FOR IMMEDIATE RELEASE PRESS RELEASE KUALA LUMPUR, 6 JUNE 2013 MISTER POTATO EXCITES WITH XXTRA FLAVOUR Kuala Lumpur, Malaysia, 6 June 2013 - In 2011, Mister Potato became the global snack partner of Manchester United. With this strategic partnership, they were able to excite the market thanks to a series of unique promotion campaigns. It started with the Ultimate Manchester United Experience where local football fans were given the chance of a lifetime to gain exclusive access to the English football giant. This was followed by the ‘Party with Nidji at Old Trafford’ campaign and most recently, Mister Potato gave away three Manchested United edition Chevrolets. The excitement continues with Malaysia’s no.1 potato chip brand introducing its new and improved chips that comes with ‘XXTRA’ flavour. Quality ingredients and only fresh imported potatoes from the best farms in USA and Australia are used in the production of these chips. As part of Mister Potato’s “No Compromise” philosophy, over RM300,000 has been invested into further improving the taste of the improved potato chips. Its new FlavourWrap technology ensures every chip is coated evenly with flavour on all sides, guaranteeing maximum taste in every bite of Mister Potato. The new FlavourWrap technology has helped to enhance Mister Potato’s entire snack range - especially the Hot & Spicy and Barbeque flavours. The improved flavours pack a punch with a spicier and more intense taste that is sure to resonate with Malaysians’ love of spicy foods. According to MAMEE-Double Decker’s CEO, Datuk Wira Pang Tee Chew, “At MAMEE, we are focused on raising the bar for all our products. We have recently invested RM100 million to expand our production capabilities for both snacks and noodles, and will continue to introduce more innovation and unique recipes. You can look forward to a lot more excitement from Mister Potato in the coming months.” The new and improved Hot & Spicy and Barbeque chips from Mister Potato are now available in stores.