BRC RAMS: January 2019 - June 2019
For the Curious
702 is South Africa’s leading platform for all sectors of
society to freely express their opinions and hear every
side of the story.
Our spirited talk shows are never dull and often
contentious, with seasoned presenters like Bongani
Bingwa, Joanne Joseph and Eusebius McKaiser
fearlessly shining light on some of the country’s most
pressing issues and using their voices as instruments
of change.
On weekends, we take a breather from hard news with
a soulful mix of music and lifestyle content.
We also keep you connected to what’s happening in
your world by bringing you the latest news, sport and
traffic updates on the web, in your social feeds and on
the go with podcasts featuring the best moments of our
shows.
Tune into 702 on 92.7 FM to join the conversation.
Source : BRC RAMS, Jan 2019-Jun 2019, Gauteng.
93% of the 702 audience
are employed on a full or
part time basis.
702 boasts the highest average household income of all stations in Gauteng
7 163
7 486
8 160
13 713
14 893
16 844
17 728
23 401
23 740
24 325
30 347
32 897
R0 R10 000 R20 000 R30 000 R40 000
Thobela FM
Lesedi FM
Ukhozi FM
Metro FM
Radio 2000
Kaya FM 95.9
Power 98.7
SAfm
Jacaranda FM
5FM
947
702
Ave. Household Income
Source: BRC RAMS, Jan 2019-Jun 2019
5%
5%
7%
17%
20%
27%
27%
28%
30%
30%
39%
42%
0% 10% 20% 30% 40% 50%
Thobela FM
Ukhozi FM
Lesedi FM
Metro FM
Kaya FM 95.9
Radio 2000
Jacaranda FM
947
5FM
Power 98.7
SAfm
702
% of listeners with a tertiary qualification
702 listeners are well educated and economically active - boasting the lowest rate of unemployment
and the highest rate of listeners with a tertiary qualification. (Compared to commercial radio stations in Gauteng)
8%
10%
14%
15%
18%
19%
21%
22%
24%
30%
30%
31%
0% 10% 20% 30% 40% 50%
702
Jacaranda FM
Power 98.7
947
SAfm
Kaya FM 95.9
5FM
Metro FM
Radio 2000
Thobela FM
Ukhozi FM
Lesedi FM
% of unemployed listeners
Source: BRC RAMS, Jan 2019-Jun 2019
0
100
200
300
400
500
600
0%
10%
20%
30%
40%
50%
60%
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5
Index
Lis
tener
% o
f S
EM
SEM % Index
0
50
100
150
200
0%
5%
10%
15%
20%
25%
30%
15-24 25-34 35-44 45-54 55-64 65+
Index
Lis
tener
% A
ge
Age % Index
284,000
462,000
581,000
295,000
258,000
257,000
7 Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Sunday (00:00–24:00)
Day Cume. Saturday (00:00–24:00)
Day Cume. Mon–Fri (00:00–24:00)
4 Week Cume. Mon–Sun (00:00-24:00)
Audience
Age SEM
LSM
0
100
200
300
400
500
600
700
800
900
0%
5%
10%
15%
20%
25%
30%
35%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Index
Lis
tener
% o
f LS
M
LSM % Index
Source: BRC RAMS, Jan 2019-Jun 2019
Ave. Age 44
57%43%
Community Size Device
Radio
Mobile phone
Vehicle radio
Location
Ethnicity
ACI (Black)
Gender Parents
Are parents/
guardians
Purchase Decision
Mainly or partly
responsible for
shopping in the
household.
90%
8% 2%
Metro
Urban
Rural
78%
25%
69% 3%
19%
73%
82%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
33%
45%
9%
13%
African
White
Indian
Coloured
55% 63%90%
Source: BRC RAMS, Jan 2019-Jun 2019
TGISA 2018 C
0
20
40
60
80
100
Au
die
nce
s in ‘00
0
702 reaches just under 100,000 listeners on average in the breakfast drive - building listenership from as early as 05:00 and running to 09:00. Eusebius follows the
Breakfast drive with a robust debate dropping to the Xolani Gwala Show and then easing into the afternoon with Azania’s more lifestyle driven show. Weekdays close with
an early evening lift between 16:00 -17:45 in the Afternoon Drive. The Money Show with Bruce Whitfield runs from 18:00 -20:00, which also attracts a sophisticated digital
and podcast audience.
