SOCIAL MEDIA MINEFIELD FACEBOOK GETS A FOR THEIR STANCE ON POLITICAL ADS Facebook is on thin ice re: political ads, while Twitter is doing a better job of tapping into the country’s mood. The vast majority of Americans agree that Twitter is right to ban political ads and disagree with Facebook’s continued persistence in allowing them. However, among the minority who agree with Facebook, it’s clear that reliance on – and affinity for – it outweigh their distaste for these ads. But there may be a sting in the tail for Facebook – continued political ads could upset users. WITHIN MINORITY WHO SUPPORT FACEBOOK’S DECISION POLITICAL ADS ON FACEOOK... BUT THEY ALSO... they believe Facebook better represents who they are For more information about the data please contact: Stephen Hall, [email protected] Twitter is right to ban political ads no matter what 78% Facebook is right to allow political ads, even if not fact-checked 22% Independent Democrat Republican Twitter is right to ban political ads no matter what Facebook is right to allow political ads, even if not fact-checked 70% 75% 85% 15% 30% 25% 23% more aligned with my values vs 8% for Twitter 23% make me angry vs 6% for Twitter 19% make me want to give up hope vs 6% for Twitter 22% are not credible vs 10% for Twitter 25% make me feel part of like-minded community vs 8% for Twitter 34% teach me new things vs 6% for Twitter SOCIAL MEDIA MINEFIELD FOR THEIR STANCE ON POLITICAL ADS FACEBOOK GETS A FINGER ON THE PULSE