microFlagships - THE WAY FORWARD FOR THE AUTO INDUSTRY microFlagships are using design and technology to transform your business INDUSTRY BACKGROUND In a country, where there are close to 10,000 dealerships including the top 15 OEMs’, automotive retail is facing its biggest challenge today. As you know only too well, maintaining a retail store is really tough. It takes a staggering 2.5 crores to upgrade a dealership and, on an average, there are almost 30 launches a year, for two wheelers and the same for four-wheelers! What’s also true is that, the digitally savvy customer is used to doing a lot of research before he actually makes a purchase. In such a milieu, maintaining a large flagship can be quite like maintaining the ubiquitous white elephant! Auto brands now are required to deliver seamless omnichannel retail experiences, right from the point of a test drive to purchase. Apart from this, dealerships need to get smaller, smarter and more efficient to offset high real estate costs. It’s no wonder then, that smart automotive dealers and brands are thinking about microFlagships.
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microFlagships - THE WAY FORWARDFOR THE AUTO INDUSTRY microFlagships are using design and
technology to transform your business
INDUSTRY BACKGROUND
In a country, where there are close to 10,000 dealerships including the top 15 OEMs’, automotive retail is facing its biggestchallenge today. As you know only too well, maintaining a retail store is really tough. It takes a staggering 2.5 crores to upgrade adealership and, on an average, there are almost 30 launches a year, for two wheelers and the same for four-wheelers! What’s alsotrue is that, the digitally savvy customer is used to doing a lot of research before he actually makes a purchase. In such amilieu, maintaining a large flagship can be quite like maintaining the ubiquitous white elephant! Auto brands now are required to deliver seamless omnichannel retail experiences, right from the point of a test drive topurchase. Apart from this, dealerships need to get smaller, smarter and more efficient to offset high real estate costs. It’s nowonder then, that smart automotive dealers and brands are thinking about microFlagships.
DELIVERING A SEAMLESS CUSTOMER EXPERIENCE:
What if the customer could already ‘explore’ his favourite
car at home and customise it, before he actually visited
the store for the test drive? Not just this, what if the
store could recognize him and remember his
preferences when he visited? And to top that, wouldn’t it
be wonderful if he received a personalised brochure with
his shortlisted
selection, when he left the store. Happily, all this is
possible with automotive visualization technologies at a
microFlagship.
See how Audi used Facebook and Zerolight to create
immersive and engaging experiences for their
customers
01.
USING INTERACTIVE TECHNOLOGY TO OPTIMIZE INVENTORY:
How do you lessen the number of variants
kept in the store, without taking away from
customer delight? microFlagships know
how. They use interactive technologies that
allow them to pick colours, finishes and
accessories to their selected products –
through a large interactive screen. So
retailers can showcase one or two key
models and let technology lead the way, for
the rest. Thereby leading to improved cash
flow and better store productivity?
The Audi City dealership uses immersive
video screens to allow customers to
customise their car, the way they want it.
02.
Audi city format dealership photos
BEING PRESENT WHERE YOUR CUSTOMERS ARE:
microFlagships give you the bonus of
keeping a smaller footprint and thereby,
reaching your customers where they are
located. Apart from saving you real estate
cost, a microFlagship in a mall or
neighbourhood that’s near your customer
actually places you right in front of him,
rather than existing in the outskirts.
Brands like Land Rover, Citroen, Audi, Tesla
continue to develop smaller footprint stores
in key high traffic destinations.
03.
New Citroen La Maison store photos
New Rockar Land Rover Stores
CREATING ‘WOW’ CUSTOMER EXPERIENCES:
Since you no longer have the pressure to
stock up all the variants, you can actually
use all the space saved to create really
exciting hybrid experiences. For example,
you could use the space as a co-working
space or a brand clubhouse or even develop
a brand experience and meet-and-greet
centre.
Just look at what Cadillac House has
developed into – a café, exhibition gallery
and an event - all rolled into one. Intersect
by Lexus is a multi-level space that
combines a café and an events space. The
possibilities are limitless!
04.
Club House by Honda
Cadillac House
OUR NETWORK PARTNERSEXPERIENTIAL RETAIL DESIGN
AUTOMATED RETAIL
EXPERIENTIAL MOBILE RETAIL DESIGN |FASHION EVENTS
Award winning retail design agency developing experiential retail programs
Specialist in Brand drivendesign
Automated visualization specialist
Specialist in Mobile Retail Design Experiential Design Agency
Networkbay works with the world’s leading retail technology providerslike Chute Gerdeman, Whitespace, Bobby Redd, The Science project aswell as automated retail technology providers like ZeroLight to customisea microFlagship to suit your brand needs.
Reach out to us for more ideas on how to truly activate your audiences9833093795 | [email protected]
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