FORD Company, Swot Of Analysis

ALI IJAZ BC-14029

SWOT ANALYSISFord Motor Company

GROUP MEMBERS

ALI IJAZ BC-14029 HAFIZ KHAWER BC-14132 JAWAD AHMAD BC-14030NABEEL SIDDIQUI BC-14105

COMPANY BACKGROUND Type: Public Company

Traded as: NYSE: FIndustry: AutomotiveFounded on: June 16, 1903; 111 years agoFounders: Henry FordKey people: William C. Ford, Jr.(Executive ChairmanMark Fields(President & CEOHeadquarters: Dearborn, Michigan U.SProducts:AutomobilesLuxury VehiclesCommercial VehiclesAutomotive parts

website: www.ford.com

STRENGTHS• Strong position in US market• Sound financial performance• ‘One Ford’ approach• Significant growth in China

HAFIZ KHAWER BC-14132

WEAKNESSES

• Poor environmental record• High cost structure• Unprofitable Europe operation• First Line Management

JAWAD AHMED BC-14030

OPPORTUNITIES• Positive attitude towards “green” vehicles• Increasing fuel prices• New emission standards• Growth through acquisitions

NABEEL SIDDIQUI BC-14105

THREATS

• 1.Decreasing fuel prices• 2.Rising raw material prices• 3.Intense competition• 4.Fluctuating exchange rates

MAIN COMPETITORS• General Motors • Company Honda• Motor Company• Nissan Motor• Tata Motors, Ltd.• Toyota Motor Corporation