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FOR THE MEETINGS PROFESSIONAL
March 9, 2012
SGMP Old Dominion Chapter
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GAME PLAN
GoalsStudiesDisney’s 4 Cs StoryboardingPop Quiz
DefinitionsTraitsChange
Brainstorming
"What If…?
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DEFINITIONS
Fuller
Vance
Edison
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STUDIES
Age
I Q
Education
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TRAITS
Observation
Flexibility
Synthesis
Sensitivity
Originality
Perception
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“The ability to create is the ability to adapt”
…Emerson
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DISNEY’S 4 Cs of CREATIVITY
1. Curiosity
2. Courage
3. Confidence
4. Constancy
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Psychology of Change
Shock
Denial
Anger
Reacting
Withdrawal
Acceptance
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Positive—Negative
DEALING WITH PLANNERS AND SUPPLIERS
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S T O R Y B OA R D I NG
Ideas Ideas Ideas Ideas Ideas Ideas
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Brainstorming
Judicial judgment is ruled is out
Quantity not Quality
“Free-wheeling” is welcomed
Combination and Improvement
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1. DEFINE THE PROBLEM
2. GET THE FACTS
3. WEIGH AND DECIDE
4. CHECK RESULTS
SCIENTIFIC METHOD
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Killer Phrases
It won’t work here.
When Ms. Jones was here…
But we’ve always done it that way.
It’s not in the budget.
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“Genius is 1% Inspiration
and 99% Perspiration”
-Thomas Edison
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Pop Quiz
Tests Of Creativity
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1. Who?
2. What?
3. Where?
4. When?
5. Why?
6. How?
IDEA SPURRING QUESTIONS
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Edw. E. Scannell, CMP,CSP480-970-0101