

PRICE POSITIONING IN SEGMENT

4.17

4.57

5.13

5.45

27

Vs. PETROL

COMPETITION

28

Figo Petrol Titanium vs. Competition

XXX��ABS + EBD

XX��MP3 Player + 4 Speakers + Aux-in Port

XX��Rear Washer

XX��Rear Wiper

XX��Rear Defogger

��Front power Windows

Not IntelligentNot IntelligentNot Intelligent��Intelligent Central Locking

XXX��Anti Drip Wiping

XX��Body Colour Outside Mirrors & Door Handles

XXX��Bluetooth Connectivity

XXX��6 Speed Intermittent Wipers

XXX��Distance to Empty

XXX��Electric Boot Release

XXX��Electric Adjust Mirrors

XXX��Driver Seat Height Adjust

XXX��Programmable Remote Key

XXX��Dual Airbags

4.284.494.354.42Ex-Showroom (New Delhi)

Maruti Suzuki

Ritz VXI

Maruti Suzuki

Swift VXI

Hyundai i10

Sportz

Figo

Titanium

Feature

Feel the difference

29


XX��Body Colour Outside Mirrors & Door Handles

XX��Full Wheel Covers

XXX��Battery Saver


XXX��Metallic Interior Finishes

XXX��Electric Boot Release

XXX��Rear Defogger

XXX��Rear Washer

XXX��Rear Wiper

XXX��Bluetooth Connectivity

XXX��MP3 Player + 4 Speakers + Aux-in Port

XXX��Electric Adjust Mirrors

XXX��Driver Seat Height Adjust

XXX��Programmable Remote Key

XXNot Intelligent��Intelligent Central Locking

XX��Front Power Windows

��Body Colored Bumpers

��Power Steering

��A/C + Heater


Maruti Suzuki

Ritz LXI

Maruti Suzuki

Swift LXI

Hyundai i10

Magna

Figo

ZXI

Feature

Figo Petrol ZXI vs. Competition

Feel the difference

30

XXX��100% Fold Flat Rear Seats

80cc80cc90cc154ccA/C Compressor


XXX��Headlamp On Warning (Chime)

XXX��Door Ajar Warning


XXX��Battery Saver


��X��Body Colored Bumpers

��X��Power Steering

��A/C + Heater


Maruti Suzuki

Ritz LXI

Maruti Suzuki

Swift LXI

Hyundai i10

Dlite

Figo

LXI

Feature

Figo Petrol LXI vs. Competition

Feel the difference

31

Vs. DIESEL

COMPETITION

32

Figo Diesel Titanium vs. Competition


XX��Bluetooth Connectivity

XX��Dual Airbags

��ABS + EBD

XX��Rear Wiper

XX��Electric Adjust Mirrors

XX��Programmable Remote Key

��Front power Windows

Not IntelligentNot Intelligent��Intelligent Central Locking

XX��Anti Drip Wiping

��Body Colour Outside Mirrors & Door Handles

XX��Rear Washer

XX��6 Speed Intermittent Wipers

XX��Distance to Empty

XX��Electric Boot Release

XX��Driver Seat Height Adjust


5.275.365.29Ex-Showroom (New Delhi)

Maruti Suzuki

Ritz VDI (ABS)

Maruti Suzuki

Swift VDI (ABS)

Figo

Titanium

Feature

Feel the difference

33


��Body Colour Outside Mirrors & Door Handles

��Full Wheel Covers


XX��Electric Boot Release


XX��Rear Washer

XX��Rear Wiper

XX��Bluetooth Connectivity


XX��Electric Adjust Mirrors

XX��Driver Seat Height Adjust

XX��Programmable Remote Key

Not IntelligentNot Intelligent��Intelligent Central Locking

��Front Power Windows



��A/C + Heater


Maruti Suzuki

Ritz VDI

Maruti Suzuki

Swift VDI

Figo

ZXI

Feature

Figo Diesel ZXI vs. Competition

Feel the difference

34

XX��100% Fold Flat Rear Seats

80cc80cc154ccA/C Compressor


XX��Headlamp On Warning (Chime)

XX��Door Ajar Warning





��A/C + Heater


Maruti Suzuki

Ritz LDI

Maruti Suzuki

Swift LDI

Figo

LXI

Feature

Figo Diesel LXI vs. Competition

Feel the difference

Ford Figo

Documents

difference safety

difference dual

kms cost

year figo petrol

difference best

difference connectivity

difference interiors

difference space