For : School Wellbeing Leeds The Food Dudes Presented by: Professor Fergus Lowe
Feb 22, 2016
For : School Wellbeing Leeds
The Food Dudes
Presented by: Professor Fergus Lowe
About Us : Behaviour Change for Children’s Health and Well-Being
700,000+ children participating
Award winning social enterprise
Focus: Healthy eating & Physical Activity
Whole School Behaviour Change
Curriculum Dining Hall
Home Classroom
Current & Future VisionEarly Years Primary Schools S E N
Home Programme Retail Outlets Restaurants / Fast Food Outlets
Whole Environment Sustainable Behaviour
Change
How is childhood obesity prevented?
Change Children’s Eating Habits and Physical Activity
Requirements for Interventions
Should Connect with Child’s Psychology
Should Demonstrate Strong Evidence Base
Should Actually Change Behaviour
Role Modelling: Meet The Food Dudes
Rewards
Repeated tasting
Whole School Programme: Primary School
Programme Overview – ‘Food Dudes Full Force’ (Y1)
Parental and family
involvement
Days 1-16
All Year
Intensive Phase
RewardsTastingMovies
Dining Room Experience
Parental and family
involvement
Maintenance Phase
Competitions
Choice Architecture: FD Dining Experience
Food Dudes Branding
Reward System
F&V Presentatio
nStaff
Prompts
Visual Cues
Food Dudes Menu
Positioning
Portion Control
Healthy Choice ‘Nudges’
Staff Modelling
Card Reward System
Monitoring & Evaluation
Aligned to School Food Plan
Walsall, Dudley & Hounslow School Lunchtime Results
0%
10%
20%
30%
40%
Fruit
Vegetables
Baseline
Follow-up
20%
50% 49%50%
32%
19% 21%
Baseline
Follow-up
% co
nsum
ed
Sweet/fatty
Baseline
Follow-up
Home Consumption of F&V POST Food Dudes
91% 80%
Children Parents
Awards
World Heath OrganizationBest Practice Award for Counteracting Obesity
Public Health Excellence Awards, West MidlandsPartnerships
Chief Medical Officer’s Gold Medal AwardCombating Obesity
Local Authority Catering AwardMost Innovative Concept
Local Authorities Research + Intelligence AssociationBest Use of Health Research
Outcomes
Large and long-lasting improvements in diet
Biggest effects with poorest eaters
Benefits whole family
Starts early – from Nursery onwards
Inclusive- children of all abilities
Thank You
Q&A
London Schools Study: Preventing Health Inequalities
0%
10%
20%
30%
40%
Fruit
Vegetables
Before After 4 months
11% 7%
48%
7%
50%
4%2%
48%
5%
Before After 4 monthsControl SchoolFood Dudes School
% co
nsum
ed
Horne et al. (2004) Increasing children's fruit and vegetable consumption: a peer-modelling and rewards-based intervention.
Eur. J. Clin. Nutr. 58, p1649-1660.
Parental Endorsement
95%
“It would be beneficial for the health of children if Food Dudes were
introduced into all primary schools.