Digital Marketing Proposal For ARC Foundation By Acodez IT Solutions
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Objectives
1. BrandingThrough brand strategy and design, we craft experiences that help brands stand out as well as stand for something.
Why branding?● Increase credibility● Build visual identity● Differentiate the brand through emotional connections● Engage with the audience to increase loyalty● Increase market share
2. Lead GenerationWe will work with you as an extension of your business, collaborating with your team to provide you with new business opportunities whilst continually building your pipeline.
Customer journey
The different Digital channels’ involvement in the customer journey
Awareness
“I want to know...”
YouTube
Google Display Network
Search
Customer journey
The different Digital channels’ involvement in the customer journey
YouTube
Search
Google Display Network
Awareness
“I want to know...”
Consideration
“I want to choose...”
Customer journey
The different Digital channels’ involvement in the customer journey
Purchase
“I want to buy...”
YouTube
Search
Gmail
Google Display Network
Awareness
“I want to know...”
Consideration
“I want to choose...”
Customer journey
The different Digital channels’ involvement in the customer journey
Loyalty
“I want to engage...”
Search
Gmail
Google Display Network
Purchase
“I want to buy...”
Awareness
“I want to know...”
Consideration
“I want to choose...”
Ads in Facebook NetworkAnd Other Social Media
Facebook Ads
Facebook Ads
Remarketing
Page Likes
Page Post Engagement
People who visited company website/Facebook Page
All over Hyderabad
Video Views
Clicks to Website: Links
Lead Generation
Objective Paid Advertising
Increase page Likes Page Likes ads
Promote posts Post boost
Promote events Event Promotion
Increase video views Video Promotion
Getting leads Lead Generation ads
Story telling Facebook Canvas ads
Social Media CampaignsPlatforms: Facebook, Instagram
Why Social Media Campaigns?
● Growing your social media following● Raising brand awareness● Getting more customers for your product/service● Increasing engagement with your brand● Creating brand loyalty● Building your company email database● Enlisting user-generated content for your brand
Eg: Selfie contest - http://bit.ly/2rTkn4d
Live VideosPlatforms: Facebook, YouTube
Why Live Streaming?
● Better brand exposure● Richer content● Better interaction with the customers/followers
Lead Generation CampaignsPlatform: Facebook
Facebook Lead Ads:
Here’s how lead ads work. Show your ad to users, and if they’re interested, they’ll click the call to action to bring up a form prefilled with their personal information that they’ve shared with the network. They can then review the information, edit it if needed and click Submit.
We can collect info such as; E-mail, First Name, Last Name, Full Name, Phone Number, Street Address, City, State, Province, Country, Post Code, Zip Code, Date of Birth, Gender, Marital Status, Relationship Status, Company Name, Military Status, Job title, Work phone number, Work email or any custom questions.
Target Audience: People who are Engaged; women with age group 15 to 60.
Sample: https://www.facebook.com/SAMKidsPreschool/posts/1063021780457598
FB Canvas AdsPlatform: Facebook
Canvas is an immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.
Eg:- http://bit.ly/2qVfKto (only works on FB mobile app)
Objective Paid Advertising
Brand Awareness Photo adverts
Video Views Video adverts
Website Clicks/Conversions Carousel adverts
Brand Awareness/ Reach Stories adverts
Lead Generation Lead Generation ads
Instagram Ads
Photo adverts
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Video adverts
Get the same visually immersive quality as photo adverts, with the added power of sight, sound and motion. And now, you can share videos that are up to 60 seconds long in landscape or square format.
Carousel adverts
Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single advert.
Stories adverts
Complement your feed content with adverts on Instagram Stories. Connect with the 150m+ people using Stories daily.
Instagram Ads
Facebook Remarketing
Remarketing Ads
Build awareness to potential customers, Influence consideration to explore your products, to win new customers, ask customers to act now.
Getting back your old visitor to your site again.
Remarketing in
Remarketing Ads:
Note:- INR attracts service tax extra as per GST norm
S.N GOLD DIAMOND PLATINUM
1. ADS:
1.3 Facebook Ads 20,000 30,000 40,000
1.4 Remarketing Ads (FB) 5,000 10,000 20,000
Total Cost INR 25,000 INR 40,000 INR 60,000
Thank You!
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