For Sale By Owner - Profit or Peril

Possibilities for Profitor Potential for Peril?

Selling Your Home

I commend you for what you are trying toaccomplish, because it really is a full-timejob, and I don’t know how you do it alone!  We wish everyone was able to havesuccess selling their home, but that justisn’t the case for most people. We wanted to share with you what sellershave told us over the years. Sellinginvolves so much more than running afew local ads and putting a sign in theyard! I wanted to give you some of my thoughts and concerns for you while youprepare for during your selling process.

Safety Before Showings

01:

This is our #1 Priority – over any sale,any day. As REALTORS® we aretrained to meet with and pre-qualifyour buyers prior to bringing them toview homes. We have systems toidentify who is in your home at alltimes. This is primarily for the safetyof the agent and the sellers of thehomes that are advertised for sale.When you sell a home on your own,you leave yourself and your familywide open to possible criminals thatmay try and deceive you. I’m notconvinced that saving any amount ofmoney is worth the risk of knowingthat a criminal may target you andyour home.

When you are trying to sell a home onyour own….. it is an open invitation foranyone that has access to the internet,or your yard sign to ask to come inside.Most of the time potential buyerswould not be linked to a professional inthe industry. Which means there is noscreening, chance to truly investigate abuyer’s motives.  You don’t really knowwhat their intentions might be.REALTORS®  take precautions tomake that invitation a little harder toearn. Safety is our first priority asREALTORS®, for everyone involved.Systems for Safety must be in place toprevent harm to your family.If you'd like us to help you make a listto prepare, we will do this for you forFREE. It's just that important!

There are so many moving parts to areal estate transaction that couldjeopardize the sale. If the buyer youhave is not represented, then whowill make sure everything goes tocontract terms, and neither side getstaken advantage of. Here is a list ofpossible deal killers:

• Home inspection has bad results• Buyer can’t get a loan after weeksinto the sale• You can’t get your repairs done intime, or cost effectively• Buyers lender “conditions” theappraisal• A Fight ensues over who owns thedeposit• Buyer changes their mind and youare not protected

What To Do WhenContracts Go Bad

02:

We know sellers think they can work a transactionthemselves. However, we work with sellers and buyersevery day that could never accomplish their goals withoutprofessional help. It is simply a stress people can nothandle without knowledge. We do feel that is Value thatcomes with using a REALTOR to sell your home.Experienced agents know this… there is always, alwayssomething to be learned and we want to keep it fromcosting you money while you need to make money.Financially significant problems occur in almost everytransaction that need professional attention,knowledgeable solutions. Are you really ready to put thelargest two investments you have, yourself and family andyour home?  If you are overwhelmed, we can help.

Commissions are not our ultimategoal.While we do offer value worthpaying for, we truly care aboutwhere you have been, where you arenow, and what is next for you.

Our approach is personal, andprofessional.  We value yourbusiness, but we treasure your trust.

Please call us for a completemarketing and market valuepresentation.

First Story Real Estate Company316 Williams St.Tallahassee, FL 32303850-727-0066FirstStory.co

We are Real EstateCounselors...Not Just Salespersons

“First Story Real Estate Company is

different."

your next step

The experiences of buyers and sellers tell ourstory. Our approach is on the deep human focusbetween real estate buyers and sellers. Our agents

are forward thinkers, professional leaders andtechnology adept. Our culture is family, customer,and community and we feel we deliver something

truly magical.”