For Beginners: How to plan for a Successful Online Branding Campaign? -Summarized Edition-

BEFORE WE START

DON’T USE TEMPLATES

DON’T SEND PRESENTATIONS

OVER EMAIL –MEET THE

CLIENT/MANAGER

ALLIGN WITH THE BRIEF/ VISION

CREATE AWARENESS INFLUENCE CONSIDERATION

GROW LOYALTY & RETENTION DRIVE SALES

DIGITAL MARKETING STRATEGIES

CREATE AWARENESS INFLUENCE CONSIDERATION

GROW LOYALTY & RETENTION DRIVE SALES

DIGITAL MARKETING STRATEGIES

SITUATION ANALYSIS TARGETED AUDIENCE CAMPAIGN OBJECTIVES

CAMPAIGN STRATEGY CAMPAIGN TACTICS CAMPAIGN EVALUATION &MEASUREMENT

INVESTMENT QUOTATION

PLAN BUILDING BLOCKS

SITUATION ANALYSIS

COMPETITIVE ANALYSIS

LOCALIZATIONCUT IT SHORTTOOLS VS MANUAL ANALYSIS

VISUALIZETRACK USERS BEHAVIOUR

TALK NUMBERS

EXAMPLES

TOTAL ENGAGEMENT ON USER POSTSTOTAL ENGAGEMENT ON USER POSTS

of total engagement on your page

8.0%

98 interactions

MOST ENGAGING USER POSTMOST ENGAGING USER POST

"huawei ascend d1 quad ???? ????? ?? ??? ????? ??????? ??????"

by Ayman Mohamed (6 interactions)

0

1

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0

2

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Tota

l En

gage

men

t

Use

r P

ost

s

Engagement on User Posts

User Posts Engagement on User Posts

(The users whose posts on your wall have received the most engagement)

(The users who have posted most frequently on your wall)

(The users who have commented most frequently on your wall posts)

7

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5

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5

5

5

????????? ????

Mohamed Zizo

Hamila Mohamed

Ayman Mohamed

Sara Shabara

Hassan Aboelhamd

Ahmed Ali Emara

Maher Moustafa

Masaoud Elnabwy

???? ??????

Top Users by # of Comments

6

6

5

5

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3

3

3

3

Omar Yasser…

Ayman Mohamed

Mohamed A.…

Habiby Megahed

Mohammed Saeed

Osama Taha

Ashraf Magdy

M.m. Noshy

Mido Mosad

Maher Moustafa

Top Posters by Total Engagement

3

3

2

2

2

2

1

1

1

1

Mohamed Elzayat

Omar Yasser Ahmed

??? ?????

Ashraf Magdy

M.m. Noshy

Mohammed Saeed

Abdeaal Ahmed

Rami Agha

?tl?k ??ml?k Bl?ck

???? ???? ?????

Top Users by # of Posts

EXAMPLES

SCREENSHOTS FROM A SITUATION ANALYSIS IN DIAPERS INDUSTRY

EXAMPLES

TARGETED AUDIENCE

YOU AREN’T THE TARGETED AUDIENCE

YOU ARE NOT THE TARGETED AUDIENCE

2 RULES OF THE TARGETED AUDIENCE

GEOGRAPHIC GENDER AGE

MARITAL STATUS INTERESTS BUYING PERSONA

SCREENSHOTS FROM A TARGETED AUDIENCE OF A BRAND IN MOBILE INDUSTRY

EXAMPLES

CAMPAIGN OBJECTIVES

SPECIFIC

MEASURABLE

ACHIEVABLEREALISTIC

TIME-BASED

SCREENSHOTS FROM OBJECTIVE STATEMENT OF A WEBSITE IN SPORTS PUBLISHING/MEDIA INDUSTRY

EXAMPLES

CAMPAIGN STRATEGY

AS A POSITION

WIDE SCOPE

LONG TERM

LIST OF 3-5 POINTS

CAMPAIGN TACTICS

INCLUDE DETAILED ACTIONS

NARROW SCOPESHORT TERM

CREATIVE DIRECTION

START FROM THE ONLINESS STATEMENT

KEEP IT SIMPLE

WHAT CUSTOMERS WILL FEEL/THINK/ ACT

USE FACTS

USE DETAILS

HEAD TO HEAD VS. HEAD TO TAIL

GET INSPIRED FROM OTHERS’ WORKS

SCREENSHOT FROM A CREATIVE DIRECTION SLIDE

EXAMPLES

MEDIA CHANNELS CREATION, PLANNING & OPTIMIZATION

MEDIA ACTIVATION CHANNELS

SOCIAL NETWORKS PORTALS GOOGLE DISPLAY NETWORK

ADS ON SOCIAL NETWORKS

EXAMPLES

ADS ON PORTALS

EXAMPLES

ADS ON GDN

EXAMPLES

BRANDING

• CREATING BUZZ

• ALL MEDIA CHANNELS

• BIG BUDGET

POSITIONING

• COMMUNICATING DIFFERENTIATION

• OPTIMIZED MEDIA CHANNELS

• CUSTOMIZED BUDGET

ENGAGEMENT

• BRAND TOP OF MIND RECALL

• SELECTIVE MEDIA CHANNELS

• CUSTOMIZED BUDGET

MEDIA PLANNING

EXAMPLES

SCREENS SHOTS FROM A MEDIA PLAN:

CONTENT MANAGEMENT STRATEGY

EXAMPLES

SCREENS SHOTS FROM A CONTENT MANAGEMENT STRATEGY:

CAMPAIGN EVALUATION &MEASUREMENT

EXAMPLES

SCREENS SHOTS FROM A KEY PERFORMANCE INDICATORS SLIDE:

KEY PERFORMANCE INDICATORS

OPTIMIZATIION

INVESTMENT QUOTATION

EXAMPLES

SCREENS SHOTS FROM AN INVESTMENT QUOTATION:

ITEMIZEDSHOW THE

VALUEWHY ARE YOU

EXPENSIVE?

CASE STUDIES