Source: BRC RAMS, Jan 2019-Jun 2019
Early
BfastEusebius Night Talk With Aubrey
Fri M SSports
Talk
M-Thu
Bfast with
BonganiX G Azania
Noon Drive
Joanne
Money
Show
Saturdays deliver the highest audience on the Weekend Breakfast with Refiloe Mpankanyane. Kenny Maistry delivers the second highest audience peak at
11:00 to 11:15.
0
20
40
60
80
100
Au
die
nce
s in ‘00
0
Source: BRC RAMS, Jan 2019-Jun 2019
Kenny Maistry Nonn Botha Unplugged JukeboxThis is
Africa
Breakfast with Refiloe
Mpankanyane
0
20
40
60
80
100
Au
die
nce
s in ‘00
0
The Weekend Breakfast with Phemelo Motene on Sundays reaches 68 000 listeners on average at its peak. Kenny Maistry delivers the highest Soulful
Sundays audience at 11:00-11:15, followed by Paul Mtirara in the afternoon.
Source: BRC RAMS, Jan 2019-Jun 2019
Breakfast with Refiloe
MpankanyanePaul Mtirara
Buhle
MaduniniNonn Botha
Gushwell
BrooksKenny Maistry
Saturday Day CUME
Daypart Audience
05:00-06:00 20,000
06:00-10:00 146,000
10:00-14:00 125,000
14:00-18:00 86,000
18:00-21:00 63,000
21:00-24:00 22,000
00:00-04:00 3,000
04:00-05:00 3,000
Mon – Fri Week CUME
Daypart Audience
05:00-06:00 48,000
06:00-09:00 260,000
09:00-12:00 169,000
12:00-13:00 80,000
13:00-15:00 107,000
15:00-18:00 179,000
18:00-20:00 111,000
20:00-22:00 69,000
Google Analytics, Triton Digital, Facebook, Twitter
Daypart Audience
05:00-06:00 13,000
06:00-10:00 139,000
10:00-14:00 123,000
14:00-18:00 95,000
18:00-21:00 59,000
21:00-24:00 26,000
00:00-04:00 10,000
04:00-05:00 2,000
Sunday Day CUME
Source: BRC RAMS, Jan 2019-Jun 2019
Sunday Day CUMEWebsite (August 2019)
Unique Users 682 989
Page Impressions 1 525 198
Social Media (August 2019)
Twitter Followers 707 656
Facebook Fans 274 354
Newsletters (August 2019)
702 83 143
Business Wrap 28 325
EWN 115 958
Streaming (August 2019)
Session Starts 860 614
Listener CUME 206 674
Ave. TSL 00:46
Weekdays
04:00-06:00 Early Breakfast
06:00-09:00 Breakfast with Bongani Bingwa
09:00-12:00 The Eusebius McKaiser Show
12:00-13:00 The Xolani Gwala Show
13:00-15:00 The Azania Mosaka Show
15:00-18:00 Afternoon Drive with Joanne Joseph
18:00-20:00 The Money Show with Bruce Whitfield (Mon-Thu)
20:00-00:00 Night Talk with Aubrey (Mon-Fri)
18:00-19:00 The Money Show with Bruce Whitfield (Fri)
19:00-20:00 Sports Talk with Buhle Madulini (Fri)
00:00-04:00 Late Night Talk (Mon-Thu)
Saturdays
00:00-06:00 Best of 702
06:00-10:00 Weekend Breakfast with Refiloe Mpakanyane
10:00-14:00 702 Music with Kenny Maistry
14:00-18:00 702 Music with Nonn Botha
18:00-20:00 This is Africa with Richard Nwamba
20:00-22:00 Best of Azania Mosaka Unplugged (Repeat)
22:00-24:00 The Jukebox
Sundays
00:00-06:00 Best of 702
06:00-10:00 Weekend Breakfast with Refiloe Mpakanyane
10:00-13:00 Soulful Sundays with Kenny Maistry
13:00-16:00 Soulful Sundays with Paul Mtirara
16:00-19:00 Soulful Sundays with Nonn Botha
19:00-21:00 Sports Talk with Buhle Madulini
21:00-00:00 Night Talk with Gushwell Brooks