- 1. Seung Hwan, Yoo + 00 82 (0)10 4879 7173Bansong-dong
Hwasung-si Gyeonggi-doE-mail : [email protected]
Hornorsville 405-1803Nationality : South Korea - Objective -As a
master in marketing from the University of Bath with prior work
experiences as CW,fine artist and film director, I am looking for
an employment to work as a creative power tomake TBWA looks like
more TBWA.
2. EducationUniversity of Bath, United KingdomMSc in Marketing
Sept 2009 Dex2010The course offers a multidisciplinary
understanding of marketing including consumer behaviour,
brandvalue, and a variety of marketing forms based on the theories
of both economics and management.Especially, its focus on an
international approach in line with understanding of challenges in
globalmarketing environment is helpful to meet the needs of reputed
organisations and clienteles.University of Kyung Hee, South
KoreaBachelors in Media & Fine art Mar 2000 Feb 2008Focused on
the graphical art with understanding the various media tools in
use, this course offers anumber of insightful understandings
including philosophy, literature, sociology, and the study of
logicso that students are better able to communicate with the
general public by showing their visual works.During this course,
students are used to mechanism of visual equipments and its
use.Also, the dramatic film course as a second major, it offers the
ability to build up reasonable narrativeand character set including
critical assessment and analysis skills on a wide range of current
affairs inline with using it as a source to express creators
viewpoint. 3. Work experienceJan - May 2012 : Assistant manager in
over sea sales planning team in Delphi Korea.Sales planning &
export work for automotive components.Strategic planning for
expanding market boundary.Oct 2007 - Sept 2008 : Strategic
marketing planner in Cosmos elect Remapping sales environments to
expand business scope of Cosmos elect. Analyzing
competitorsofferings & planning a competitive edge of Cosmos
offerings. Held regular business meetings with foreign clients.Sep
2001 - Aug 2002:Marketing planner in Para IT ventureCompleted whole
IT contents project from initial conceptualizing to operating
stage.Served as CW & Visual director in strategic marketing
team.Held external meetings with clients looking for further
business opportunities. 4. Personal project &
activityPhotography Exhibition Feb 2010 Mar 2010Organised by
UNIVERSITY OF BATH & PHOTOSOC / ICIA Winning entry, theme The
place of work 5. Personal project & activityFilm Himalaya
(26min) : Direction & ScriptSep 2007 Feb 2008 Released in South
Korea on Jun 2008. Distributed by KT&G Sangsangmadang,
Introduced by Film magazine Cine 21. My film Himalaya is a lyrical
story dealing with Love and Loss : After travelling to Himalaya,
Hyo-jung settled in Bu-san working for a local newspaper. Someday,
around 10 years after, an obscure writer Jung-min who Hyo-jung met
in Himalaya come to Bu-san to see her. Having a tea time, strolling
seaside and drinking, they separate again. 6. Personal project
& activityMusic Video Tango in city (6min) : Direction &
Photography Jul 2007 Aug 2007 Work for graduation, University of
Kyung Hee (Media & Fine art) : Job seeker, Sun-Hee at her age
of 31 years, is waiting her friend having a seat in a caf to get an
advice on her preparation for planned interview. During waiting,
suddenly she discovers a strange phantasm image reflected on the
glass wall of caf.. 7. Photography assignmentsPhotography
Exhibition Feb 2010 Mar 2010Organised by UNIVERSITY OF BATH &
PHOTOSOC / ICIANo 1. South Korea 8. Photography assignmentsNo 2.
China 9. Photography assignmentsNo 2. India 10. Photography
assignmentsNo 3. China / Hong Kong / South Korea 11. Photography
assignmentsNo 4. China / Hong Kong / South Korea 12. Skills and
InterestsLanguages: Korean (fluent), English (fluent), Japanese
(intermediate)Computer software: Microsoft office, Adobe tools
(Photoshop, illustrator, premiere, after effect)Hobbies: Painting,
Writing & Reading, Travelling, Strolling, Observing.Visualising
competence: Photography, Editing, Video recording, Story
tellingReferenceDr. Peter Nuttall, Lecturer in Global Marketing
Management,University of Bath, email [email protected]. Paul
Goodwin, Professor of Management Science,University of Bath, email
[email protected] 13. Extra curricularActivities: Head of film
making association Bit Sa Nyang in University Mar 2000 Feb 2001:
Admin of backcountry camping association Oji-Yoehang kkunJuly 2001
Oct 2002: Head of basketball playing association Noran BakgeeMar
2000 Dec 2002 Travels: First touring through the Asiatic Continent,
China Laos Thailand Jun 2001 Sep 2001: Himalaya Tracking in
NepalMar 2002: Gobi desert nomadism Aug 2002: Second touring
through the Asiatic Continent, India ChinaJun 2005 Aug 2005 14.
Cover letter 1Dear Sir/MadamSub: (Job application for TBWA)This is
for application to TBWA as Creative Power. I graduated my Masters
in marketing at the University ofBath, United Kingdom, and would be
grateful if you consider my application.As you find in my enclosed
curriculum vitae, I have been engaged in creative works for the
last few years. Thisincludes writing, photography, painting,
literature, philosophy, film making and so forth. So am I right
personfor TBWA?No! I have to say that although I applied for
Creative man power and have previous work experiences that arequite
fitting to this position, frankly what I am most proud of myself
for the word Creative is that my interestslie in understanding
human nature and aesthetic preferences in terms of cultural
differences and consumingclassification. Needless to say that by
practicing hard & being self-motivated, I have made a good
progress asa good quality based creative talent.To say diligently I
am specialised in thinking comes true for a precise reason that I
endeavour to build my careerin communication. At the University of
Bath my highest priority has been to combine previously
acquiredcreative skills with business sense and marketing theory
with practical activities like making commercials &being in
love with consumers. 15. Cover letter - 2My previous work
experiences and education in UK cover both fundamental and
functional aesthetic study interms of getting a wider spectrum of
consumer insight. Therefore now I believe that I could be a rarely
valuableasset to TBWA in dealing with client demands as well as
sharpening TBWA offerings. In other worlds, I trustthat Im capable
of coming up with good answers to given complexity revolving around
client choice who topick up?. For TBWA I am an additional
attracting fabric indeed.Given these skills and knowledge Ive
acquired through my times, I am now confident of playing a valuable
rolein TBWA.However only understanding current consumers wannabe
& desire is not enough, but having an analytical andcritical
view based on cultural spectrums could bring about a more exquisite
answer to the commonly posedquestions in the strong battle like how
to exploit or how to attract clients toward TBWA. To broaden
mycapability in this front I decided to undertake my Masters
dissertation on the exploration of social awarenessamong community
members for deducing their aesthetic preferences.Additionally as CW
and contents planer working in IT contents venture in South Korea
for a year, I receivedgreat supports from my seniors who motivated
me to take greater interest to understanding of
fundamentalaesthetic system of human beings. After spending 2 years
in military service, I continued my venture into artagain by
observing and understanding things happening around me like peoples
cognitive reaction to a varietyof stimulus and preferences to the
certain type of modern mentality. 16. Cover letter - 3Thus, as a
result of these activities, as a film director I could come up with
a good quality digital film calledHimalaya and with great
photographs. Since then, I have been stimulated to see myself
working in globallycompetitive AD industry. I think this is a right
moment for me to move one step forward as a globally
talentedcreative guy with the powerful willingness to be part of
the really unique community TBWA that generatessome of the best
strange but honestly innovative image through contemporary human
history!It would be grateful if you consider my application. If
appointed I promise to work to the best of my abilities.Yours
sincerelySeung Hwan, Yoo